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Release: Music Canada commits to diversity and equality with changes to governance structure

October 16, 2018, Toronto: Today at Music Canada’s annual industry dialogue and celebration, Playback 2018, President and CEO Graham Henderson announced the results of a year-long comprehensive governance review to ensure organizational excellence and representation at the company. The review has resulted in three concrete actions to promote diversity and equality.

Music Canada’s Board of Directors has approved the addition of two new, independent members who will assume the positions of Director and Chair.  Between them, these women bring to the Board outstanding expertise in corporate governance, finance and accountability, government relations, and general business. This change will improve representation of women on Music Canada’s Board of Directors to 40%.

Music Canada has also adopted a Diversity Policy that will guide the organization in governance decision-making, and Music Canada will constitute an Industry Advisory Group that will provide an inclusive forum to give voice to diverse constituencies in the music industry. The Industry Advisory Group will report to the President & CEO and will provide input into our programs and policies.

“We all have a responsibility, as individuals and organizationally, to align our practices with our values,” says Graham Henderson. “Music Canada and our members are committed to inclusion and equality, but change at the governance level can be the slowest to happen organically. With the changes we’ve announced today, our core values will be reflected at every level of our organization, ensuring balanced decision-making resulting in competitive advantage.”

Music Canada looks forward to announcing more details of its governance review as they become available.




For more information:
Corey Poole, Music Canada
+1 (647) 808-7359


About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.


IFPI releases Music Consumer Insight Report 2018, highlighting global trends in music listening habits

Today, IFPI released its 2018 Music Consumer Insight Report, an in-depth study of global music listening habits across 20 of the world’s largest music markets, including Canada, among music consumers aged 16-64.

“This year’s Music Consumer Insight Report tells the story of how recorded music is woven into the lives of fans around the world.  As it becomes increasingly accessible, it continues to be embraced across formats, genres and technologies,” said IFPI Chief Executive Frances Moore in a release. “Record companies are working with their partners to sustain and develop these rich and diverse ways in which music is being enjoyed, ensuring that it continues on its exciting journey around the world.”

One of the key highlights from the report is the ubiquity of on-demand streaming. 86% of consumers globally are listening to music through an audio or video on-demand service. 56% of listeners in Canada engage with music through on-demand audio services, just slightly below the global average of 61%.

Within this high usage of on-demand streaming though, it is user-upload services that continue to dominate consumption. The report notes that globally, 47% of time spent listening to on-demand music is on YouTube, compared to 28% on paid audio streaming services and 20% on free audio streaming.

Music piracy also remains a significant issue, as 38% of music consumers reported obtaining music through methods that infringe copyright. 32% of consumers report obtaining music through stream ripping, making it the most dominant form of copyright infringement.

“However, this report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services,” said Moore. “Policymakers around the globe have been scrutinising these issues and increasingly acting to address them.”

Recent votes in the United States Senate and European Parliament have added even more urgency for Canadian policymakers to take similar action. Music Canada remains committed to working with the federal government to address the challenges hindering the proper functioning of our music marketplace, and to close the Value Gap in Canada.


Canadian Music Therapy Trust Fund celebrates 25 years with exciting fundraiser concert

On Thursday, October 25, 2018, The Canadian Music Therapy Trust Fund will celebrate their 25th birthday with an intimate Toronto event headlined by indie rock band Born Ruffians at Propeller Coffee Co (50 Wade Ave).

Beginning at 7:30pm, attendees will be treated to a night of music, drinks, food, photos and more, with all proceeds going towards increasing the access to music therapy for all Canadians. Prior to Born Ruffians taking the stage, guests will be treated to an opening set from CMTTF artist ambassador Mponda Kalunga. The event will also be hosted by Much Music alumni and Canadian media personality Master T!

If you can’t make the event, you can still donate to CMTTF here to aid their mission of promoting, developing, and supporting music therapy services and research in order to improve the quality of life for Canadians.

Music Canada is proud to participate in the event as a Rock Star sponsor, and wish to congratulate CMTTF on 25 incredible years of funding music therapy programs across Canada.


Canadian artist Miranda Mulholland to participate in WTO Public Forum panel on investing in the future of innovation and creativity

On Thursday, Canadian musician, label owner and music festival founder Miranda Mulholland will participate in the World Trade Organization Public Forum 2018, as part of a panel discussion on the future of innovation and creativity. The Public Forum includes more than 100 sessions organized by NGOs, governments, academics, other international organizations, and the WTO secretariat. This year’s theme is “Trade 2030”, as the Public Forum examines how the increasing pace of technology changes will affect sustainable trade, technology-enabled trade, and a more inclusive trading system in the year 2030.

The panel, which is presented by the U.S. Chamber of Commerce, is titled “Investing in the future of innovation and creativity – Promoting environmental sustainability, medical breakthroughs, artificial intelligence, and cultural expression,” and takes place on Thursday October 4th at 10am in Room D of the World Trade Organization headquarters in Geneva, Switzerland.

“Our most valuable resources is human ingenuity,” states the panel description. “Through our creativity and innovation, we can solve the most pressing problems facing our generation and future generations.  Join us for an in-depth discussion of medicines, artificial intelligence, and creative expression – taking a look at new products and services that will meet the goals of Trade in 2030 and beyond.”

“Not only do we cherish the creators and innovators in our world, but we must also support them and incentivize their continuity and success,” continues the description. “Policy leaders around the world play an important role in the ecosystems of innovation and creativity.  This session will look at the global investment environment, cross-border collaborations and the legal and regulatory environments that will propel us toward a better future for humanity.”

The panel will also feature Richard Bagger, Executive Vice President, Corporate Affairs and Market Access at Celgene, and Nicholas Hodac, Government and Regulatory Affairs Executive, IBM, and will be moderated by Ellen Szymanski, Executive Director, Global Innovation Policy Center, U.S. Chamber of Commerce.

In addition to her impressive resume as a classically trained violinist and vocalist, Mulholland is becoming increasingly well-know internationally for her advocacy work. She recently appeared before the Standing Committee on Canadian Heritage’s study of remuneration models for artists and creative industries, where she shared her personal experience as an artist living in the Value Gap. Earlier this year, she delivered keynote addresses at the Banff World Media Festival and the Economic Club of Canada in Ottawa, as well as speeches internationally at Midem and an Action For Trade event in Washington, DC.

Music Canada urges any of our international colleagues attending the WTO Public Forum to attend this important panel, which will provide an insightful look ahead at what cultural expression and the creative industries may look like in 2030. For those unable to attend in person, the World Trade Organization will be posting audio from the panels on their website following the Forum.


Announcing The Three Rs Music Program Team

Today Music Canada is proud to announce the Managing Director, Program Administrator, Artist Ambassador Lead, and Advisory Committee for The Three Rs Music Program.

The program will provide equitable access to quality music education by increasing the inventory of musical instruments in Ontario’s publicly funded schools, increasing public engagement in support of music education, and connecting students’ learning experience to various aspects of Canada’s dynamic music industry.

Sarah Hashem – Managing Director

Managing Director Sarah Hashem joins The Three Rs Music Program with ten years of experience at Futurpreneur Canada, where she was instrumental growing the entrepreneurship organization at a regional and then national level. She has extensive experience in program development and expansion, partnership development and management, and fundraising. In 2016, Canadian Business Magazine named Hashem a Change Agent in their listing of the top “innovators, upstarts, renegades and geniuses who are reinventing the way Canada does business.”



Bradley Powell – Program Administrator

Program Administrator Bradley Powell brings an extensive musical background to The Three Rs Music Program. He previously worked as Executive Director of the chamber orchestra Pronto Musica and his management experience also includes The Juilliard School, Carnegie Hall, and Sesame Street. Powell began his career as a tenured clarinetist in the Saskatoon Symphony, and continues to apply that practical knowledge as an educator. He recently served as an adjudicator for the Los Angeles Philharmonic’s 2018 National Take A Stand Festival, which is centered around equitable access to music education, and wrote two case studies on music-for-social-inclusion programs in Latin America which will be published in a journal later this year. He was chosen as one of 30 changemakers in classical music for the 2017 cohort of the Global Leaders Program.


“Sarah Hashem and Bradley Powell’s experience in non-profit business development and music program administration perfectly complement the strategic goals of The Three Rs Music Program. I am thrilled to announce they have joined our team, and I look forward to more exciting announcements as we work towards securing equitable access to music education in Ontario.” – Amy Terrill, Executive Vice President, Music Canada

“Bradley and I are both very passionate about the important role of music education in our curriculum and the many developmental, social and cognitive benefits it delivers. Working with incredible partners like The Ontario Music Educators’ Association, the Office of the Fire Marshal, and the Ontario Professional Firefighters Association, we’re excited to remove one of the barriers for young Ontarians who want to pick up an instrument.” – Sarah Hashem, Managing Director, The Three Rs Music Program


Eon Sinclair – Artist Ambassador Lead

Sinclair is a JUNO Award-winning bassist, entrepreneur, philanthropist and a founding member of the Canadian band Bedouin Soundclash. He is a committed advocate for youth and the arts with a specific interest in music education. Through consistent touring, he has built an extensive network of internationally-renowned artists, a majority of whom are based in Ontario.

As Artist Ambassador Lead, Sinclair will engage musicians from Ontario’s diverse communities to represent the program and advocate for music education. Artist Ambassadors will be active in creating awareness of the program and driving instrument donations, as well as performing and speaking at school events.

“My personal journey in music is a testament to the power of rescuing underutilized instruments and reuniting them with students who want to play. I started playing bass guitar when, at age 13, I unearthed the bass my Dad bought and buried in the basement years before I was born. Refurbishing the bass and taking it into my Grade 7 music class set me on a life course that has led to a career making music, and now this chance to create similar opportunities for the youth of today and tomorrow.” – Eon Sinclair, Artist Ambassador Lead, The Three Rs Music Program


The Three Rs Music Program Advisory Committee

The Advisory Committee will provide guidance on development and execution of The Three Rs Music Program and will serve as an inclusive forum to give voice to diverse constituencies in the music and education industries to identify issues or matters of interest. It is intended to reflect the dynamic and vibrant nature of Ontario’s music community, with members passionate about music education in the province.

The Three Rs Music Program Advisory Committee is:

Helen Coker, representing the Coalition for Music Education and Canadian Music Educators’ Associatio

Helen is a board member of the Coalition for Music Education, the current president of the CMEA and a longtime member of the OMEA. She teaches strings and instrumental music at Woodstock Collegiate Institute after recently holding the position of Learning Coordinator for the Arts for the Thames Valley District School Board.



Ian Campeau, Indigenous Advocate

Ian, also known as DJ NDN, is the co-founder and former member the music group A Tribe Called Red. Ian is Ojibwe, Anishinaabe from the Nippissing First Nation. He’s currently a speaker and advocate who combines art with activism to speak up about issues ranging from racism to oppression and mental health.



Joe Ferrari, Sony Music Canada

Joe is the Director of A&R at Sony Music Entertainment where he has worked since 2011. Joe has been spearheading Sony Music’s efforts in outreach to Attawapiskat with Sony artists and other members of the team to bring musical instruments to the region, with the broader goal of helping to provide access to programming and tools to invigorate indigenous youth through the arts. He has also helped to spearhead a sustainable food project in the region with Growing North.


Kristy Fletcher, MusiCounts

Kristy is the Executive Director of MusiCounts. Prior to joining MusiCounts in 2016, Kristy spent 20 years with Maple Leaf Sports & Entertainment. During her tenure she was instrumental in forming the Maple Leafs’ charitable arm, The Leaf Fund, raising millions of dollars to support children’s charities in Ontario.


Laura Lee Matthie, representing the Ontario Music Educators’ Association

Laura Lee was recently named the MusiCounts Music Teacher of the Year 2018.  She has been an active member of the OMEA board of directors since 2004 and is currently the Treasurer.  Laura Lee teaches Instrumental Music and Guitar Music at Orillia Secondary School to grades 9-12, is the Band Leader and Chamber Ensemble Coordinator & Director.


Vanessa Adora, Warner Music Canada

Vanessa is the digital account representative at Warner Music where she works specifically with Spotify Canada. Her expertise is in music marketing and digital strategy. Prior to working at Warner Music, Vanessa taught piano and served as an accompanist at The Regent Park School of Music. With a Bachelor of Music from the University of Western Ontario, she is passionate about accessible arts programs for adolescents.

Garvia Bailey, Broadcaster and Arts Journalist

Garvia Bailey is an award winning broadcaster, writer, arts journalist, moderator and speaker.

The former CBC radio and TV arts journalist and former host of Good Morning Toronto on JazzFM 91, has devoted herself to exploring the diversity of the arts, great storytelling and exposing emerging talent. In her 10 years with the CBC, she served as the host of a variety of radio programs, including Big City Small World, Canada Live and Radio 2 Top 20, as a columnist for Metro Morning and as a contributor at, and CBC Television.


“I’m very proud to announce this talented team where Ontario’s music industry and music education community will converge and collaborate to bring a fresh and exciting experience for Ontario’s students. My sincere thanks go out to Helen, Ian, Joe, Kristy, Laura Lee, Vanessa and Garvia for volunteering their time and expertise to the success of the program.” – Sarah Hashem, Managing Director, The Three Rs Music Program.


The Three Rs Music Program prioritizes strengthening music education for underserved communities, particularly at-risk, Indigenous and other underrepresented communities.

To stay updated with the latest news from The Three Rs Music Program, including information on future community appeals and how schools can apply for instruments, please follow Music Canada Cares on Facebook.


Annonce de la composition de l’équipe du Programme musical des trois R

Music Canada est fière d’annoncer le nom de la directrice générale, de l’administrateur des programmes, du premier artiste ambassadeur et des membres du Comité consultatif du Programme musical des trois R.

Le programme aidera les élèves ontariens à bénéficier d’une éducation musicale de qualité en enrichissant l’inventaire d’instruments de musique des écoles financées par des fonds publics, en accentuant l’engagement du public à soutenir l’éducation musicale et en construisant des ponts entre l’apprentissage des élèves et divers aspects de l’industrie musicale dynamique du Canada.

Sarah Hashem, directrice générale

La directrice générale Sarah Hashem apporte au Programme musical des trois R dix années d’expérience au service de l’organisme à but non lucratif Futurpreneur Canada, dont elle a contribué à développer le volet entrepreneurial, d’abord au niveau régional, et ensuite au niveau national. Elle possède une vaste expérience dans les domaines du développement et de l’expansion des programmes, du développement et de la gestion des partenariats ainsi que des levées de fonds. Le magazine Canadian Business lui accordait en 2016 le titre d’Agente de changement dans son florilège des innovateurs, jeunes loups, rebelles et génies qui réinventent la façon dont le Canada mène ses affaires.



Bradley Powell, administrateur des programmes

L’administrateur des programmes Bradley Powell apporte une vaste expérience professionnelle au Programme musical des trois R. Ancien directeur exécutif de l’orchestre de chambre Pronto Musica, il a occupé des postes de gestion auprès de la Juilliard School, de Carnegie Hall et de Sesame Street. Ayant entamé sa carrière comme clarinettiste titulaire de l’Orchestre symphonique de Saskatoon,  il continue de mettre à profit ses connaissances pratiques comme éducateur. Il a récemment fait partie du jury du National Take A Stand Festival 2018 du Los Angeles Philharmonic, événement centré sur l’accès équitable, et il a rédigé deux études de cas sur des programmes latino-américains d’inclusion sociale par la musique qui seront publiés dans un journal plus tard cette année. Il était l’un des 30 agents de changement de la cohorte 2017 du Global Leaders Program dans le domaine de la musique classique.


« L’expérience de Sarah Hashem et de Bradley Powell dans les domaines du développement des organismes à but non lucratif et de l’administration des programmes musicaux s’harmonise parfaitement avec les objectifs stratégiques du Programme musical des trois R. Je suis ravie d’annoncer qu’ils se sont joints à notre équipe, et j’aurai le plaisir d’annoncer d’autres nouvelles réjouissantes à mesure que nous continuerons d’assurer un accès équitable à l’éducation musicale en Ontario. » – Amy Terrill, vice-présidente directrice de Music Canada

« Bradley et moi sommes passionnés au plus haut point par l’importance du rôle que joue l’éducation musicale au sein de notre programme scolaire et par la multiplicité des bienfaits développementaux, sociaux et cognitifs produits par la musique. Grâce à notre collaboration avec nos incroyables partenaires de l’Ontario Music Educators’ Association, du Bureau du Commissaire des incendies et de l’Ontario Professional Firefighters Association, nous sommes heureux de pouvoir faire disparaître l’un des obstacles rencontrés par les jeunes Ontariens et Ontariennes qui veulent apprendre à jouer d’un instrument. » – Sarah Hashem, directrice générale, Programme musical des trois R


Eon Sinclair – premier artiste ambassadeur

Bassiste titulaire d’un JUNO, entrepreneur, philanthrope et membre fondateur du groupe canadien Bedouin Soundclash, Eon Sinclair est un ardent défenseur de l’accès des jeunes à l’apprentissage de tous les arts, et particulièrement à l’éducation musicale. Au fil d’innombrables tournées, il s’est constitué un vaste réseau d’artistes de renommée internationale dont la majorité vivent en Ontario.

Comme premier artiste ambassadeur du Programme musical des trois R, Eon Sinclair amènera des musiciens de diverses communautés ontariennes à représenter le programme et à promouvoir l’éducation musicale.  Les artistes ambassadeurs auront la tâche de sensibiliser le public au Programme musical des trois R et de solliciter des dons d’instruments en plus de se produire et de prendre la parole dans le cadre d’événements scolaires.

« Mon parcours musical personnel illustre parfaitement ce qu’on peut réaliser en récupérant des instruments de musique sous-utilisés et en les réaffectant à des élèves qui veulent en jouer. J’ai commencé à jouer de la guitare basse à l’âge de 13 ans lorsque j’ai découvert la guitare que mon père avait achetée et rangée au sous-sol avant ma naissance. C’est parce que j’ai remis cet instrument en état et que je l’ai utilisé en 7e année dans la classe de musique que j’ai eu la chance de faire une carrière musicale, et j’ai maintenant l’occasion d’offrir la même chance aux jeunes d’aujourd’hui et de demain. » – Eon Sinclair, premier artiste ambassadeur, Programme musical des trois R


Comité consultatif du Programme musical des trois R

Regroupant des représentants d’une grande variété d’organisations musicales et éducatives, le Comité consultatif du Programme musical des trois R donnera des orientations concernant le développement et l’exécution du programme en mettant l’accent sur la diversité et l’inclusion. Il a pour mission de refléter le dynamisme de la communauté musicale ontarienne et le vif intérêt de ses membres pour l’éducation musicale aux quatre coins de la province.

Le Comité consultatif du Programme musical des trois R se compose des membres suivants :

Helen Coker, représentante de la Coalition pour l’éducation musicale et de l’Association canadienne des musiciens éducateurs

Membre du conseil d’administration de la Coalition pour l’éducation musicale, présidente de l’Association canadienne des musiciens éducateurs et membre de longue date de l’Ontario Music Educators’ Association, Helen Coker est professeure de musique pour instruments à cordes et de musique instrumentale au Woodstock Collegiate Institute. Elle a récemment occupé le poste de coordonnatrice de l’apprentissage des arts pour le Conseil scolaire de district de Thames Valley.


Ian Campeau, défenseur des causes autochtones

Ian Campeau, alias DJ NDN, est le cofondateur et un ancien membre du groupe musical A Tribe Called Red. Ojibwé du groupe des Anishinaabes de la Première nation de Nipissing, il donne des conférences et se porte à la défense des victimes du racisme, de l’oppression et des maladies mentales en combinant de pouvoir de l’art avec celui de l’activisme.


Joe Ferrari, de Sony Music Canada

Joe est directeur A&R chez Sony Music Entertainment, où il travaille depuis 2011. De concert avec des artistes de Sony et d’autres collaborateurs, il a été le fer de lance des efforts de Sony Music pour procurer des instruments de musique aux habitants de la nation éloignée d’Attawapiskat dans le but de contribuer à mettre à leur disposition des programmes de musique et des outils permettant d’énergiser les jeunes autochtones grâce à l’enseignement des arts. Joe a également aidé à mettre sur pied dans la région le projet alimentaire durable Growing North.



Kristy Fletcher, de MusiCompte

Kristy Fletcher est la directrice exécutive de MusiCompte, organisation à laquelle elle s’est jointe en 2016. Elle avait précédemment passé 20 ans chez Maple Leaf Sports & Entertainment, où elle a contribué à la formation de l’organisme de bienfaisance Leaf Fund et recueilli des dons pour une valeur de plusieurs millions au nom d’organismes caritatifs venant en aide aux enfants en Ontario.


Laura Lee Matthie, représentante de l’Ontario Music Educators’ Association

Titulaire du Prix MusiCompte du professeur de l’année 2018,  Laura Lee Matthie siège depuis 2004 au conseil d’administration de l’Ontario Music Educators’ Association, dont elle est actuellement trésorière. Elle enseigne la musique instrumentale et la musique de guitare aux élèves de la 9e à la 12e année à l’école secondaire d’Orillia, et ce, en plus d’être coordonnatrice et chef d’orchestre de la fanfare et de l’ensemble de musique de chambre de l’école.


Vanessa Adora, de Warner Music Canada

Vanessa est chargée des comptes numériques chez Warner Music, où elle travaille spécifiquement avec Spotify Canada. Elle se spécialise en commercialisation de la musique et en stratégie numérique. Avant d’entrer chez Warner Music, elle a enseigné le piano et servi d’accompagnatrice à l’École de musique de Regent Park, à Toronto. Titulaire d’un baccalauréat en musique de l’Université Western Ontario, Vanessa se passionne pour les programmes d’enseignement des arts accessibles aux adolescents.

Garvia Bailey, narratrice et journaliste artistique à la radio et à la télévision

Garvia Bailey est une communicatrice, rédactrice, journaliste artistique, animatrice et conférencière primée.

Précédemment journaliste artistique à la radio et à la télévision de la CBC et animatrice de l’émission radiophonique Good Morning Toronto sur JAZZ.FM91, elle s’est consacrée à l’exploration de la diversité des arts, à la grande communication narrative et à la découverte de talents émergents. Au cours de ses 10 années à la CBC, elle a assuré l’animation d’une variété d’émissions radiophoniques, notamment Big City, Small WorldCanada Live et Radio 2 Top 20, en plus de servir de chroniqueuse à l’émission Metro Morning et de collaboratrice de et de la télévision de la CBC.


« Je suis très fière d’annoncer la composition de cette équipe de talent au sein de laquelle l’industrie musicale ontarienne et le milieu de l’éducation musicale convergeront et s’uniront pour procurer une expérience nouvelle et emballante aux élèves ontariens. Je remercie sincèrement Helen, Ian, Joe, Kristy, Laura Lee, Vanessa et Garvia d’offrir bénévolement leur temps et leur expérience professionnelle afin d’assurer le succès du programme. » – Sarah Hashem, directrice générale, Programme musical des trois R


Le Programme musical des trois R met l’accent sur la consolidation de l’éducation musicale dans les collectivités sous-desservies, les groupes particulièrement à risque, les populations autochtones et d’autres groupes sous-représentés.

Pour en savoir plus sur le Programme musical des trois R, sur les prochaines cueillettes communautaires d’instruments de musique et sur la façon dont votre école peut présenter une demande de don d’instruments, suivez Music Canada vous aime sur Facebook.


Amazon Music Unlimited launches in Canada

Amazon has announced the arrival of Amazon Music Unlimited streaming service in Canada, which launched today with millions of songs, thousands of playlists and personalized stations. The new service joins Amazon’s previously launched Prime Music, the ad-free service available to Prime customers at no additional cost to their annual membership.

With Unlimited, Amazon customers can now discover new music easier than ever with more ways to access music through voice with Alexa on the Amazon Music app for iOS and Android, and on all Echo devices.

“We’ve seen such a positive customer response from the launch of Prime Music for Canada last year, and with today’s launch we’re excited to bring more customers even more choice and ways of discovering music with Alexa,” stated Sean McMullan, Head of International Expansion for Amazon Music. “We’re thrilled for our Canadian customers to start streaming with Unlimited today, and begin enjoying expanded voice controls to play music for every moment.”

A 90-day free trial is available now for eligible customers for a limited time, with plans starting at $7.99/month.


At Standing Committee on Canadian Heritage, Miranda Mulholland illustrates why urgent action to address the Value Gap is needed

Last Thursday, musician, label owner and music festival founder Miranda Mulholland appeared before the Standing Committee on Canadian Heritage’s study of remuneration models for artists and creative industries, where she shared her personal experience as an artist living in the Value Gap.

She began by making Committee members aware that although they may not recognize her, they had most certainly heard her play. “Over the last 19 years, I have played or sung on hundreds of recorded songs on over 50 records including many JUNO Award nominated or winning albums,” she said. “I have done film and television work – you can hear my fiddle playing on every episode of Republic of Doyle and in the film Maudie and on the Good Things Grow in Ontario jingle.”

Mulholland then stated that creators are storytellers and that the story she would tell them today had a beginning, a middle and that she hoped that she and the Committee members would write the end together.

After outlining how she got her start in music, becoming a fiddle player as the digital revolution took off, Mulholland spoke about the Value Gap, and what it has meant to her career.

Mulholland then referenced previous testimonies that the Committee has heard, from artists like Andrew Morrison of the JUNO-nominated group The Jerry Cans, and Music Canada President and CEO Graham Henderson, who both spoke of the disappearance of middle class artists.
Mulholland underscored this point, stating: “The musician middle class is gone – and even the ladder to get there is gone.”

In the middle of her dynamic and authentic presentation, Mulholland proposed four immediately actionable solutions that Committee members could recommend to help improve the framework, which are captured in the video embedded below.

Approaching the end of her story, Mulholland expressed hope that the Committee would help write the ending. Referencing the recent actions that lawmakers in Europe and the United States have taken to help close the Value Gap, Mulholland expressed hope that the Heritage and Industry Committees can work with artists like herself to fix the broken framework and update the laws to reflect artists’ day to day lives.

Her testimony was encapsulated by one of her closing remarks: “Artists have adapted and we need our laws to do the same.”

Mulholland’s dynamic and authentic presentation seemed to truly engage members of the Committee. Following her testimony, Pierre Breton, Member of Parliament for Shefford, Quebec, commented:

Wow, thank you for your excellent presentations. It’s really from the heart, and I would say that you are excellent at explaining the issues – so if there is anyone who had a hard time understanding the scope of the challenge that you’ve been living through, well, now they understand it. Thank you for your testimony – it was exceptional. These are very sensible recommendations in my opinion, and they could be implemented very quickly.

Martin Shields, Member of Parliament for Bow River, Alberta, said:

I think you’re passionate, I think you’re great – but I understand fairness, and what we have is an industry that needs fairness, and we need legislation changed.

During the question and answer portion of the hearing, Breton asked Mulholland which of the recommendations she offered could have a quick impact if enacted by government. Mulholland replied:

Each one would have an immediate effect. The first one, the radio royalty exemption, getting rid of that subsidy – and again, subsidizing – artists are subsidizing the big media conglomerates – that needs to stop. And if that ended, that money would be filtered through into artists pockets immediately.

Same with sound recording … I just played with Alan Doyle on a new kids show that he’s writing the music for… if this was enacted and the sound recording wording was changed, as soon as that is played, I will get paid for my work – so that would help me immediately.

The private copying – that would help immediately as well.

And having a term extension would help me value my work for longer, so I would be able to leverage that if I was talking to a publisher or a label about my catalog. So all four would help me right now.”

Anju Dhillon, Member of Parliament for Dorval — Lachine — LaSalle, asked Mulholland:

In many interviews you’ve done, I noticed that you’re talking about how the Copyright Act is not protecting creators and artists – what concrete changes would you like to see to the Copyright Act so that we can have more fairness and money can be distributed from the distributors to the creators?”

Mulholland replied that right now, she and her creator colleagues are subsidizing billionaires. She told Dhilllon, “the subsidies need to stop – so that would be the radio royalty exemption… it was supposed to be temporary, and it needs to be removed… We just want to have a functioning marketplace.

Following the hearing, Committee members enthusiastically thanked and congratulated Mulholland for her concise and moving testimony.

(l-r) Members of Parliament Randy Boissonnault, Julie Dabrusin, Anju Dhillon and Pierre Breton with Miranda Mulholland


Full video of the September 20, 2018, Standing Committee on Canadian Heritage hearing is available on the House of Commons website.



Unanimous U.S. Senate support for Music Modernization Act is further evidence Canada must act to close the Value Gap

Music Canada joins our American counterparts in applauding the United States Senate following its unanimous passage of the Music Modernization Act (MMA) yesterday evening. The MMA, which was broadly supported by music organizations across the United States, is a comprehensive bill that includes the CLASSICS Act, legislation that guarantees artists and labels who recorded music before 1972 a federal right to be paid for those recordings when played by digital radio outlets.

The U.S. music community was united in its support of the MMA, with organizations such as the Recording Industry Association of America, the National Music Publishers Association, ASCAP, SoundExchange, musicFIRST, and the Recording Academy advocating strongly for the bipartisan bill. Thousands of artists spoke up in support of the legislation, including Roseanne Cash and Dionne Warwick, who advocated for the bill in the House of Representatives; Smokey Robinson, who testified at the U.S. Senate; and Maren Morris and Adam Levine, who were vocal supporters of the bill on social media.

“We congratulate all of the artists and advocates who spoke up so passionately in support of the Music Modernization Act. As we saw with the European Parliament vote, governments are listening to creators and recognizing the need to update the legislation that affects their careers,” says Graham Henderson, President and CEO of Music Canada.

“In the past week, we have seen overwhelming support for this type of legislation from Canada’s two largest trading partners, further underlining the need for Canada to follow through with meaningful reforms,” adds Henderson. “Our government has heard from creators – the Value Gap is an urgent issue that must be addressed. It’s now time for our government to seize the opportunity and close the Value Gap in Canada.”

Music Canada has been the leading advocate for addressing the Value Gap in Canada. Our recent report, The Value Gap: Its Origins, Impacts and a Made-in-Canada Approach, examines the Value Gap and its causes, and demonstrates how it impacts artists, businesses and our nation’s cultural foundations, with a particular focus on music. The report includes recommended steps that Canada’s federal government can take today to address the inequities that artists face due to the Value Gap.

Music Canada is encouraged by the progress made in the U.S. and EU, and remains committed to continuing to work with the government of Canada to close the Value Gap here at home.


Landslide European Copyright Directive vote is a call to action for legislators globally to fix the Value Gap

Music Canada joins our European counterparts in applauding the European Parliament for today’s historic vote on the European Copyright Directive. The vote is a vital step towards ensuring Europe’s creators are paid fairly when their work is consumed online, and provides a strong example for other governments to follow to support their own creators.

“Congratulations to the European Parliament on today’s historic vote to create a framework for creativity to flourish in the digital marketplace. We also need to acknowledge the incredible impact of creator voices to this campaign – thank you to all of the artists who spoke up with such passion and honesty,” says Graham Henderson, President and CEO of Music Canada.

“Today’s landslide vote is a call to action for governments around the world – We must all act with urgency. The Value Gap is a global issue of critical importance to the current and future health of creators and the creative industries. Here in Canada, our Heritage and Industry’s committees have heard loud and clear from creators that the Value Gap threatens Canadian culture and needs to be fixed. These committees have done excellent work so far and they must seize this opportunity. Let’s close the Value Gap NOW!”

In 2017 Music Canada released The Value Gap: Its Origins, Impacts and a Made-in-Canada Approach. The first-of-its-kind report describes the Value Gap as “the significant disparity between the value of creative content that is accessed and enjoyed by consumers, and the revenues that are returned to the people and businesses who create it.” To protect the livelihoods of creators, businesses and cultures, creators and creative groups around the globe have been urging governments to enact legislative changes to ensure creators receive fair compensation for the use of their works.

The European vote comes as the Canadian government is conducting its own review of the Copyright Act. Numerous stakeholders have raised the Value Gap as a key issue at the Standing Committee for Industry, Science and Technology, as well as the Standing Committee on Canadian Heritage’s study on Remuneration Models for Artists and Creative Industries. Additionally, through Focus On Creators, more than 3,700 creators have signed a letter urging the government to place creators at the heart of our country’s cultural policy.

A release from Innovation, Science and Economic Development Canada states that a “well-functioning copyright framework should enable Canada’s creators to take full advantage of the opportunities presented by digital technology, provide a supportive environment for business and investment, and position creators for success in a competitive marketplace.”

Music Canada is committed to continuing to work with the government of Canada throughout the review process to close the Value Gap here at home.


Polaris Music Prize and Music Canada partner to improve equity and access for the Canadian music community

September 12, 2018, Toronto: Polaris Music Prize and Music Canada have partnered on a new initiative called the Polaris Community Development Program. Launching in advance of the 2018 Polaris Music Prize Gala, the program will partner with 10 Canadian not-for-profit music organizations each year to support and develop the music community by eliminating barriers to access for engaged music creators, entrepreneurs and change makers.

In 2018, each participating organization will receive tickets to the Polaris Music Prize Gala to distribute to individuals who directly impact or participate in the organization’s music programming, courtesy of Music Canada. The program also includes additional opportunities for participants to connect with Polaris staff, Board members and other community members on the night of the Gala.

“Our objective is to provide aspiring music professionals, who normally lack the means or access to music events, an opportunity to participate in the industry and community that Polaris attracts,” says Steve Jordan, Founder and Executive Director of the Polaris Music Prize. “Our hope is that by lifting these barriers we can in a small way help develop diversity in the next generation of music supporters and protectors.”

“Music Canada is committed to challenging the status quo and advancing practical solutions to improve equity and representation in the Canadian music industry,” says Amy Terrill, Executive Vice President of Music Canada and Polaris Board Chair. “Polaris Music Prize, an organization focused on artistic excellence with a history of celebrating diverse sounds and viewpoints, is the perfect host for this program.”

Participating organizations in the 2018 Community Development Program can be found at

The 2018 Polaris Music Prize Gala takes place on Monday, September 17th at The Carlu in Toronto. Canadian non-profits interested in participating in the 2019 Community Development Program are encouraged to contact Claire Dagenais at


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For more information:
Amanda McCauley – Indoor Recess 
(905) 926-6440

Corey Poole, Music Canada
+1 (647) 808-7359


About Polaris Music Prize
Polaris Music Prize Inc. is a not-for-profit organization that annually honours and rewards artists who produce Canadian music albums of distinction. A select panel of music critics then judge and award the Prize without regard to musical genre or commercial popularity. For more on the Polaris Music Prize, please visit

About the 2018 Polaris Music Prize Gala
The Polaris Music Prize Gala is produced by CBC Music. This year’s gala is set to take place on Monday, September 17th, 2018 at The Carlu, 444 Yonge Street, 7th Floor. The gala will be webcast live worldwide on CBC Music’s Facebook and YouTube. This year’s host is CBC’s Raina Douris.

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster. For more on Music Canada, please visit




Le Prix de musique Polaris et Music Canada se donnent la main pour améliorer l’équité et faciliter l’accès à la communauté musicale au Canada


Toronto, le 12 septembre 2018 : Le Prix de musique Polaris et Music Canada collaborent à une nouvelle initiative conjointe nommée Programme de développement communautaire Polaris. Lancé avant le gala du Prix de musique Polaris, ce programme s’associera chaque année avec 10 organisations musicales à but non lucratif afin de contribuer au développement de la communauté musicale en éliminant les obstacles qui empêchent les créateurs de musique engagés, les entrepreneurs et les catalyseurs de changement de s’y joindre.

En 2018, Music Canada offrira aux organisations participantes des billets pour le gala du Prix de musique Polaris qu’elles pourront distribuer gratuitement à des personnes qui ont un impact direct sur la programmation du Prix de musique Polaris ou y participent. Le programme fournira également aux participants d’autres occasions d’interagir avec le personnel du Prix de musique Polaris, avec ses administrateurs et avec d’autres membres de la communauté musicale le soir du gala.

« Notre objectif est d’offrir aux jeunes professionnels de la musique qui n’ont pas les moyens ou la possibilité d’assister aux événements musicaux une occasion de se mêler aux représentants de l’industrie et de la communauté musicale que le Prix Polaris attire », a affirmé Steve Jordan, fondateur et directeur exécutif du Prix de musique Polaris. « Notre espoir est que, en éliminant les obstacles, nous puissions contribuer un tant soit peu au développement de la diversité au sein de la prochaine génération des partisans et des protecteurs de la musique. »

« Music Canada est engagée à changer les choses et à avancer des solutions pratiques afin d’améliorer l’équité et la représentation au sein de l’industrie de la musique au Canada », a affirmé Amy Terrill, vice-présidente directrice de Music Canada et présidente du conseil d’administration du Prix de musique Polaris. « Le Prix de musique Polaris, une organisation axée sur l’excellence et habituée à célébrer la diversité des sons et des points de vue, est l’endroit idéal pour ce programme. »

On trouvera la liste des organisations qui participent au Programme de développement communautaire 2018 au

Le gala du Prix de musique Polaris 2018 aura lieu le 17 septembre au Carlu, à Toronto. Les organismes à but non lucratif canadiens intéressés à participer au Programme de développement communautaire 2019 sont encouragés à contacter Claire Dagenais au


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Pour de plus amples renseignements :
Amanda McCauley – Indoor Recess
(905) 926-6440

Corey Poole, Music Canada
+1 (647) 808-7359


À propos du Prix de musique Polaris
Le Prix de musique Polaris est une organisation à but non lucratif qui honore et récompense annuellement les artistes ayant créé des albums de musique canadiens de renom. Un groupe sélectionné de critiques musicaux juge et décerne le Prix sans considération pour le genre musical ou la popularité commerciale. Pour en savoir plus sur le Prix de musique Polaris, veuillez vous rendre sur

À propos du gala du Prix de musique Polaris 2018
Le gala du Prix de musique Polaris est une réalisation de CBC Music. L’édition 2018  sera présentée le 17 septembre au Carlu, 444, rue Yonge, 7e étage, à Toronto. Le gala sera diffusé en direct à travers le monde via la page Facebook de CBC Music ainsi que sur YouTube. Il sera animé par Raina Douris, de CBC.

 À propos de Music Canada
Music Canada est une association professionnelle à but non lucratif qui représente les grandes maisons de disques au Canada, notamment Sony Music Entertainment Canada, Universal Music Canada et Warner Music Canada.  Music Canada collabore également avec de nombreux chefs de file de l’industrie musicale indépendante – étiquettes et distributeurs de disques, studios d’enregistrement, lieux de spectacles, promoteurs de concerts, gérants et artistes – pour assurer la promotion et le développement du secteur de la musique.


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