RIM announces new social music networking platform
By Amy Terrill on Aug 25, 2011
Building on its highly successful BBM platform, RIM has officially announced a new music networking service.
Called BBM Music, it is described by the company as a "social music sharing and discovery service" that allows subscribers to share their 50 favourite tunes with their contacts, access their friends' songs and comment on songs and playlists.
In their press release, Mike Lazaridis points to the arrangements RIM has made with the four major record labels,
"More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service," said Mike Lazaridis, President and Co-CEO at Research In Motion. "We have partnered with leading music companies to provide a 'full track' music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level."
BBM Music is a welcome addition to the choices for music consumers. Music Canada's members are eager to work with digital service providers to help them launch in Canada, as evidenced by the recent announcement
about a revolutionary collective licensing arrangement with Galaxy/Stingray.
No stranger to the importance of intellectual property protection, RIM has ensured that the launch of its music service is fully supported by the four major music companies. Omniphone, a cloud music service provider, has partnered with RIM to handle the content management, hosting and reporting functions.
"As part of RIM's proprietary service, Omnifone's back-end solution helps facilitate the delivery of a full music catalog to BBM Music users and comprehensive compensation reporting for copyright holders."
A closed beta trial of the service begins today in Canada, the U.S. and the U.K.
A commercial launch is expected to take place later this year in multiple jurisdictions including Canada for a subscription price of $4.99 USD/month .
More information can be found in the press release
. The Globe and Mail
is also reporting on the announcement this morning.