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Posts by Regan Reid (6)


In age of AI, Canadians believe human artistry is essential to the creation of music

Findings released as the Government of Canada holds consultations on implications of generative AI for copyright.

The vast majority of Canadians (85%) believe that human artists are essential to the creation of music – that’s according to a new study from the International Federation of the Phonographic Industry (IFPI) on attitudes toward Artificial Intelligence (AI). 

The research comes from the forthcoming Engaging with Music 2023, IFPI’s global report examining how fans around the world engage with, and feel about, music. This is the first year  the report includes a section dedicated to AI, as the technology’s rapid advancement continues to present both opportunities and challenges for the music business and for artists.  

The results overwhelmingly demonstrate that Canadians value authenticity in their music. And for those with an awareness of AI’s capabilities, the findings speak to a clear belief in the need for artist consent, credit and compensation. In fact, 79% of those Canadians think an artist’s music or vocals should not be used or ingested by AI without permission.

“Artificial intelligence is an exciting tool and one that, when used responsibly, can elevate creativity and help grow the creative industries. But, fundamentally, we believe that generative AI systems that ingest copyrighted music without authorization are stealing and profiting from the creations of human artists,” says Patrick Rogers, CEO, Music Canada. “We’re very pleased to see that the majority of Canadians agree with us.” 

The survey also found: 

  • 76% agree that AI should not be used to clone or impersonate music artists without authorization 
  • 77% agree that AI systems should clearly list which music has been ingested for training 
  • 85% believe that music generated solely by AI should be labeled as such 

As the Government of Canada is currently holding consultations on the implications of generative AI for copyright, these survey findings are particularly insightful. In fact, the survey found that of Canadians aware of AI’s capabilities, 75% believe there should be restrictions on what AI can do and 68% believe governments should play a role in setting those restrictions. 

Music Canada will submit feedback to the government on how Canada’s legislative frameworks could be updated to respond to the development and adoption of AI technologies. 

“We believe that any technology with the capability to clone or digitally reproduce a human’s voice, work or image without their consent has the potential to be detrimental to not only artists, but society as a whole,” says Rogers. “Music Canada is working to strengthen our policies and legal frameworks to better address these issues.” 


Music Canada appears before the CRTC in Phase 1 of its Online Streaming Act consultations

Today, Music Canada CEO Patrick Rogers appeared before the Canadian Radio-Television and Telecommunications Commission (CRTC) as part of multi-phase consultations to implement the Online Streaming Act. 

The focus of this Phase 1 hearing, which began November 20 and is scheduled to run for three weeks, is to consider what financial contributions online music and AV streaming services – such as Spotify, Netflix, YouTube and Amazon Music – should contribute to Canada’s broadcasting framework which aims to support Canadian and Indigenous content. 

As outlined in Music Canada’s initial submissions to the CRTC (which you can find here) and reiterated today by Rogers, Music Canada encouraged the Commission to keep Canadian and Indigenous artists at the centre of their policy decisions. Streaming is a global marketplace where these artists are competing not only for fans and engagement in Canada but across the world. The ultimate framework should encourage and incentivize platforms to grow their on-the-ground investments and teams in Canada who play an essential role in helping these artists break through in global markets. Artists should be able to choose to work with whatever talent and businesses they see as best poised to help them achieve their creative and career goals. 

Watch Rogers’ full remarks to the CRTC here, and you can ream them below.  

You can follow the virtual public hearings here.  

Oral Remarks of Music Canada 

Presented by Patrick Rogers, Chief Executive Officer, Music Canada

November 22, 2023

Good afternoon everyone,

My name is Patrick Rogers and I am the CEO of Music Canada. We are the trade association for Canada’s major labels all of whom have offices in Toronto and Montreal full of Canadians dedicated to helping Canadian artists reach and connect with their fans at home and around the world.

I am excited to take part in this hearing because we recognize that this is a once-in-a-generation regulatory process. I hope that you will take the earnestness of this presentation as respect for CRTC’s influence on the day-to-day lives of Canadians and as a desire to help you get it right.

Today, I will share with you the three key principles that make up our core understanding of the topics at hand.

The first is that while our members, who partner with Canadian artists, are not being regulated directly, the decisions you make about the platforms will profoundly impact artists and how they connect with their fans. Fundamentally, we encourage you to keep Canadian and Indigenous ARTISTS at the heart of your policy.

As leaders in the Canadian music industry, our members work closely with the platforms and their teams on the ground here. That is why we have engaged throughout the legislative and now regulatory processes to ensure that decision makers like you have the clearest view into our world to make the best policy possible. 

Decisions made here will impact what Canadians listen to, who does business in this country, and the opportunities that flow to Canadian artists. For these reasons, Music Canada has submitted examples of how the platforms’ activities and investments in Canada positively impact the Canadian music industry. Financial contribution obligations must not jeopardize these investments. We believe strongly in the correlation between the platforms’ investments in people, marketing, and sponsorship in Canada and the doors that have opened for Canadian and Indigenous artists both here and abroad.

Access to markets abroad is critical, because the streaming services are global in nature. Every song by every artist in Canada is in competition with every song and every artist from around the world. Canadian artists should be given every advantage in the global streaming market, instead of being given a “Made in Canada” ceiling.

Which brings me to my second principle: We can all be proud of the accomplishments of the radio regulations created and successfully administered by the CRTC without feeling the need to port them over to the streaming age. Because the streaming space isn’t a little different from radio – it’s, in most cases, the opposite. 

There is a finite number of regulated radio hours each year, whereas the amount of potential listening on streaming is infinite. While radio is programmed, streaming is based on user choice. And while the best and rarest thing that can happen to you while listening to your favourite song on the radio is that another song you like will come on – the goal of streaming algorithms is to give you an endless stream of your favourites and new titles and new artists to add to your listening repertoire.

Ultimately, the success of your work will depend on whether or not the new frameworks and funding models and criteria that you create meet the drive, innovation and immense goals of the modern artist – not the industry of the past.

Importantly, today’s streaming platforms do not represent the end of history. In my lifetime the industry has moved from $20 physical CD sales, to overwhelming piracy that nearly eradicated artists’ livelihoods, to downloads, and now to streaming. This year, the streaming platforms have moved to change some of the core fundamentals of the streaming experience for both listeners and artists. We must be cognizant that the CRTC is entering into this space at neither the nascent beginning nor the tired end. 

The last principle is about timelessness.

In preparing for this once in a generation regulatory process I could not help but think of my  daughters Grace and Rose and their love of the Canadian children’s performers Splash and Boots. They are what my members call super fans. They stream, they go to concerts, they wear their merch. YouTube and Spotify play their favourites, while surfacing new tracks from the group and other artists that they are also likely to love. I can report to you that they are very happy customers.

Together, right now, we could probably come up with a regulatory framework for Grace and Rose’s world today. But the challenge is infinitely larger for an entire country and, as my example shows, the framework needs to be timeless. Because my girls will need a soundtrack for their lives. We will need to go through the time-honoured traditions of not understanding the music that they like, laughing when they “discover” MY favourite artist and compromising on a roadtrip playlist. My goal is to make a future where my girls find and enjoy their favourite music on world class licensed services, that pay artists when their music is played, and that give them the best music that Canada and the world have to offer. And importantly, that we never have to have a conversation about VPN’s, piracy or geo hopping to get around Canadian rules to do it.

I thank you for your time and welcome any questions that you may have.


Music Canada files submission with the CRTC in response to its contribution framework consultations to implement Bill C-11

Today, Music Canada filed our submission to the Canadian Radio-Television and Telecommunications Commission (CRTC) for its “Call For Comments: The Path Forward – Working towards a modernized regulatory framework regarding contributions to support Canadian and Indigenous content.” 

For more than five decades, Canada’s commercial radio regulatory framework has been integral to the success of our music industry. But today, music fans overwhelmingly discover and listen to Canadian artists on streaming platforms. This new reality necessitates a new regulatory framework. With this call for comments, the CRTC requested that industry weigh in on this new framework for contributions – both financial and otherwise – that traditional and online broadcasters will be required to make to support Canadian and Indigenous content. 

As outlined in our submission, Music Canada, alongside our major label members – Universal Music Canada, Sony Music Entertainment Canada and Warner Music Canada – strongly believe this is a once-in-a-generation opportunity to leverage the power of streaming to create new and meaningful opportunities for Canadian artists and the businesses that invest in them. 

To do so, we offered the below guiding principles to the CRTC: 

  1. Policies for the promotion and discovery of music must not restrict user choice on streaming platforms. If this new regulatory framework impedes the listening experience, users will be driven to unlicensed music and VPNs. Infringing services don’t pay artists. If we drive listeners to illegitimate sources, that outcome will fly in the face of everything that the Broadcasting Act sets out to achieve. 
  2. Contribution requirements must not drive out industry investments by platforms. In recent years, the largest music streaming platforms have increased their presence and investments in Canada, creating meaningful impacts on artists and domestic music companies. Financial contribution obligations must not disincentivize and potentially jeopardize these investments. Instead, we have an opportunity here to help grow investments. 
  3. This new framework offers an opportunity to examine our funding programs and how to best support and grow our domestic marketplace. A review of existing funds along with consideration of independent new funds for music (with new eligibility and criteria) will help ensure that we not only build measurable commercial success and export opportunities for Canadian artists, but that we also support diverse voices and emerging talent. 

To read Music Canada’s entire submission, click here.


Music Canada to present key panels at Canadian Music Week 2023

Join Music Canada next week at Canadian Music Week (CMW), live and in-person in Toronto at the Westin Harbour Castle on June 8. 

We’ve prepared a full morning of programming, with experts from across the industry discussing the biggest topics of the day – Artificial Intelligence and Streaming Manipulation. 

Music Canada’s panels kick off June 8 at 10am with a State of the Industry address from our CEO, Patrick Rogers, who will share Music Canada’s vision and work in the shifting digital marketplace. 

Those opening remarks will be immediately followed by our panel, “Artificial Intelligence and Safeguarding Human Artistry” at 10:15am. In a wide-ranging and informative discussion moderated by Music Canada’s Creative Culture Advisor Miranda Mulholland, you’ll hear from Dr. Jeff Lupker, CEO and co-Founder of AI startup Staccato; Erin Reilly, Founding Director of the Texas Immersive Institute, Moody College of Communication; and Kiki Jaspal, Chief Revenue Officer of Renaissance.

Next up, at 11am, Music Canada will host streaming manipulation experts Morgan Hayduk, co-CEO and co-Founder of Beatdapp, and Will Page, former Chief Economist at Spotify, for a discussion titled, “Streaming Manipulation 101.” Moderated by Music Canada’s Associate Counsel, Annesta Duodu, this important discussion will explain the ins and outs of streaming fraud, its impacts on artists and the industry and what can be done going forward.   

You can register to attend CMW here

We hope to see you there!



Enablers and Barriers to Success in Canada’s Music Industry

To better understand the barriers to inclusion facing equity-seeking groups in the music industry, and to help develop innovative solutions, Music Canada engaged Toronto Metropolitan University’s Diversity Institute to produce a report based on a national survey of industry professionals. 

The survey was designed with input from the Music Canada Advisory Council, the Canadian Live Music Association, the Canadian Country Music Association, Women in Music Canada, and ADVANCE, among other stakeholder groups. 

The resulting report finds that despite existing efforts in the industry, there remain practices which perpetuate inequalities for industry members defined by their gender and ethnocultural background. The report examines those challenges and provides a number of recommendations on meaningful ways for music industry organizations to embed EDI considerations into their governance, human resources processes, organizational culture, and elsewhere.

Learn more & download the report here


IFPI releases Global Music Report 2023, highlighting the continued importance of local music to the global industry

Today, the  IFPI released the Global Music Report 2023, a comprehensive annual review of the global recorded music market. In addition to revenue and listenership data, the report provides insight and analysis on important global trends and issues facing the music industry, including the rapid expansion of global music markets such as Sub-Saharan Africa, as well as the need for responsible policies around artificial intelligence that protect human artistry and creativity. 

In Canada, the music market grew by 8.12% in 2022, to a total of $608.5 million USD, ensuring the country held its place as the 8th largest market in the world. Canada’s growth was driven by a 10.1% increase in streaming, which includes an 8.4% increase in subscription streaming to $380.6 million USD, and 16.1% and 16.9% gains in ad-supported audio streaming and ad-supported video streaming, respectively. Physical format revenue increased by 6.5% in 2022 to a total of $68 million USD, the 7th highest ranking in the world. This growth was driven by vinyl sales, which increased 19.4% and offset declines in CD and music video sales.

“The growth of the Canadian music market is driven by the incredible commercial and creative partnerships between artists and labels. More than ever, labels play an essential role as the leading investors in artists, helping them break through and connect with their fans globally,” said Patrick Rogers, Chief Executive Officer of Music Canada. “While the tools and platforms available to make and consume music continue to evolve, it’s clear that the personal connection between artist, music and fan remains paramount.” 

The growth in the Canadian market is a reflection of wider industry trends. The global recorded music market grew by 9% in 2022, also driven by an increase in paid subscription streaming. Globally, subscription audio revenues were up 10.3% to $12.7 billion USD, while physical format revenues increased 4%, performance rights revenues gained 8.6% and synchronization income grew 22.3%. Total global revenues for 2022 were $26.2 billion USD. Streaming remains the dominant source for growth, comprising 67% of recorded music revenues globally. There were 589 million users of paid subscription accounts at the end of 2022, up from 523 million in 2021.

For the second year in a row, recorded music revenues grew in every region around the world, with Sub-Saharan Africa becoming the fastest growing region in 2022 with 34.7% growth. The report highlights the increasing importance of emerging markets to global recorded music revenues, noting that Latin America saw gains of 25.9%, with every market in the region posting double-digit growth. While fans can now engage with music from almost all countries in the world, the report also notes the increasing trend towards embracing and celebrating local artists and culture.

“Record companies’ investment and innovation has helped make music even more globally interconnected than ever, building out local teams around the world, and working with artists from a growing variety of music scenes. This is driving music’s development whilst enabling fans to seize the expanding opportunities to embrace and celebrate their own local artists and culture,” said Frances Moore, IFPI Chief Executive. 

The continued growth of the global industry allows reinvestment in the next generation of artists, and the report makes clear the continued need for new technologies and platforms to ensure  the value of music is returned to its creators. With respect to AI in particular, the industry is excited by the possibilities it presents, but innovation and use of AI must not come at the expense of human creativity and reward. Referencing the IFPI’s policy principles, the report states, “The artist must remain at the centre of all that we do” – echoing the guiding principles for AI laid out in the recently launched Human Artistry campaign

“As the industry continues to evolve and develop new and innovative ways to bring music to global audiences, it’s vital we keep artists and the businesses who invest in them at the heart of our work. As the representative of Canada’s major labels, and partner to the industry, we will continue to advocate for forward-looking policies that support artists’ creative and commercial success,” added Rogers. 

The free Global Music Report 2023 – State of the Industry is now available on the IFPI’s website