Music Canada


Join Mailing List

Music Canada



New music advisory council for Windsor-Essex

A new music advisory council for the region of Windsor-Essex will advocate for the local music community following the recommendations of the Windsor-Essex Music Strategy Report. The report and the advisory council were organized by the WindsorEssex Economic Development Corporation (WE EDC) and the Small Business Centre (SBC) in their efforts to foster growth and collaboration in the region’s music sector.

The new music advisory council will be made up of musicians, producers, managers, and representatives from other local arts groups, according to WE EDC. One of the council’s goals will be to bolster local artist development and assist musicians with the business side of their careers. The music advisory council will also seek to increase communication between all players in the local music scene.

“There’s some amazing things going on in our city, but they are happening in silos and so we really want to make sure that everyone is getting the information, everyone is communicating so we can make those things bigger and leverage them,” said Adam Castle, Economic Development Coordinator at WE EDC.

The music strategy is based on Music Canada’s groundbreaking report: The Mastering of a Music City, which highlighted music as an economic driver and outlined a roadmap for municipalities to leverage and support music in their communities.

And in September 2016, Music Canada’s Amy Terrill facilitated a live research symposium with the WE EDC, the SBC, and individuals from the local music industry. The data collected from this event and other industry roundtables formed the basis for the region’s new music strategy, which highlights the vibrancy and diversity of the region’s artist community, strategic opportunities for local artists, award-winning local venues and events, and well respected post-secondary music institutions within the region.

The music strategy report proposes 8 key goals, including the creation of a music advisory council. They are as follows:

  1. Increase opportunities for local music artists to develop and succeed.
  2. Provide artist-entrepreneurs with development tools necessary to create a sustainable music business that is commercially viable and export-ready. This will create long-term economic growth within the local music ecosystem in both jobs and investment.
  3. Support the development of the larger regional music ecosystem through the creation of a music advisory council that will advocate for music-friendly municipal policy, and act as a planning body for local music initiatives.
  4. Work with local partners and organizations to collaborate and promote available resources.
  5. Strengthen our local music industry’s relationship with funding providers at provincial and federal levels.
  6. Attract and retain a young and dynamic workforce whose quality of life will be enhanced through living, working and playing in a community with a strong arts culture.
  7. Leverage partnerships nationally and internationally that will connect Windsor-Essex artists to broader markets.
  8. Embrace and showcase the Windsor-Essex Region’s diversity and multicultural talent.

Read more about the music advisory council.

Read more about the Windsor-Essex Music Strategy.

This website made possible with the support of the Ontario Media Development Corporation.