Make Music Part of the Ontario Place Revitalization
By Quentin Burgess on Jul 05, 2012
On February 1, 2012, the Government of Ontario announced plans to revitalize Ontario Place to make it a 'must visit' destination and landmark for Ontario families and tourists from around the world. The government of Ontario is seeking public input
on how to revitalize Ontario Place: Music Canada is promoting the idea of putting an outdoor green space for live music at the location.
Live Music Generates Jobs and Spending in Toronto
Total economic impact of sound recording industry in Canada: $455.2 million with much of that in Toronto (Economic Impact Analysis of the Sound Recording Industry in Canada, PwC)
- 2011 TD Toronto Jazz Festival generated total economic impact of $22.7 M
? 298 full time equivalent jobs
? 1/3 attendees live beyond 40 km radius of city
- 40th anniversary JUNOs in Toronto had an estimated economic impact of $14.1M
- NxNE generates more than $47M annually in economic impact to City of Toronto
Live Music is One of Toronto’s Key Assets
4th highest ratio of music establishments per 100,000 residents in North America (Martin Prosperity Insights) with incredible indoor venues of all sizes including: The Horseshoe Tavern, Phoenix, The Sound Academy, Queen Elizabeth Theatre, Massey Hall and the Air Canada Centre
However, Toronto lacks a key component: a viable downtown outdoor green space for live music.
Ontario Place can build on the success of the Amphitheatre to fill the gap.
Why Ontario Place?
The Amphitheatre is one of the few success stories in the park in the last decade
Experience shows that there is the market for a permanent outdoor venue
Toronto’s current assets do not have permanent facilities that include concession areas, backline, fencing and lighting
How to Help:
Add a comment on the Ontario Place Revitalization site to urge the government to develop a viable downtown outdoor green space for live music!