Next week, the Guelph Chamber of Commerce will host ‘Guelph as Music City’: What Successful Tourism Sounds Like, a half-day summit where key stakeholders will discuss the state of local music tourism and its potential as an economic driver in the Guelph region. The event takes place on Wednesday, April 27 from noon to 3:30pm at the Delta Guelph Hotel & Conference Centre (50 Stone Road West) in Guelph, ON.

The event will feature two panel discussions, a keynote presentation by Music Canada’s Graham Henderson, a Q & A session, as well as a pair of performances: an opening performance by Alanna Gurr, and intermission performance by NEFE.

The opening panel, Setting the Stage, will be emceed by Hayley Kellett of The Making Box, and includes panelists:

  • Kithio Mwanzia – President & CEO, Guelph Chamber of Commerce
  • Marie Zimmerman – Executive Director, Hillside Festival
  • His Worship Mayor Cam Guthrie – Mayor of the City of Guelph
  • Kathryn McGarry – MPP for Cambridge on behalf of the Ontario Minister for Tourism, Culture & Sport

Following lunch, Music Canada President & CEO will present Music Meets Municipality: Key learning’s from The Mastering of a Music City. The keynote will cite best practices gleaned from The Mastering of a Music City, the 2015 report by Music Canada and IFPI that sets out how cities worldwide can take simple steps to help develop their music economies.

Following NEFE’s performance is the Leadership Panel, with moderator Rob McLean of Kazolu , and panelists:

  • Erin Benjamin – Music Canada Live
  • Brian Heatherman – Music Ontario
  • Robert Leader – JAM School

The full agenda is available on the Chamber website. To register, or for more information, visit