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Tag archive: Value Gap (23)

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Playback 2018 panel: What can be done to help music creators who are living in the Value Gap?

On Tuesday, October 16, Music Canada hosted Playback 2018, our annual industry dialogue and celebration. Following an annual review from Music Canada Executive Vice President Amy Terrill, and a keynote from professor and author Debora Spar, Playback 2018 featured a panel discussion focused on what can be done to help music creators who are living in the Value Gap. The panel was moderated by Nam Kiwanuka, host and producer for TVO’s The Agenda and former Much Music VJ.

Joining Nam on the panel was:

  • Dr. George Barker – Visiting Fellow London School of Economics, and Honorary Associate Professor Australian National University, who has produced three studies on the Value Gap in Canada
  • Loreena McKennitt – Renowned Canadian musician, record label owner and long-time advocate for musicians’ rights
  • Maia Davies – Toronto/Montreal based songwriter, producer and performing artist, former founding member of Ladies of the Canyon, currently releasing solo recordings as MAÏA
  • Ian MacKay – President, Re:Sound Licensing Company, dedicated to obtaining fair compensation for artists and record companies for their performance rights

Dr. George Barker began the discussion outlining several key figures leading to the loss of revenues for the recording industry, while Ian MacKay spoke to the $1.25M commercial radio royalty exemption and the impact it has on Re:Sound’s performer and record label members. Loreena McKennitt and Maia Davies then provided insight into the struggles artists and label owners are facing as a result of the Value Gap, where, as Davies points out, even songwriting peers with writing credits for Drake’s albums can’t afford their rent.

Reflecting on how remuneration models for artists and labels have changed since she began her career before the advent of the internet, McKennitt said “I would say I’m luckier than most. Because I established it (her label) when I did, and reached success when I did and now I’m a kind of legacy artist and was able to sustain my career in the twilight of my career.” McKennitt continued, “But it’s very clear – I could never reach the height of my success were I to start up now.”

You can watch the full panel discussion below.

Select photos from the panel are posted below and a full Playback 2018 photo gallery can be viewed on Music Canada’s Facebook page.

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Playback 2018: Executive Vice President Amy Terrill recaps Music Canada’s accomplishments from the last 12 months

On October 16, 2018, at The Great Hall in Toronto, Music Canada hosted Playback 2018, our annual industry dialogue and celebration.

Close to 100 members of the Canadian music industry were in attendance, including representatives from record labels, awards programs, royalty collectives and funding institutions, as well as artists, journalists, politicians and other government representatives.

Universal Music Canada President Jeffrey Remedios opened the event with a reflection on the state of the industry before Music Canada Executive Vice President Amy Terrill recapped Music Canada’s major accomplishments and new initiatives from the last 12 months.

Those accomplishments include our work to close the Value Gap in Canada, the launch of Music Canada Cares and its first program, The Three Rs Music Program, exciting partnerships with other industry groups, and our latest research report, Keys to a Music City: Examining the Merits of Music Offices, Boards, and Night Mayors.

You can watch Terrill’s full presentation below.

Near the end of the presentation, Terrill gave the audience a sneak peek of a just-released video taking you behind the scenes of the production process of our Gold and Platinum award plaques.

Following the annual review, Terrill invited Music Canada President and CEO Graham Henderson to the stage for a special announcement. Henderson shared preliminary results of Music Canada’s year-long, comprehensive governance review that Terrill had announced a year earlier at Playback 2017. To learn more about the changes resulting from the review, read our release.

Stay tuned for more video content from Playback 2018 in the coming days, including a keynote presentation from professor and author Debora Spar, and a ‘fireside chat’ between Recording Industry Association of America Chairman and CEO Cary Sherman and musician, label owner and festival founder, Miranda Mulholland.

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At Standing Committee on Canadian Heritage, Miranda Mulholland illustrates why urgent action to address the Value Gap is needed

Last Thursday, musician, label owner and music festival founder Miranda Mulholland appeared before the Standing Committee on Canadian Heritage’s study of remuneration models for artists and creative industries, where she shared her personal experience as an artist living in the Value Gap.

She began by making Committee members aware that although they may not recognize her, they had most certainly heard her play. “Over the last 19 years, I have played or sung on hundreds of recorded songs on over 50 records including many JUNO Award nominated or winning albums,” she said. “I have done film and television work – you can hear my fiddle playing on every episode of Republic of Doyle and in the film Maudie and on the Good Things Grow in Ontario jingle.”

Mulholland then stated that creators are storytellers and that the story she would tell them today had a beginning, a middle and that she hoped that she and the Committee members would write the end together.

After outlining how she got her start in music, becoming a fiddle player as the digital revolution took off, Mulholland spoke about the Value Gap, and what it has meant to her career.

Mulholland then referenced previous testimonies that the Committee has heard, from artists like Andrew Morrison of the JUNO-nominated group The Jerry Cans, and Music Canada President and CEO Graham Henderson, who both spoke of the disappearance of middle class artists.
Mulholland underscored this point, stating: “The musician middle class is gone – and even the ladder to get there is gone.”

In the middle of her dynamic and authentic presentation, Mulholland proposed four immediately actionable solutions that Committee members could recommend to help improve the framework, which are captured in the video embedded below.


Approaching the end of her story, Mulholland expressed hope that the Committee would help write the ending. Referencing the recent actions that lawmakers in Europe and the United States have taken to help close the Value Gap, Mulholland expressed hope that the Heritage and Industry Committees can work with artists like herself to fix the broken framework and update the laws to reflect artists’ day to day lives.

Her testimony was encapsulated by one of her closing remarks: “Artists have adapted and we need our laws to do the same.”

Mulholland’s dynamic and authentic presentation seemed to truly engage members of the Committee. Following her testimony, Pierre Breton, Member of Parliament for Shefford, Quebec, commented:

Wow, thank you for your excellent presentations. It’s really from the heart, and I would say that you are excellent at explaining the issues – so if there is anyone who had a hard time understanding the scope of the challenge that you’ve been living through, well, now they understand it. Thank you for your testimony – it was exceptional. These are very sensible recommendations in my opinion, and they could be implemented very quickly.

Martin Shields, Member of Parliament for Bow River, Alberta, said:

I think you’re passionate, I think you’re great – but I understand fairness, and what we have is an industry that needs fairness, and we need legislation changed.

During the question and answer portion of the hearing, Breton asked Mulholland which of the recommendations she offered could have a quick impact if enacted by government. Mulholland replied:

Each one would have an immediate effect. The first one, the radio royalty exemption, getting rid of that subsidy – and again, subsidizing – artists are subsidizing the big media conglomerates – that needs to stop. And if that ended, that money would be filtered through into artists pockets immediately.

Same with sound recording … I just played with Alan Doyle on a new kids show that he’s writing the music for… if this was enacted and the sound recording wording was changed, as soon as that is played, I will get paid for my work – so that would help me immediately.

The private copying – that would help immediately as well.

And having a term extension would help me value my work for longer, so I would be able to leverage that if I was talking to a publisher or a label about my catalog. So all four would help me right now.”

Anju Dhillon, Member of Parliament for Dorval — Lachine — LaSalle, asked Mulholland:

In many interviews you’ve done, I noticed that you’re talking about how the Copyright Act is not protecting creators and artists – what concrete changes would you like to see to the Copyright Act so that we can have more fairness and money can be distributed from the distributors to the creators?”

Mulholland replied that right now, she and her creator colleagues are subsidizing billionaires. She told Dhilllon, “the subsidies need to stop – so that would be the radio royalty exemption… it was supposed to be temporary, and it needs to be removed… We just want to have a functioning marketplace.

Following the hearing, Committee members enthusiastically thanked and congratulated Mulholland for her concise and moving testimony.

(l-r) Members of Parliament Randy Boissonnault, Julie Dabrusin, Anju Dhillon and Pierre Breton with Miranda Mulholland

 


Full video of the September 20, 2018, Standing Committee on Canadian Heritage hearing is available on the House of Commons website.

 

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Unanimous U.S. Senate support for Music Modernization Act is further evidence Canada must act to close the Value Gap

Music Canada joins our American counterparts in applauding the United States Senate following its unanimous passage of the Music Modernization Act (MMA) yesterday evening. The MMA, which was broadly supported by music organizations across the United States, is a comprehensive bill that includes the CLASSICS Act, legislation that guarantees artists and labels who recorded music before 1972 a federal right to be paid for those recordings when played by digital radio outlets.

The U.S. music community was united in its support of the MMA, with organizations such as the Recording Industry Association of America, the National Music Publishers Association, ASCAP, SoundExchange, musicFIRST, and the Recording Academy advocating strongly for the bipartisan bill. Thousands of artists spoke up in support of the legislation, including Roseanne Cash and Dionne Warwick, who advocated for the bill in the House of Representatives; Smokey Robinson, who testified at the U.S. Senate; and Maren Morris and Adam Levine, who were vocal supporters of the bill on social media.

“We congratulate all of the artists and advocates who spoke up so passionately in support of the Music Modernization Act. As we saw with the European Parliament vote, governments are listening to creators and recognizing the need to update the legislation that affects their careers,” says Graham Henderson, President and CEO of Music Canada.

“In the past week, we have seen overwhelming support for this type of legislation from Canada’s two largest trading partners, further underlining the need for Canada to follow through with meaningful reforms,” adds Henderson. “Our government has heard from creators – the Value Gap is an urgent issue that must be addressed. It’s now time for our government to seize the opportunity and close the Value Gap in Canada.”

Music Canada has been the leading advocate for addressing the Value Gap in Canada. Our recent report, The Value Gap: Its Origins, Impacts and a Made-in-Canada Approach, examines the Value Gap and its causes, and demonstrates how it impacts artists, businesses and our nation’s cultural foundations, with a particular focus on music. The report includes recommended steps that Canada’s federal government can take today to address the inequities that artists face due to the Value Gap.

Music Canada is encouraged by the progress made in the U.S. and EU, and remains committed to continuing to work with the government of Canada to close the Value Gap here at home.

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Landslide European Copyright Directive vote is a call to action for legislators globally to fix the Value Gap

Music Canada joins our European counterparts in applauding the European Parliament for today’s historic vote on the European Copyright Directive. The vote is a vital step towards ensuring Europe’s creators are paid fairly when their work is consumed online, and provides a strong example for other governments to follow to support their own creators.

“Congratulations to the European Parliament on today’s historic vote to create a framework for creativity to flourish in the digital marketplace. We also need to acknowledge the incredible impact of creator voices to this campaign – thank you to all of the artists who spoke up with such passion and honesty,” says Graham Henderson, President and CEO of Music Canada.

“Today’s landslide vote is a call to action for governments around the world – We must all act with urgency. The Value Gap is a global issue of critical importance to the current and future health of creators and the creative industries. Here in Canada, our Heritage and Industry’s committees have heard loud and clear from creators that the Value Gap threatens Canadian culture and needs to be fixed. These committees have done excellent work so far and they must seize this opportunity. Let’s close the Value Gap NOW!”

In 2017 Music Canada released The Value Gap: Its Origins, Impacts and a Made-in-Canada Approach. The first-of-its-kind report describes the Value Gap as “the significant disparity between the value of creative content that is accessed and enjoyed by consumers, and the revenues that are returned to the people and businesses who create it.” To protect the livelihoods of creators, businesses and cultures, creators and creative groups around the globe have been urging governments to enact legislative changes to ensure creators receive fair compensation for the use of their works.

The European vote comes as the Canadian government is conducting its own review of the Copyright Act. Numerous stakeholders have raised the Value Gap as a key issue at the Standing Committee for Industry, Science and Technology, as well as the Standing Committee on Canadian Heritage’s study on Remuneration Models for Artists and Creative Industries. Additionally, through Focus On Creators, more than 3,700 creators have signed a letter urging the government to place creators at the heart of our country’s cultural policy.

A release from Innovation, Science and Economic Development Canada states that a “well-functioning copyright framework should enable Canada’s creators to take full advantage of the opportunities presented by digital technology, provide a supportive environment for business and investment, and position creators for success in a competitive marketplace.”

Music Canada is committed to continuing to work with the government of Canada throughout the review process to close the Value Gap here at home.

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Music Canada welcomes Pablo Rodriguez as Minister of Heritage; thanks Mélanie Joly for leadership on policies affecting the music sector

Toronto, July 18, 2018: Music Canada welcomes incoming Minister of Canadian Heritage, the Hon. Pablo Rodriguez and thanks the Hon. Mélanie Joly for her efforts in this role following her appointment as Minister of Tourism, Official Languages and La Francophonie. Prime Minister Justin Trudeau announced the changes to his federal cabinet earlier today.

As Minister of Canadian Heritage, Rodriguez will be responsible for implementing the government’s plan to strengthen Canada’s cultural and creative industries, and will be tasked with managing the legislative, regulatory, and Cabinet processes to deliver on the government’s priorities.

“On behalf of Music Canada, I would like to congratulate the Hon. Pablo Rodriguez on his appointment as Minister of Canadian Heritage,” says Graham Henderson, President and CEO of Music Canada. “In this role, he has the opportunity to improve the livelihood of Canadian creators, by creating the conditions for a functioning marketplace where creators receive fair compensation for the use of their work. We look forward to working with Minister Rodriguez to continue to advance policies that support creators and the companies that invest in them.”

Music Canada also extends congratulations to the Hon. Mélanie Joly on her appointment as the Minister of Tourism, Official Languages and La Francophonie, and expresses appreciation for her leadership on key policies affecting Canada’s music sector, including the initiation of a process to reform the Copyright Board of Canada, the launch of the statutory review of the Copyright Act, and the #DigiCanCon consultations.

“During her tenure as Minister of Canadian Heritage, Mélanie Joly advanced key priorities to strengthen Canada’s creative industries and improve the livelihood of Canadian creators,” says Henderson. “Her efforts to improve the regulatory frameworks that affect creators, such as the Copyright Board and the Copyright Act, has begun a process to put creators at the heart of cultural policy. Thank you, Minister Joly, and best wishes in your new role.”

In the music sector, Music Canada has been the lead advocate for practical and forward-looking improvements to Canada’s marketplace, institutions, and legal framework. The most pressing issue for the music sector in Canada, and around the world, is the Value Gap. Defined as “the significant disparity between the value of creative content that is accessed and enjoyed by consumers, and the revenues that are returned to the people and businesses who create it,” the Value Gap threatens the future of Canadian culture by harming creators’ ability to make a living from their work.

Music Canada’s comprehensive report, The Value Gap: Its Origins, Impacts and a Made-in-Canada Approach, provides insights into how policymakers can reverse the Value Gap. The report recommends four steps that could be quickly implemented, and would help creators and harmonize Canadian policy with international standards:

  1. Remove the $1.25 Million Radio Royalty Exemption
  2. Amend the Definition of ‘Sound Recording’ in the Copyright Act
  3. Address the Effects of Safe Harbour Laws and Exceptions in Canada
  4. Private Copying: Renew Support for Music Creators

Each of these recommended changes removes an unfair subsidy, harmonizes the laws within our industries, and brings us to international standards. The report was presented to the Industry, Science and Technology committee as part of the Statutory Review of the Copyright Act, as well as the Canadian Heritage Committee in their study of Remuneration Models for Artists and Creative Industries, where it has been cited by members of the committee as well as several other industry groups appearing as witnesses before the committee.

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For more information:
Quentin Burgess, Music Canada
qburgess@musiccanada.com
+1 (647) 981-8410

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster. For more on Music Canada, please visit www.musiccanada.com

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Graham Henderson’s testimony at the Standing Committee on Industry, Science and Technology – Canadian Copyright Act review 2018

On June 12, Music Canada’s President and CEO, Graham Henderson, appeared before the Standing Committee on Industry, Science and Technology (INDU) to provide testimony during the five-year statutory review of the Canadian Copyright Act. Henderson appeared before Standing Committee on Canadian Heritage two weeks prior to provide testimony on remuneration models for artists and creative industries. Below is the full-text of Henderson’s remarks before the INDU Committee.

 

Good afternoon and thank you for the opportunity to testify to this committee on behalf of Music Canada.

This committee’s review of the Copyright Act comes at a critical time for Canada’s creators. It is a time when governments around the world are questioning whether the current digital marketplace is functioning fairly for the world’s creators.

The reality for music creators in Canada is that there are provisions in our own Copyright Act that are preventing them from receiving fair market value for their work.

I believe the best way that this committee can assist in creating a marketplace that is transparent and supports Canadian creators is by providing the government with straightforward, accessible solutions to address the Value Gap.

Music Canada produced a comprehensive report on the Value Gap in Canada which you will find in French and English in front of you.

We define the Value Gap as “the significant disparity between the value of creative content that is accessed and enjoyed by consumers,” this is enormous, “and the revenues that are returned to the people and businesses who create it,” – it’s tiny.

Today, more music is consumed than at any time in history. However, the remuneration for that content has not kept pace with the record levels of consumption. The same is true for digital video content, film and even journalism.

I was pleased to hear Minister Joly recognize this point earlier this year, when she stated:

“The benefits of the digital economy have not been shared equally. Too many creators, journalists, artists have been left behind.”

The origins of the Value Gap extend back to more than twenty years ago. It was the dawning of the digital marketplace and countries around the world struggled to reinterpret copyright laws that were designed for an analog age.

They wanted to protect creators, but they also wanted to give a boost to young technological startups and inevitably, perhaps understandably, mistakes were made.

Around the world, lawmakers and policy analysts thought of the internet as a series of “dumb” pipes where your browsing habits were anonymous and the data travelling between sites was so vast it was unknowable. But twenty years later we know the internet is composed of the “smartest pipes” humankind has ever devised.  Your web habits are meticulously tracked and the metadata that they generate is collected, analyzed and sold every second of the day, mostly without our consent or knowledge.

While well-intentioned when they were created, the impact of these laws today is that wealth has been diverted from creators into the pockets of massive corporate entities, and what little is left over for creators is unfortunately concentrated into fewer and fewer hands. As a result, the creative middle class has virtually disappeared, and with it, numerous jobs, opportunities, and dreams.

There is no need to point fingers. No one planned for the creative middle class to suffer. The important thing at this juncture is to move forward purposefully and without delay to get the rules right. You should make absolutely certain that Canada’s Copyright Act ensures a creator’s right to be fairly remunerated when their work is commercialized by others.

The Value Gap is built on outdated safe harbour policies around the world. The announcement made last week by Ministers Bains and Joly that the Telecommunications Act and the Broadcasting Act will be reviewed, is an important step and in line with an international movement to find a solution to this problem. Safe harbours have been raised by other witnesses, and I hope that the committee will give significant consideration to addressing them.

But right now, the Copyright Act is exacerbating the Value Gap by effectively requiring creators to subsidize billion dollar technology companies.  Here are four steps that this committee could recommend. They could be immediately, quickly implemented, and would help creators and harmonize Canadian policy with international standards:

  1. Remove the $1.25 Million Radio Royalty Exemption
    Since 1997, commercial radio stations have been exempted from paying royalties on their first $1.25 million of advertising revenue. It amounts to an $8 million annual cross-industry subsidy paid by artists and their recording industry partners to large, vertically-integrated and highly profitable media companies. The cost to creators since inception…$150 million dollars. Internationally, no other country has a similar subsidy, and the exemption does not apply for songwriters and publishers – meaning that performers and record labels are the only rights holders who are singled out to subsidize the commercial radio industry. This is unjustified and should be eliminated.
  2. Amend the Definition of ‘Sound Recording’ in the Copyright Act
    The current definition of a “sound recording” in the Copyright Act excludes performers and record labels from receiving royalties for the use of their work in television and film soundtracks. This exception is unique to television and film soundtracks, and does not apply to composers, songwriters and music publishers. It is inequitable and unjustified, particularly in light of the profound role music plays in soundtracks, and it is costly to artists and record labels, who continue to subsidize those who exploit their recordings. The cost to creators? About $55 million dollars per year. The Act should be amended to remove this cross-subsidy.
  3. Amending the term of copyright for musical works
    The term of copyright protection in Canada for the authors of musical works is out of line with international norms. Under the Copyright Act, protection for musical works subsists for the duration of the author’s life plus a further period of 50 years, and that is out of line with international standards.
  4. Private Copying: Renew Support for Music Creators
    Years ago, a private copying levy had been created, originally intended to be technologically neutral. It has been limited by various decisions to media that are obsolete.  This important source of earned income for over 100,000 music creators is now in jeopardy unless the regime is updated. Music creators are asking for the creation of an interim four-year fund of $40 million dollars.

Each of these changes removes an unfair subsidy, harmonizes the laws within our industries, and brings us to international standards, and they can be done simply and they can be done today.

This is an exciting time. As you review the Act, you have the opportunity to put creators at the heart of your policy making, ensuring that creators are paid every time their work is commercialized by others.

Thank you.

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Miranda Mulholland issues call to action at Banff World Media Festival

On June 11 at the Banff World Media Festival in Banff, Alberta, musician, label owner and music festival founder Miranda Mulholland presented a keynote address titled “Your content isn’t free – fixing the Value Gap.” Mulholland has become an internationally-recognized figure in artist rights advocacy, having just returned from Midem in Cannes, France, where she was the keynote speaker at an event presented jointly by Music Canada and the International Association of Entertainment Lawyers (IAEL). She also participated in panel discussion on North American copyright updates at Midem on June 7.

The Banff World Media Festival, now in its 39th year, brings together creators, producers, media moguls, and industry stakeholders to learn, build relationships, and tackle the biggest issues facing their industries. The festival features high profile speakers from media industries, pre-booked face-to-face meetings, and other networking and development opportunities.

In Mulholland’s keynote, she reflected on her path to speaking publicly on the challenges creators face and her experiences working with politicians and other decision makers. In her trademark style, she also issued a call to action, urging everyone, regardless of their position or affiliation, to take steps to help creators succeed in the digital marketplace. Many of these actions are detailed in an infographic available on Mulholland’s website.

Below are select passages from Mulholland’s keynote address.

All of us need to stay updated on all the ways artists can be compensated. This includes royalty opportunities, the differences between streaming platforms and how fans consume our art. Use your platform to advocate for change for creators. Create opportunities for others to speak – like this conference! and speak up yourself. This will help everyone, including you. We are all highly effective advocates. No one knows about our experiences as well as we do and sometimes making change is as easy as being very honest about how things really are.

 

The legal framework within which we are operating and trying to innovate was concocted in the 1990s. This is when I wore scrunchies. Governments haven’t meaningfully adapted their laws since then. I should have kept the scrunchie. The fashion has come back but the policies have left us far behind.

 

Minister Joly has herself concluded that “The benefits of the digital economy have not been shared equally. Too many creators, journalists, artists have been left behind, and there needs to be a better balance.” Imagine if the governments around the world had realized that in 2003? Where would we all be now? 

 

Much has changed since I first spoke to Minister Joly two years ago. I get the sense now that the Government is finally listening to us but we have to act with urgency. In Europe there is a very important vote going through in a few weeks – their stance on Safe Harbours could set a precedent for the rest of the world. If we, as creators, don’t speak up, pieces of important of legislation will be drafted without our consent.

 

None of us gave our informed consent about what was going to happen to our work, our businesses, our industries twenty years ago. We do however have the ability to inform policies moving forward.

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Artist advocacy takes centre stage at Midem 2018 during Value Gap event presented by Music Canada and IAEL

Entertainment lawyers have always played a crucial role in the success of their artist clients. But during Midem 2018, Miranda Mulholland urged them to take complimentary steps to empower artists and leverage their network to be connectors, helping to introduce, start discussions, and activate their artist clients.

Mulholland was the keynote speaker at a June 6 event hosted by Music Canada and the International Association of Entertainment Lawyers (IAEL) in Cannes, France. The Value Gap theme flowed through both this event and the launch of IAEL’s new book, Finding the Value in the Gap, later the same day.

Music Canada’s President and CEO Graham Henderson introduced Miranda and shared some opening remarks about Music Canada’s report The Value Gap: Its Origins, Impacts and a Made-In-Canada Approach and thoughts on the vital role of artist advocates.

Two representatives from IAEL, including President Jeff Liebenson and Anne-Marie Pecoraro, as well as Lodovico Benvenuti, Director of IFPI’s European Office, joined Mulholland for a panel discussion following her keynote.

In addition to discussing the IAEL’s brand new publication Finding the Value in the Gap, the international experts leading the charge to address the Value Gap in multiple territories discussed how artists have been instrumental in their campaigns, including a letter to European Commission President Jean-Claude Juncker. The letter was originally signed by more than 1,000 musicians and urges the Commission to address misapplied safe harbour provisions at the heart of the Value Gap to secure a sustainable and thriving music sector for Europe. Similarly, in Canada, more than 3,650 Canadian artists and creators have now signed the Focus On Creators letter to Heritage Minister Mélanie Joly calling on the government to put creators at the heart of future policy.

Guests at the Midem event included influential Canadian and international delegates, as well as members of the legal community, media outlets and European leaders in addressing the Value Gap.

You can watch the full keynote and panel discussion below.

Below is a selection of photos from the event and more information on Finding the Value in the Gap will be available on the IAEL website.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Graham Henderson’s testimony at the Standing Committee on Canadian Heritage’s study of Remuneration Models for Artists and Creative Industries

Earlier today Music Canada’s President and CEO, Graham Henderson, appeared before the Standing Committee on Canadian Heritage to provide testimony on remuneration models for artists and creative industries as part of the Copyright Act review. Below is the full-text of Henderson’s remarks.

 

My name is Graham Henderson, and I am the President and CEO of Music Canada. We are a passionate advocate for music and those who create it.

I am very pleased to see the Heritage Committee studying remuneration models for artists and creative industries. This is an aspect of the music industry ecosystem that I, and Music Canada, have for years been working to modernize. Creating a functioning marketplace where creators receive fair compensation for the use of their works forms the bedrock of our mission.

But the reality for Canadian music creators is there are provisions in our own Copyright Act that prevent them from receiving fair market value for their work.

I believe the best way that this committee can assist in creating a marketplace that is transparent and supports Canadian creators is by providing the government with straightforward, accessible solutions to address the Value Gap.

Music Canada produced a comprehensive report on the Value Gap in Canada which you will find in French and English in front of you.

We define the Value Gap as “the significant disparity between the value of creative content that is accessed and enjoyed by consumers, and the revenues that are returned to the people and businesses who create it.”

Today, more music is consumed than at any time in history. However, the remuneration for that content has not kept pace with the record levels of consumption.

I was pleased to hear Minister Joly recognize this point earlier this year, when she stated:

“The benefits of the digital economy have not been shared equally. Too many creators, journalists, artists have been left behind.”

The origins of the Value Gap extend back more than two decades to a time when countries around the world, including Canada, began adapting and interpreting laws created in another era to protect common carrier telephone companies in the then-dawning digital marketplace.

Around the world those laws understood the internet as a series of “dumb” pipes where your browsing habits were anonymous and the data travelling between sites was so vast it was unknowable. But twenty years later we know the Internet is composed of the “smartest pipes” humankind has ever made.  Your web habits are meticulously tracked and the metadata that it generates is collected, analyzed and sold every second of everyday.

While well-intentioned when they were created, the impact of these laws today is that wealth has been diverted from creators into the pockets of massive digital intermediaries, and what little is left over for creators is concentrated into fewer and fewer hands. As a result, the creative middle class is disappearing, if it hasn’t disappeared already, and with it, numerous jobs and opportunities.

There is no need to point fingers. No one planned for the creative middle class to suffer. The important thing at this juncture is to move forward purposefully and without delay to get the rules right. You should make absolutely certain that Canada’s Copyright Act ensures a creator’s right to be fairly remunerated when their work is commercialized by others.

The foundation of the Value Gap is outdated safe harbour policies and exceptions – all around the world. A safe harbour, by the way, is a way to limit the liability of an intermediary and allow music to be consumed without payment. I know that Ministers Joly and Bains are working on this issue and having conversations with their international counterparts to find a solution to this problem.

But here in Canada, there are particular laws that exacerbate the Value Gap by effectively requiring individual creators to subsidize billion dollar commercial technology companies.  Here are four steps that this committee could recommend immediately that would help creators immediately and harmonize Canadian policy with international standards:

  1. Remove the $1.25 Million Radio Royalty Exemption
    Since 1997, commercial radio stations have been exempted from paying royalties on their first $1.25 million in advertising revenue. It amounts to an $8 million annual cross-industry subsidy paid by artists and their recording industry partners to large, vertically-integrated and highly profitable media companies. Internationally, no other country has a similar subsidy, and the exemption does not apply for songwriter and publisher royalties – meaning that performers and record labels are the only rights holders whose royalties are used to subsidize the commercial radio industry. The exemption is unjustified and should be eliminated.
  2. Amend the Definition of ‘Sound Recording’ in the Copyright Act
    The current definition of a “sound recording” in the Copyright Act excludes performers and record labels from receiving royalties for the use of their work in television and film soundtracks. This exception is unique to television and film soundtracks, and does not apply to composers, songwriters and music publishers. It is inequitable and unjustified, particularly in light of the profound role music plays in soundtracks, and it is costly to artists and record labels, who continue to subsidize those who exploit their recordings to the tune of $55 million per year. The Act should be amended to remove this cross-subsidy.
  3. Amending the term of copyright for musical works
    The term of copyright protection in Canada for the authors of musical works is out of line with international copyright norms. Under the Copyright Act, protection for musical works subsists for the duration of the author’s life plus a further period of 50 years. By contrast, the majority of Canada’s largest trading partners recognize longer copyright terms for musical works, and a general standard of the life of the author plus 70 years has emerged. I note that a vice-chair of this committee, Mr. Van Loan, introduced a Private Members bill on this issue and we thank you for your support.
  4. Private Copying: Renew Support for Music Creators
    The private copying levy, originally intended to be technologically neutral, has been limited by various decisions to media that are effectively obsolete.  This important source of earned income for over 100,000 music creators is now in jeopardy unless the regime is updated. Music creators are asking for the creation of an interim four-year fund of $40 million per year. This will ensure that music creators continue to receive fair compensation for private copies made until a more permanent, long-term solution can be enacted.

Each of these changes removes an unfair subsidy, harmonizes the laws within our industries and brings us to international standards, and they can be done today.

As the creative community anxiously awaited this review of the Copyright Act, an organization called Focus On Creators sent Minister Joly a letter that has now been signed by more than 3,650 Canadian creators.  In that letter, the creators discussed their concerns with the Value Gap and how the Value Gap is causing the middle-class artist to disappear in Canada. The creators’ letter concludes with a message I hope you will take to heart, “We know you understand the cultural significance of our work; we hope you also see its value and crucial place in Canada’s economy. We ask that you put creators at the heart of future policy.”

Thank you.

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