Toronto Mayor John Tory was on hand Tuesday morning for the launch of YYZ Live, a new daily concert series greeting international arrivals at Pearson International Airport’s Terminal 1. In celebration of Canada 150, the event will run from June 26 to September 15, with 150 performances by 75 emerging artists from Toronto’s music scene.
“The first exposure a lot of people have to Toronto and Canada is in this building,” said Mayor John Tory, echoing earlier remarks by Greater Toronto Airports Authority CEO Howard Eng. “I’m proud that, thanks to this program, the first exposure people have to our culture is through music played by Toronto artists.”
— John Tory (@JohnTory) June 27, 2017
Pearson is Canada’s largest airport, seeing more than 44 million passengers travel through the airport in 2016. As identified in Music Canada’s The Mastering Of A Music City report, airports in cities like Austin, Melbourne, and Seattle have already successfully hosted music performances. In Seattle, the trial program generated USD$259,000 for the artists from wages, tips and merchandise. The program’s success guaranteed its continuation for another three years, and helped permit the opening of a Sub Pop record store in the airport.
“As an independent musician, I’ve traveled over 50,000 miles sharing my music with audiences from Nashville to the Netherlands, because as many Toronto musicians know, it’s often easier to build a fan base abroad and online than it is in a city as big and as diverse as ours,” said acclaimed indie soul artist AHI in a release, who concluded today’s launch event with a performance. “I appreciate that the City of Toronto is working to develop creative opportunities for live music to become an accessible part of the community, and I’ve been privileged to participate in several events where I can share my music and build my audience right here at home.”
Mayor Tory concluded his remarks by reinstating his commitment to the future success of music in Toronto, noting the success of its artists and the arts sector help the “soul of the city” and attract more talented people to Toronto. Mayor Tory and Councillor Josh Colle, Chair of the Toronto Music Advisory Council, also acknowledged the efforts of Councillor John Filion, who was absent from Tuesday’s announcement, but instrumental in making YYZ Live a reality.
— Music Canada (@Music_Canada) June 27, 2017
There will be two opportunities daily to catch the performances, with a 7pm show at the YYZ Live Stage (Terminal 1, International Arrivals), and an 8pm show at the YYZ Live Acoustic Stage (Terminal Link train platform). For artists interested in performing, applications are still being accepted by submitting this application to firstname.lastname@example.org.