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Posts by Siobhan Özege (22)

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‘Music Cities’ Report Sets Out Roadmap To Economic Growth

Cannes, France, June 5, 2015: Recording industry groups IFPI and Music Canada have today released a new report that sets out how cities worldwide can take simple steps to help develop their music economies.

The Mastering of a Music City was launched at Midem, the world’s largest music industry conference.

The report provides a simple checklist to help local authorities, businesses, community groups and the creative sector capitalise on the potential of music to build, grow and strengthen their cities.

It cites examples from 22 cities from all continents to explain what a music city is, why it is beneficial, and – critically – the most effective strategies and policies that can be implemented to nurture active music hubs.

Graham Henderson, President and CEO, Music Canada, says: “A vibrant music sector delivers an extensive array of social, cultural and economic benefits to its community; from job creation and retention to city identity and music tourism, to social cohesion, music can play an essential role.”  

“Communities of any size, anywhere in the world, can assess the extent to which they have the essential ingredients for a Music City, and deploy the strategies successfully used in the likes of Nashville, Melbourne, Toronto, Berlin and other renowned Music Cities, in order to enhance or grow theirs. These strategies don’t necessarily require heavy investment – addressing red tape and establishing dialogue between leaders in the music community and city officials are inexpensive ways to grow music’s contributions.”

The Mastering of a Music City has identified recommendations in seven strategic areas that are an effective means to grow and strengthen a city’s music economy:

  1. Music and musician-friendly policies, from licensing and liquor laws to parking and planning regulations to affordable housing and artist entrepreneur training.
  1. The creation of Music Offices to help musicians and music businesses navigate the broad range of government policies and regulations that impact music.
  1. The formulation of Music Advisory Boards to engage the broader music community in a collaborative way and to facilitate dialogue with city governments.
  1. Engaging the broader music community to ensure the people most affected by music policies are involved and informed.
  1. Access to spaces and places for artists to practice, record, and perform at every stage of their career.
  1. A focus on audience development, ensuring that there is an engaged and passionate audience for local musicians as well as international touring artists, now and into the future.
  1. Music tourism or the development of a Music City brand to leverage a thriving live music scene, rich music history, or large music festivals in order to reap the significant benefits associated with music.

In addition, multi-level government support for music, a broader city infrastructure conducive to the sector, music education programmes and efforts to highlight music history and identity are important.

Frances Moore, Chief Executive, IFPI, comments: “We’re delighted to be a partner in the Music Cities project, and we will work with our affiliates in 57 countries to spread the good work that Music Canada has been doing elsewhere in the world. They will be taking this report into City Halls worldwide, recognising that each place has different needs and priorities, but urging leaders to seize the common advantages offered by a growing music economy.

“We realise this will benefit the recording industry too, and that is the other reason we are co-sponsoring the report. Our job at IFPI is to improve the environment in which our member companies operate and this is one way that we can do that. Just imagine a world where you can go from country to country and find music cities in every one. That would be good for artists, good for record companies, good for city leaders and good for the wider public that just wants to enjoy great music.”

The Mastering of a Music City was produced after more than 40 interviews with music leaders, city and tourism officials, international focus groups and secondary research. It cites best practices and case studies from 22 cities. IFPI’s affiliated national groups will share the report globally to assist municipal leaders and other stakeholders to develop local music strategies.

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About IFPI:
IFPI is the organisation that promotes the interests of the international recording industry worldwide. Its membership comprises some 1,300 major and independent companies in 62 countries. It also has affiliated industry groups in 57 countries. IFPI’s mission is to promote the value of recorded music, campaign for record producer rights and expand the commercial uses of recorded music in all markets where its members operate.

About Music Canada:
Music Canada is a non-profit trade organization that represents the major record companies in Canada, namely Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

For more information, contact:

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Music Canada Applauds Premier Wynne and the Ontario Government on the Passage of the 2015 Provincial Budget

Today we applaud Premier Wynne and the Ontario Government on the passage of the 2015 Provincial Budget.

We are especially pleased by the extension of the Ontario Music Fund, a decision that solidifies a commitment to one of the province’s biggest assets: our music industry. The OMF not only stimulates Ontario’s economy through increased activity, it draws foreign direct investment, assists in the growth of live music, and places a focus on music tourism in the province.

Developed in 2013, the Ontario Music Fund began as a three-year commitment of $45 million dollars, which has now been made permanent through the passage of the 2015 budget. In its most recent round, the Ontario Music Fund awarded $14 million dollars in grants to 123 recipients from across a wide-range of music activities happening in the province.

“The extension of the Ontario Music Fund solidifies a commitment to economic growth in the province through targeted support to one of the province’s competitive advantages – music. The OMF not only helps music businesses large and small to produce, distribute, promote and stage a diverse array of artists but in doing so, it signals to Canada and the rest of the world that music matters in Ontario,” says Graham Henderson. “Investing in music is investing in Ontario – our members have invested $3.5 million in recording projects over the last two years that have since been completed in Ontario. The OMF is raising our provincial profile as a destination for home-grown and international talent.”

Since its inception, the Ontario Music Fund has helped create or retain 2,000 jobs and has produced $24 million in additional revenue for music-related businesses. We are thrilled to see these results continue over time as Ontario becomes a true music destination for consumers and creators alike.

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