The Canadian Independent Music Association (CIMA) is seeking input from Canadian music companies, such as labels, management, and publishers, as well as entrepreneurial artists, for a new study on music export activities. The study is designed to gather comprehensive evidence on the costs for Canadian artists touring internationally, as well as the costs of launching an artist, song, or brand in foreign markets. The study also aims to clarify the return on investment in terms of jobs, economic impact, and other relevant measures, from the successful export of Canadian artists and music products.
CIMA hopes to gain a better understanding of:
- What export activities are undertaken by Canadian music companies;
- The strategies behind those export activities;
- Key international markets for Canadian music; and.
- How much these activities cost.
The timing of this study coincides with the Canadian government’s nation-wide consultation, Canadian content in a digital world, on how it can best support Canada’s cultural industries in the modern era. CIMA is hoping that Canadian independent music is strongly represented in the consultation, with the end goal of increased funding for music companies and their artists to support export activities.
The survey takes approximately 20-30 minutes to complete, and closes September 16. Each completed survey will also be entered to win a VIP pass to Canadian Music Week 2017 in Toronto. The results of the survey will be published in fall of 2016.
To fill out the survey, head over to the Music in Motion website.