2016 Gold/Platinum Year-End Review
2016 was an exciting year for Music Canada’s Gold/Platinum Certification Program. On September 12, we unveiled the new Single Award, which accepts on-demand subscription service streams for the first time in the program’s history. The award replaces the Digital Download and CD Single awards, combining the digital and physical track sales with on-demand streams at a rate of 150:1. Brett Kissel was presented with the first Single Award at the 2016 CCMA Awards in London, ON, when he was surprised on stage with a plaque for “Airwaves.”
We also unveiled new logos and branding for the program, which can be found on our award plaques and in our certification announcements on Twitter, Instagram, and Facebook. The new branding has allowed us to further interact with artists and their fans, who often share our announcement banners to to their followers. A new online certification portal was also introduced for our member labels, and we expect to reveal non-member certifications and award plaque orders through this portal in early 2017.
— Gold/Platinum Canada (@GoldPlatCA) December 7, 2016
As a result of the new guidelines, we experienced a drastic increase in the total number of track certifications from 2015. Combining 2016’s Digital Download and Single awards, there were 495 track certifications in 2016 – a 75% increase from the 283 track certifications in 2015. 119 track certifications were from Canadian artists, a 72% increase from the 69 Canadian track certifications in 2015.
As well, we witnessed a new generation of artists receive their first Canadian certifications, including A Thousand Horses, Alan Walker, Alx Veliz, Andy Grammer, Chris Lane, D.R.A.M., Dan + Shay, Flume, Frenship, Gnash, Jon Pardi, Jonas Blue, Kelsea Ballerini, Kiiara, Klingande, Maren Morris, Miike Snow, Mike Perry, Niall Horan, Snakehips, Sonreal, Tinashe, Tory Lanez, Zara Larsson, Zay Hilfigerrr & Zayion Mccall, and Zeds Dead.
Mark Ronson had the highest certified track of 2016 with the Diamond certification of his Bruno Mars collaboration “Uptown Funk.” Adele‘s track “Someone Like You,” along with Pharell Williams‘ “Happy” and Hozier‘s “Take Me To Church” received the second highest certifications at 8X Platinum. The highest Canadian track certifications belonged to Justin Bieber with his tracks “Love Yourself” and “Sorry” reaching 7X Platinum.
The highest certification for a track released in 2016 belongs to Sia for “Cheap Thrills.” The Chainsmokers landed two Six Times Platinum certifications for their 2016 tracks “Closer” and “Don’t Let Me Down”. Country singer Blake Shelton earned seven Gold certifications, the most of any artist in 2016.
There were 75 album certifications in 2016, down from 133 in 2015. 26 of these album certifications were from Canadian artists, down from 51 in 2015.
Adele had the highest certified album with the Diamond certification of 25, while Justin Bieber‘s Purpose was the highest certified Canadian album at Quadruple Platinum. Celine Dion‘s Double Platinum certification for Encore un soir was the highest certification for an album, both international and Canadian, released in 2016. Drake‘s Views, 2 Freres’ Nouse autres, and Michael Buble’s Nobody But Me were the second highest Canadian album certifications, each earning Platinum status.
Canadian artist Danny Fernandes received the final Physical Single certification for his “Dear Life” CD single. 5000 physical CD singles were sold across National Basketball League of Canada arenas benefiting World Vision Canada/Artist Collective. Francophone artist Yoan‘s live concert DVD Live Au Centre Videotron was the only video released in 2016 to be certified, and it earned a Platinum certification.
Some of 2016’s Canadian Gold/Platinum certified artists were presented with awards plaques and a collection of photos of these artists can be viewed below:
— Gold/Platinum Canada (@GoldPlatCA) December 15, 2016