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Music Remains – A Recorded Music Rube Goldberg Machine

The IFPI has released a new film called Music Remains that illustrates that throughout all of the technological changes in our industry, there has been one constant: the music.

Shot at historic Abbey Roads studios, this compelling 90 second video features a Rube Goldberg machine showing various recorded music technologies.

Launched today, MusicRemains.org features the video, a ‘making of’ documentary, and lyrics of the rap in the video.

“The idea was to convey the message that, while technology may be continuously changing, recorded music is always at the centre of people’s lives”, says creative director Steve Milbourne. “At the same time, we wanted to it to be a very personal story. Pepstar’s lyrics are about key experiences – from the meeting of our parents to childhood memories, first girlfriends and family tragedy.”

Check out the video and feel free to share it using the hashtag #MusicRemains.

 

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