Now in its second year at the Toronto International Film Festival, Festival Music House showcased fifteen Canadian bands for an exclusive crowd of film industry creators and insiders over the three days last week at the Mod Club Theatre.

The event featured performances by the following:

• Hooded Fang
• Dinosaur Bones
• Hannah Georgas
• The Midway State
• K'Naan
• Whitehorse
• Ladies of the Canyon
• LIGHTS
• The Sheepdogs
• Sam Roberts Band
• The Darcys
• Parlovr
• Hey Rosetta!
• The Rural Alberta Advantage
• Arkells

In an interview with the Toronto Star, the Sheepdogs' Ewan Currie mentioned the importance of reaching fans through multiple avenues: “The traditional ways of people finding out about music, like the radio, they aren’t as potent anymore. You gotta find these new ways for people to find out about you.”

The same article features a quote from Jason Collett, who spoke at a TIFF panel on music and film earlier in the week. “Licensing has become more than a bit of my bread and butter,” said Collett. “I’ve started to depend on it, and I think it’s crept into how I write a little bit.” Collett has a song in the upcoming Sarah Polley film, Take This Waltz.

Music supervisor Joel C. High was in attendance, and has written a series of blogs on Festival Music House, with a festival preview as well as a recap of Day One, Two, and Three.

Arkells' Max Kerman closes out Festival Music House 2011