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Media Advisory: The Next Big Bang, A New Direction for Music in Canada

Toronto, March 19, 2013: Music Canada President Graham Henderson will release a report presenting five key directions for the Canadian music industry during the State of the Industry address at Canadian Music Week on Thursday, March 21, 2013.

The music industry has undergone massive changes with the shift to digital technologies and platforms; all aspects of the industry have been disrupted. Yet many of the programs and supports designed to support this important cultural and economic sector were designed for the analog era.

With this in mind, Music Canada has, through months of research, interviews and expert submissions, developed seventeen policy recommendations in the following areas: music education, digital innovation, music tourism, export expansion and interconnected tax credits.

The Next Big Bang: A New Direction for Music in Canada
, will be released March 21st during a keynote address.

WHEN: Thursday, March 21, 2013 at Canadian Music Week, State of the Industry
WHO: Graham Henderson, President, Music Canada
WHAT: The Next Big Bang: A New Direction for Music in Canada
WHERE: Toronto Downtown Marriott Eaton Centre, Grand Ballroom C/D

One-on-one interviews can be arranged upon request. Also available for interviews will be the following contributors:

1. Jeff Leiper, Information and Communications Technology Council – Music Education
2. Darlene Tonelli – Digital Innovation
3. Nikki Rowling, Titan Music Group – Music Tourism
4. Peter Lyman, Nordicity – Tax Credits

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Music Canada

Please note that the Music Canada team is working remotely to reduce potential impacts of COVID-19 and to do our part to limit the spread of coronavirus. During this time, our passionate advocacy for music and those who create it continues.

We are closely monitoring COVID-19’s impact on the music community, and we extend our sympathy to those affected – particularly the artist community. We are working to understand & capture artists’ experience & convey their stories to all levels of government.

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