As part of the Ontario government’s first Cultural Strategy consultation, Music Canada was pleased to submit the following letter, as well as two of our recent reports, Live Music Measures Up: An Economic Impact Analysis of Live Music in Ontario, and The Mastering of a Music City.
The submission highlights the benefits of a vibrant music economy to Ontario communities, including job creation, talent retention, economic growth and diversification, tourism development, brand building and artistic growth, as well as music’s role in connecting communities and building a bridge across cultures, languages, and income levels.
Drawing from the results of our research, the submission identifies opportunities to strengthen the cultural sector, including:
- Provincial and municipal coordination
- Music tourism promotion
- Preservation of cultural heritage
- Investment in music education
We look forward to seeing the Ontario Cultural Strategy build on the creation of the Ontario Music Fund and the Ontario Music Tourism Strategy which were both launched in 2013.