First-ever study of live music in Ontario to be released on Tuesday, December 8, 2015
Ontario’s live music industry is thriving, and for the first time, we have measured and recorded data that captures just how large of an impact it’s having in the province.
As some of our long-time readers may remember, in 2014 Music Canada – with the support of the Government of Ontario’s Ontario Music Fund – asked Nordicity to develop a profile and conduct an economic impact analysis of the live music industry in Ontario. Through this survey, we have been able to create a profile that identifies the strengths, weaknesses, opportunities and threats facing this community, while also providing it with a critical tool that will assist individual and cooperative efforts to grow the industry.
On December 8th, 2015, we will release a study that is the first of its kind in the province. Live Music Measures Up: An Economic Impact Analysis of Live Music In Ontario is a comprehensive look at Ontario’s live music sector. We asked the music community to stand up and be counted. Through a partnership with Nordicity, they have conducted research and interviews with artist managers, promoters, agents, music venues, and festivals from across the province to explore and better understand the revenue, audience, and economic impact of the sector.
The economic profile is organized into four key areas: revenue, audience, economic impact, and future outlook.