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Tag archive: Ontario Place (2)

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Ontario Place Revitalization Plans Include Expansion of Live Music Options

Today, Michael Coteau, Ontario’s Minister of Tourism, Culture and Sport, announced the government’s plan to revitalize Ontario Place into a vibrant waterfront destination.

As per the release, the revitalized Ontario Place will offer public access to a spectacular part of Toronto and a mix of outdoor and indoor features, including the “expansion of live music options that will include continuing performances at the Molson Canadian Amphitheatre, as well as exploring options to bring live music acts to the site year-round.”

“Our government is committed to ensuring the future of Ontario Place continues to be a place for people of all ages to enjoy in every season,” said Minister Coteau. “Ontarians have said they want year-round public access, a continuation of the rich legacy of live music and a desire for an innovative destination that unites land and water — we listened and we are moving forward. Our bold new vision for Ontario Place revitalization will deliver on expectations and ensure the public interest is protected.”

Music Canada had advocated for making music a part of the Ontario Place revitalization, and promoted the idea of putting an outdoor green space for live music at the location during the consultation process.

In July 2012, the Minister’s Advisory Panel on Ontario Place Revitalization released a report containing 18 recommendations on how to transform Ontario Place, stating “music should continue to be a defining element of the site and its attractions.”

The report recommends: “Ontario Place should have a venue – like the original Forum – for a range of cultural activities, from concerts and theatre, to performances, festivals and community events. The new venue should be designed to operate year-round.” The report also recommends Ontario Place look at a range of entertainment and cultural activities to add vibrancy to the community and to offset operating costs.

As the Canadian Press reports, construction on the first phase of the revitalization, a new park and waterfront trail, will begin in the next few months, and is expected to open in 2016.

For more information, visit the Ministry of Tourism, Culture, and Sport’s Ontario Place Revitalization page.

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Handout photo via Ministry of Tourism, Culture and Sport

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Make Music Part of the Ontario Place Revitalization

On February 1, 2012, the Government of Ontario announced plans to revitalize Ontario Place to make it a ‘must visit’ destination and landmark for Ontario families and tourists from around the world. The government of Ontario is seeking public input on how to revitalize Ontario Place: Music Canada is promoting the idea of putting an outdoor green space for live music at the location.

Why?

Live Music Generates Jobs and Spending in Toronto
  • Total economic impact of sound recording industry in Canada: $455.2 million with much of that in Toronto (Economic Impact Analysis of the Sound Recording Industry in Canada, PwC)
  • 2011 TD Toronto Jazz Festival generated total economic impact of $22.7 M
    • 298 full time equivalent jobs
    • 1/3 attendees live beyond 40 km radius of city
  • 40th anniversary JUNOs in Toronto had an estimated economic impact of $14.1M
  • NxNE generates more than $47M annually in economic impact to City of Toronto
Live Music is One of Toronto’s Key Assets
  • 4th highest ratio of music establishments per 100,000 residents in North America (Martin Prosperity Insights) with incredible indoor venues of all sizes including: The Horseshoe Tavern, Phoenix, The Sound Academy, Queen Elizabeth Theatre, Massey Hall and the Air Canada Centre

However, Toronto lacks a key component: a viable downtown outdoor green space for live music.

Ontario Place can build on the success of the Amphitheatre to fill the gap.

Why Ontario Place?
  • The Amphitheatre is one of the few success stories in the park in the last decade
  • Experience shows that there is the market for a permanent outdoor venue
  • Toronto’s current assets do not have permanent facilities that include concession areas, backline, fencing and lighting
How to Help:

Add a comment on the Ontario Place Revitalization site to urge the government to develop a viable downtown outdoor green space for live music!

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