Music Canada


Join Mailing List

Music Canada


 Music Canada

Tag archive: (6)


Music Canada AGM 2016: Ontario’s Minister of Tourism, Culture and Sport, Eleanor McMahon, delivers opening remarks

At Music Canada’s 2016 Annual General Meeting, held Oct 18 at Revival in Toronto, we were privileged to have the Honourable Eleanor McMahon deliver opening remarks to our guests.

Minister McMahon was introduced by Shane Carter, President of Sony Music Canada, who noted the passion for music she has shown since being appointed Ontario’s Minister of Tourism, Culture and Sport in June of 2016.

The MPP for Burlington is a booster of music education, and believes her own musical training helped her to be a better politician.

“I took vocal lessons right up into university…music was everywhere in our home,” said the Minister. “And singing with others, whether in our church choir, or around a campfire taught me the value of personal expression, creativity, discipline and craft, as well as harmony and teamwork.”


“Having the opportunity to express myself through music was integral for me to understand who I was growing up, and who I am today,” said Minister McMahon.

It was the first opportunity for many in attendance to meet the Minister, who spoke with guests including Universal Music Canada recording artist Alx Veliz, who would later perform at the event.


Minister McMahon speaks with Universal Music Canada recording artist Alx Veliz

In her remarks, she addressed the connection between culture and the economy, saying “our culture and our economy are inextricably linked.”

“Our government recognizes the many opportunities for the province’s music scenes to build up our cultural sector and our economy, to mobilize Ontario’s wealth of talent, our state-of-the-art production facilities, the wide range of venues, and vibrant festivals, with the aim to make it Canada’s largest – and one of the world’s most diversified music jurisdictions.”

The Ontario Government has indeed displayed recognition of the value our music sector brings to the province. The Minister referenced the formulation of Ontario’s Culture Strategy, which per the Minister “commits the government to continue to build Ontario as a leading North American center for music production and performance,” and, which promotes Ontario’s live music events. Minister McMahon called the Ontario Music Fund “something truly unique in Canada,” a leveraging of talent and economic opportunity that other jurisdictions are now looking to replicate. The Ontario Music Fund has resulted in “1,274 full-time equivalent jobs, supporting events attended by 1.6 million people, while giving a platform to more than 1,900 Ontario artists to show the world what they do best,” remarked the Minister.

Music Canada’s President & CEO, Graham Henderson, thanked Minster McMahon for her remarks, adding how great it is that she has displayed a belief in the power of music to change society, a belief no doubt shared by many in the room.


Music Canada’s 2016 AGM with (L-R) Warner Music Canada President Steve Kane, Music Canada’s Executive Vice President Amy Terrill, The Honourable Minister Eleanor McMahon, Sony Music Canada’s President Shane Carter, Music Canada’s President and CEO Graham Henderson, and Universal Music Canada President Jeffrey Remedios.

Below is the full video of Minister McMahon’s opening remarks.

For more photos from the Annual General Meeting, visit our photo album on Facebook.


Music Canada hosts Ontario live music study launch

On Tuesday afternoon, Music Canada hosted the launch of our new report Live Music Measures Up: An Economic Impact Analysis of Live Music in Ontario, which is the first comprehensive study of Ontario’s live music industry completed with the assistance of Nordicity and funding from the Ontario Media Development Corporation. The report provides critical data and information that will help guide decision-making within the sector, in all levels of government, and with other allied stakeholders.

Music Canada President Graham Henderson providing opening remarks at the intimate event, proclaiming, “Today marks the result of what turned out to be a herculean effort and the first-ever true measurement of live music’s impact on Ontario.”


Henderson continued to provide facts gained from the report, adding that in 2013, live music companies and the tourism activity generated by music festivals alone contributed just under $1.2 billion to Ontario’s GDP and just over $430 million dollars in combined tax revenue for all levels of government.

“In total the live music industry accounted for approximately 20,000 full time equivalent jobs in Ontario’s economy that year,” Henderson added, “almost three times what Stats Canada reported in 2010 for the entire country.”

Henderson concluded his remarks stating, “Live Music Measures Up is just a starting point. For the first time we have actual benchmarks for the industry in Ontario against which, future studies can measure. For the first time, we have a model that can be used to accurately measure live music’s impacts across the country.”

Music Canada Live Executive Director Erin Benjamin also spoke at the event, relating this day to the excitement of Christmas morning.

“30% of the known universe of Ontario’s live music industry contributed to this report,” Benjamin revealed. “83% of those say they project their revenues to increase over the next 2 years. That spells progress, growth and opportunity.”


“This report will position the live music industry as critical to every economic, social and cultural policy discussion at every level of government in the country,” Benjamin concluded, “and it paves the way for new conversations, and opportunity, for all of us.”

Toronto and Whitehorse-based singer/songwriter Sarah MacDougall performed at the event, mesmerizing the attendees with her personal song lyrics and unique acoustic guitar playing. MacDougall’s performance was a reminder that Ontario’s live music industry cannot continue to grow without our underlying commitment to the artists and their creative output.

sarah3 sarah5

For full details of the new report, check out our Resources section.

Photos by Sarah Rix,


PANAMANIA Set to Take Over Toronto this July and August

Toronto’s over-flowing music scene is set to get even busier this summer thanks to the announcement of PANAMANIA. The arts and culture celebration runs in conjunction with the 2015 Pan Am and Parapan Am Games – running July 10-26 and August 7-15, respectively.

At a press event on Wednesday, organizers detailed the extensive programming that runs the gamut of music, theatre, dance, visual arts, and fashion. The PANAMANIA activity will be highlighted by free shows at Nathan Phillips Square, CIBC Pan Am Park at the Exhibition Grounds, and the Distillery District, as well as ticketed presentations (including 28 commissioned world premieres) happening across Toronto.

It’s great news for music fans who will have the opportunity to see headlining performances from acts representing Toronto’s rich cultural diversity. It’s not just Toronto artists that will take the stage though, with PANAMANIA roping in some major acts from across the 41 PASO member nations.

Included are performances by The Flaming Lips, The Roots, Janelle Monae, Death From Above 1979, Chromeo, Joel Plaskett Emergency, Lights, Half Moon Run, Cold Specks, Jully Black, Kassav’, Tanya Tagaq, Jann Arden, A Tribe Called Red, Explosions in the Sky, USS, Trombone Shorty, Colin James, Dragonette, ChocQuibTown, Ondatropica, Lila Downs, Luciano, Marie-Pierre Arthur, Café Tacvba, Antibalas, Charles Bradley & his Extraordinaires, Calle 13, Damien Robitaille, Radio Radio, BADBADNOTGOOD, Brigitte Boisjoli, and much more.

With 35 days of entertainment on the schedule, the programming is an exciting reminder of Toronto’s vibrant music scene – something the government and Pan Am organizers are eager to showcase. Speaking at the press event, Minister of Tourism, Culture and Sport Michael Coteau said: “The world will be looking at Ontario.”

To see the entire lineup, we have full listings at


More information on PANAMANIA can be found on the TO2015 site.

view at the Ontario Tourism Summit

On November 12 & 13, 2014, we took a trip to Blue Mountains, ON to participate in the Ontario Tourism Summit. A gathering of hundreds of tourism professionals from across the province, the Summit was an ideal opportunity for us to network with the industry as they heard about the latest industry forecasts and recognized industry leaders.

One of the emerging trends is the burgeoning music tourism business. Music Canada President Graham Henderson gave an extremely well-received keynote (Ontario’s Music Tourism Pitch) about efforts to capitalize on a vibrant music community. It was nice to see so many people paying attention to music as both a reason to travel and as an indicator of Ontario’s economic strength.

Situated in the Summit’s Marketplace, we talked to many attendees as they stopped by the booth. We had the opportunity to demo the site; provide a sneak peek at our redesign; meet government, business, and community leaders from every corner of the province; and get people excited about our soon-to-be-launched widget. With the widget, information can be pulled directly from, targeted to a specific region, and customized for display on other websites. We received commitment from many to use the widget when it’s launched next month. The feedback about this tool and the site as a whole was overwhelmingly positive.

Hamilton’s DB Cooper, Project Manager Amber Authier and Data Manager Sarah Rix pose at the booth at the Ontario Tourism Summit in Blue Mountains, ON.

Hamilton’s DB Cooper, Project Manager Amber Authier and Data Manager Sarah Rix pose at the booth at the Ontario Tourism Summit in Blue Mountains, ON.

To top it all off, we had Hamilton’s DB Cooper on-hand to entertain Summit attendees. The indie rock group played a great set between conference sessions – entertaining the Marketplace and helping us prove that live music really is #AlwaysON.


Hamilton-based indie band DB Cooper performing at the Ontario Tourism Summit Marketplace.

Ontario is packed with fantastic artists, dedicated fans, and incredible venues. We’ll continue to increase the exposure of music to people both in and travelling to the province. To do the same, visit us at Have a music event coming up? Submit your listings here.

view Goes To Ontario Tourism Summit is headed to the Blue Mountain Resort in Blue Mountains, Ontario to participate in the 10th annual Ontario Tourism Summit. The Summit is a gathering of hundreds of tourism professionals from across the province to learn the latest in industry trends and forecasts, share best practices, network with colleagues and recognize industry leaders. is hosting a booth at the Summit’s Marketplace today and tomorrow (November 12 & 13). is a comprehensive live music listings site for concerts, festivals and events occurring throughout Ontario. The site allows users to search for performances by a specific artist, see the upcoming listings for a local venue or discover new music happening throughout the province. will be demonstrating the site at the Summit as well as providing Summit delegates with a sneak peek of site designs and features to come. Hamilton-based band, DB Cooper will bring their fusion of indie, pop and rock to the Marketplace booth with a special acoustic performance tomorrow, November 13, at 12.30 pm. is not the only representative of Ontario’s music industry at the Summit. Music Canada President, Graham Henderson, will deliver a keynote presentation on the power of music tourism tomorrow, November 13, at 9:30 am. As part of his presentation, he will provide compelling evidence of the benefits of music tourism, describe what’s unique in Ontario and explain how tourism operators can tap into the power of music tourism in their area. is a comprehensive and reliable listing of live music events and festivals across Ontario’s rich and diverse music scene. Developed by Music Canada with support from the Government of Ontario and the Ontario Media Development Corporation, is an integral part of the Ontario Live Music Strategy. A partnership of Ontario’s music industry, the Government of Ontario, Ontario Arts Council, Ontario Tourism Marketing Partnership and Music Canada, the Ontario Live Music Strategy aims to strengthen the province’s position as a global leader for live music by developing, promoting and growing Ontario’s live music sector and music-based tourism, and boosting the overall economic impact of music in the province.


Ontario Government launches Live Music Portal and announces recipients of the first year of the Ontario Music Fund

Today, the Hon. Michael Coteau, Ontario’s Minister of Tourism, Culture and Sport, announced the recipients of the first year of the Ontario Music Fund, as well as the official launch of Ontario’s live music portal,

The first year of the Ontario Music Fund, which is administered by the Ontario Media Development Corporation (OMDC), is providing 108 grants to artists and music organizations that produce, distribute, and promote Canadian music and artists.

“We’re turning up the volume on our diverse and dynamic music industry,” said Minister Coteau. “Through the Ontario Music Fund, we are making important investments to help the industry grow, create jobs and ensure Ontario’s talent thrives here at home.”

Minister Coteau also announced the official launch of Ontario’s live music portal,, which was developed by Music Canada under contract to the Ontario government. The site is a comprehensive and reliable source for information on live music in Ontario, including concert listings and venue promotions. As part of Ontario’s Live Music Strategy, the portal will promote live music in Ontario to boost concert attendance, visitor spending, and economic impact.

“The Ontario Music Fund has positively changed the landscape for music, and signals that the Government of Ontario agrees that music is a good investment for this province; in fact, that it is one of our competitive advantages,” said Graham Henderson, President of Music Canada. “We commend the Government of Ontario for creating the conditions that encourage the private sector to invest in music in order to create jobs and stimulate growth.”

For more on the Ontario Music Fund, visit


This website made possible with the support of the Ontario Media Development Corporation.