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Media Advisory: Toronto music campaign to be launched at NXNE

Toronto, June 11, 2013: A campaign to position Toronto as one of the greatest music cities in the world will be launched at NXNE just one year after the concept was first discussed at the event. A study comparing Toronto to Austin Texas was released at NXNE by Music Canada in 2012 recommending, among other things, an industry-led initiative to brand the city’s music scene.

That brand will be revealed on June 13 by a panel consisting of:

Graham Henderson, Music Canada
Josh Colle, Toronto City Councillor
Mike Tanner, NXNE
Jesse Kumagai, The Corporation of Massey Hall and Roy Thomson Hall
Andrew Weir, Tourism Toronto

The Toronto music city campaign will activate artists, industry supporters, and fans of the Toronto music community in order to create more awareness about Toronto’s music scene, more opportunities for live music in Toronto and a more music-friendly City Hall.

When: Thursday, June 13 @ 4:15 pm
Where: NXNE Interactive, The Hyatt Regency, 370 King Street West, Room: Regency D

To arrange interviews, please contact Amy Terrill at aterrill@musiccanada.com or 416-967-7272 x 103.

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For more information:

Music Canada Media Contact: Amy Terrill 647-963-6044 aterrill@musiccanada.com 647-963-6044

NXNE Media Contact FLIP PUBLICITY Damien Nelson 416.533.7710 X221 damien@flip-publicity.com

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