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Tag archive: Ontario Tourism Summit (3)

view at the Ontario Tourism Summit

On November 12 & 13, 2014, we took a trip to Blue Mountains, ON to participate in the Ontario Tourism Summit. A gathering of hundreds of tourism professionals from across the province, the Summit was an ideal opportunity for us to network with the industry as they heard about the latest industry forecasts and recognized industry leaders.

One of the emerging trends is the burgeoning music tourism business. Music Canada President Graham Henderson gave an extremely well-received keynote (Ontario’s Music Tourism Pitch) about efforts to capitalize on a vibrant music community. It was nice to see so many people paying attention to music as both a reason to travel and as an indicator of Ontario’s economic strength.

Situated in the Summit’s Marketplace, we talked to many attendees as they stopped by the booth. We had the opportunity to demo the site; provide a sneak peek at our redesign; meet government, business, and community leaders from every corner of the province; and get people excited about our soon-to-be-launched widget. With the widget, information can be pulled directly from, targeted to a specific region, and customized for display on other websites. We received commitment from many to use the widget when it’s launched next month. The feedback about this tool and the site as a whole was overwhelmingly positive.

Hamilton’s DB Cooper, Project Manager Amber Authier and Data Manager Sarah Rix pose at the booth at the Ontario Tourism Summit in Blue Mountains, ON.

Hamilton’s DB Cooper, Project Manager Amber Authier and Data Manager Sarah Rix pose at the booth at the Ontario Tourism Summit in Blue Mountains, ON.

To top it all off, we had Hamilton’s DB Cooper on-hand to entertain Summit attendees. The indie rock group played a great set between conference sessions – entertaining the Marketplace and helping us prove that live music really is #AlwaysON.


Hamilton-based indie band DB Cooper performing at the Ontario Tourism Summit Marketplace.

Ontario is packed with fantastic artists, dedicated fans, and incredible venues. We’ll continue to increase the exposure of music to people both in and travelling to the province. To do the same, visit us at Have a music event coming up? Submit your listings here.

view Goes To Ontario Tourism Summit is headed to the Blue Mountain Resort in Blue Mountains, Ontario to participate in the 10th annual Ontario Tourism Summit. The Summit is a gathering of hundreds of tourism professionals from across the province to learn the latest in industry trends and forecasts, share best practices, network with colleagues and recognize industry leaders. is hosting a booth at the Summit’s Marketplace today and tomorrow (November 12 & 13). is a comprehensive live music listings site for concerts, festivals and events occurring throughout Ontario. The site allows users to search for performances by a specific artist, see the upcoming listings for a local venue or discover new music happening throughout the province. will be demonstrating the site at the Summit as well as providing Summit delegates with a sneak peek of site designs and features to come. Hamilton-based band, DB Cooper will bring their fusion of indie, pop and rock to the Marketplace booth with a special acoustic performance tomorrow, November 13, at 12.30 pm. is not the only representative of Ontario’s music industry at the Summit. Music Canada President, Graham Henderson, will deliver a keynote presentation on the power of music tourism tomorrow, November 13, at 9:30 am. As part of his presentation, he will provide compelling evidence of the benefits of music tourism, describe what’s unique in Ontario and explain how tourism operators can tap into the power of music tourism in their area. is a comprehensive and reliable listing of live music events and festivals across Ontario’s rich and diverse music scene. Developed by Music Canada with support from the Government of Ontario and the Ontario Media Development Corporation, is an integral part of the Ontario Live Music Strategy. A partnership of Ontario’s music industry, the Government of Ontario, Ontario Arts Council, Ontario Tourism Marketing Partnership and Music Canada, the Ontario Live Music Strategy aims to strengthen the province’s position as a global leader for live music by developing, promoting and growing Ontario’s live music sector and music-based tourism, and boosting the overall economic impact of music in the province.


Boots and Hearts Music Festival announces move to Barrie area

The Boots and Hearts Music Festival has announced that their 2015 festival will move to a new home at Burl’s Creek Event Grounds in Oro-Medonte, Ontario. The festival will take place August 6th – 9th, and Florida Georgia Line has already been announced as one of the headline performances.

The move to Burl’s Creek will allow Boots and Hearts to expand capacity and camping grounds, said Shannon McNevan, executive director of festival promoter Republic Live. “We needed to expand our camping and our festival. That was our biggest complaint from fans, is that we didn’t have enough,” said McNevan. “The newly renovated grounds at Burl’s Creek will allow us to offer way more camping and add to the amazing #Bootslife community onsite,” he added.

Burl’s Creek was recently sold to the majority shareholder of Republic Live, which is good for the region, said Tourism Barrie executive director Kathleen Trainor. “We are thrilled to learn that Burl’s Creek has been sold to a concert promoter,” said Trainor. “The Wynne government is investing heavily into making Ontario the music capital of Canada and having a major concert venue in the region is good for Barrie. Molson Park’s concerts brought millions of dollars in revenue into Barrie every summer and now we can have a whole new generation of music lovers coming into the region for music festivals.”

The success and impact of Boots and Hearts is a testament to the opportunity provided by live music. Last year’s festival had an economic impact of approximately $17 million in the Bowmanville area, drawing approximately 35,000 country music fans to the region over three days.

Music Canada has promoted the value of music tourism to regions and municipalities throughout Ontario, and identified music tourism as one of five critical areas for development in our Next Big Bang report. Noting that music tourism and marketing offer rewarding opportunities for economic growth and brand development at the provincial, regional and city levels, the report considers how we can harness the power of live music as an economic asset by developing a comprehensive music tourism strategy.

Music Canada’s Graham Henderson will speak on the opportunities for music tourism next month at the 2014 Ontario Tourism Summit, in a keynote presentation entitled Ontario’s Music Tourism Pitch., Ontario’s live music portal, will also be on-site at the Ontario Tourism Summit, showcasing the comprehensive live music listings to hundreds of tourism professionals from across the province.

The Boots and Hearts experience is on display in the festival’s 2014 After Movie, embedded below. For tickets or more information, visit


This website made possible with the support of the Ontario Media Development Corporation.