Music Canada is a passionate advocate for music and those who create it, identifying ways to strengthen Canada’s music sector.
Our research shows that Toronto has the potential to be the greatest music city in the world. It is the third biggest music market in North America, and is home to a vibrant music scene. This is why Music Canada has also led the 4479 Toronto Music City initiative, and why this survey has been created. Music Canada has surveyed Toronto’s mayoral candidates in order to raise awareness of music issues in Toronto, and to secure music friendly commitments.
We asked Olivia Chow, Doug Ford, and John Tory three questions on key music policies as identified by Music Canada. We have listed their responses alphabetically below, and encourage Torontonians to consider a candidate’s positions on music policy when casting their ballot. Voting day is Monday, October 27, 2014, and Advance Polls are open now through October 19th. For information on how or where to cast your vote, visit the City of Toronto’s Election Services site.
Toronto Music Policy Survey – 2014 Mayoral Candidates
Toronto’s live music venues, concert promoters, and studio owners have all revealed that regulations and red tape at City Hall are creating an impediment to business growth. Based on best practices from Austin, Texas, Music Canada has recommended that the City of Toronto create a Music Office within its Economic Development & Culture Division. With a modest budget, this office would assist Toronto’s music community in navigating city infrastructure and regulations, and in stimulating business development opportunities, all of which will lead to greater investment and employment in the music sector.
Tourism is an important part of Toronto’s economy, with almost ten million overnight visitors in 2010, generating over four million in city revenue. The specific impact of music tourism on Toronto’s economy has yet to be measured, though given the concentration of the music industry in the GTA, it could be significant. Working with the music community, the City of Toronto and Tourism Toronto could quantify existing music tourism revenues and develop targeted initiatives to further increase its impact.
Toronto has an active and culturally vibrant live music scene, but red tape at City Hall has made it difficult for new and existing festivals and events to put on live music in Toronto’s parks and squares.
The application process is ambiguous and unclear, and can be overwhelming for people who are unfamiliar with it. If City Council were to place a higher priority on live music there would be a greater impetus to overcome these barriers.
For more information on Toronto’s municipal election, visit the City of Toronto’s Election Services page.