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Tag archive: Ontario (6)

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Inaugural Three Rs Music Program Instrument Drive Coming to Lindsay, Ontario

September 11, 2018, Lindsay, ON: The Three Rs Music Program is putting out a call to all Lindsay, Ontario residents for donations of gently used musical instruments. After a successful small-scale pilot at Sawdust City Music Festival in Gravenhurst, the first community instrument drive of the program will happen in partnership with the Trillium Lakelands District School Board (TLDSB) on September 29th.

Residents can drop off instruments between 12:30pm – 3:30pm at Mackey Celebrations Inc (35 Lindsay Street North, Lindsay, ON). While all instruments are welcomed, young musicians in the community have requested ukuleles, flutes, clarinets and trumpets to complete their music education program. The Three Rs Music Program has partnered with Van Halteren’s Music Centre, who will aid in refurbishing donated instruments. Once refurbished, instruments will be distributed back to the region’s schools based on the needs identified by the TLDSB. Music Canada Cares is proud to partner with MusiCounts to offer tax receipts for each instrument donation.

“In TLDSB, we know that music fosters the growth of a healthy mind, body, spirit and emotion. Music is not just a subject, but a way of being,” says Beth Wilson, Music Consultant at the Trillium Lakelands District School Board. “We are thrilled to be partnering with the Three R’s Music Program for this inaugural drive.  With this initiative, our programs will continue to grow and give more students the opportunity to learn an instrument.”

“We’re encouraging all Lindsay residents to search your closets, basements and garages for any spare instruments,” says Sarah Hashem, Managing Director of The Three Rs Music Program. “We’re very excited to be bringing our inaugural instrument drive to Lindsay. Let’s seize this opportunity to strengthen music education in the community and to make a difference in the lives of local students.”

The Three Rs refers to rescuing instruments, restoring them to a fully functional condition and reuniting them with students. In addition to community donation appeals across Ontario, the program will repair instruments already in the possession of schools through repair grants and will connect students’ learning experiences to Ontario’s vibrant music industry through Artist Ambassadors, workshops and other events.

The Three Rs Music Program is made possible by an investment from the Government of Ontario and will improve equitable access to quality music education by increasing the inventory of musical instruments in Ontario’s publicly funded schools. The program prioritizes providing instrument to underserved communities, particularly at-risk, Indigenous and other underrepresented communities.

To stay updated with the latest news from The Three Rs Music Program, including information on future community appeals and how schools can apply for instruments, please follow Music Canada Cares on Facebook.

 

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For more information:
Corey Poole, Music Canada
cpoole@musiccanada.com
+1 (647) 808-7359

 

About Music Canada Cares
Music Canada Cares is an affiliate of Music Canada that is dedicated to promoting and enhancing the societal benefits and value of music and those who create it.

About The 3 Rs Music Program
The Three Rs Music Program—rescuing instruments, restoring them to a fully functional condition and reuniting them with students—is advancing the effectiveness of publicly funded music education programs across Ontario through musical instrument refurbishment, community appeals, and artist connections. Using a community-driven approach, we will be ensuring more students have access to the developmental, cognitive, and social benefits of music. Music Canada Cares is proud to partner with the Government of Ontario for this program.

 About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster. For more on Music Canada, please visit www.musiccanada.com

 

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Tenue de la première cueillette d’instruments du Programme musical des trois R à Lindsay (Ontario)

 

Le 11 septembre 2018, Lindsay (Ontario) : Le Programme musical des trois R lance un appel à tous les résidents de Linsday (Ontario) pour les inviter à participer à une cueillette d’instruments de musique usagés. Précédée d’un petit projet pilote fort réussi au Sawdust City Music Festival de Gravenhurst, cette toute première cueillette communautaire d’instruments de musique sera organisée en partenariat avec le conseil scolaire Trillium Lakelands (TLDSB) le 29 septembre prochain.

Les résidents de Lindsay peuvent déposer des instruments de musique entre 12 h 20 et 15 h 30 au centre Mackey Celebrations Inc. (35, rue Lindsay nord, Lindsay, Ontario). Tous les instruments sont bienvenus, mais les jeunes musiciens de la communauté ont besoin d’ukulélés, de flûtes, de clarinettes et de trompettes pour leur programme d’éducation musicale. Le Programme musical des trois R s’est associé au Van Halteren’s Music Centre, qui contribuera à la remise en état des instruments donnés. Une fois réparés, les instruments seront redistribués dans les écoles de la région en fonction des besoins identifiés par le TLDSB. Music Canada vous aime est fier de s’associer à MusiCompte pour offrir à chaque donateur ou donatrice d’instrument un reçu aux fins de l’impôt.

« Au TLDSB, nous savons que la musique favorise une saine croissance mentale, physique, spirituelle et émotive. La musique n’est pas uniquement une matière scolaire, mais une véritable façon d’être », affirme Beth Wilson, conseillère musicale du conseil scolaire Trillium Lakelands. « Nous sommes extrêmement heureux de nous associer à la première cueillette d’instruments du Programme musical des trois R. Cette initiative aidera nos programmes à continuer de croître et à donner à un plus grand nombre d’élèves la chance d’apprendre à jouer d’un instrument. »

« Nous encourageons tous les citoyens de Lindsay à faire le tour de leurs placards, de leur sous-sol et de leur garage afin de voir s’ils ont des instruments de musique dont ils pourraient se départir », explique Sarah Hashem, directrice générale du Programme musical des trois R. « Nous sommes extrêmement heureux de présenter notre toute première cueillette d’instruments à Lindsay. Profitons-en pour consolider l’éducation musicale dans la communauté et faire une différence dans la vie des élèves. »

Le programme musical des trois R permet de récupérer les instruments, de les restaurer pour les remettre en bon état de fonctionnement et de les réaffecter à des élèves. En plus d’organiser des cueillettes d’instruments dans toutes les régions de l’Ontario, le programme assurera la réparation des instruments actuels des écoles ontariennes grâce à des subventions et bâtira des ponts entre l’expérience d’apprentissage des élèves ontariens et l’industrie musicale dynamique de la province grâce à la nomination d’artistes ambassadeurs et à l’organisation d’ateliers et d’autres événements.

Rendu possible par un investissement du gouvernement de l’Ontario, le Programme musical des trois R rendra plus équitable l’accès à une éducation musicale de qualité en enrichissant l’inventaire d’instruments de musique des écoles ontariennes financées par des fonds publics. Le programme met l’accent sur la remise d’instruments aux communautés sous-desservies, aux groupes particulièrement à risque, aux populations autochtones et aux autres groupes sous-représentés.

Pour en savoir plus sur le Programme musical des trois R, sur les prochaines cueillettes d’instruments de musique  et sur la façon dont votre école peut présenter une demande de don d’instruments, suivez Music Canada vous aime sur Facebook.

 

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Pour de plus amples renseignements :
Corey Poole, Music Canada
cpoole@musiccanada.com
+1 (647) 808-7359


À propos de Music Canada vous aime
Music Canada vous aime est une filiale de Music Canada vouée à la promotion et à l’enrichissement des bienfaits de la musique pour la société et de la valeur qu’elle représente pour ceux et celles qui la créent.

À propos du Programme musical des trois R
Le Programme musical des trois R – récupérer les instruments, les restaurer pour les remettre en bon état de fonctionnement et les réaffecter à des étudiants et des étudiantes – ajoute à l’efficacité des programmes d’éducation des écoles financées par des fonds publics de l’Ontario grâce à la remise en état d’instruments de musique, au lancement d’appels de fonds dans la collectivité et à la complicité des artistes. Dans une démarche centrée sur la collectivité, nous verrons à ce qu’un plus grand nombre d’étudiants et d’étudiantes aient accès aux bienfaits développementaux, cognitifs et sociaux de la musique. Music Canada est fière de s’associer au gouvernement de l’Ontario dans le cadre de ce programme.

À propos de Music Canada
Music Canada est une association professionnelle à but non lucratif qui représente les grandes maisons de disques au Canada, notamment Sony Music Entertainment Canada, Universal Music Canada et Warner Music Canada.  Music Canada collabore également avec de nombreux chefs de file de l’industrie musicale indépendante – étiquettes et distributeurs de disques, studios d’enregistrement, lieux de spectacles, promoteurs de concerts, gérants et artistes – pour assurer la promotion et le développement du secteur de la musique. Pour en savoir plus sur Music Canada, veuillez vous rendre sur www.musiccanada.com

 

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Rescuing, Restoring, and Reuniting Instruments in Gravenhurst, Ontario

On Sunday, August 5th, Music Canada introduced the Three Rs Music Program at the second annual Sawdust City Music Festival in Gravenhurst, Ontario. The new program, which is rescuing gently used instruments, restoring them to fully-functional condition, and then reuniting them with students in publicly funded schools across Ontario, will be fully operational this Fall.

Instruments were collected from artists and concert-goers at Music Canada’s booth in the festival’s Vendor Village at Gull Lake Rotary Park. Among the collected instruments were acoustic and electric guitars, as well as ukulele, fiddle, flute, and snare drum.

The instruments will be restored by Currie’s Music, a local vintage music and repair shop. Once the instruments are fully-functional, they will be made available to publicly funded schools in the Gravenhurst area.

Music Canada would like to thank all the festival attendees who generously donated their instruments. Additional opportunities for instrument donation will be announced soon.

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Music Cities Summit 2018: ‘Music Officers Meet their Match’ Panel Recap

Grant W. Martin Photography

On Saturday May 12th, Music Canada held its third annual international Music Cities Summit The Mastering of a Music City during Canadian Music Week 2018. City professionals, policy-makers, industry executives, and music community members all gathered to discuss topics related to the value of music, its economic impact, and its relationship to innovative city planning and creative entrepreneurship. Click here to view more recaps of panels from the summit. 

The morning kicked off with a panel discussion between Seattle, WA’s Kate Becker and London, ON’s Cory Crossman, two Music Officers doing exciting work to build up their Music City. The topic centered around exploring their methods of turning music strategies into concrete results, and learning about different approaches they used to address common barriers and problems.

The Music Officers began the conversation discussing the importance of developing a comprehensive music strategy that allows for flexible planning and policy-making. Cory Crossman, London’s Music Industry Development Officer, touched on the importance of branding when developing a profile as a Music City. He highlighted how the city’s path to promoting a ‘rock and roll revitalization’ in London was a key component of their approach and direction.

Crossman also discussed the growing economic and cultural impact of music tourism for a city. Events like the Jack Richardson London Music Week, Jack Richardson Music Hall Of Fame, and the upcoming 2019 JUNO Awards have greatly contributed towards elevating London’s brand as a Music City attraction.

Kate Becker, Director of Seattle’s Office of Film and Music followed up with touching on some of Seattle’s major music accomplishments. Some of the most notable milestones include an annual City of Music Career Day (now in its seventh year) and the Sea-Tac Airport “Experience the City of Music” initiative, a public-private partnership that features local musicians playing throughout the airport and exciting overhead announcements by renowned Seattle artists, such as Macklemore.

The Music Officers also discussed the importance of ensuring an adherence to safety principles and conditions at music venues or events. Becker reflected on an example in 2015 where the city was faced with a troubling spike in incidences of drug-related issues at Electronic Dance Music (EDM) festivals and clubs. To address this, she implemented an approach that incorporated the input and participation of all the important players in this issue: promoters, venue owners, medics, harm-reduction experts, and more.

In particular, the Office of Film + Music collaborated with the city to host an annual ‘Music Safety Summit’ (now in its 4th year) that serves as a crucial public forum for key actors to work together towards progressive and effective solutions. Becker highlighted how this collaborative approach serves as a model that her office tries to utilize to address different situations that arise.

Becker and Crossman also touched on the critical importance of demonstrating the economic value of music to a city. Crossman credited the London Live Music Census as a major factor in gaining city and political support for the music strategy, and mentioned taking inspiration from Becker’s approach by ensuring that economic impact was measured and incorporated into policy-making. Becker agreed, and discussed how a 2008 economic impact study on Seattle’s music scene was the driving force behind the Office of Film + Music being established.

Prior to taking questions from audience members, Becker and Crossman ended their discussion with a reflection on the importance of audience development, and ensuring that the fans and public are properly engaged and connected.

Watch a video of the full discussion below, and stay tuned next week for a recap of another exciting panel.

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Barrie-Simcoe County music strategy envisions nationally-recognized ‘constellation’ of music scenes

On Wednesday, March 7 at the Five Points Theatre (formerly the Mady Centre for the Performing Arts) in downtown Barrie, Ontario, representatives from CultureCap and Nordicity unveiled the brand-new Barrie-Simcoe County Music Strategy. The Strategy was informed by a recent survey that garnered more than 270 responses from community members across Simcoe County, as well as consultations with local artists, labels, venues, tourism officials and municipal staff from local governments.

Combining various independent data sources, an inventory and map of musical resources in Simcoe County was constructed. 256 music businesses were identified in the County, mostly concentrated in five clusters: Barrie, Midland, Orillia, Wasaga Beach and Collingwood. As such, the Strategy sets a bold vision that “Simcoe County will be nationally-recognized as a constellation of distinct local music scenes committed to artistic ambition” within three years, where its distinct scenes shine brighter when united.

To reach this goal by 2021, the Strategy proposes the following mission for Simcoe County governments and the music community:

  • Build the foundation to support and advocate for music
  • Connect people in the music community, both internally and externally
  • Streamline regulatory pathways
  • Promote accessibility to reasonably-priced rehearsal spaces
  • Tell stories and build an identity to bolster a local star system

42% of the financial activity of music businesses in the County is generated in the summer season, and the Strategy suggests creating a cluster in the live music sector with festivals, venues and artists, and also framing Simcoe County as a place that “lets festivals happen.”

The project is being spearheaded by many local partners: Regional Tourism Organization 7 (RTO7), Simcoe County, the City of Barrie, the City of Orillia, the Town of Collingwood and the Central Ontario Music Council (MusicCO).

To guide the execution of the Strategy, a collaborative organizational structure in which MusicCO acts as a coordinating body of several Local Municipal Music Committees, beginning with Barrie, Orillia and Collingwood, is proposed.

Stay tuned for updates from the project’s partners in the near future as the results of the study and the full Barrie-Simcoe County Music Strategy are officially released.

 

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Graham Henderson’s introductory remarks from Ontario Provincial Arts Education Roundtable

Below are introductory remarks delivered by Music Canada’s President and CEO, Graham Henderson, at the Provincial Arts Education Roundtable hosted by the Ontario Ministry of Education and Ministry of Tourism, Culture and Sport on October 16, 2017.

It sometimes feels today as though the liberal arts and the humanities are under siege. Right across the United States, Republican governors are rolling back support for state universities that offer liberal arts education. And we must be vigilant – because if it can happen there, it can happen here.

Culture and the arts are worth fighting for. The poet Percy Bysshe Shelley believed that the arts can reform the world.  He developed a theory of the imagination.  He believed that what he called the “cultivated imagination” can see the world differently – through a lens of love and empathy.  And how do you get one of those “cultivated imaginations”? Well through exposure to culture.

Now, it might be said that we live in a technology obsessed world.  And you, know, Percy’s wife, Mary had something to say about that.  She wrote Frankenstein, a book whose central message seems to be that the unmediated, unexamined introduction of technology into our lives is fraught with risk and danger. It can, not always, but it can create monsters.

Poets today continue to operate in this tradition.  If you don’t know the Texan poet and performance artist Arielle Cottingham, you should. Cottingham, now living in Melbourne, won the 2016 edition of the Australian Poetry Slam with an electrifying performance. She was recently interviewed for the magazine ArtsHub. In an article meaningfully entitled, “Why We Need Poets More Than Ever Before”, Cottingham cited Shelley as an inspiration for her work and pointed to his famous comment in A Defense of Poetry: Poets are the unacknowledged legislators of the world.

Shelley used the term “legislator” in a special sense. Not as someone who “makes laws” but as someone who is a “representative” of the people. In this sense creators must be thought of as the voice of the people; as a critical foundation of our society and of our democracy. They offer insights into our world and provide potential solutions – they underpin our future.

Cottingham agrees and explained it this way:

[Shelley] argues that poets are the moral barometers of their times and circumstances – and look at the well-known poets today. Bob Dylan is lauded as the voice of a generation. Maya Angelou elevated the voice of the black woman to an unprecedented visibility. Gil Scott Heron wrote a single line of poetry so prescient that it became more famous than he himself did – “The revolution will not be televised.” To quote Miles Merrill, “poets are more honest than politicians.”

A liberal arts education and an education in the humanities – STEM blended into STEAM – is therefore essential to a healthy society and one that is governed by empathy and love.

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Ontario study shows arts and culture attract top talent

Business for the Arts has released the results of a new study that details the extent to which arts and culture attract both skilled workers and the businesses that seek them. Culture for Competitiveness: How Vibrant Culture Attracts Top Talent was created with support from the Ontario Arts Council, with research conducted by Nanos Research.

The study shows that a vibrant arts and culture scene, including live music events, can be a major driver in attracting and retaining employees, and is based on a survey of 500 skilled workers, and 508 businesses in Ontario. While businesses recognize the magnetic nature of arts and culture to skilled workers, the study concludes that they can do more to support local arts communities. According to the study, only 25% of businesses in Ontario make financial contributions to arts and/or cultural organizations in their community.

“The study’s bottom line is that businesses need to make arts and culture more of a priority,” said Nichole Anderson, President & CEO of Business for the Arts. “Our culture for competitiveness study confirms that skilled workers seek out vibrant arts and culture hubs when making job decisions, but businesses who could benefit from the magnetic effect of culture are not investing in their arts and culture ecosystem.”

The study includes the following findings:

  • 60 per cent of businesses said that there are usually more qualified and attractive potential employees in communities with a thriving arts scene
  • 64 per cent of businesses said that a thriving arts and culture scene is something that would make it easier to attract top talent to their community
  • 49 per cent of skilled workers go to arts and cultural festivals two to four times per year
  • Just over half of skilled workers said that a healthy vibrant arts and culture community has influenced their choice regarding which city they would want to work in
  • Skilled workers in Toronto tend to value arts and culture more than those living elsewhere (85 per cent compared to 73 per cent)
  • 75 per cent of skilled workers agreed that government support for the arts makes a more livable community

Thriving Arts Scene Image

The results of this new study echo parts of Music Canada and IFPI’s Mastering of a Music City report. One finding in the report was that music branding undertaken by a city adds a “cool” factor, that can attract and retain investment and talent. In Berlin, the intermingling of music and tech businesses has demonstrated that a successful music economy can attract and retain talent in other industries as well.

The Mastering of a Music City looks to global cities where an understanding exists that arts, culture, and music specifically, help to attract talent and business. Fredrik Sandsten, Event Manager Music at the public tourism agency in Sweden says of Gothenburg, “We have a very industrial city with huge industrial companies. They want culture and music to flourish because they see the link to attracting young workers to their companies.”

Ontario is home to many communities with vibrant arts scenes, where music, in addition to attracting businesses and talent, contributes directly to the economy. Music Canada’s report Live Music Measures Up: An Economic Impact Analysis of Live Music in Ontario identified that live music companies generated $628 million from live music activities in 2013, and brought a total impact of 10,500 jobs to the province.

Music Canada welcomes the results of Business for the Arts’ new study, and encourages Canadian businesses to support their local arts communities, including local music scenes, so that those communities and businesses continue to flourish together.

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