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Hamilton Music Strategy moves forward with new Music & Film Office

The City of Hamilton moved forward with a major step in the Hamilton Music Strategy this week, as the City’s Music and Film Office moved into their new space in the Lister Building (28 James St. N). The office provides resources and information to members of Hamilton’s music and film industry.

Hamilton’s Music Strategy celebrates “all things music” in Hamilton, and “guides the activities of its partners to create and nurture an environment where music and the music industry flourishes, grows and prospers,” as per the Mission Statement. The goals of the strategy are to strengthen the local music industry, grow audiences and appreciation of music, increase access to music experiences, and cultivate music creation and talent.

The creation of the office was an action item outlined in the strategy document as well as the item approved by Council last January, which stated “the purpose of the Music Office is to be the single point of contact for the music sector interface with City Hall. Staff is to lead public/private efforts to generate new economic activity in the City, ensure music alliances deliver results, and identify ways that music can be leveraged for other sectors such as tourism, investment attraction and business retention.”

Jacqueline Norton, Business Development Consultant, Creative Industries at the City of Hamilton spoke with CHCH about the new location and goals for the office with CHCH. “Over the next year hopefully we’ll be setting out some details of what exactly are we going to accomplish and we’re going to start hitting the low hanging fruit.”

2015 is set to be an extra busy year for music in the Hammer, which will host the 2015 JUNO Awards and JUNO Week, which is estimated to have an economic impact of $11.9 million in Hamilton.

“This will really benefit a lot of hotels, restaurants, and major venues, so this will spread across the community – but it is something that our residents and visitors alike can take part in,” said Sue Monach of Tourism Hamilton in a video last March.

“It’s massive economic impact, it’s great for the local music community, and now that we’ve just opened our Hamilton music office, the timing is perfect to sort of bring together all of the elements of what’s going on in culture on the music side in Hamilton, so it’s a perfect fit,” said Tim Potovic, Chair of the 2015 JUNO Awards Host Committee.

For more on Hamilton’s Music & Film Office, visit Tourism Hamilton’s website at www.tourismhamilton.com/music-film.

This website made possible with the support of the Ontario Media Development Corporation.