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Tag archive: Economic Impact (5)

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First-ever study of live music in Ontario is released

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Live - Newsletter Banner - 800x457 for Mailchimp - RGBToday, Music Canada releases the first comprehensive study of the live music industry in Ontario. Live Music Measures Up: An Economic Impact Analysis of Live Music in Ontario provides critical data and information that will help guide decision-making within the sector, in government and other allied stakeholders.

“This report provides a comprehensive picture of the benefits live music brings to Ontario. In fact, it only enhances our understanding of data collected in our 2012 economic impact study, and cements what we know about Ontario as a powerhouse for the music industry. It shows that a vibrant music scene drives value in many important ways, including job creation, tourism development, brand building and artistic growth. With the new data from this study, we now have the necessary benchmarks to measure and support its growth. Live Music Measures Up allows us to look at live music through a new lens, and to better understand how critical it is to the entire music ecosystem.” says Graham Henderson, President of Music Canada.

Erin Benjamin, Executive Director of Music Canada Live, participated in today’s launch. “Measuring Live Music represents an historic, timely and monumental opportunity; one which will enable us to entrench the true value of the live music economy in the minds of our stakeholders, government and audiences alike. It’s inspiring to see the sector organize, work together and build on the momentum we can all feel – here in the Province and around the world – the kind that will help guarantee live music takes its rightful place as one of Ontario’s greatest natural resources,” says Benjamin.

Prior to this study, there existed no comprehensive data set on Ontario’s live music industry. Music Canada engaged Nordicity to complete the profile, which they did after conducting interviews and surveys of artist managers, promoters, agents, music venues, and festivals in the province. The study was completed in partnership with Ontario’s Ministry of Tourism, Culture and Sport, and with the financial support of the Ontario Media Development Corporation through the Ontario Music Fund.

In 2012, Music Canada studied the economic impact of the sound recording industry in Canada utilizing 2010 Statistics Canada data. The new data collected for Live Music Measures Up provides a more fulsome and detailed look at the live music sector in Ontario. A more comprehensive data set is necessary to understanding where the live music sector is, has been, and will be in the future. This report will provide necessary benchmarks to understand and support the sector’s future growth.

The economic profile is organized into four key areas: revenue, audience, economic impact, and future outlook. The key takeaways are as follows:

  • Revenue: Live music companies in Ontario generated $628 million in revenue from live music activities in 2013 as well as profits of $144 million. Artist management revenue from Canadian artists totalled $34 million in 2013, 54 percent of all artist management revenue, and Canadian artists generated $75 million in ticket sales.
  • Audience: In 2013, 558 festivals across Ontario sold a total of 15.7 million tickets, representing 7 million unique visitors. Ontario’s 616 venues have a combined capacity of 3.6 million. The 775 promoters operating in the province in 2013 promoted 81,600 shows, which sold a combined total of 5.4 million tickets.
  • Economic Impact: The total economic impact of live music in Ontario’s economy is $1.2 billion. Live music companies in Ontario were responsible for $484 million in total expenditure in 2013 and contributed $432.4 million in taxes to all levels of government combined. The economic impact of live music companies includes 10,500 full-time equivalent jobs, and tourism activity accounts for an additional 9,520.
  • Future Outlook: Survey respondents reported that access to tax credits and other forms of government funding, along with the availability of local Canadian talent, were the factors that most positively impacted their company growth. And 83 percent of live music companies in the province expect revenue growth within the next two years.

“Live music is a powerful force, and we thank Music Canada for their leadership in helping to quantify the extraordinary work of the sector,” adds Benjamin.

Download the full report here.

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The first economic impact analysis of live music in Ontario to be released in November

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The live music industry in Ontario is thriving, and continues to position itself as a growing industry relative to the wider music industry. It has wide reaching economic benefits, and is a major source of income for artists at all stages of their careers. At a time of increased investment and international success, the industry is seeking to take the next steps to develop its capacity, increase growth, and effectively harness its strengths. It is in this spirit, that we’re excited to announce the forthcoming economic profile of live music companies operating in Ontario.

As some of our long-time readers may remember, in 2014, Music Canada – with the support of the Government of Ontario’s Ontario Music Fund – asked Nordicity to develop a profile and conduct an economic impact analysis of the live music industry in Ontario. This study is the first of its kind in the province. Through this survey, we have been able to create a profile that identifies the strengths, weaknesses, opportunities and threats facing this community, while also providing it with a critical tool that will assist individual and cooperative efforts to grow the industry.

We asked the music community to stand up and be counted. Nordicity conducted research and interviews with artist managers, promoters, agents, music venues, and festivals from across the province to explore and better understand the revenue, audience, and economic impact of the sector. It is with this research that the study hopes to identify new lines of business, new jurisdictions, factors to facilitate growth, and potential or existing barriers to growth.

“We can’t wait to share – for the first time – data that attests to the growing success of Ontario’s live music industry. Live music contributes to the livelihoods of so many Ontarians – from promoters, to artist managers, to hotels and restaurants. Venues and festivals of all sizes and in all contexts, in communities large and small, provide critical opportunities for artists to develop and benefit from live performance.  And in turn, the depth of our live music offering fuels tourism in Ontario  Our soon-to-be-released report will put numbers behind these statements while also identifying opportunities for further growth,” said Music Canada’s VP Public Affairs Amy Terrill.

Stay tuned for a release of the full report in November.

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Music Canada’s Graham Henderson on Toronto Pearson’s Economic Impact

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In a new video, Music Canada President & CEO Graham Henderson speaks about the economic impact of Toronto Pearson, Canada’s largest and busiest airport.

In conjunction with the Economic Impact Study, the Greater Toronto Airports Authority wanted to hear firsthand from those who rely on the airport to keep their business running. In the video, Henderson highlights the impact of Toronto Pearson in supporting Toronto’s music scene and connecting Canadian and international recording artists with global audiences.

“They need access to the world. We no longer live in a world where your market is your home. In order to be a successful recording artist in today’s world, it has to be a global marketplace. Without access to that global marketplace, it’s going to be very, very difficult. Making it easier is essential,” said Henderson. “We have domestic musicians who come from literally every culture in the world. And musicians from literally every culture in the world come here to perform. I don’t think that type of a music scene would have developed and flourished if it was not for an access point like Toronto Pearson.”

The importance of easy access by air travel was highlighted in The Mastering of a Music City, a new report released by Music Canada and IFPI that presents a roadmap that communities of all sizes can follow to realize the full potential of their music economy. The report found easy access via air travel is important in establishing a Music City as a destination for both touring artists and music tourists, and recommends communities consider the importance of international travel when planning for airports and routes.

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Study of Live Music in Ontario Launched: Measuring Live Music – Stand Up and Be Counted!

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Toronto, October 15, 2014: Music Canada is announcing the launch of a province-wide study of the live music industry entitled Measuring Live Music.

This economic impact study will provide never-before-calculated data and information about the live music industry in Ontario that will:

  • Identify strengths, weakness, opportunities and threats facing the live music community;
  • Provide the live music community with a critical tool that will assist individual and cooperative efforts to grow the industry;
  • Inform future government policy decisions and initiatives; and,
  • Provide benchmarks for future measurement and tracking.

“We know that live music is an essential piece of our music story in Ontario and yet, no one has truly tried to capture the extent of its impact on our economy, workforce and communities,” says Graham Henderson, President of Music Canada. “We’re excited to be working together in order to fill this void at a time when the live music community is itself launching a national association, Music Canada Live, which will benefit from this type of information.”

A previous Canada-wide study developed for Music Canada suggested that, based on Statistics Canada data, in 2010 live music performances generated $455 million in revenues and contributed $252 million to the Canadian economy.

However, to date, there exist no similar measures for Ontario – this study represents the first time that anyone has measured the overall size and importance of Ontario’s live music industry to the economy.

Music Canada has engaged Nordicity to conduct the economic impact study through the administration of an online survey, and one-on-one interviews. The study is being undertaken in consultation with a wide range of live music industry stakeholders and through the support of the Government of Ontario’s Ontario Music Fund.

 

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For more information:

Quentin Burgess – Music Canada

qburgess@musiccanada.com
If you think you should to be counted but haven’t received the survey, contact Mila from Nordicity at mdecheftweddle@nordicity.com

Music Canada is a non-profit trade organization that represents the major record companies in Canada, namely Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

 

 

 

POUR PUBLICATION IMMÉDIATE

Lancement du sondage ontarien Mesurer la musique en direct – Debout pour le décompte !

Toronto, le 15 octobre 2014 : Music Canada annonce le lancement officiel du questionnaire d’une étude d’impact économique de la musique en direct en Ontario intitulée Mesurer la musique en direct.

Cette enquête permettra de recueillir pour la toute première fois un ensemble de données sur l’industrie de la musique en direct de l’Ontario aux fins suivantes :

  • Identifier les forces, les faiblesses, les opportunités et les menaces actuelles dans le domaine de la présentation de musique en direct à travers la province ;
  • Fournir à la communauté de la musique en direct un outil appelé à jouer un rôle essentiel dans le développement d’efforts individuels et collectifs visant à assurer la croissance de l’industrie ;
  • Obtenir des statistiques sur lesquelles le gouvernement pourra se baser dans ses décisions politiques et initiatives futures ; et
  • Permettre la réalisation d’analyses comparatives avec de futures initiatives de mesure et de suivi.

« Nous savons tous que la musique en direct est une composante essentielle de l’activité musicale ontarienne, mais personne n’a encore vraiment essayé d’en évaluer les impacts sur notre économie, notre population active et nos collectivités », a affirmé Graham Henderson, président de Music Canada. « Nous sommes heureux d’aider à combler cette lacune alors que la communauté de la musique en direct se regroupe au sein d’une nouvelle association, Music Canada Live, qui bénéficiera grandement des informations recueillies dans le cadre de notre sondage. »

Une enquête précédente menée à la grandeur du pays pour le compte de Music Canada suggérait que, d’après les données de Statistique Canada, les concerts en direct ont généré des revenus de 455 millions $ en 2010 et rapporté 252 millions $ à l’économie canadienne.

Présentement, toutefois, il n’existe aucun système de mesure des impacts de la musique en direct en Ontario, si bien que la présente enquête sera la toute première à permettre d’évaluer la taille de l’industrie de la musique en direct en Ontario et son importance pour l’économie de la province.

Music Canada a retenu les services de Nordicity pour réaliser cette étude d’impact économique ainsi qu’une série d’entrevues individuelles. L’étude est réalisée en consultation avec de nombreuses parties prenantes de l’industrie de la musique en direct et grâce au soutien du Fonds ontarien de promotion de la musique du gouvernement de l’Ontario.

 

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Pour plus d’informations :

Quentin Burgess – Music Canada

qburgess@musiccanada.com

 

Si vous désirez participer à cette enquête, mais n’avez pas reçu le questionnaire, veuillez contacter Mila chez Nordicity au mdecheftweddle@nordicity.com.

Music Canada est une association professionnelle à but non lucratif qui représente les grandes maisons de disques canadiennes, notamment Sony Music Entertainment Canada, Universal Music Canada et Warner Music Canada. Music Canada collabore également avec de nombreuses entreprises indépendantes – maisons de disques et distributeurs, studios d’enregistrement, salles de spectacles, diffuseurs de concerts, gérants et artistes – à la promotion et au développement du secteur musical.

 

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Canadian Recording Industry an Important Wealth Generator and Employer: Report

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Toronto, June 13, 2012: The Canadian Recording Industry makes a significant contribution to Canada’s economy with a vast majority of the activity taking place in Ontario, according to a new report by PwC for Music Canada.

The analysis examines the spending of major and independent music companies in Canada and estimates their impact on the GDP as $240 million in 2010 with a staggering 81% of the activity taking place in Ontario. This generates $37 million dollars in government revenues in Ontario alone.

“This is music to my ears,” said Michael Chan, Minister of Tourism, Culture and Sport. “Ontario is home to gifted professionals – from musicians, to producers to record labels that promote our province’s unique culture while generating highly skilled jobs that strengthen our economy. The McGuinty Government is proud to partner with our music sector, solidifying Ontario’s reputation as a competitive creative market and a national industry leader.”

Quebec is the next largest market, and with the Atlantic and Prairie regions, accounts for about 32% of the independent companies’ spending and 12% of the major companies’ spending.

Thousands of high paying jobs are supported by record companies in Canada with 3300 direct and indirect jobs across the country, and roughly 7400 more in the live performance sector.
“The recording industry in Canada is providing highly skilled, high-paying jobs today, even after a long period of contraction due to the effects of piracy,” says Graham Henderson, President of Music Canada. “In Ontario alone, our study shows that large and small recording companies have created more than 2600 jobs and this doesn’t even include the broader music sector of artists, musicians, live performance and retail for instance. At an average wage of $60,100, those working for record companies in Ontario are making well above the average wage of industries across the province.”

The report was released today at the Annual General Meeting of Music Canada, the trade association representing the major music companies in Canada. The report was prepared by PwC. An executive summary, and full report with detailed industry analysis, quantitative regional analysis and source tables is available at www.musiccanada.com/research.aspx.

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For more information:

Amy Terrill – Vice President Public Affairs, Music Canada
aterrill@musiccanada.com 647-963-6044

Music Canada is a non-profit trade organization that represents the major record companies in Canada, namely EMI Music Canada, Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also provides certain membership benefits to some of the leading independent record labels and distributors. Its members are engaged in all aspects of the recording industry, including the manufacture, production, promotion and distribution of music.

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