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Tag archive: Andrew Mosker (3)

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Musicians without Borders’ Laura Hassler to keynote CMW Global Forum

Canadian Music Week (CMW) has announced that Laura Hassler, Founder and Director of Musicians without Borders, will be the keynote speaker at this year’s Global Forum Networking Breakfast. Musicians without Borders is a global organization that uses music to “bridge divides, connect communities, and heal the wounds of war.” The organization is currently working on projects in Palestine, Kosovo, Northern Ireland, Tanzania, Rwanda, and Bosnia and Herzegovina.

Music Canada is proud to return as sponsor of the 2016 Global Forum, which will celebrate and recognize individuals and organizations in the music community who are using music to make the world a better place. The invitation-only event takes place May 6th at the Sheraton Centre in Toronto.

“As the music community continues to focus on adapting to an evolving digital environment, this year’s Global Forum will take stock of the amazing power of music to unite us all and be a force for good,” said Graham Henderson, President and CEO of Music Canada, in the CMW release. “Laura Hassler and the panelists at this year’s Global Forum demonstrate every day that music has the ability to heal, console, inspire, ignite and connect.”

“We’re thrilled to have Laura Hassler at this year’s Global Forum,” added CMW President Neill Dixon. “The work that she and her organization is doing is of great importance to the global community.”

Following Hassler’s keynote, she will join a panel discussion with representatives of three other organizations using music to make the world a better place. The panel, moderated by journalist Nancy Wilson, will also include:

  • Andre Le Roux, Managing Director of South Africa’s SAMRO Foundation, the largest private contributor to music development in the Southern African region, supporting almost 50 community-based music schools and providing scholarships for music studies overseas;
  • Andrew Mosker, President and CEO of the National Music Centre in Calgary, which reaches music lovers through education, exhibitions, incubation and performance; and
  • Lee Whitmore, Vice President, Education Outreach and Social Entrepreneurship at Boston’s Berklee College of Music, where he leads Berklee City Music, a program that enables youth from underserved communities to develop musically, academically, socially and emotionally through the study of contemporary music.

 

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Calgary kicks off Year of Music

2016 is now, officially, the Year of Music in Calgary. Mayor Naheed Nenshi issued a proclamation outlining the multitude of music events taking place in Calgary this year, as well as recognizing the talents of Calgary musicians and the economic benefits of the music sector, at an event in the observation deck of the Calgary Tower yesterday.

“Calgary is home to a vibrant music scene. Each year our city produces hundreds of festivals, events, concerts, shows and performances in venues ranging from elegant concert halls to local parks to vintage clubs filled with character,” the proclamation reads. “This year we celebrate the extraordinary talents of musicians who make their living here, the burgeoning music economy and all those whose efforts contribute to the musical vitality of our community.”

Cited among the reasons that 2016 will be such a remarkable year for music in Calgary are:

  • The 45th annual JUNO Awards, taking place April 3rd at the Scotiabank Saddledome
  • The launch of Studio Bell, home of Canada’s National Music Centre, opening in East Village this summer
  • The 60th Anniversary of the Calgary Philharmonic Orchestra
  • The 50th Anniversary of the Alberta Ballet
  • The 30-plus musical festivals that take place in Calgary annually and enrich the city’s cultural environment

The announcement coincided with the launch of this year’s One Yellow Rabbit High Performance Rodeo, Calgary’s International Festival of the Arts, which is celebrating its 30th anniversary in 2016. The event runs from January 7th through 31st, at 14 venues across Calgary.

The event also revealed the songs that make up the Calgary Songs Project, which compiles 30 songs released by Calgary artists over the past 30 years, in celebration of the High Performance Rodeo’s 30th anniversary. The list, compiled by the High Performance Rodeo, songwriter Kenna Burima, and the Calgary Cassette Preservation Society, can be heard in a variety of ways during the Rodeo:

As part of the Year of Music celebrations, Tourism Calgary has launched a new website, www.pushplaycalgary.com, which features live music listings and markets Calgary as a destination for music tourists. The Year of Music could bring an economic boost to Calgary’s tourism economy, said Tourism Calgary’s Jeff Hessel in MetroNews.

“What makes next year special is that we have the Junos, and the opening of the National Music Centre definitely makes it a very special year,” said Hessel. “We’re here to increase the economic impact of tourism for Calgary. If we can do anything that increases incremental visitation and spending for Calgary, then we’ll do that.”

Mayor Nenshi also touted the economic and city-branding benefits of music in an address at the Calgary City of Commerce last month.

“At a time when the Canadian dollar is low, it’s an opportunity to attract tourism right now. I love music, but it’s also a marketing opportunity to rebrand ourselves to a national and international audience about the culture, the vitality and the life here in the city,” the mayor is quoted as saying in MetroNews.

In the same article, the National Music Centre’s Andrew Mosker backs up the mayor’s statements on music’s economic impact, pointing to the Alberta Music Cities Initiative’s Fertile Ground report, which outlines a strategy for a stronger provincial music sector. Music Canada authored the report in 2014 after being commissioned by the NMC to take a critical look at Alberta’s music landscape.

The Year of Music celebrations continue tonight, with the launch of Music Mile, which recognizes the stretch of Calgary’s 9th Avenue from the Blues Can in Inglewood to Studio Bell in East Village as a music mecca. Home to live music venues such as Ironwood Stage & Grill, The Lantern Church, Festival Hall, and Vagabond Calgary, Music Mile brands the area as a formal music district where fans can find live music any day of the week.

Invoking the success of music districts such as Nashville’s Broadway and New Orleans’ French Quarter, Music Mile organizers spoke of the value of branding the location of Calgary’s music scene in an interview with Global Calgary.

“All over the world there’s this notion of a place where you go for music, not just a venue,” said Bob Chartier.

”Everybody sees this as a place-making project – having a district, rather than just a club to go to,” added Meg Van Rosendaal.

With all of the action happening in Calgary in 2016, it’s clear that Year of Music is more than a slogan. It’s a reflection of Calgary’s rise as a cultural hotspot and live music destination. For more on all the events happening in Calgary this year, see the video below, and visit www.pushplaycalgary.com.

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National Music Centre releases Fertile Ground, a new report exploring economic opportunities in Alberta’s music industry

Today, the National Music Centre (NMC) released Fertile Ground: Alberta Music Cities Initiative, a new report on Alberta’s music sector that outlines the economic benefits of a strong provincial music industry. The report identifies the unique opportunity for the development of Alberta’s music sector and provides four key recommendations for further growth.

The NMC commissioned Music Canada to author the report, which was supported by funding from the Scotlyn Foundation. In a release, NMC President and CEO Andrew Mosker said the report was inspired by Music Canada’s success in demonstrating the value of provincial and municipal live music strategies in Ontario.

“Graham and Paul Lessard with the Scotlyn Foundation approached us, eager to do something meaningful for Alberta’s music industry,” said Mosker. “I was very aware of the incredible work Music Canada had done in Ontario, and wondered if the same strategic business approach could work in Alberta.”

The report notes that Alberta is already home to a number of key music assets, and that a strategic initiative to develop the music cluster would create the opportunity for diversification of the Alberta economy.

“This report is about breaking music out of the cultural box, and into the general consciousness of Alberta’s economic leaders, demonstrating its value and ability to attract and retain creative talent, support tourism and inspire investment across a variety of economic sectors, thereby supporting efforts to diversify Alberta’s economy,” said Amy Terrill, VP of Public Affairs at Music Canada and author of the Fertile Ground report.

Music Canada and NMC consulted a variety of stakeholders across Alberta in researching the report, including Alberta Music, tourism agencies, arts and culture organizations, and Alberta Chambers of Commerce. The report found that a strategic music initiative would “closely align with the priorities of numerous agencies and commissions involved in economic development, tourism and related fields, suggesting that it will be well received throughout the province.”

The four key recommendations to government and other sector partners are:

  • Develop a comprehensive understating of the economic profile of Alberta’s music cluster, with regional breakouts for Calgary and Edmonton as well as other smaller cities as appropriate.
  • Position music as a key economic sector, a vehicle for the diversification of Alberta’s economy, and a tool that municipalities can use to stimulate economic growth, increase investment, retain youth, and drive tourism.
  • Develop and implement a strategic plan to build the business capacity of the music industry in Alberta.
  • Develop and implement a live music strategy for Alberta to improve the live music product offering in Alberta and generate increased music tourism.

To view the full Fertile Ground report, visit the NMC site at www.nmc.ca/amci.

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