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YYZ Live performance series launches at Toronto Pearson International Airport

Toronto Mayor John Tory was on hand Tuesday morning for the launch of YYZ Live, a new daily concert series greeting international arrivals at Pearson International Airport’s Terminal 1. In celebration of Canada 150, the event will run from June 26 to September 15, with 150 performances by 75 emerging artists from Toronto’s music scene.

“The first exposure a lot of people have to Toronto and Canada is in this building,” said Mayor John Tory, echoing earlier remarks by Greater Toronto Airports Authority CEO Howard Eng. “I’m proud that, thanks to this program, the first exposure people have to our culture is through music played by Toronto artists.”

Pearson is Canada’s largest airport, seeing more than 44 million passengers travel through the airport in 2016. As identified in Music Canada’s The Mastering Of A Music City report, airports in cities like Austin, Melbourne, and Seattle have already successfully hosted music performances. In Seattle, the trial program generated USD$259,000 for the artists from wages, tips and merchandise. The program’s success guaranteed its continuation for another three years, and helped permit the opening of a Sub Pop record store in the airport.

“As an independent musician, I’ve traveled over 50,000 miles sharing my music with audiences from Nashville to the Netherlands, because as many Toronto musicians know, it’s often easier to build a fan base abroad and online than it is in a city as big and as diverse as ours,” said acclaimed indie soul artist AHI in a release, who concluded today’s launch event with a performance. “I appreciate that the City of Toronto is working to develop creative opportunities for live music to become an accessible part of the community, and I’ve been privileged to participate in several events where I can share my music and build my audience right here at home.”

Mayor Tory concluded his remarks by reinstating his commitment to the future success of music in Toronto, noting the success of its artists and the arts sector help the “soul of the city” and attract more talented people to Toronto. Mayor Tory and Councillor Josh Colle, Chair of the Toronto Music Advisory Council, also acknowledged the efforts of Councillor John Filion, who was absent from Tuesday’s announcement, but instrumental in making YYZ Live a reality.

There will be two opportunities daily to catch the performances, with a 7pm show at the YYZ Live Stage (Terminal 1, International Arrivals), and an 8pm show at the YYZ Live Acoustic Stage (Terminal Link train platform). For artists interested in performing, applications are still being accepted by submitting this application to perform@toronto.ca.

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City of Toronto expands support for Toronto’s music community with City Hall Live

Hannah Shira Naiman performing at Nathan Phillips Square

Music Canada, in partnership with TD Bank Group, is proud to return as sponsor of City Hall Live, formerly known as Live From City Hall.

The program will expand this year to include new collaborations with local venues, events, presenters and musicians. This past weekend, City Hall Live presented eight artists performing at 159 Manning Ave as part of Doors Open Toronto. Today, City Hall Live is presenting performances by Toronto artists Ammoye and Charmie as part of the pre-Lulaworld 2017 festivities at Lulu Lounge following a 6:30pm panel discussion on diversity and live music in the media. More collaborations will be announced in the coming weeks.

“This series provides performance opportunities, information sessions and discussions that we hope will inform and empower Toronto’s talented music community,” said Mayor John Tory in a City release. “By bringing City Hall Live directly to artists and their communities, the series is now more accessible and can have greater impact.”

Lunchtime concerts under the City Hall Live banner will return to Nathan Phillips Square this summer, happening every Wednesday from 12:30-1:30pm (July 19 – August 30).

City Hall Live will also bring a larger focus this year on panel discussions and other learning opportunities for the music community.

“City Hall Live provides new opportunities for Toronto musicians and is one of many City initiatives aimed at making Toronto a more music and musician friendly city,” said Councillor Josh Colle, Chair of the Toronto Music Advisory Council.

Artists can submit applications to perform at City Hall Live and other events, as well as submit music for the City’s Music 311 playlist at toronto.ca/music.

More information on 2017 performances and panels will be announced soon at toronto.ca/music.

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