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News Release (131)

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Music Canada and CONNECT Music Licensing Announce Executive Team Appointments

April 22, 2021, Toronto: CONNECT Music Licensing today announced the appointment of Catherine Jones as the new Vice President of CONNECT Music Licensing. Music Canada also announces Sarah Kilpatrick to the position of Vice President, Corporate Affairs, and Miranda Mulholland to the role of Creative Culture Advisor.

“It is an honour to announce Catherine Jones’ appointment to Vice President of CONNECT Music Licensing,” said Jackie Dean, President of CONNECT Music Licensing & COO of Music Canada. “Catherine has more than 25 years of experience that encompasses a wealth of knowledge in all areas of music rights and licensing. She has been instrumental to CONNECT Music Licensing’s success in her time with the organization,” continued Dean. “Each of these women bring exceptional knowledge and experience to our teams, strengthening our ability to drive research, advocacy and community leadership initiatives.” 

Jones joined the CONNECT Music Licensing team in 2017 and is a highly experienced and respected music rights specialist. Prior to joining the organization, she was the Director of Music Services at Bell Media, and the Director of Licensing & Synchronization at Universal Music Canada. She is also a part time Professor at Humber College in the Music Business Program.

“Music Canada’s team is made up of hardworking people dedicated to supporting the music industry and these appointments formalize our ongoing work,” said Patrick Rogers, CEO of Music Canada. “Sarah Kilpatrick is Music Canada’s direct connection to policy makers in Ottawa. She joined our team with broad and impressive experience in intellectual property law, and her leadership and expertise has played a pivotal role in Music Canada’s success in her years with our organization.”

Kilpatrick joined Music Canada in September 2018 as the Director of Legal Affairs and Public Policy, and in her new role, will lead Music Canada’ public policy and communications teams.

“I am also pleased to announce Miranda Mulholland’s new title as Creative Culture Advisor,” continued Rogers. “It is the voices of artists, and their experiences that shape our message to government, and industry partners, and they will know what support is necessary for the music community’s recovery. Miranda is a champion for artists at every opportunity, and her contributions help shape Music Canada’s direction.”

Mulholland is a celebrated, JUNO nominated artist, record label owner and music festival founder. She has served as Chair of Music Canada’s Advisory Council since 2018, and has worked closely with the organization since that time, she is also the Vice Chair of Massey Hall, and Roy Thomson Hall. This appointment formalizes her contributions to Music Canada.

The appointments support Music Canada’s purpose: to advocate for music and its creators and the value they bring into our daily lives, with the support of our Members, Sony Music Entertainment Canada, Universal Music Canada, and Warner Music Canada.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

 

About CONNECT Music Licensing
CONNECT Music Licensing administers licences in Canada for the reproduction of sound recordings, and the reproduction and broadcast of music videos on behalf of the copyright owners (usually the record companies).  A licence from CONNECT Music Licensing ensures that owners receive compensation for the use of their sound recordings and/or music videos.
In Canada, our members consist of all the major record companies, many of the independent labels, as well as artists and producers. 

About Music Canada
Music Canada represents Canada’s major record labels:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. We advocate for a healthy and vibrant Canadian music ecosystem, which includes labels, performing artists, publishers, songwriters, managers and others.

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2021 Commercial Radio Review

March 29, 2021, Ottawa: Today, Music Canada today filed its submission in the Canadian Radio-Television and Telecommunications Commission’s (CRTC’s) Commercial Radio Policy Framework Review. Music Canada’s submission calls for an update to commercial radio broadcasting content rules to better reflect how Canadian music is made today, to nurture developing Canadian artists, and to ensure that our airwaves truly reflect the full diversity of Canadian voices.

While the way we listen to music has changed over the years, radio continues to play an important role in the development and reach of Canadian musical artists and those who support them. Since the 1970s, the CRTC’s Canadian content rules for commercial radio have been integral to building a dynamic and thriving Canadian music industry. 

Music Canada submits that the MAPL formula (which determines what is Canadian content) should be modernized to better reflect how music is made by Canadian artists and songwriters in 2021, and to acknowledge the important contributions that Canadian engineers, producers and recording studios have in the success of our industry. We also believe strongly that the Canadian content rules should actively create opportunities for the next generation of Canadian talent to be discovered and supported. To this end, Music Canada recommends that a certain percentage of music played on commercial radio be from new and emerging Canadian talent. 

Just as importantly, Music Canada submits that Canada’s airwaves should reflect the rich diversity and range of cultures that make up our country. Indigenous voices and voices from racialized and ethno-cultural groups should be heard on commercial radio. Music Canada recommends that a certain percentage of music played be by Canadian artists representing sovereignty-affirming and equity-deserving groups. 

Music Canada’s objectives of modernizing MAPL and amplifying the diversity of voices on Canada’s airwaves are broadly shared by other leading industry stakeholders, including the Canadian Independent Music Association (CIMA), the Songwriters Association of Canada, ADVANCE, the Indigenous Music Alliance, Music Publishers Canada, the Music Managers Forum and the Canadian Council of Music Industry Associations. Music Canada also echoes the support of those organizations for funding structures like the Canadian Content Development fund (CCD), which are integral to the creation of Canadian music and important organizations like MusiCounts. Music Canada, alongside these groups, also supports the expansion of federal funding for the Unison Benevolent Fund.

“Today’s submission marks an important milestone in the CRTC process,” said Patrick Rogers, CEO of Music Canada. “We are incredibly proud of this work and grateful for the opportunity to collaborate with and benefit from the perspectives of our music industry colleagues. These collaborations make it clear that we are all working toward a common goal: ensuring that all Canadian artists and those who work with them are given opportunities to be elevated, supported and celebrated.”

Music Canada looks forward to continuing its collaboration with its industry colleagues and working together with the broadcasting industry and the CRTC to create a more modern and equitable Canadian radio regime.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

 

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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Music Canada Launches Virtual “2020 Year in Review”

March 18th, 2021, Toronto: Music Canada, with the support of its Members – Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada – is pleased to announce the release of the 2020 Year in Review, offering a virtual, expansive view of the organization’s work this year. 

The cancellation of JUNO Week 2020, traditionally a week that provides opportunities for artists and the music community to connect, perform, and be honoured for their achievements, instead marked the initial days the Canadian music community was called on to adjust to the pandemic. Music Canada’s Board immediately tasked our organization with helping the most vulnerable across the music community – with the results of this work summarized in this Year in Review.

While the impact of the pandemic has been felt across industries, the music community has faced numerous, and unique challenges. The impact to live music, and the repercussions for artists, creators, and employees at every level has been felt around the world. 

“Right now, and as ever, it is essential for Music Canada to provide support where it is most needed,” said Jennifer M. Sloan, Board Chair, Music Canada. “Indeed, at any given time, we must focus on those in our industry whose situations are most precarious; we must focus on artists and crews that, at least for now, are the ones hardest hit. I am proud of our vision, initiatives and our direction, as Music Canada evolves and develops, we will embrace the eternal importance that music is to us all – most importantly, to those who “make it”.”

Music Canada has weathered the turbulence of the year by staying true to our purpose: to advocate for music and its creators and the value they bring into our daily lives. Our Theory of Change, a principle that outlines actions and pathways to drive change, has further supported our agility. The carefully selected pathways include: working with industry stakeholders domestically and abroad to create unity; advocating at all levels of government for music and the interests of creators; as well as measuring and promoting the economic and cultural power of music. 

To better inform our advocacy initiatives with all levels of government, Music Canada released an Artist Impact Survey, a public opinion survey, a second round of research, and public research findings in early 2021 designed to gain an integrated understanding of how the community was being impacted, from artists and creators, to the changing consumer attitudes around live events. The advocacy accomplishments the Music Canada team has been a part of are available here.

“Our research has made clear that people’s desire for live music is not disappearing,” said Patrick Rogers, CEO of Music Canada. “Canadians view live music venues as economic and cultural lifelines within their communities, they understand that the pandemic will have severe impacts on the long-term viability of the live music sector which affects Canadian culture in the long run. Music Canada will continue to work with our partners to advocate for the power of music, and to ensure all levels of the music community are protected and ready for the public’s return.”

As a further step on our Theory of Change pathways, Music Canada has continued to partner with important industry stakeholders that are driving positive, and necessary action.

“As we look to the issues facing the global music community in the past year, Music Canada and our members remain committed to sustained action that supports the values of equity, diversity, and inclusion,” said Jackie Dean, COO of Music Canada, and President of CONNECT Music Licensing. “Music brings enormous value to the economic and social fabric of a community, and Music Canada and CONNECT will work with our partners to bring the music sector into recovery.”

Music Canada’s Year in Review also offers a unique, virtual introduction to our Advisory Council members, in their own words. 

An overview of the accomplishments of Music Canada’s Gold/Platinum program, and a gallery of photos is also readily available here.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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The Unison Fund, the Canadian Live Music Association and Music Canada Welcome Direct Funding from the Province of Ontario

March 12th, 2021, Ottawa: The Canadian Live Music Association (CLMA), and Music Canada welcome support received from Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries with today’s announcement of funding for the Unison Fund, Canada’s music industry charity and the CLMA, in support of the broader music community. 

$2M to the Unison Fund
Funding to Unison will provide much-needed emergency assistance to artists, creators, and industry from local communities across Ontario. Artists and the broader live music ecology have been deeply impacted, and this vital support to Unison comes at a time when it is desperately needed. 

“We sincerely thank Minister MacLeod and the Government of Ontario for their support and acknowledgement of the Unison Fund and the crucial and very necessary role the organization plays in providing critical assistance to vulnerable members of our music community in times of crisis. In March 2020, Unison, began the largest relief effort in our history and while we are no stranger to helping people during difficult times, truly nothing has reached the scope of the last twelve months. The investment will go a long way toward directly supporting those in the Ontario music community with the greatest need, as the urgency for assistance remains high,”  said Amanda Power, Executive Director, Unison Fund.

“As a provider of both emergency support and 24/7 free mental health counselling for the entire music industry, Unison has had and will continue to have a crucial role in making sure no one in our community falls through the cracks,” said Miranda Mulholland, artist and chair of Music Canada’s Advisory Council.

$500k to the CLMA for Province-Wide Music Cities Framework Development
The CLMA has been working tirelessly since the beginning of the crisis to save cultural infrastructure and protect jobs, seeking ways for the industry at large to not only recover from the devastating blow COVID has dealt, but to ultimately return, bigger and stronger than ever.  Many continue to face a staggering 92% average revenue loss within the industry, and 64% say they are at risk of permanent closure. Today’s announcement creates the opportunity for the association to take additional action for, and on behalf of, live music’s collective future: 

“It has been a year, and it isn’t over, something our Minister recognizes. Minister MacLeod also understands that supporting the business of live music is essential so our industry can get back to doing what they do best: creating exponential economic, social and cultural impact for artists, communities and tourism. We were just beginning to harness the true power of live music when COVID struck,” said Erin Benjamin, President & CEO of the CLMA. “With this support we will be able to take all that we have learned and continue to entrench the value our members bring to cities, towns and neighbourhoods across the province through the Music Cities lens.” 

Music Canada’s ‘Music Cities’ framework will provide a proven model to help support communities across the province better leverage their own local live music assets. Designed with world-renowned research that identifies key strategies large and small cities have used to grow their music economies, plans will be implemented to guide the development of local policy and bylaws, and community support that focuses on artists, venues and festivals, the wider supply chain and tourism. 

“A strong, healthy music industry can generate diverse benefits for a community including economic growth, job creation, increased spending, greater tax revenues, and cultural health. Our Music Cities framework has helped communities achieve this success,” said Patrick Rogers, CEO of Music Canada. “Recent research conducted by Music Canada shows that Canadians view live music venues as economic and cultural lifelines within their communities, and they understand that the pandemic will have severe impacts on the long-term viability of the live music sector which affects Canadian culture in the long run. This announcement of support from the provincial government is timely, and necessary support.”

Aimed at bridging the gap to bring the live music sector out of the pandemic, CLMA and Music Canada will seek to explore and recommend initiatives for towns and cities across the province along several categories. These include:

  • Advancing policies that support music and musicians, 
  • Expanding music offices and music Advisory Boards across the province, 
  • Developing initiatives that engage a broader community, 
  • Furthering programs that provide access to music spaces, 
  • Developing audience retention strategies for when it is safe to return to venues, festivals and music spaces, 
  • Nurturing and leveraging strategic relationships with the tourism, business and other key sectors to align and advance rebuild and recovery efforts.

“As our experience in London has demonstrated, music can bring enormous value to the economic and social fabric of a community. The Ontario Government’s financial commitment to live music will create opportunities for artists, reinvigorate venues, delight audiences and will allow us all to revive live,” said Cory Crossman, Music Industry Development Officer, London Music Office.

Additionally, the CLMA and Music Canada will work with a range of organizations within the music community to ensure that our shared commitments to equity, diversity and inclusion remain at the forefront.

For more information on the announcement from Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries please click here.

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About Unison Benevolent Fund
Unison Fund, Canada’s music industry charity, provides counselling and emergency relief services to the Canadian music community in times of hardship or difficulties. For over a decade, Unison has been committed to helping producers, engineers, singers/songwriters, musicians, production crews, and thousands more through our financial assistance and counselling and health solutions programs. For more information, please visit: www.unisonfund.ca. If you can, PLEASE make a donation by visiting www.unisonfund.ca or text the word ‘UNISON’ to 45678 and follow the prompts to donate $10, $20, or $25.  Every donation counts.  Every donation helps.  Let’s keep Canadian music and entertainment ALIVE.

About The Canadian Live Music Association
The Canadian Live Music Association (CLMA) is the voice of Canada’s live music industry. Established in response to an identified need in the live music industry, the CLMA represents venues, clubs, concert promoters, festivals, talent agencies, arenas, performing arts centres, industry associations and networks, as well as suppliers to the sector. Its mission is to entrench the economic, social and cultural value of live music – creating the conditions for concerts to thrive, from coast to coast to coast.

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

MEDIA CONTACTS:
Charlotte Thompson, Red Umbrella P.R.
Unison Fund
charlotte@redumbrellapr.com

Erin Benjamin
Canadian Live Music Association (CLMA)
ebenjamin@canadianlivemusic.ca
(613) 769-5559

Erica Meekes, Music Canada
emeekes@musiccanada.com / (416) 462-1485

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Public Research Findings: Canadians understand the cultural and economic impacts of the pandemic on live music – and its need for continued support

February 8, 2021, Toronto: Music Canada has partnered with Abacus Data to check back in with Canadians on their understanding of COVID-19’s ongoing impact on Canada’s live music sector — and the effects that venue closures have on those working in the music sector and its lasting impact on communities, arts and culture. The public opinion research also explored how Canadians feel about venue closures and their views on the need for continued support for those working in the sector. The findings show that Canadians are concerned that without additional support, more live music spaces will be lost before the music community can recover, resulting in a longer threat to the industry and a negative impact on Canadian culture.

“This latest research confirms that Canadians view live music venues, like festivals, concert halls and pubs, as economic and cultural lifelines within their communities,” said Patrick Rogers, CEO of Music Canada. “Canadians also understand that the pandemic will have severe impacts on the long-term viability of the live music sector which affects Canadian culture in the long run.”

“The research also confirmed what we have long believed to be true: music lovers can’t wait to get back to seeing live shows, once it’s safe to do so. But Canadians also believe that artists, live music venues, crews and others working in the industry will require continued support long after other sectors of the economy can reopen. Notably, most Canadians will be “disappointed” if more venues go out of business.”

According to the report, one in five Canadians has a favourite live music venue in their community where they attend events, and half believe it is likely the venue will close due to impacts of the pandemic. Canadians believe that further live music venue closures will mean thousands of jobs lost, fewer musicians and music will be created, and new and upcoming musicians will be lost without the opportunity of playing in live music venues. These impacts are felt across Canada, and even more strongly in Quebec.

“This research substantiates everything we’ve been hearing – Canadians are deeply saddened by the loss of live music venues,” said Erin Benjamin, President & CEO of the Canadian Live Music Association. “Venues are closing their doors in increasing numbers, for circumstances beyond their control and people are recognizing the extent of the loss, and what that loss means – economically, culturally, and socially. Direct financial support today from governments is urgently needed; it can keep more venues alive, helping us to preserve as much of our vital cultural infrastructure as possible until the industry can fully recover.”

“As an artist, it is devastating to see the severe and long-term impact the pandemic is having on the music community, after nearly a year of living with restrictions due to COVID-19,” said Miranda Mulholland, artist and Chair of Music Canada’s Advisory Council. “Artists, and emerging artists especially, depend on live performances to develop their craft, generate a following, and gain income. The opportunity to do that, at every milestone in your career, is only possible with multiple venues from the smallest locations to the larger stages and concert halls.”

In a separate report expected to be released in the coming weeks, Music Canada is checking back in with Canadian artists and creators for a renewed perspective on how their profession has evolved at this stage of the pandemic. Data for these two studies will continue to be shared with government and industry partners in 2021. The findings are helping to shape Music Canada’s advocacy message, and give decision makers a complete and up-to-date picture of the recovery phase in the music industry. 

The Canadian Live Music Association (CLMA), the people behind live music in Canada are also working to bring awareness to the damage COVID-19 shutdowns have caused Canada’s live music industry and will make further information available here.

For more information on earlier study findings please visit Music Canada’s website here

For more information on the findings released from Abacus Data, please visit: https://abacusdata.ca/live-music-government-support-music-canada/.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

 

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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Music Canada Launches New Artist Focused Survey

January 11, 2021, Toronto: Music Canada has partnered with Abacus Data to get a renewed understanding of how artists’ perspectives continue to be impacted, ten months into the COVID-19 pandemic. The survey will hear directly from artists on the financial implications they are experiencing, how the pandemic is impacting their ability to create music, and how they are building or evolving skill sets to help them get by.

Canadian artists are encouraged to add their voice by completing the survey linked at https://musiccanada.com/artist-survey-2021. The survey is available in English and French.

“Artists are often the most vulnerable in the music ecosystem. Projects like this help Music Canada explain to governments how the pandemic has affected us both financially and creatively,” said Eon Sinclair of Bedouin Soundclash.

In a separate survey, Music Canada is also asking Canadians about how their relationship with music continues to evolve. 

Data from these two studies will continue to shape Music Canada’s advocacy with government and industry partners in 2021. The results will help give decision makers a complete and up-to-date picture of the recovery phase in the music industry. This research will be made available publicly as soon as possible.

“As we quickly approach a year of restrictions preventing the normal activities of artists, it is important for Music Canada to check in with artists again,” said Patrick Rogers, CEO of Music Canada. “Their voices and experiences shape our message to government and industry partners, as we find ways to help support the music community’s recovery.”

“As an artist, I know the pandemic is causing serious and very likely irreparable harm to artists in Canada,” said Miranda Mulholland, Artist and Chair of Music Canada’s Advisory Council. “Long after other elements of the economy have reopened, artists, venues and support staff will require additional support for us to be able to return when the general public is also ready to do so. Government and public support will be necessary for this return.” 

For more information on earlier study findings please visit Music Canada’s website here.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

 

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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Announcement of New Leadership at Music Canada and CONNECT

TORONTO, January 7, 2021: The Board Chair of Music Canada, Jennifer Sloan, today announced Patrick Rogers has been named Chief Executive Officer of Music Canada. Rogers had previously been the Vice President, Corporate Affairs and served as interim co-CEO since June.

Additionally, Jackie Dean has been appointed President of CONNECT Music Licensing by the shareholders and will remain Chief Operating Officer of Music Canada after also serving as interim co-CEO since June.

“After a competitive search process with a wide variety of talented and interested candidates, the Board is confident Patrick’s vision for Music Canada builds on the organization’s record of success with an eye to the opportunities of the future,” said Sloan. “His leadership style, coupled with his unique experience, make him the right person to represent Canada’s major record companies as CEO of Music Canada.”

“I am excited for the opportunity and thank the Board for entrusting me to lead this talented team. I look forward to continuing Music Canada’s passionate advocacy for Canada’s creators and working with others in the cultural industries to accomplish our shared objectives,” said Rogers.

“Jackie’s appointment at CONNECT Music Licensing will strengthen the leadership structure of this important organization, allowing it to provide the greatest value to its members,” continued Sloan.

“The opportunity to lead CONNECT Music Licensing means having a hands-on role in making sure that CONNECT’s members are compensated when their music is played,” said Dean. “I look forward to utilizing my leadership, industry and financial experience to fulfill the mandate of the organization.”

Both appointments are effective Monday, January 11th.

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

About CONNECT Music Licensing
CONNECT Music Licensing administers licences in Canada for the reproduction of sound recordings, and the reproduction and broadcast of music videos, on behalf of the copyright owners. CONNECT’s members, which include all of the major record labels, many independent labels, and thousands of independent artists and producers, own or control the copyright in the vast majority of all the sound recordings and music videos produced or distributed in Canada.
CONNECT Music Licensing represents its members at Re:Sound for the communication, public performance and private copying of their eligible sound recordings.

Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

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Music Canada and CONNECT Music Licensing release new research report, Supporting Artist Entrepreneurs in the Evolving Music Economy

To help enable sustainable careers for artist entrepreneurs, Music Canada and CONNECT Music Licensing have released a new research report, titled Supporting Artist Entrepreneurs in the Evolving Music Economy.

The report summarizes the findings of a national research study of more than 300 artist entrepreneurs, conducted by Music Canada and CONNECT. The study shows that a lack of business and entrepreneurial training, as well as gaps in understanding of music sector structures, are key barriers to success for artists. 

“Too often overlooked in economic development conversations, artists are a remarkable segment of Canadian entrepreneurs who contribute to both the economic and cultural fabric of our society, and help create jobs for themselves and others in the Canadian music economy,” says Sarah Hashem, Music Canada’s Vice President, Strategic Initiatives. “According to the COVID-19 Artist Impact Survey we conducted with CONNECT earlier this year, each artist creates an average of 3.7 jobs. However, a gap exists in entrepreneurial support and training available to artists.”

The report identifies artists’ key business needs within an evolving music economy, outlines industry-wide strategies to promote artists’ business success, and makes recommendations that can be applied by government and artist-serving organizations to better support artists in sustaining their livelihoods through music. 

“Artist entrepreneurs represent more than 90% of CONNECT’s members, and the great majority of the creative middle class,” says Catherine Jones, Executive Director of CONNECT Music Licensing. “Like entrepreneurs in other fields, artists are creative, they are risk-takers, and they are job-creators. By supporting them with training and resources, we can help empower more artists to achieve their goals and earn a sustainable career.”

Music Canada and CONNECT have begun addressing some of the gaps with initiatives such as the Industry Insider Video Series. We hope the report can inspire artists serving organizations and government agencies to incorporate entrepreneurship and business  resources in their artist support offerings.

Download Report

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ADVANCE and Music Canada Announce 3 Year Partnership

September 16, 2020, Toronto: ADVANCE, Canada’s Black Music Business Collective, and Music Canada and its members, Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada, are honoured to announce a new three year partnership. Black artists and music industry professionals are a driving force in the success of the music sector, and our organizations will work together to advance the shared values of the promotion, elevation and retention of Black people working in the Canadian music business.

ADVANCE is thrilled to work alongside Music Canada to create initiatives and pathways for change for Black music professionals. The partnership includes direct financial support as well as a commitment from Music Canada to contribute professional services to help achieve tangible reform in the music business landscape, particularly in the corporate, private, and government sectors. Initiatives will focus on creating, changing and sustaining the infrastructure needed to advance and amplify Black voices in the music industry. This commitment will support actions that align with ADVANCE’s four pillars: research, advocacy and government partnerships; mentorship and education; community outreach; and business development and entrepreneurship.

“ADVANCE looks forward to our partnership with Music Canada and its members. This partnership will facilitate direct lines of communication with the leaders in the industry and therefore is an integral step in not only identifying structural barriers for entry and employee/artist advancement, but most importantly, working to implement change that results in increased employment and development opportunities for Black music professionals in Canada,” said ADVANCE.

“Music Canada acknowledges the need to support this movement, and we are honoured to partner with ADVANCE,” said Jackie Dean, Interim Co-CEO of Music Canada. “We remain committed to sustained action that supports the values of equity, diversity and inclusion at every level of the music industry.”

Music Canada thanks our members for their support to build, with greater urgency, real and  meaningful change for the Black community. With the leadership and vision of our Advisory Council, Music Canada will also continue to promote initiatives that help shape a fairer future through education and accountability. 

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About ADVANCE
Serving as a unified front for Black people working within the business sectors of the Canadian music industry, ADVANCE creates conditions for long-term success by addressing racial equality and inclusivity through four areas: Advocacy, Mentorship, Community Outreach and Business Development and Entrepreneurship. By holding the corporate, private and government sectors accountable, ADVANCE is committed to building a more equitable Canadian music industry that grants Canada’s Black music communities a fair and valued voice in a consistently growing music nation. 

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

 

Jamelia Campbell
ADVANCE
jamelia@advancemusic.org

Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

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Public Research Findings: Threat to live music extended as more Canadians to avoid public events for longer

August 10, 2020, Toronto: Music Canada commissioned Abacus Data to conduct public opinion research to determine how the music industry is being impacted by Canadians’ changing feelings around music, during the pandemic. The second round of the national public opinion survey found that an increasing number of Canadians are concerned about COVID-19, and a growing number of them plan to avoid public events even after restrictions are lifted, resulting in a longer threat to live music.

“The ongoing triple threat facing the live music industry, and all mass gathering industries, requires government action,” said Patrick Rogers, Interim co-Chief Executive Officer. “This threat includes the medical concerns that Canadians have about the virus, that government restrictions on large gatherings will remain well into recovery, and that even after government restrictions are lifted, confidence in returning to live events will continue to be low.”

“Live music was one of the first sectors impacted by the pandemic, and it will continue to feel the impacts long after restrictions are lifted,” continued Rogers. “Artists, venues and support staff will require further support long after other elements of the economy have reopened.”

Concern among Canadians about the pandemic remains elevated, with more believing that “the worst is yet to come” than did in April. The research shows that even as economies begin to slowly re-open, more Canadians expect to stay away from live music events long after physical distancing restrictions are lifted. Even those who regularly attended live music events before the pandemic, 55% said that they will wait at least 6 months or longer to attend a music festival after physical restrictions end – and for large concert venues, it was 60%. Perceptions of risk for attending these types of events are rising over time – instead of declining. The findings ultimately point to the prolonged threat faced by the live music industry.

“This research confirms that Canadians continue to worry about the health impacts of COVID-19. While both artists and fans dearly miss the live music experience, it is clear that ongoing concerns about the virus will continue to significantly impact live events well into 2021,” said Jackie Dean, Music Canada’s Interim co-Chief Executive Officer. “The results show that certain safety measures will help attract some live music lovers back to live events – but many will remain hesitant.” 

Many Canadians want to get back to enjoying live music when it’s safe to do so. As the pandemic continues, the research found that self-identified “live music lovers” now miss live music even more than they did in April. 90% of respondents in this group now say “I really miss going to concerts” – and 89% of this group agree that digital content will never replace the feeling of seeing live music (an increase of 5% from polling conducted at the end of April). 

This research builds upon Abacus Data’s findings from earlier in the pandemic. In May, Abacus’ national public opinion survey identified the triple threat the music industry faces in its recovery from the impacts of COVID-19. 

Music Canada also commissioned Abacus Data to conduct national research that explores the impact of the COVID-19 pandemic through the experience of Canada’s artists. That research found that professional musicians are feeling increasing pressure as a result of the pandemic, due to a reduction in income and their ability to produce music that threatens their ability to survive.

“The pandemic has had a devastating impact on artists’ ability to perform, to create, and to earn a living from their music,” said Miranda Mulholland, artist and Chair of the Music Canada Advisory Council. “While the findings are bleak, this series of research is providing valuable insights for artists, industry, and government as we look for safe ways to return to work. It is clear that artists and those who work closely with them in the live performance space will need further support as the economy begins to reopen.”

For more information on the findings released from Abacus Data, please visit: https://abacusdata.ca/live-music-threat-pandemic-music-canada/.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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