150 representatives from chambers of commerce across the country took part in a Music Cities workshop conducted by Graham Henderson yesterday at the Canadian Chamber of Commerce (CCC) Annual General Meeting in Regina.
Henderson unveiled a Music Cities toolkit that Music Canada custom-built for the CCC’s network of over 450 chambers of commerce and boards of trade, in all regions of the country.
The toolkit was designed to provide chambers of commerce with a roadmap and guide to activate the power of music in their communities. It describes potential roles for the chamber as follows:
- Catalyst – as the leading voice of business, acting to enhance economic prosperity and quality of life, the chamber can act as a catalyst to stimulate the Music City discussion
- Advocate – convene a music policy task force to identify municipal policies and regulations that are hampering the creation, production and promotion of music
- Operator – develop a proposal for the chamber to act as a music office/officer
- Trainer – provide training to entrepreneurs within the music community
- Promoter – host and amplify music events, celebrate the music history in your community
The toolkit builds on the global success of Music Canada’s report The Mastering of a Music City, Key Elements, Effective Strategies and Why it’s Worth Pursuing.
“We are so pleased that Music Canada has partnered with us and shared their excellent work in this space with the chamber network as a tried and tested economic development tool,” said Perrin Beatty, President and CEO of the Canadian Chamber of Commerce.
“We are extremely pleased to be able to work with the Canadian Chamber of Commerce whose pan-Canadian network makes it an ideal partner to spread the thinking behind and the benefits of adopting the Music Cities model for your community,” said Graham Henderson.
The Music Cities Toolkit is available here.