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Tag archive: World Trade Organization (2)

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Miranda Mulholland highlights copyright and artist remuneration issues at the 2018 World Trade Organization Public Forum

In October 2018, Canadian musician and artist advocate Miranda Mulholland participated in the the World Trade Organization Public Forum 2018 in Geneva as part of a panel discussion on the future of innovation and creativity.

The panel also featured Richard Bagger, Executive Vice President, Corporate Affairs and Market Access at Celgene, and Nicholas Hodac, Government and Regulatory Affairs Executive, IBM, and was moderated by Ellen Szymanski, Executive Director, Global Innovation Policy Center, U.S. Chamber of Commerce.

In her remarks, Mulholland provided a stark picture of the current realities of artist remuneration in this increasingly digitized musical landscape. She outlined the differences in opportunities for artists in the 1980’s and 1990’s, whose earnings sustained their livelihood and enabled them to enter the middle class –  in a way that artists today are simply not able to.

Photos: © WTO/Jay Louvion

“Royalty checks that once paid for a down-payment on a home for those lucky enough to be working before the digital disruption, only amount to enough to buy a cup of coffee today.”

Indeed, rapid technological and digital advancements has meant that music has become instantly accessible, in a variety of mediums and services. Yet, the remuneration of creators and musicians for the use and commercialization of this work has not matched the pace of these developments.

Mulholland connected this reality to the phenomenon of the Value Gap: the significant disparity between the value of creative content that is accessed by consumers, and the revenues that are returned to its creators.

She ended her remarks by reflecting on the positive regulatory and legislative steps that have been occurring at the federal level worldwide. Canada’s ongoing statutory review of the Copyright Act, as well the EU’s review of the Copyright Directive have both created opportunities for meaningful reforms that better protect creators.

Watch Miranda Mulholland’s full remarks below.

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Canadian artist Miranda Mulholland to participate in WTO Public Forum panel on investing in the future of innovation and creativity

On Thursday, Canadian musician, label owner and music festival founder Miranda Mulholland will participate in the World Trade Organization Public Forum 2018, as part of a panel discussion on the future of innovation and creativity. The Public Forum includes more than 100 sessions organized by NGOs, governments, academics, other international organizations, and the WTO secretariat. This year’s theme is “Trade 2030”, as the Public Forum examines how the increasing pace of technology changes will affect sustainable trade, technology-enabled trade, and a more inclusive trading system in the year 2030.

The panel, which is presented by the U.S. Chamber of Commerce, is titled “Investing in the future of innovation and creativity – Promoting environmental sustainability, medical breakthroughs, artificial intelligence, and cultural expression,” and takes place on Thursday October 4th at 10am in Room D of the World Trade Organization headquarters in Geneva, Switzerland.

“Our most valuable resources is human ingenuity,” states the panel description. “Through our creativity and innovation, we can solve the most pressing problems facing our generation and future generations.  Join us for an in-depth discussion of medicines, artificial intelligence, and creative expression – taking a look at new products and services that will meet the goals of Trade in 2030 and beyond.”

“Not only do we cherish the creators and innovators in our world, but we must also support them and incentivize their continuity and success,” continues the description. “Policy leaders around the world play an important role in the ecosystems of innovation and creativity.  This session will look at the global investment environment, cross-border collaborations and the legal and regulatory environments that will propel us toward a better future for humanity.”

The panel will also feature Richard Bagger, Executive Vice President, Corporate Affairs and Market Access at Celgene, and Nicholas Hodac, Government and Regulatory Affairs Executive, IBM, and will be moderated by Ellen Szymanski, Executive Director, Global Innovation Policy Center, U.S. Chamber of Commerce.

In addition to her impressive resume as a classically trained violinist and vocalist, Mulholland is becoming increasingly well-know internationally for her advocacy work. She recently appeared before the Standing Committee on Canadian Heritage’s study of remuneration models for artists and creative industries, where she shared her personal experience as an artist living in the Value Gap. Earlier this year, she delivered keynote addresses at the Banff World Media Festival and the Economic Club of Canada in Ottawa, as well as speeches internationally at Midem and an Action For Trade event in Washington, DC.

Music Canada urges any of our international colleagues attending the WTO Public Forum to attend this important panel, which will provide an insightful look ahead at what cultural expression and the creative industries may look like in 2030. For those unable to attend in person, the World Trade Organization will be posting audio from the panels on their website following the Forum.

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