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Tag archive: COVID-19 (6)

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Public Research Findings: Threat to live music extended as more Canadians to avoid public events for longer

August 10, 2020, Toronto: Music Canada commissioned Abacus Data to conduct public opinion research to determine how the music industry is being impacted by Canadians’ changing feelings around music, during the pandemic. The second round of the national public opinion survey found that an increasing number of Canadians are concerned about COVID-19, and a growing number of them plan to avoid public events even after restrictions are lifted, resulting in a longer threat to live music.

“The ongoing triple threat facing the live music industry, and all mass gathering industries, requires government action,” said Patrick Rogers, Interim co-Chief Executive Officer. “This threat includes the medical concerns that Canadians have about the virus, that government restrictions on large gatherings will remain well into recovery, and that even after government restrictions are lifted, confidence in returning to live events will continue to be low.”

“Live music was one of the first sectors impacted by the pandemic, and it will continue to feel the impacts long after restrictions are lifted,” continued Rogers. “Artists, venues and support staff will require further support long after other elements of the economy have reopened.”

Concern among Canadians about the pandemic remains elevated, with more believing that “the worst is yet to come” than did in April. The research shows that even as economies begin to slowly re-open, more Canadians expect to stay away from live music events long after physical distancing restrictions are lifted. Even those who regularly attended live music events before the pandemic, 55% said that they will wait at least 6 months or longer to attend a music festival after physical restrictions end – and for large concert venues, it was 60%. Perceptions of risk for attending these types of events are rising over time – instead of declining. The findings ultimately point to the prolonged threat faced by the live music industry.

“This research confirms that Canadians continue to worry about the health impacts of COVID-19. While both artists and fans dearly miss the live music experience, it is clear that ongoing concerns about the virus will continue to significantly impact live events well into 2021,” said Jackie Dean, Music Canada’s Interim co-Chief Executive Officer. “The results show that certain safety measures will help attract some live music lovers back to live events – but many will remain hesitant.” 

Many Canadians want to get back to enjoying live music when it’s safe to do so. As the pandemic continues, the research found that self-identified “live music lovers” now miss live music even more than they did in April. 90% of respondents in this group now say “I really miss going to concerts” – and 89% of this group agree that digital content will never replace the feeling of seeing live music (an increase of 5% from polling conducted at the end of April). 

This research builds upon Abacus Data’s findings from earlier in the pandemic. In May, Abacus’ national public opinion survey identified the triple threat the music industry faces in its recovery from the impacts of COVID-19. 

Music Canada also commissioned Abacus Data to conduct national research that explores the impact of the COVID-19 pandemic through the experience of Canada’s artists. That research found that professional musicians are feeling increasing pressure as a result of the pandemic, due to a reduction in income and their ability to produce music that threatens their ability to survive.

“The pandemic has had a devastating impact on artists’ ability to perform, to create, and to earn a living from their music,” said Miranda Mulholland, artist and Chair of the Music Canada Advisory Council. “While the findings are bleak, this series of research is providing valuable insights for artists, industry, and government as we look for safe ways to return to work. It is clear that artists and those who work closely with them in the live performance space will need further support as the economy begins to reopen.”

For more information on the findings released from Abacus Data, please visit: https://abacusdata.ca/live-music-threat-pandemic-music-canada/.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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National Research: Musicians Feeling the Pressure to Perform in a Continuing Pandemic

July 16, 2020, Toronto –  Music Canada has commissioned Abacus Data to conduct national research that explores the impact of the COVID-19 pandemic through the experience of Canada’s artists. Professional musicians are feeling increasing pressure as a result of the pandemic, due to a reduction in income and their ability to produce music that threatens their ability to survive.

“Musicians are experiencing severe, short-term impacts due to the restrictions on live, in-person events that many of us rely on as a main source of income,” said Miranda Mulholland, Artist and Chair of Music Canada’s Advisory Council. “While live music is crucial to Canada’s professional musicians, both financially and as an outlet for their creativity, artists have strong concerns about the health risk of the virus and its impact on their ability to perform. And over the longer-term, the pandemic has fundamentally changed the way artists earn a living and create music.”

The report found that professional musicians perform, on average, 96 times a year, typically traveling across Canada and the world. Revenue generated from live performances in turn helps support an average of 11.5 other people, such as band members, technicians, and other industry jobs. A staggering 85% have agreed that without live performances, they will have difficulty earning enough to pay their bills. To further highlight the full impact of the pandemic, for the remainder of 2020, the average number of bookings is eight, down from last year’s average of 87. More than half of musicians surveyed have zero performances booked for the remainder of the year. 

Music Canada thanks all participants who shared their experiences with Abacus Data. On behalf of Music Canada, Abacus Data conducted an online focus group to help guide the construction of the survey in order to accurately capture the impact the COVID-19 pandemic was having on the careers, emotional and financial well-being of professional musicians in Canada.

Many professional musicians have been able to take advantage of government emergency aid to pay for everyday expenses. As these programs come to a close, the outlook for 2021 is immensely uncertain. Many live events have been cancelled or postponed for the remainder of 2020, and well into 2021. Musicians are not expecting a quick return to the stage because of continuing government restrictions, and for many- their own concerns of performing while the health risk of the virus remains.

“As reopening begins and many focus on the impacts on businesses and the consumer experience, we asked artists’ how the pandemic is impacting them, and how they feel about performing again, after restrictions are lifted,” said Jackie Dean, Interim co-Chief Executive Officer & Chief Operating Officer. “What we hear is that for many, the pandemic feels like a choice that no one should have to make, a choice between earning a living or keeping family and loved ones safe. As governments move forward with plans to reopen the spaces artists work and perform, the concerns of artists must be included in the process.”

“Not only are musicians anxious about the financial implications resulting from cancelled concerts and impossible profit margins due to social distancing restrictions, they are also worried about the health risks associated with the pandemic,” continued Mulholland. “They are concerned about their families, their fans, audiences, and themselves. Even when safety precautions are being taken, the risk of COVID-19 is still too great for many musicians to consider touring for the foreseeable future.”

These findings reflect the feelings of musicians in the industry, and are significant for the prospects of the industry as a whole. As governments continue to implement physical distancing requirements, and live performances remain limited, many professional musicians in Canada will struggle to get by. This is having a long-term impact on their creativity, and ability to create new music.

For more information on the findings released from Abacus Data, please visit: https://abacusdata.ca/crowded-out-musicians-live-performances-covid19-pandemic/.

Initial Public Research Findings from Music Canada and Abacus Data on the pandemic, and the effect it is having on live music are available here.

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Erica Meekes
Director of Public Relations and Events
Music Canada
emeekes@musiccanada.com
(416) 462-1485

 


About Music Canada

Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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Brett Kissel reveals first Platinum certification at Edmonton drive-in concert

Brett Kissel announcing the Platinum certification of “Airwaves” at Edmonton drive-in concert (Photo Credit: Warner Music Canada)

Over the weekend, Canadian country star Brett Kissel performed 8 sold-out drive-in concerts in the parking lot of Enoch, Alberta’s River Cree Resort and Casino, with all proceeds benefiting Food Bands Alberta via the Safeway Community Action Fund. With strict social distancing measures in place, Kissel made good on his commitment to “having one hell of a good time together, while apart!”

During one of his shows on Saturday, June 13, Kissel announced to his fans that “Airwaves” had now been officially certified Platinum in Canada. Fans celebrated with a chorus of car honks before launching into the hit single. Video of the announcement was captured by fans below.

“Airwaves,” from 2015 album Pick Me Up, is Brett Kissel’s first Platinum certification in Canada. In 2016, it became the first song to be officially certified under the Single Award guidelines, which allowed for on-demand audio streams to be included in the certification criteria.

Kissel will continue his run of drive-in concerts in Regina, SK this Saturday, and in Saskatoon on Saturday, June 27.

Watch the video for “Airwaves” below.

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Public Research Findings: Live Music Industry Faces Triple Threat During Recovery

May 14, 2020, Toronto: Music Canada commissioned Abacus Data to conduct public opinion research to determine how Canadians’ feelings around music have changed during the pandemic. The national public opinion survey gauged the comfort Canadians have for returning to live music as restrictions lift, and the results are startling. 

“As governments across Canada and the world increasingly shift their focus to recovery, this data from Abacus underscores the precarious position of the live music ecosystem – an ecosystem upon which artists rely for a significant, and in some cases predominant, portion of their livelihood,” said Graham Henderson, President and CEO of Music Canada. “The music industry faces a triple threat. First – the very real medical concerns of Canadians about the virus. Second – that government restrictions will remain on large gatherings well into recovery. And third – that even after government restrictions have lifted and economies begin to reopen – Canadian confidence in returning to these live events will continue to be low.”

The findings show that even of the self identified “live music lovers” – for many, it will be at least 6 months after government restrictions are lifted, before they feel comfortable going to: bars / pubs (28%); small venue concerts (35%); large venue concerts (42%); festivals (41%); community event with live music (31%). 

The research also demonstrated how important music is in helping Canadians to get through the pandemic. Nearly two thirds  (58%) of respondents reported feeling worse about the pandemic because of the cancellation of live music events. Half of those identified as “live music lovers” also reported listening to more music during the pandemic, and that for the vast majority (86%), listening to music is a way to relieve stress. 

“As an artist, what I’m finding I miss the most is the collaboration and connection I have onstage with my fellow musicians and that powerful, ephemeral experience that is created between artists and a live audience,” said Miranda Mulholland, Artist and Chair of Music Canada’s Advisory Council. “What I find most heartening is that 84% of Music Lovers state that digital will never replace the live experience. Also, more than a third of respondents increased their music listening during this pandemic. These stats show that people clearly recognize the value and importance of music in their lives, perhaps more than they ever have.”

“Unfortunately, it’s clear that the pandemic will cause serious and possibly irreparable harm to Canada’s artists, the majority of whom were already living in a precarious state. We must continue to think about how we can help them through this as they’ve been here for all of us in this crisis,” said Mulholland.

Not only are these findings significant for the music industry, but they are important for the travel and tourism industries as well. As the government and music industry develops plans for recovery, they must understand that those whose businesses depend on large gatherings will continue to be affected by this pandemic for a much longer time. To that end, Music Canada will continue to assess Canadian’s changing perspectives on their comfort for returning to live music so that we can deliver this important and timely information to our partners.

For more information on the findings released from Abacus Data, please visit: https://abacusdata.ca/live-music-after-pandemic/.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

 

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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COVID-19 continues to hit the music industry’s most vulnerable: Music Canada survey

The COVID-19 crisis has created an unprecedented challenge for the music community, and has shed light on the sad realities faced by artists everyday. As Chair of Music Canada’s Advisory Council, I partnered with Music Canada and CONNECT Music Licensing to conduct an Artist Impact Survey. Developed in consultation with artist members of the Advisory Council and with Deloitte, the survey received responses from artists from across the country and across all stages of their careers. The preliminary results are in and they make crystal clear the serious and possibly irreparable harm the pandemic has had on Canada’s artists. The majority were already living in a precarious state – and this pandemic has only exacerbated their challenges. 

The financial impacts of this crisis on artists are widespread, and significant. When asked whether they would lose income due to the crisis, the answer was a nearly unanimous yes. Canada’s entire artist community is concerned about making ends meet: more than 80% of artists are in need of financial assistance. Many artists already live close to the poverty line, and now the pandemic has pulled the rug out from under them financially: almost half of the respondents reported that they have lost more than 75% of their income.

The impact on artists will ripple throughout our communities: Artists are entrepreneurs, and job creators. Respondents to the survey create an average of 3.7 jobs per artist – with artists unable to perform or create, these jobs will be lost as well.

There have been further impacts to the creative process. A majority of artists also stress that they are struggling to find the creativity and inspiration needed to generate work. This is especially true for those who are caring for children or loved ones at home. 

Also alarming is the significant number of people in our music community who report that they must go deeper into debt just to survive this moment in their lives. It’s clear that these losses are threatening the survival of entire sectors of the industry, and that the impact will be felt long after the pandemic ends. 

The Federal Government has taken important first steps for providing immediate relief to many individuals, including the self-employed, who have lost income due to COVID-19. The Canada Emergency Response Benefit is a key component for helping the hardest hit as they try to weather this storm. However, a post-COVID-19 environment needs to be one where artists can thrive. Artists have the power to generate massive economic growth – when they are supported. As concert halls, venues and theatres remain closed for the coming months, artists will need our sustainable support to ensure that they can cross the bridge over this chasm. 

The Unison Benevolent Fund offers a free 24/7 toll-free number to connect Canadian music professionals and their immediate family with counselling and health solutions in both English and French as well as emergency financial assistance, and I encourage those who may find this useful to reach out. 

It is a frightening time for everyone but heartening to note that we are collectively turning to art to make our way through this. Let’s support our creators however we can. For those who are quarantined at home, I encourage you to please continue to stream music over paid platforms and purchase merchandise online from your favorite artists to support them.   

Miranda Mulholland
Artist Advocate & Chair of Music Canada’s Advisory Council
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Aaron Goodvin surprised with virtual Gold record

Canadian country star Aaron Goodvin thought he was joining a standard Zoom meeting with his team at Warner Music Canada last week. With the help of his wife Victoria, the 2020 JUNO nominee and 2018 CCMA Songwriter of the Year Award winner was surprised with a virtual Gold award presentation for his single “You Are,” and it was all captured for his fans in a recording posted on the artist’s Twitter and Facebook accounts.

“You Are” is Goodvin’s second Gold Single in Canada, joining hit “Lonely Drum” which was certified Platinum one year ago to the date.

Warner promises they will present Goodvin with a physical plaque when they are able to. Speaking with CTV News, the Alberta-born singer-songwriter doesn’t mind a bit, noting a Gold record is still a dream come true and “it’s all bonus.”

Watch the music video for “You Are” below.

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