Make Music Part of the Ontario Place Revitalization
On February 1, 2012, the Government of Ontario announced plans to revitalize Ontario Place to make it a ‘must visit’ destination and landmark for Ontario families and tourists from around the world. The government of Ontario is seeking public input on how to revitalize Ontario Place: Music Canada is promoting the idea of putting an outdoor green space for live music at the location.
Live Music Generates Jobs and Spending in Toronto
- Total economic impact of sound recording industry in Canada: $455.2 million with much of that in Toronto (Economic Impact Analysis of the Sound Recording Industry in Canada, PwC)
- 2011 TD Toronto Jazz Festival generated total economic impact of $22.7 M
- 298 full time equivalent jobs
- 1/3 attendees live beyond 40 km radius of city
- 40th anniversary JUNOs in Toronto had an estimated economic impact of $14.1M
- NxNE generates more than $47M annually in economic impact to City of Toronto
Live Music is One of Toronto’s Key Assets
- 4th highest ratio of music establishments per 100,000 residents in North America (Martin Prosperity Insights) with incredible indoor venues of all sizes including: The Horseshoe Tavern, Phoenix, The Sound Academy, Queen Elizabeth Theatre, Massey Hall and the Air Canada Centre
However, Toronto lacks a key component: a viable downtown outdoor green space for live music.
Ontario Place can build on the success of the Amphitheatre to fill the gap.
Why Ontario Place?
- The Amphitheatre is one of the few success stories in the park in the last decade
- Experience shows that there is the market for a permanent outdoor venue
- Toronto’s current assets do not have permanent facilities that include concession areas, backline, fencing and lighting
How to Help:
Add a comment on the Ontario Place Revitalization site to urge the government to develop a viable downtown outdoor green space for live music!