In October 2018, Canadian musician and artist advocate Miranda Mulholland participated in the the World Trade Organization Public Forum 2018 in Geneva as part of a panel discussion on the future of innovation and creativity.
The panel also featured Richard Bagger, Executive Vice President, Corporate Affairs and Market Access at Celgene, and Nicholas Hodac, Government and Regulatory Affairs Executive, IBM, and was moderated by Ellen Szymanski, Executive Director, Global Innovation Policy Center, U.S. Chamber of Commerce.
At #WTOPublicForum in Geneva listening to a panel on “Investing in the future of innovation & creativity”. Artist @miramulholland spoke with gentle humanism about how policy makers can help propel us towards a better future. The Shelleys featured prominently! #NationalPoetryDay pic.twitter.com/tAamFx2RXH
— Percy Bysshe Shelley (@Shelley_at_224) October 4, 2018
In her remarks, Mulholland provided a stark picture of the current realities of artist remuneration in this increasingly digitized musical landscape. She outlined the differences in opportunities for artists in the 1980’s and 1990’s, whose earnings sustained their livelihood and enabled them to enter the middle class – in a way that artists today are simply not able to.
“Royalty checks that once paid for a down-payment on a home for those lucky enough to be working before the digital disruption, only amount to enough to buy a cup of coffee today.”
Indeed, rapid technological and digital advancements has meant that music has become instantly accessible, in a variety of mediums and services. Yet, the remuneration of creators and musicians for the use and commercialization of this work has not matched the pace of these developments.
Mulholland connected this reality to the phenomenon of the Value Gap: the significant disparity between the value of creative content that is accessed by consumers, and the revenues that are returned to its creators.
She ended her remarks by reflecting on the positive regulatory and legislative steps that have been occurring at the federal level worldwide. Canada’s ongoing statutory review of the Copyright Act, as well the EU’s review of the Copyright Directive have both created opportunities for meaningful reforms that better protect creators.
Watch Miranda Mulholland’s full remarks below.