Music Canada Playback 2018

Our story of the past 12 months

Closing the Value Gap

Statutory review of the Canadian Copyright Act

In 2017, the Canadian government launched a five-year mandated review of the Canadian Copyright Act. The review presents a timely opportunity to correct provisions within the Act that contribute to the Value Gap by preventing music creators from getting fair market value for their work. Music Canada President and CEO Graham Henderson testified at two committee hearings about solutions that can be enacted now to address the Value Gap in Canada.

Graham’s testimony on Remuneration Models for Artists and Creative Industries Graham’s testimony on the Canadian Copyright Act

Copyright legislation developments in EU and US are a call to action to close the Value Gap in Canada

Music Canada joins our American counterparts in applauding the United States Senate following its unanimous passage of the Music Modernization Act (MMA).

Read more

Music Canada joins our European counterparts in applauding the European Parliament for its historic vote on the European Copyright Directive. The vote is a vital step towards ensuring Europe’s creators are paid fairly when their work is consumed online, and provides a strong example for other governments to follow to support their own creators.

Read more

“In the past week, we have seen overwhelming support for this type of legislation from Canada’s two largest trading partners, further underlining the need for Canada to follow through with meaningful reforms. Our government has heard from creators – the Value Gap is an urgent issue that must be addressed. It’s now time for our government to seize the opportunity and close the Value Gap in Canada.” - Graham Henderson, President and CEO of Music Canada.

At Standing Committee on Canadian Heritage, Miranda Mulholland illustrates why urgent action to address the Value Gap is needed

In September of 2018, musician, label owner and music festival founder Miranda Mulholland appeared before the Standing Committee on Canadian Heritage’s study of remuneration models for artists and creative industries, where she shared her personal experience as an artist living in the Value Gap.

Read more

“I have lived this first hand. As I worked harder and harder, playing on more and more records and more and more tours, I noticed that my measurable success as a musician was getting harder to measure financially. I started to realize that times have changed so quickly and so drastically, that the hopes of belonging to the middle class -- even as a successful artist -- were disappearing.” - Miranda Mulholland

Music Canada applauds 2018
Federal Budget

Music Canada was pleased to see that the 2018 federal budget, tabled in the House of Commons by Minister of Finance Bill Morneau, further illustrates the Government’s commitment to reforming the Copyright Board of Canada.

Read the release

“Reforming the Copyright Board of Canada has for years been a top priority for creators and the businesses that support them. Music Canada extends our appreciation to the Government, particularly Ministers Bains and Joly, for taking the next step in modernizing this institution, which is vital for Canada’s cultural industries.” – Graham Henderson, President and CEO of Music Canada.

Music Canada welcomes Pablo Rodriguez as Minister of Heritage; thanks Mélanie Joly for leadership on policies affecting the music sector

Following The Honourable Pablo Rodriguez’s appointment as Minister of Canadian Heritage and Multiculturalism in July 2018, Music Canada issued an official welcome to the new minister and thanked The Honourable Melanie Joly for advancing key priorities to strengthen Canada’s creative industries and improve the livelihood of Canadian creators.

Read the release

“On behalf of Music Canada, I would like to congratulate the Hon. Pablo Rodriguez on his appointment as Minister of Canadian Heritage. In this role, he has the opportunity to improve the livelihood of Canadian creators, by creating the conditions for a functioning marketplace where creators receive fair compensation for the use of their work. We look forward to working with Minister Rodriguez to continue to advance policies that support creators and the companies that invest in them.” - Graham Henderson, President and CEO of Music Canada.

Focus On Creators Releases Letter To Newly Appointed Minister Of Canadian Heritage

More than 3,700 Canadian authors, musicians, visual artists, publishers and many more creators signed the Focus On Creators letter to Minister Joly since its release calling on the government to put creators at the heart of policy updates. Following The Honourable Pablo Rodriguez’s appointment as Minister of Canadian Heritage and Multiculturalism, Focus On Creators sent him an updated letter welcoming him to the position, and urging him to continue his demonstrated commitment to advocating on behalf of creators and Canada’s cultural industries.

Read more

“We know you understand the cultural significance of our work; we hope you also see its value and will work to support its crucial place in Canada’s economy. Focus On Creators looks forward to working with you in continuing to ensure that Canadian creators and cultural industries are placed at the heart of policy development and review.” – Focus On Creators’ letter to The Honourable Pablo Rodriguez.

Artist advocacy takes centre stage at Midem 2018 during Value Gap event presented by Music Canada and IAEL

Entertainment lawyers have always played a crucial role in the success of their artist clients. But during Midem 2018, Miranda Mulholland urged them to take complimentary steps to empower artists and leverage their network to be connectors, helping to introduce, start discussions, and activate their artist clients.

Mulholland was the keynote speaker at a June 6 event hosted by Music Canada and the International Association of Entertainment Lawyers (IAEL) in Cannes, France. The Value Gap theme flowed through both this event and the launch of IAEL’s new book, Finding the Value in the Gap, later the same day.

Read more

Miranda Mulholland calls for action for creators in Washington, DC

In April 2018, Miranda Mulholland visited Washington, DC, for a series of meetings and engagements focused on what can be achieved in a modernized North American Free Trade Agreement (renamed the United States-Mexico-Canada Agreement) to ensure creators in Canada, Mexico, and the United States have a fair chance at success and receive proper payment for their work. Mulholland also visited Capitol Hill where she met with officials and stakeholders to discuss the need for action.

Read more

Global Music Report 2018 shows industry experiencing growth from subscription streaming, but Value Gap needs to be addressed for long term sustainability

IFPI’s Global Music Report 2018 gave us a snapshot of the global music industry, highlighting the top global markets and industry-wide trends. While Canada dropped from the sixth to seventh largest music market in the world, the domestic music industry can be encouraged by marked growth in subscription audio streaming, which grew in trade value from USD $95.34 million in 2016 to USD $160.9 million in 2017. This trend has contributed to the first three consecutive years of growth following 15 years of revenue decline.

Read more

“I’m encouraged by the consecutive years of growth we’re witnessing. But as streaming continues its rise, it’s more important than ever that this business model supports the people making the music.” – Graham Henderson, President and CEO, Music Canada

Industry Leadership

Music Canada launches new non-profit organization Music Canada Cares

In September of 2018 we were thrilled to launch Music Canada Cares, a new affiliated national non-profit organization to lead Music Canada’s corporate social responsibility efforts and highlight the extraordinary benefits of music to society. The first initiative managed by Music Canada Cares is The Three Rs Music Program.

Read more

“At Music Canada, we’re of the firm belief that Music Can Help. It helps build bridges between people and communities, helps people express and process emotions, and helps drive economic activity locally and nationally. I’m thrilled that with the support of our members, Warner Music Canada, Universal Music Canada, and Sony Music Canada, we’re able to launch Music Canada Cares. This new organization will allow us to focus on boosting the social and developmental benefits music delivers, beginning with a source of so much passion, skill, creativity and fun - music education.” – Graham Henderson, President and CEO of Music Canada.

Music Canada announces governance changes, appointment of independent Chair and Director to Board of Directors

In 2018, Music Canada fulfilled its commitment to take concrete action on promoting diversity and equality principles within its organization. New members were added to the Music Canada Board of Directors - two fantastic, accomplished women who will take the independent roles of Chair and Director within the Board. Additionally, a Diversity Policy has been formally implemented that will guide our governance decision-making.

Read more

2018 Global Forum – Inclusivity and Accountability: Bringing Measurable Change for the Music Industry

The 2018 Global Forum at Canadian Music Week was focused on bringing measurable improvements to inclusion and accountability for the music industry. Following an eye-opening keynote from Dr. Stacy L. Smith, Founder and Director of the Annenberg Inclusion Initiative and “inclusion rider” pioneer, a panel of artists and advocates discussed challenges the industry faces and debated the best paths forward.

Read more

Polaris Music Prize and Music Canada partner to improve equity and access for the Canadian music community

Polaris Music Prize and Music Canada have partnered on a new initiative called the Polaris Community Development Program. Launched in advance of the 2018 Polaris Music Prize Gala, the program will partner with 10 Canadian not-for-profit music organizations each year to support and develop the music community by eliminating barriers to access for engaged music creators, entrepreneurs and change makers.

Read More

“Our objective is to provide aspiring music professionals, who normally lack the means or access to music events, an opportunity to participate in the industry and community that Polaris attracts. Our hope is that by lifting these barriers we can in a small way help develop diversity in the next generation of music supporters and protectors.” - Steve Jordan, Founder and Executive Director, Polaris Music Prize

Canadian Creative Industries Launch ReadTheCode.ca

Music Canada is one of 36 music community organizations that has joined a wider coalition of industry stakeholders in committing to the Creative Industries Code of Conduct.

Read More

“On behalf of all the industry organizations that have contributed to this process and the launch of our Code, I am happy to announce this new resource as a next step in our industry’s goal to combat harassment, discrimination, bullying and violence within Canada’s creative sector.” - David Sparrow, ACTRA National president.

Breakthrough collaboration between Bell Media, Music Canada and Re:Sound creates international gold standard with music creators at its heart.

In February 2018, Music Canada, Re:Sound and Bell Media announced advancements in cross-platform reporting to streamline sound recording data within the Canadian music ecosystem. With the elimination of manual processes, the new reporting system has resulted in cleaner data, significantly benefitting all rights holders in the Canadian music industry including artists, background musicians, songwriters, and music publishers, through organizations like SOCAN, CMRRA, and SODRAC who rely on broadcast data to get royalties to rights holders.

Read More

“As someone with love for Canada’s music industry, I am thrilled by the results of this project. When Music Canada’s Graham Henderson approached us to help resolve what has been a longstanding issue within Canada’s music industry, it was an easy decision to lend Bell Media’s resources and expertise. The automation of the tracking process establishes international best practices that benefit creators while making the entire system considerably more efficient.” - Randy Lennox, President, Bell Media.

Music Canada sponsors Album of the Year Category at JUNOS 2018

Music Canada was proud to return in 2018 as sponsor of the Album of the Year category for the 47th annual JUNO Awards. Music Canada also returned as sponsor of the Welcome Reception and Chairman’s Reception, which kicked off JUNOs 2018 weekend in Vancouver, BC.

Read More

“Whether celebrating success at the highest level through our support for institutions like the JUNO Awards and our Gold/Platinum program or fostering the next generation of artists through music education in Canadian schools, Music Canada’s advocacy supports artists at every stage of their career.” – Graham Henderson, President and CEO, Music Canada

EVP Amy Terrill’s remarks at 2018 JUNOs Chairman’s reception

At the 2018 JUNOs weekend in March, Music Canada’s Executive Vice President Amy Terrill delivered the opening remarks at the Chairman’s Reception event. Watch her full remarks below.

Read More

JUNOs 2018: how Music Canada’s advocacy supports artists at every stage of their career

Leading up to this year’s annual celebration of Canada’s brightest stars in music, Music Canada launched our #EveryStage campaign, aimed at highlighting the ways in which our advocacy supports Canadian artists at every stage of their career.

Music Canada EVP Amy Terrill’s remarks at the Standing Committee on Canadian Heritage’s study on Cultural Hubs

On April 24, 2018, Music Canada’s Executive Vice President and Music Cities expert Amy Terrill appeared before the Standing Committee on Canadian Heritage as part of its study on Cultural Hubs and Cultural Districts in Canada. Her remarks pulled from Terrill’s extensive Music Cities research including the world-renowned Mastering of a Music City report.

Read Terrill’s remarks

“One of the most important components of a Music City is the availability of spaces and places – to rehearse, record, perform – It’s also likely the top issue identified in Canadian communities.” – Amy Terrill, Executive Vice President, Music Canada

Provincial Initiatives

The Three Rs Music Program (Ontario)

The Three Rs Music Program will provide equitable access to quality music education by increasing the inventory of musical instruments in Ontario’s publicly funded schools, increasing public engagement in support of music education, and connecting students’ learning experience to various aspects of Canada’s dynamic music industry.

Read the release
Announcing The Three Rs Music Program Team
Rescuing, Restoring, and Reuniting Instruments in Gravenhurst, Ontario





Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario

On Saturday, September 29, the first instrument drive and celebration of music education of The Three Rs Music Program took place in Lindsay, Ontario. Artist Ambassador Lead Eon Sinclair of Bedouin Soundclash, Jeremy Drury of The Strumbellas, and Warren Frank of The Kents were all on hand to speak with donors, promote the program, and speak to the importance of music education in Ontario.

Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario
Inaugural Three Rs Music Program Instrument Drive in Lindsay, Ontario

British Columbia music community celebrates new music fund, AMPLIFY BC

In March of 2018, the Government of British Columbia announced the creation of a new music fund for the province called AMPLIFY BC. Administered through Creative BC, the new Fund will provide much-needed support for the development of BC artists and musicians, music companies, skills development and live music production, stimulating economic growth and activity in the sector.

This one-year investment of $7.5 million will go towards contributing to BC’s vibrant tourism, arts and creative industries, and small business development.

Read the release

“Music Canada would like to applaud the Government of BC and Minister Beare for this important investment which demonstrates their confidence in the music sector. The intense interest in the former BC Music Fund’s suite of programs underscores that BC is home to a vibrant, diverse and engaged music community ready to take their songs and businesses to the next level. With this new investment BC will continue to benefit from leveraged private and other government dollars, and ensure the BC music sector remains competitive with other jurisdictions.” - Amy Terrill, Executive Vice President, Music Canada

Graham Henderson’s introductory remarks from Ontario Provincial Arts Education Roundtable

In October of 2017, Music Canada President and CEO Graham Henderson attended the Provincial Arts Education Roundtable, hosted by the Ontario Ministry of Education and Ministry of Tourism, Culture and Sport. Henderson delivered opening remarks at the Roundtable on the need to protect arts education, which are available in full on our website.

Read Henderson’s remarks

“It sometimes feels today as though the liberal arts and the humanities are under siege. Right across the United States, Republican governors are rolling back support for state universities that offer liberal arts education. And we must be vigilant – because if it can happen there, it can happen here.” – Graham Henderson, President and CEO, Music Canada.

Music Cities

Music Canada releases new report Keys to a Music City: Examining the Merits of Music Offices, Boards, and Night Mayors

On May 11, Music Canada released its latest report Keys to a Music City: Examining the Merits of Music Offices, Boards, and Night Mayors. The report was launched in advance of the third annual Music Cities Summit at CMW, and served as a successor to our groundbreaking 2015 study The Mastering of a Music City.

Drawing from in-depth interviews with practitioners in 17 cities across the world, Keys to a Music City examines the various ways that music officers, music advisory boards, arms-length music organizations, and Night Mayors are used in different jurisdictions, and offers a guide on how both city officials and community members can play an important role in building their Music City.

Read the report

“Since the release of The Mastering of a Music City, additional questions have been raised by those seeking to develop their own Music City about the advantages and limitations of different models. With this new report, cities can find answers to their most pressing questions, gain insights from experts in the field, and learn from the experiences of other cities.”- Amy Terrill, Executive Vice President of Music Canada.

Top Ten (11) Things You Need to Develop a Music City

In February, Music Canada’s Executive Vice President Amy Terrill spoke at the Responsible Hospitality Institute's Sociable City Summit in New Orleans. Terrill presented a Music Cities seminar where she shared a Top 10 list (with a bonus number 11) for cities looking to develop as a Music City.

Read More

TORONTO – Music City News

Toronto Music Advisory Council highlights key milestones at last meeting of the term

During the Toronto Music Advisory Council’s (TMAC) final meeting of the term, members discussed a variety of key issues and progress updates. Co-Chairs City Councillor Josh Colle and Spencer Sutherland presented a written summary of TMAC’s key milestones during the meeting, and looked back on some of TMAC’s major accomplishments.

Read More


A series of recommendations from Toronto Music Advisory Council are one step closer to policy after Economic Development Committee approval

In January of 2018, members of Toronto’s Economic Development Committee passed a suite of TMAC recommendations aimed at providing better support for the city’s live music venues, and facilitating the collection of data for an international study on night time economies.

Read More


Making the most of Toronto’s UNESCO Designation

In November of 2017, the City of Toronto and the Canadian Commission for UNESCO announced that Toronto has been designated a UNESCO Creative City of Media Arts. Toronto is one of the first Canadian cities to join the network, with the designation highlighting the city’s achievements in “film, music, digital media and forms of cultural expression using technology.” In a blog post, Music Canada’s Executive Vice President Amy Terrill outlined how to take ownership of this opportunity, and work to promote Toronto as one of the greatest Music Cities in the world.

Read More





SMITHERS – Music City News

Smithers Chamber of Commerce and local arts council work to develop music strategy

Earlier this year, the Smithers District Chamber of Commerce and the Bulkley Valley Community Arts Council - located in British Columbia - began working to create the town’s first comprehensive music strategy. The impetus to begin this project arose out of a Music Cities Toolkit that Music Canada custom-built last spring for the Canadian Chamber of Commerce’s network. The Toolkit was designed to provide Canadian chambers of commerce with a roadmap and guide to activate the power of music in their city.

Read More

VANCOUVER – Music City News

City of Vancouver approves measures to help boost music industry and creative sectors

In July, Vancouver’s City Council voted to take steps towards establishing measures to better support the city’s music ecosystem. Council approved a grant of $400,000 that would help provide funding for music-focused projects, enhance the growth of cultural spaces within the city, and create a full-time city staff position to help oversee the Vancouver Music Strategy’s implementation.

Read More

BARRIE-SIMCOE COUNTY – Music City News

Barrie-Simcoe County music strategy envisions nationally-recognized ‘constellation’ of music scenes

In March, the Barrie-Simcoe County music strategy was unveiled. The strategy was developed in consultation with various partners including Culture Cap, Nordicity, Simcoe County, City of Barrie, City of Orillia, Town of Collingwood and the Central Ontario Music Council (MusicCO). The Strategy envisions a region that boasts a “constellation of distinct local music scenes committed to artistic ambition.”

Read More

OTTAWA – Music City News

Ottawa City Council approves City’s first Music Strategy

In April, Ottawa City Council officially adopted the Ottawa Music Strategy, a three-year roadmap to strengthen Ottawa’s music industry and establish Ottawa as a global music city. Developed in partnership with the Ottawa Music Industry Coalition (OMIC), the Ottawa Music Strategy aims to make more City-owned spaces available for music, promote safer spaces for music and integrate music in strategies for economic development and tourism.
The Ottawa Music Strategy is supported by a City funding commitment of $100,000.

Read More

2018 Masteing of a Music City Summit At Canadian Music Week

Amy Terrill’s Opening Remarks at 2018 Music Cities Summit

On Saturday May 12, Music Canada launched its new report Keys to a Music City: Examining the Merits of Music Offices, Boards and Night Mayors at the third annual Mastering of a Music City Music Cities Summit during Canadian Music Week. Executive Vice President Amy Terrill discussed the report during her opening remarks at the summit, and touched on some key highlights and takeaways.

Read More

Music Cities Summit 2018: ‘Celebrity Music Cities’ Panel Recap

During the third annual Music Cities Summit at CMW, representatives from Austin, Memphis, Toronto, and Detroit joined a panel discussion examining how cities with a rich musical history approach the current challenges facing their music ecosystems, and how that reputation can either be a benefit or a hindrance. Watch the full ‘Celebrity Music Cities’ panel discussion below.

Read More

Music Cities Summit 2018: ‘Music Officers Meet their Match’ Panel Recap

During an in-depth discussion, London’s Music Industry Development Officer Cory Crossman and Kate Becker, Director of Seattle Office of Film, shared their methods of turning music strategies into concrete results, and discussed the different approaches they used to address common barriers and problems. Watch the full ‘Music Officers Meet their Match’ panel discussion below.

Read More

Music Cities Summit 2018: ‘From Scratch’ Panel Recap

Panelists discussed how music industry leaders can identify the needs in their communities, implement strategies to persuade partners and funders, and use methods of benchmarking programs for sustainability. Watch the full panel below.

Read More

Music Cities Summit 2018: ‘A Case Study On Cultural Heritage, Economic Development and Audience Development in New Orleans’ Panel Discussion

Representatives from New Orleans engaged in a fascinating discussion examining the role that non-profit institutions have played in promoting the historical and cultural preservation of New Orleans. Watch the full panel below.

Read More

Music Cities Summit 2018: ‘How Public Spaces Can Contribute to Scenes and Strategies’

Representatives from Vancouver, Montreal, Denver, and Seattle discussed utilizing publicly-owned buildings to create partnerships and develop initiatives with their music communities during the final panel of the 2018 Music Cities Summit. Watch the full video below.

Read More

Awards

Music Canada’s 2018 President Award Recipient: Josh Colle

The Music Canada President’s Award is presented to an individual outside of the music community who exhibits a deep passion for music and the people who make it, and who has had a considerable impact on the music industry.

Josh Colle served two terms as City Councillor for Ward 15, Eglinton-Lawrence. Since his election in 2010, Josh has been a devoted and vocal advocate for Toronto's music scene and industry. Josh formed the first task force for music at City Hall, the predecessor to the Toronto Music Advisory Council and went on to co-chair the Toronto Music Advisory Council. He has been behind every council motion designed to support the music community and has been the most stalwart champion of our industry at city hall. In his ward, Josh has tirelessly advocated for increased arts and music programming, connected youth with music grant opportunities and industry mentors, and spearheaded efforts to celebrate Toronto's reggae music history with the creation of Reggae Lane.

Music Canada’s 2018 Artist Advocate Award Recipient: Loreena McKennitt

The Artist Advocate Award was first introduced at Playback 2017. Now in its second year, the award recognizes musicians for their outstanding advocacy efforts to improve the livelihoods of music creators. McKennitt is an internationally successful artist entrepreneur. She founded her record label Quinlan Road in 1985, and since then, her music has received critical acclaim worldwide with sales of more than 14 million records globally. Throughout her illustrious career, and from the day she chose to retain her master rights, Loreena McKennitt has been a passionate, devoted advocate for musicians’ rights. Her testimonies and submissions to parliamentary hearings have, over the years, demonstrated her deep business and political acumen, making her a force to be reckoned with. McKennitt is also a dedicated human rights advocate and generous philanthropist, establishing the Cook-Rees Memorial Fund in 1998. Music Canada is proud to recognize McKennitt’s unwavering public support for the rights of music creators by naming her the 2018 Artist Advocate Award recipient.

Gold / Platinum

GOLD/PLATINUM awards

In 2017, Music Canada experienced a monumental year for the historic Gold/Platinum program thanks to the inclusion of streaming for both Single and Album Award certifications, as well as a simplified application portal for certification and plaque orders. With these new guidelines and processes firmly in place, 2018 is proving to be yet another year of unprecedented growth for Gold/Platinum Canada, both in certification totals and brand recognition.

By the beginning of Q4, Music Canada has already reached 2017’s total of album certifications, with that number expected to grow through the start of the holiday season. 2018 saw the first Double Diamond certification (1.6 million units) in nearly 15 years, with Adele’s album 21 becoming the first album to reach this milestone since Shania Twain’s Up! In 2004.

Music Canada has also already experienced a 5% increase in total Single Award certifications, with a 25% increase in total Canadian Single certifications. Singles earning their first Canadian Gold certifications, which are shared on social media using the #GoldinCanada hashtag, have increased 8% so far, with new Gold certifications coming in daily from member and non-member labels.

In addition to surging certification totals, the Gold/Platinum Canada brand continues to evolve its unique social media presence, streaming platform influence, and web portal functionality. In February, Gold/Platinum Canada was added an official curator to Apple Music, with the Gold In Canada playlist updated weekly on the platform. The playlist can also be found on Spotify and Google Play, and is updated with 50 of the latest Gold-certified tracks in Canada.

-