On Monday, November 13, Toronto Music Advisory Council (TMAC) chairs Jeff Cohen (Collective Concerts) and Jesse Kumagai (Live Nation) will moderate an open discussion about the most pressing issues facing live music venues in Toronto, focusing on ongoing venue sustainability and potential revenue growth.

This panel will explore traditional spaces and business models, while a later session will focus on the challenges facing DIY spaces.

In 2016, Toronto City Council unanimously approved TMAC’s Toronto Music Strategy, which aims to guide the short and long-term growth of Toronto’s music sector. Following a public consultation, the music strategy identified six major strategic areas for TMAC and the City of Toronto to focus on for supporting and growing Toronto’s music sector, with many of the key principles from the report expected to be discussed at the November 13 event.

The live music industry forum will run from 4-6pm at Lula Lounge (1585 Dundas St. W), and is open to all live music industry professionals, venue owners and operators, musicians, agents, touring professionals, city councillors and officials. If you are interested in attending the discussion, you can RSVP through the Facebook event or by e-mailing info@lula.ca.