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Tag archive: Kitchener (2)

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Big Music Fest Has $7 Million Economic Impact In Kitchener, ON

On the weekend of July 11-13, 2014, Big Music Fest took place at Kitchener, ON’s McLennan Park headlined by rock superstars Aerosmith and Bryan Adams. As reported by the Waterloo Region Record, Big Music Fest 2014 provided a significant $7 million impact to the local economy, more than doubling the projected economic impact of $3 million prior to the festival.

Of the 60,000 attendees, nearly 65% of spectators came from within 50 kilometers of the Kitchener-Waterloo area. The other 35% was made up of out-of-province and international concert goers, arriving in Kitchener from nearly 15 states and as far as Australia, England and Japan.

Prior to his mayoral election victory in October of 2014, then-Councillor Barry Vrbanovic stressed the importance of music as an economic driver and ensured continued development of the live music scene in Kitchener’s downtown entertainment district as part of his platform. Vrbanovic also represented Kitchener at NXNE 2014’s Music Cities Exchange panel hosted by Music Canada and 4479, which featured public and private representatives from six cities that are working proactively to develop their local music sectors. Following the festival, Vrbanovic shared his appreciation for the festival via Twitter.

Big Music Fest is scheduled to return to McLennan Park in 2015 from July 10-12. In 2014, the opening Friday night was reserved for a free Battle of the Bands. A video recap of the free community event can be seen below:

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The Rambler by Graham Henderson: The Next Big Bang in Kitchener-Waterloo

Graham_headphones3Blog ThumbnailThe Rambler is a column by Graham Henderson, President of Music Canada. Graham writes from time to time about developments in the music industry, new trends or just about music! Let’s face it, Graham has been around for a long time and has a lot to ramble on about.

Earlier this month I gave a presentation on The Next Big Bang to the ultra-organized music community in Kitchener-Waterloo. They seem to have ALL the right pieces in place and enormous drive and ambition.

You can visit the Music Works to see the great work the K-W community is doing to accelerate their local music cluster.

The Next Big Bang is Music Canada’s new report identifying programs and public policies to stimulate the development of Canada’s commercial music sector, available for download here.


My thanks to Silvia Di Donato, Manager of Arts and Culture at the City of Kitchener for the invitation to speak, and to Earl McCluskie, producer with Chestnut Hall Music for uploading the video.

Graham Henderson is the President of Music Canada. He also writes on an eclectic range of topics on his personal blog at www.grahamhenderson.ca.

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