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Tag archive: Measuring Live Music (3)

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First-ever study of live music in Ontario to be released on Tuesday, December 8, 2015

Ontario’s live music industry is thriving, and for the first time, we have measured and recorded data that captures just how large of an impact it’s having in the province.

As some of our long-time readers may remember, in 2014 Music Canada – with the support of the Government of Ontario’s Ontario Music Fund – asked Nordicity to develop a profile and conduct an economic impact analysis of the live music industry in Ontario. Through this survey, we have been able to create a profile that identifies the strengths, weaknesses, opportunities and threats facing this community, while also providing it with a critical tool that will assist individual and cooperative efforts to grow the industry.

On December 8th, 2015, we will release a study that is the first of its kind in the province. Live Music Measures Up: An Economic Impact Analysis of Live Music In Ontario is a comprehensive look at Ontario’s live music sector. We asked the music community to stand up and be counted. Through a partnership with Nordicity, they have conducted research and interviews with artist managers, promoters, agents, music venues, and festivals from across the province to explore and better understand the revenue, audience, and economic impact of the sector.

The economic profile is organized into four key areas: revenue, audience, economic impact, and future outlook.

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Stay tuned via Twitter by following #MeasuringLiveMusic, or visit www.musiccanada.com for the report’s release on December 8.

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The first economic impact analysis of live music in Ontario to be released in November

The live music industry in Ontario is thriving, and continues to position itself as a growing industry relative to the wider music industry. It has wide reaching economic benefits, and is a major source of income for artists at all stages of their careers. At a time of increased investment and international success, the industry is seeking to take the next steps to develop its capacity, increase growth, and effectively harness its strengths. It is in this spirit, that we’re excited to announce the forthcoming economic profile of live music companies operating in Ontario.

As some of our long-time readers may remember, in 2014, Music Canada – with the support of the Government of Ontario’s Ontario Music Fund – asked Nordicity to develop a profile and conduct an economic impact analysis of the live music industry in Ontario. This study is the first of its kind in the province. Through this survey, we have been able to create a profile that identifies the strengths, weaknesses, opportunities and threats facing this community, while also providing it with a critical tool that will assist individual and cooperative efforts to grow the industry.

We asked the music community to stand up and be counted. Nordicity conducted research and interviews with artist managers, promoters, agents, music venues, and festivals from across the province to explore and better understand the revenue, audience, and economic impact of the sector. It is with this research that the study hopes to identify new lines of business, new jurisdictions, factors to facilitate growth, and potential or existing barriers to growth.

“We can’t wait to share – for the first time – data that attests to the growing success of Ontario’s live music industry. Live music contributes to the livelihoods of so many Ontarians – from promoters, to artist managers, to hotels and restaurants. Venues and festivals of all sizes and in all contexts, in communities large and small, provide critical opportunities for artists to develop and benefit from live performance.  And in turn, the depth of our live music offering fuels tourism in Ontario  Our soon-to-be-released report will put numbers behind these statements while also identifying opportunities for further growth,” said Music Canada’s VP Public Affairs Amy Terrill.

Stay tuned for a release of the full report in November.

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Study of Live Music in Ontario Launched: Measuring Live Music – Stand Up and Be Counted!

Toronto, October 15, 2014: Music Canada is announcing the launch of a province-wide study of the live music industry entitled Measuring Live Music.

This economic impact study will provide never-before-calculated data and information about the live music industry in Ontario that will:

  • Identify strengths, weakness, opportunities and threats facing the live music community;
  • Provide the live music community with a critical tool that will assist individual and cooperative efforts to grow the industry;
  • Inform future government policy decisions and initiatives; and,
  • Provide benchmarks for future measurement and tracking.

“We know that live music is an essential piece of our music story in Ontario and yet, no one has truly tried to capture the extent of its impact on our economy, workforce and communities,” says Graham Henderson, President of Music Canada. “We’re excited to be working together in order to fill this void at a time when the live music community is itself launching a national association, Music Canada Live, which will benefit from this type of information.”

A previous Canada-wide study developed for Music Canada suggested that, based on Statistics Canada data, in 2010 live music performances generated $455 million in revenues and contributed $252 million to the Canadian economy.

However, to date, there exist no similar measures for Ontario – this study represents the first time that anyone has measured the overall size and importance of Ontario’s live music industry to the economy.

Music Canada has engaged Nordicity to conduct the economic impact study through the administration of an online survey, and one-on-one interviews. The study is being undertaken in consultation with a wide range of live music industry stakeholders and through the support of the Government of Ontario’s Ontario Music Fund.

 

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For more information:

Quentin Burgess – Music Canada

qburgess@musiccanada.com
If you think you should to be counted but haven’t received the survey, contact Mila from Nordicity at mdecheftweddle@nordicity.com

Music Canada is a non-profit trade organization that represents the major record companies in Canada, namely Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

 


 

 

POUR PUBLICATION IMMÉDIATE

Lancement du sondage ontarien Mesurer la musique en direct – Debout pour le décompte !

Toronto, le 15 octobre 2014 : Music Canada annonce le lancement officiel du questionnaire d’une étude d’impact économique de la musique en direct en Ontario intitulée Mesurer la musique en direct.

Cette enquête permettra de recueillir pour la toute première fois un ensemble de données sur l’industrie de la musique en direct de l’Ontario aux fins suivantes :

  • Identifier les forces, les faiblesses, les opportunités et les menaces actuelles dans le domaine de la présentation de musique en direct à travers la province ;
  • Fournir à la communauté de la musique en direct un outil appelé à jouer un rôle essentiel dans le développement d’efforts individuels et collectifs visant à assurer la croissance de l’industrie ;
  • Obtenir des statistiques sur lesquelles le gouvernement pourra se baser dans ses décisions politiques et initiatives futures ; et
  • Permettre la réalisation d’analyses comparatives avec de futures initiatives de mesure et de suivi.

« Nous savons tous que la musique en direct est une composante essentielle de l’activité musicale ontarienne, mais personne n’a encore vraiment essayé d’en évaluer les impacts sur notre économie, notre population active et nos collectivités », a affirmé Graham Henderson, président de Music Canada. « Nous sommes heureux d’aider à combler cette lacune alors que la communauté de la musique en direct se regroupe au sein d’une nouvelle association, Music Canada Live, qui bénéficiera grandement des informations recueillies dans le cadre de notre sondage. »

Une enquête précédente menée à la grandeur du pays pour le compte de Music Canada suggérait que, d’après les données de Statistique Canada, les concerts en direct ont généré des revenus de 455 millions $ en 2010 et rapporté 252 millions $ à l’économie canadienne.

Présentement, toutefois, il n’existe aucun système de mesure des impacts de la musique en direct en Ontario, si bien que la présente enquête sera la toute première à permettre d’évaluer la taille de l’industrie de la musique en direct en Ontario et son importance pour l’économie de la province.

Music Canada a retenu les services de Nordicity pour réaliser cette étude d’impact économique ainsi qu’une série d’entrevues individuelles. L’étude est réalisée en consultation avec de nombreuses parties prenantes de l’industrie de la musique en direct et grâce au soutien du Fonds ontarien de promotion de la musique du gouvernement de l’Ontario.

 

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Pour plus d’informations :

Quentin Burgess – Music Canada

qburgess@musiccanada.com

 

Si vous désirez participer à cette enquête, mais n’avez pas reçu le questionnaire, veuillez contacter Mila chez Nordicity au mdecheftweddle@nordicity.com.

Music Canada est une association professionnelle à but non lucratif qui représente les grandes maisons de disques canadiennes, notamment Sony Music Entertainment Canada, Universal Music Canada et Warner Music Canada. Music Canada collabore également avec de nombreuses entreprises indépendantes – maisons de disques et distributeurs, studios d’enregistrement, salles de spectacles, diffuseurs de concerts, gérants et artistes – à la promotion et au développement du secteur musical.

 

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