March 24, 2020, Toronto: CONNECT Music Licensing and Music Canada are sharing an Artist Impact Survey designed to help the government and the music industry better understand the impact COVID-19 is having on artists within the community. At the heart of the entire community are the creators, and they are at this moment in time the most vulnerable. They deserve our attention and assistance.
How can you help? If you are a musician: you can complete the questionnaire. If you are anyone else: you can get this questionnaire into the hands of a creator. And everyone can share it through their social media. You can find our survey here: https://bit.ly/3ag79oH.
“COVID-19 has presented an unprecedented challenge for the music community as a whole, but for artists in particular,” said Miranda Mulholland, Chair of Music Canada’s Advisory Council. “It has been a welcome relief to see that the government has focused its initial efforts on the members of the gig economy – virtually all artists are self-employed. These people are most at risk, most under pressure and most in need in our music ecosystem. We need to provide the government with accurate and timely information on how and where to send help to those who are most in need. That is the purpose of our survey. Thank you to everyone who has already completed it. To those who have not, I urge you to complete it no later than March 27.”
The Artist Impact Survey was proposed by Miranda Mulholland, artist, label owner, festival founder and Chair of Music Canada’s Advisory Council, developed in consultation with other valued artist members of Music Canada’s Advisory Council and Deloitte Canada. The survey has been circulated by artists on social media, distributed to CONNECT’s 2,500 artist-entrepreneur members, and through direct outreach to Music Canada’s members.
The information received will be tabulated anonymously in order to respect the privacy of our respondents. It will be incorporated in an economic impact analysis that Music Canada is developing with Deloitte Canada. The results of this study will be made public to enable all who care about our artists to make informed choices about how to help them.
“Music Canada and CONNECT are pleased to have been able to lend their resources to this very important undertaking. We share Miranda’s belief that our first concern in these trying times must be to build a bridge to the future. We need to do this by protecting the most vulnerable now and with urgent haste. But we must also safeguard the infrastructure of our business so that when we do reach the other side – careers can be rebuilt,” said Graham Henderson, President & CEO of Music Canada. “There is a role for all of us to play as we look for solutions that allow all industry players to survive this crisis – this survey will help us find them.”
Director of Public Relations
About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.
About CONNECT Music Licensing
CONNECT Music Licensing administers licences in Canada for the reproduction of sound recordings, and the reproduction and broadcast of music videos, on behalf of the copyright owners. CONNECT’s members, which include all of the major record labels, many independent labels, and thousands of independent artists and producers, own or control the copyright in the vast majority of all the sound recordings and music videos produced or distributed in Canada. CONNECT Music Licensing represents its members at Re:Sound for the communication, public performance and private copying of their eligible sound recordings.