Today, Friday, July 10^th, marks the first edition of New Music Fridays, the new global release day for new music. Until now, singles and albums have been released on different days of the week in different countries – Mondays in France and the UK, Tuesdays in Canada and the US, and Fridays in markets like Australia and Germany.

The change to a global release day means that fans around the world can get new music on the same day, rather than waiting for their own national release day. This switch is being implemented by labels, retailers, and artists internationally, and will establish an aligned release day in more than 45 countries.

To promote the switch, the Music Canada street team teamed up with Dine Alone Records’ Wax On Wheels mobile record shop at last night’s sold-out Foo Fighters concert at the Molson Amphitheatre in Toronto. We shared the news of the change with concert-goers and encouraged them to help spread the word by tweeting a photo with the New Music Friday signage.

#newmusicfridays dude, did ya hear? Music is comin out on fridays now! Check it! pic.twitter.com/prKayLXVIv

— Stained Glass Army (@SGA_army) July 9, 2015

Yeah #newmusicfridays. Excited just in time for the weekend. pic.twitter.com/2W45KZDedb

— Debbie (@debtinis) July 9, 2015

#NewMusicFriday NEW MUSIC COMING OUT FRIDAY! pic.twitter.com/4Qh9IEoLeg

— dazed and confused☯ (@_danathompsonxo) July 9, 2015

Wax on Wheels is Dine Alone’s touring record store, which has transformed a simple 16 ft. trailer into a fully functioning record store, complete with an awning-covered patio, free wifi, and a phone charging station for visitors. The store features titles from the Dine Alone back catalogue, rare releases from the archives, and limited releases from the label’s 10 Years Store. Launched this past May, the shop has already transversed the country, going from Vancouver to Halifax on the Red Bull x Dine Alone 10 Year Tour.

This was the second of two back-to-back Foo Fighters concerts at the Amphitheatre, where they thrilled the 16,000 fans in attendance each night with a long string of hits from their 20-year catalogue. The band played nearly three hours each night despite the fact that Grohl was recovering from a broken leg, an injury sustained in a fall from the stage at a concert in Gothenberg, Sweden last month.

Photos from the promotion are available in the album below. For more information on New Music Fridays, visit www.NewMusicFridays.com.