When that moment of choosing what to stream from a dense catalogue of music comes, who can you turn to for the perfect suggestion? Toronto-based streaming service Rithm has a simple answer for that – your friends!
Rithm is a free music messaging service that allows music fans to share track recommendations through chat windows and playlists. While the free option only allows for 30-second snippets of songs, Rithm also offers a monthly paid subscription at the low cost of $4.59 for full-song streaming.
After an initial launch in 2013, Rithm relaunched in its current form on April 2 with a large music library of 7 million tracks. CEO and Co-Founder Mike Wagman believes Rithm will likely attract a younger demographic who are accustomed to new mobile messaging services and can afford the low monthly cost.
While the user base is still growing, popular music sources like Dancing Astronaut, Indie88 and GoodMusicAllDay are currently active on Rithm and engaging with music fans in their chat windows with recommendations. Users can also share Rithm-exclusive (and admittedly, pretty adorable) animated emojis with their friends including several paid ones of artists like Steve Aoki, The Chainsmokers and Zeds Dead.