Toronto is one of the greatest music cities in the world - but we haven't told anyone yet!
By Amy Terrill on Jun 14, 2012
Toronto has more live music venues than almost any other city in North America.
Toronto's recording studios, producers and engineers are respected around the world.
Toronto is the Canadian headquarters of the world's largest music companies and home to dozens of independent music companies.
Toronto's music scene is vibrant and one of the most diverse in the world.
Toronto and the GTA benefit from the vast majority of economic activity in the recording industry in Canada.
None of these statements is disputed - in fact they may border on overly modest.
And yet, the City of Toronto does not acknowledge the music industry as an important economic sector and has no plan to support or promote its growth.
At least, not so far.
Matthew Good at Massey Hall, Photo courtesy ajw photos
With the release of a report titled, Accelerating Toronto's Music Industry Growth
, Music Canada hopes to change that.
The report examines strategies used in Austin Texas to support its music cluster - which by the way have given it the confidence to market itself as the "Live Music Capital of the World" - and similar strategies deployed in Ontario to generate growth in the film industry.
And the conclusions?
Toronto has a lot more to work with in terms of assets and infrastructure in the music industry than Austin ever did.
Music is considered "art" in Canada whereas in Texas it is clearly identified as "commerce". Toronto can learn from the way film is approached in the city as it is clearly identified as an economic driver.
Tourism strategies for Ontario could easily promote the live music industry as a key attraction and thereby take advantage of the amazing array of live performance occurring every night of the week.
This is just a taste of the findings and recommendations of the report. The entire report is available here
and it's definitely worth the read.