At Music Canada’s 2016 AGM, our Executive Vice President, Amy Terrill, provided an update on what was a busy year for the organization. Music Cities are a red-hot topic worldwide. Municipalities and regions continue to look to the power of music to grow their economies, attract tourists and skilled workers, and increase quality of life.
An interesting trend of the past year was the “growing understanding that Music City development is an important component of community economic development,” said Terrill, describing how our Music Cities work is being embraced by the International Economic Development Council, national and Ontario BIA associations, and other international associations, such as the UCLG, a congress of global and regional leaders.
Since launching The Mastering of a Music City at Midem in 2015, Graham Henderson and Amy Terrill have been invited to speak on the research and best practices described in the report in numerous cities around the globe, and the list continues to grow.
In the past year, chambers of commerce were defined as a particularly powerful ally in the Music Cities movement. As the voice of business in their communities, chambers have the opportunity to carve out a leadership role in leveraging music as a driver of employment and economic growth, beyond its long-acknowledged cultural and social benefits. At the Canadian Chamber of Commerce’s AGM in September of 2016, Music Canada launched the Music Cities Toolkit, a custom designed guide for chambers to activate the power of music in their city.
Amy established “best practice” as the theme of her remarks, noting Music Canada’s continued efforts to identify, meet and share best practices in Music Cities research, and in all of the work we do.
Matt Masters, a Calgary-based songwriter, event producer, and new Program Leader of the Alberta Music Cities Initiative provided a video update on Music Cities progress in the province, and Andy McLean of the East Coast Music Association (ECMA) shared updates from the Atlantic region and the newly formed partnership between Music Canada and the ECMA.
The past year also included the launch of Music Canada’s new Single Award, which incorporates streaming data into Gold/Platinum certifications for the first time in Canada. Later in the program, Alx Veliz was presented with his first Canadian Gold plaque for his breakout hit “Dancing Kizomba,” before performing three songs for the crowd.
You can watch the full video of Music Canada’s Year in Review below.
For more photos from the Annual General Meeting, visit our photo album on Facebook.