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Laura Hassler, Founder and Director, Musicians without Borders – CMW Global Forum Keynote

On Friday, May 6, 2016, Laura Hassler, Founder and Director, Musicians without Borders, delivered a terrific keynote presentation at the Global Forum: International Networking Breakfast at Canadian Music Week, presented by Music Canada. Her topic was “War Divides, Music Connects: Using Rock for Reconciliation,” and she has graciously allowed us to share the text of her speech here.

Laura Hassler

Global Forum: International Networking Breakfast
Canadian Music Week
Keynote: War Divides, Music Connects: Using Rock for Reconciliation
Laura Hassler, Founder and Director, Musicians without Borders
May 6, 2016

This morning’s theme is: Music as a powerful tool for good.

Everyone here today knows that music is powerful. And that music connects.

Whether it’s about a kid singing his heart out for his first love, a composer reaching into her imagination to pull out the notes that will move and inspire, or a producer or manager, promoting a band, organizing a festival or running a theater: we all know that we are in a special space here, like no other. Whatever our professional connections to music, we are all working, one way or another, with the deepest levels of human experience and connection.

I grew up in a community of musicians, artists and social activists and have felt the power of music all my life. I saw how singing together gave courage to people struggling for their rights in the American south and in apartheid South Africa. We used singing to keep morale high when being arrested for civil disobedience during the Vietnam war. I’ve known people in Sarajevo who stayed sane during years of war and siege by playing in an orchestra in a blacked-out theater, or singing in seven different choirs, one rehearsal every night of the week. Where I live, in the Netherlands, I have seen music-making lead to friendships between immigrants and Dutch people, creating new ways for people to define and experience community.

So it was only a small leap of faith to imagine that music could comfort and connect where war had broken and destroyed. And it did not surprise me that so many musicians joined, immediately understanding that what they, themselves, did with passion and dedication in the music school, the classroom or on a stage had tremendous potential in a refugee camp, a divided city or a torture recovery program.

Today, Musicians without Borders is one of the world’s pioneers in applying the power of music to reconciliation and healing the wounds of war. In the Balkans, the Middle East, Central Africa, and Western Europe, our projects empower, bring hope and re-connect people where war has damaged and divided their communities. We work with local musicians and local organizations to create grass-roots projects with children, youth and adults. We work at local ownership for sustainability. We bring music back to places where life is fragile and threatened, and where, often, music itself has been silenced.

Much of what we do is to train local musicians and talented youth to bring music to their own communities. There are many stories to tell, but this morning, I would like to share just one of these with you: a story about Europe’s most divided city, and about how rock music is bridging those divides. This is Mitrovica, in northern Kosovo, part of the former Yugoslavia and the scene of the last of the bloody Balkan wars.

Mitrovica was the final front of the Kosovo war in 1999. Since then, the city’s population has been divided by the river that runs through it, with Serbs on the north side and Albanians on the south. Before the war, neighborhoods were mixed, but the ethnic divisions that broke Yugoslavia apart also divided Kosovo, and nowhere more than in Mitrovica. After the war, international forces rebuilt the bridges connecting Serbian to Albanian neighborhoods, but today, the bridges are barricaded and few dare to climb over the rubble to cross to the other side.

Mitrovica was once a single-economy mining town. Since the war, it’s bankrupt, with a booming black market, a dysfunctional infrastructure and widespread corruption. Mitrovica is a crossroads for drugs, human trafficking and illegal trade of all sorts. Unemployment is estimated at between 60- 70%, education and health care are poor, alcohol and drug abuse are major, but unaddressed, problems. For Mitrovica’s youth, there are virtually no opportunities for talent development or for healthy use of free time: no cultural outlets, cinemas, activities or clubs. Unresolved war losses, regular flare-ups of violence and a lack of post-war economic improvement mean that suspicion and mistrust of the ‘other side’ not only remains with older generations, but gets passed on to younger ones, who have never known or even met their peers on the other side of the river.

But Mitrovica also has another history. Before the war, it was a rock music town: many of the great ex-Yugo rock musicians emerged from Mitrovica’s lively, interethnic music scene, with its garage bands, clubs and festivals.

During the Balkan wars, music, like everything else, was politicized. A new music genre, called ‘turbo-folk’, combined a fake folk culture with aggressive beats with hate-filled lyrics, spawning a nationalist, materialist, sexist music style that filled the trenches and dominated the airwaves. ‘Turbo-folk’ is credited with creating much of the hatred and aggression that fueled those wars.

Rock music, the free voice of youth, disappeared. Rock musicians were no longer hired for gigs or festivals, there were no more recording contracts or tours. Rock venues closed and became turbo-folk clubs. Jam sessions and other live music events were no longer organized. Instruments were sold or traded off for survival. When I first visited Mitrovica, a year after the war, there was only one club where rock music was  occasionally played — and nationalist bouncers came in regularly with lead pipes to beat up anyone with the audacity to come listen.

On that same visit, we met some of the city’s rock musicians. There were kids on both sides, they told us, who wanted to play rock music. They, the remaining local musicians, remembered Mitrovica’s music past and wanted to teach the new generation, but lacked everything they needed to do so: spaces, instruments, equipment.

Here, in Europe’s most divided city, was the legacy of a center of free rock music, and local musicians yearning to pass on their skills to the youth on both sides. We heard their desire to use music as a tool for good.

It took us a while to figure out how to support them. We met with local organizations and musicians, got a feeling for the realities of the city, forged partnerships. We brought in a Dutch music conservatory specialized in rock music, to help the local teachers create the curriculum they would need. At first, we tried for a single facility, near the main bridge, in ‘neutral territory’. But when violence broke out, UN forces commandeered the building for their troops. And no one wanted their kids crossing that bridge, anyway. Tensions were too high, and people were too scared.

Finally, we decided to try another way: in the summer of 2008, we announced a one-week-long ‘Rock School in Exile’ in neighboring Macedonia. The rock musicians from north and south Mitrovica would teach alongside Dutch rock music teachers. They recruited about 25 aspiring teenaged musicians from the two sides of the city and we brought them by bus to Skopje.

Without ever once referring to their ethnicities, we created six mixed rock bands, who got over their fear as their images of ‘enemies’ were replaced by the reality of fellow guitar players, drummers and singers.

They worked day and night to prepare songs together, and a week later stood together on an open stage, performing in their new bands– finally, for a night, the rock stars they had dreamed of becoming. When they returned to Mitrovica, the kids demanded their own rock school– and we scrambled to raise a little money, rent some modest space, and enroll teachers and students. In October, we opened two very small facilities– called them the north and south branches– and the Mitrovica Rock School was born.

Since then, more than 800 young people have come through the school. Some have gone on to become successful musicians in some of Kosovo’s best bands. Some have trained within the school and become its new teachers. One has become a skilled recording engineer, and now runs the Rock School’s studio. The Rock School offers its students a fluid system, where they can move up to become teachers, organizers, technicians, or managers.

Until last year, we could only mix the Serb and Albanian kids by bringing them out of Kosovo– usually to neighboring Skopje, in what became the annual Summer School. Then we added a winter school, and extra projects to rehearse or record with promising new mixed bands.

We started an ‘A-team’ band, inviting the best young musicians from both sides to work together long-term, giving them extra coaching in song writing, arranging, recording and performing. We turned that into an ‘Ambassador band program’ for all senior students, and then expanded to give kids of all musical levels the chance to play with kids from the other side. As more and more rock school students made musical connections across town, it became normal to play together, even sought-after, because playing in mixed bands was coupled with intensive, high quality music-making.

Meanwhile, we had moved into larger quarters, with lesson rooms, stages and rock cafés and started youth center activities, run by students who brought bands from outside town to play and give master classes. We found ways to bring our own ethnically mixed bands out to perform in the region or to tour in Italy, Holland or Germany.

The situation in Mitrovica has not improved very much. There are still riots and attacks, the bridges are still barricaded, the city is still bankrupt and the old conflict still dominates almost every aspect of people’s lives. But, where kids used to be afraid of meeting anyone from the other side, some of them are now sneaking across the bridge to stay overnight at their new friends’ houses.  Some have openly declared their friendships on social media. Since this past November, all of our mixed bands have started rehearsing together, in secure locations in Mitrovica, itself. They all write and arrange their own songs, and most of the kids not only still want to be rock stars, but know they have a chance at becoming professional musicians, and are willing to work like crazy for that chance.

In a city whose identity is still based its ethnic divide, the Mitrovica Rock School has become an accepted, even admired part of the landscape. Everyone knows that we work inter-ethnically, so we break the city’s main taboo. But everyone also knows that the finest young people in the city are part of the school, that they thrive and grow there, and that the Rock School is bringing back Mitrovica’s older, prouder heritage as a center of music. So we walk a fine line, protecting our students from risk, but constantly testing the waters to push the process further, taking every cue from them that they are willing to take the next step.

I have chosen to tell you the story of the Mitrovica Rock School for a reason. In a world full of wars, the war in Kosovo seems like a long time ago. As international attention moves to hotter spots around the world, it becomes increasingly difficult to fund a project like this, no matter how desperately it is still needed by the young people it serves. Our traditional sources of support are drying up, so we are looking to successful musicians and the music industry around the world to help the school keep its doors open, and keep the music playing.

Please contact me, if you think you can help make this happen.

Just a closing remark: this evening I will fly to New York, where I will meet up with our first mixed band, the Artchitects. They flew in a few days ago, at the invitation of the New York music agency, Pop2Life. During that first ‘rock school in exile’, they were among the young teenagers dreaming their first dreams of being rock stars. All are now teachers, band coaches, and performers, inspiring the next generation. This week, they are ambassadors, representing their Mitrovica Rock School: a force for good, through music.

 

Laura Hassler: laura@mwb.ngo
Musicians without Borders: www.musicianswithoutborders.org
Mitrovica Rock School: www.mitrovicarockschool.org
Facebook Mitrovica Rock School: https://www.facebook.com/MitrovicaRockSchool
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‘Value gap’ growing, according to new UK figures

New figures released yesterday at Canadian Music Week by the BPI – the record labels’ organization that promotes British music – highlight the growing “Value Gap” that exists between consumption of music in the UK and the amount that record labels and artists receive in revenues from video streaming platforms.

Geoff Taylor, BPI Chief Executive, told delegates that the number of people streaming music in the UK doubled in 2015, resulting in a 70 per cent increase in payments from services such as Spotify and Apple to record labels, helping to propel the market to overall growth.

However, while UK streams of music videos almost doubled during the same 12 month period, the revenues paid to labels for those streams flat-lined, rising by less than half of one per cent. This disparity neatly encapsulates the market distortion characterised by the IFPI as the “Value Gap”.

Taylor added: “The rising flow of royalties that should be nurturing artists and labels has slowed to a trickle, as platforms that rely on safe harbours use consumer demand for our music to grow their own businesses at the expense of creators.”

Frances Moore, CEO, IFPI, gave the keynote speech on the ‘State of the Global Music Industry’ in which she referred to the findings of IFPI’s recently released Global Music Report, which showed that the music industry grew in 2015 for the first time in almost two decades, with digital revenues overtaking physical revenues for the first time.

Addressing the conference, Moore said: “We are at an extraordinary moment in our global business. Music is being consumed at unprecedented levels. Measurable growth is being achieved for the first time in nearly two decades.

“Yet the job of turning around the global music industry is really only just beginning and the scale of the anomaly to be fixed is huge. Music is driving economic activity and digital commerce. Yet, in terms of the value being returned to its creators and investors, music is massively undervalued.”

Cary Sherman, Chairman and CEO, RIAA, said: “DMCA reform has become an international phenomenon. Thousands of artists, dozens of music organizations and managers are speaking out and it’s beginning to make a difference. The fundamental unfairness of our existing laws, the stature of artists and power of music, is breaking through like never before.”

Graham Henderson, President and CEO, Music Canada, said: “The value gap is a striking example of how wealth has shifted from those who create content – our artists and their partners – to the large companies that build their platforms on that content. Creators are worse off today than they were when digital came into their lives. This is disturbing and was avoidable. Policy makers now have the opportunity to rebalance the framework in such a way that creators are fairly compensated.”

Dan Rosen, Chief Executive, ARIA, said: “The local Australian music business has done a great job in embracing new digital platforms, giving fans unprecedented access to the music they love. However, we need to ensure that the policy environment reflects the true value that music provides to digital services and allow money to flow back to the artists and labels to sustain a healthy ecosystem of creativity.”

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Musicians without Borders’ Laura Hassler to keynote CMW Global Forum

Canadian Music Week (CMW) has announced that Laura Hassler, Founder and Director of Musicians without Borders, will be the keynote speaker at this year’s Global Forum Networking Breakfast. Musicians without Borders is a global organization that uses music to “bridge divides, connect communities, and heal the wounds of war.” The organization is currently working on projects in Palestine, Kosovo, Northern Ireland, Tanzania, Rwanda, and Bosnia and Herzegovina.

Music Canada is proud to return as sponsor of the 2016 Global Forum, which will celebrate and recognize individuals and organizations in the music community who are using music to make the world a better place. The invitation-only event takes place May 6th at the Sheraton Centre in Toronto.

“As the music community continues to focus on adapting to an evolving digital environment, this year’s Global Forum will take stock of the amazing power of music to unite us all and be a force for good,” said Graham Henderson, President and CEO of Music Canada, in the CMW release. “Laura Hassler and the panelists at this year’s Global Forum demonstrate every day that music has the ability to heal, console, inspire, ignite and connect.”

“We’re thrilled to have Laura Hassler at this year’s Global Forum,” added CMW President Neill Dixon. “The work that she and her organization is doing is of great importance to the global community.”

Following Hassler’s keynote, she will join a panel discussion with representatives of three other organizations using music to make the world a better place. The panel, moderated by journalist Nancy Wilson, will also include:

  • Andre Le Roux, Managing Director of South Africa’s SAMRO Foundation, the largest private contributor to music development in the Southern African region, supporting almost 50 community-based music schools and providing scholarships for music studies overseas;
  • Andrew Mosker, President and CEO of the National Music Centre in Calgary, which reaches music lovers through education, exhibitions, incubation and performance; and
  • Lee Whitmore, Vice President, Education Outreach and Social Entrepreneurship at Boston’s Berklee College of Music, where he leads Berklee City Music, a program that enables youth from underserved communities to develop musically, academically, socially and emotionally through the study of contemporary music.

 

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MEGAPHONO 2016 – ‘In Search of the Music City’ panel video posted

Ottawa-based music organization MEGAPHONO has posted a video of their In Search Of The Music City: What Does Local Business Have To Gain? panel, which it co-presented in February 2016 alongside the Ontario Music Industry Coalition (OMIC).

The discussion was moderated by Music Canada Live‘s Erin Benjamin and featured panelists Mark Garner (Downtown Yonge BIA), Councillor Jeff Leiper (City of Ottawa), Amy Terrill (Music Canada) and Tim Potocic (Sonic Unyon / Supercrawl). The panelists shared how music has changed their communities, and how they are working businesses to foster a better environment for artists and artist entrepreneurs.

The full video is available at https://vimeo.com/164892912, and is embedded below.

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Province announces 2016 Ontario Music Fund recipients

Yesterday afternoon at the Rivoli, the Hon. Premier Kathleen Wynne announced the 2016 Ontario Music Fund (OMF) grant recipients, with 151 recipients receiving $14 million in grants in the third year of the program. The fund, which is administered by the Ontario Media Development Corporation (OMDC), supports music entrepreneurs, record labels, managers, agents, industry trade associations, and training institutions across Ontario.

Per the release, the OMF, which was made permanent in the 2015 Ontario budget, has now supported 244 applications from 220 companies in its first three years, resulting in 1,274 full-time equivalent positions for Ontario’s music industry. More than 1.6 million people have attended events supported by the fund in its first two years, which featured performances by more than 1900 Ontario artists.

“Ontario is home to the largest music industry in Canada and one of the most diverse anywhere in the world,” said Wynne in the release. “Through the Ontario Music Fund, our government is supporting a dynamic and important cultural sector, helping to create good jobs here in Ontario while exporting our sound to the world.”

“By investing in the music industry through the Ontario Music Fund, our government has ensured that Ontario continues to be the best place in Canada for recording and performing music,” added the Hon. Michael Coteau, Minister of Tourism, Culture and Sport. “I’m proud that through this newly permanent fund, our government will continue to create opportunities that showcase our talented artists and producers, and attract visitors from around the world.”

Success stories highlighted by the Ministry of Tourism, Culture, and Sport include A Tribe Called Red, the Guelph Jazz Festival, Dine Alone Records, CP Music Group, and Phem Phat Entertainment Group. The release also notes that artists supported by the OMF have sold almost four million recordings domestically and five million internationally.

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Guelph Chamber of Commerce to host ‘Guelph as Music City’ Summit

Next week, the Guelph Chamber of Commerce will host ‘Guelph as Music City’: What Successful Tourism Sounds Like, a half-day summit where key stakeholders will discuss the state of local music tourism and its potential as an economic driver in the Guelph region. The event takes place on Wednesday, April 27 from noon to 3:30pm at the Delta Guelph Hotel & Conference Centre (50 Stone Road West) in Guelph, ON.

The event will feature two panel discussions, a keynote presentation by Music Canada’s Graham Henderson, a Q & A session, as well as a pair of performances: an opening performance by Alanna Gurr, and intermission performance by NEFE.

The opening panel, Setting the Stage, will be emceed by Hayley Kellett of The Making Box, and includes panelists:

  • Kithio Mwanzia – President & CEO, Guelph Chamber of Commerce
  • Marie Zimmerman – Executive Director, Hillside Festival
  • His Worship Mayor Cam Guthrie – Mayor of the City of Guelph
  • Kathryn McGarry – MPP for Cambridge on behalf of the Ontario Minister for Tourism, Culture & Sport

Following lunch, Music Canada President & CEO will present Music Meets Municipality: Key learning’s from The Mastering of a Music City. The keynote will cite best practices gleaned from The Mastering of a Music City, the 2015 report by Music Canada and IFPI that sets out how cities worldwide can take simple steps to help develop their music economies.

Following NEFE’s performance is the Leadership Panel, with moderator Rob McLean of Kazolu , and panelists:

  • Erin Benjamin – Music Canada Live
  • Brian Heatherman – Music Ontario
  • Robert Leader – JAM School

The full agenda is available on the Chamber website. To register, or for more information, visit http://www.guelphchamber.com/attend/event_calendar/#id=1557&cid=119&wid=701.

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Canada Outpaces Global Music Revenue Growth in 2015 but Outlook Remains Cautious

The global music community celebrates a return to revenue positive in 2015 with a 3.2% growth of industry revenues to US$ 15 billion, while Canada more than doubles this upswing with an 8.3% increase, helping to make up for a double digit loss in 2014.

Driven by a strong release schedule and explosive growth in premium subscription services, largely the result of new entrants in the Canadian market, 2015 finished as an exceptional year for the Canadian music industry. In fact, three of the top ten global recording artists in 2015 were Canadian: Justin Bieber at number four, Drake at number nine and The Weeknd rounding out the top ten.

Despite these positive results however, it is too early to confidently declare a reversal in trends, given that losses in 2012 (-2.9%), 2013 (-5.4%) and 2014 (-11.0%) followed immediately after the positive 2011 figures (+3.1%), which marked the first revenue growth in this century in Canada.

Complete global figures and analysis were released today in IFPI’s Global Music Report 2016.

Highlights of Canada’s 2015 Music Revenues:

  • Digital revenues surge to 52% of total revenues (US$173.5 million), somewhat higher than the global share of 45%
  • Premium streaming revenues explode in Canada, with a 151% increase (US$29.4m in 2015 v. US$11.85m in 2014), overtaking ad-supported streaming revenue, which only grew 32% (US$19.49m in 2015 v. US$14.76m in 2014)
  • Physical revenues in Canada make up 35% of the market (US$ 118.9million), slightly lower than the global share of 39%
  • Performance rights revenues are 11% in Canada compared to 14% globally
  • Synchronization rights are 2% compared to 2% globally

In Canada, as in other countries around the world, a record volume of music is being consumed, yet artists and producers are not enjoying fair compensation, primarily because upload services like YouTube are not paying normal music licensing rates due to the misapplication of a legislative framework called “safe harbours”. This has created what is known as the “value gap”. Furthermore, the “value gap” has resulted in a distorted market, where premium services are forced to compete unfairly with other services that use copyrighted content to build their businesses, but do not pay fair rates.

“In Canada, where premium streaming has had such a significant positive effect on our market in 2015, the “value gap”, where ad-supported services benefit from lower-than-normal licensing rates, causes immense concerns,” says Graham Henderson, President & CEO of Music Canada. “We hope that legislators will work with the music community to address this market distortion and reduce the gap so that rights holders are compensated fairly for their work.”

Complete market information for Canada and all other national markets will be released on Thursday, April 14, 2016 by IFPI.

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Canada’s Walk of Fame announces 2016 Emerging Artist Mentorship Program

Canada’s Walk of Fame has announced that their Emerging Artist Music Mentorship Program, supported by RBC, has returned for a fourth year. The program invites aspiring Canadian musicians, aged 15-35, to submit a video or audio performance for a chance to win a Grand Prize consisting of industry mentorship opportunities, private studio recording time, and a $25,000 cash prize.

Six additional winners will be chose for finalist prizes, including cash prizes, mentorship opportunities, and a performance opportunity at the Canada’s Walk of Fame event.CWOF Program

“This program has proven that, by bringing together our music industry connections and offering aspiring Canadian musicians opportunities for mentorship, exposure and funding, we can make a considerable difference to their careers and further influence our cultural landscape for generations to come,” said Melanie Hurley, CEO, Canada’s Walk of Fame, in a release. “We are proud that this program continues to help musicians flourish.”

Applications for the program are open now. The deadline for submission is April 30, 2016, at 11:59 PM ET.

To enter, or to view full contest details, visit www.canadaswalkoffame.com/programs/emerging-artist-music-mentorship-program.

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OMDC announces key dates for Ontario Music Fund 2016-17

The Ontario Media Development Corporation (OMDC) has announced the key dates for the Ontario Music Fund’s 2016-17 period.

Timelines and deadlines for the four streams of the Ontario Music Fund (OMF) are as follows. The OMDC noted that the key dates for each stream vary, and all dates may be subject to change.

OMF Music Company Development Stream

  • Guidelines and Application Launch: Early March 2016
  • Deadline: May 17, 2016 (by 5 p.m.)
  • Activity Period: August 1, 2016 – July 31, 2017

 

OMF Music Futures Stream
NEW Important 2016-17 Program Update
Note: Two separate deadlines for specific types of applicants:

For eligible Domestic Artist-Entrepreneurs, Music Managers, Music Publishers and Record Labels:

  • Guidelines and Application Launch: Early March 2016
  • Deadline: May 18, 2016 (by 5 p.m.)
  • Activity Period: August 1, 2016 – July 31, 2017

For eligible Domestic Booking Agents and Music Promoters/Presenters:

  • Guidelines Launch: Early March 2016
  • Application Launch: Early June 2016
  • Deadline: October 4, 2016 (by 5 p.m.)
  • Activity Period: June 1, 2016 – December 31, 2017

 

OMF Music Industry Development Stream

  • Guidelines and Application Launch: Late March 2016
  • Rolling Deadline: Application evaluations occur throughout the year, from launch through to October 28, 2016
  • Activity Period: June 1, 2016 – July 31, 2017

Applicants are strongly encouraged to submit applications in advance of the program deadline date.

 

OMF Live Music Stream
NEW Important 2016-17 Program Update
Note: Application deadline has moved to Fall 2016

  • Guidelines and Application Launch: early June 2016
  • Deadline: October 4, 2016 (by 5 p.m.)
  • Activity Period: June 1, 2016 – December 31, 2017

 

The OMDC also announced that information and webinar sessions on the OMF will be held between April to September 2016. Details and registration will be posted on the OMDC website in the near future.

For further information on the Ontario Music Fund, visit the OMDC’s website at http://www.omdc.on.ca/music/the_ontario_music_fund.htm.

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Music Canada’s Graham Henderson remarks on ‘BC’s Music Sector – From Adversity to Opportunity’ report

Yesterday, Music Canada President and CEO Graham Henderson unveiled our latest report, BC’s Music Sector – From Adversity to Opportunity, at an event at the historic Warehouse Studios in Vancouver. At the event, Premier Christy Clark announced a $15 million grant towards the creation of a BC Music Fund, which will be administered by Creative BC. The event also included remarks from Jon Garson, President and CEO of the BC Chamber of Commerce, Diamond-certified artist Michael Bublé, and Scott Johnson, Chair of Music BC.

Supporting BC Music

Henderson’s remarks on the BC Music Sector report are available below:

“My name is Graham Henderson, President of Music Canada.

The social media hashtag for this event is #musiccanhelp.

Welcome to the official launch of Music Canada’s study of the music industry in BC which we have titled “From Adversity to Opportunity.” A study perhaps long overdue given the importance of the BC music scene to Canada’s national and international identity.

Now, obviously, based on who is up here on this stage with me, we are here to do more than talk about the realm of possibility…about what could or might happen.

I think we are here to talk about action, about what IS going to happen. But we will need to wait a moment longer to hear about THAT.

Music Canada is a national organization that aspires to be a trusted source, a respected forum and an inspirational advocate for all things music. Our members, Sony, Warner and Universal are the folks who stand behind and funded this research. And we all owe them a debt of thanks for what is a very significant investment.

But it is the music community of BC who supplied the impetus, the motivation and the passion upon which our work was based.

And while the instigators are many, a few do stand out. My dear friend Garth Richardson who literally berated me on FB to stand up for the BC music scene. Bob Deith and Scott Johnson, Rick Baker, Patrick Aldous and the entire team at Music BC who laid so much of the groundwork and who supplied us with local wisdom and know how. Nick Blasko whose advice and connections were indispensable. And, of course Bruce Allen – what can I say – when Bruce Allen starts demanding your attention….well…I think we all know where that leads – ACTION!

So why are we here? We are here because BC has one of the world’s great music scenes. We are here because the people of BC – and its government – care passionately about their music and their artists. But we are also here because this great natural resource is imperiled.

We heard this message loud and clear from the over 100 music community leaders that we interviewed. Their opinions and recommendations form the basis of our report.

The genesis of the idea was simple yet daunting. Why not imagine, why not implement, a provincial programme which would take into account the vast changes that have swept through music’s ecosystem.

To do this requires us to change the way we think about music. In international surveys people repeatedly rank music as one of life’s supreme sources of pleasure and emotional power, says a recent NYT article. But a new MIT study goes further — apparently our brain gives more a specialized treatment to music than it does to speech itself. This clearly underscores the absolutely crucial importance of music education to the growth and development of young minds. Music also has a cohesive, healing potential – a subject which will be celebrated by Music Canada at our upcoming Global Music Forum at CMW in May where we will celebrate the pioneering work of Laura Hasler and Musicians Without Borders.

Musicians without Borders is a global network of musicians and music lovers based in the Netherlands that uses music to heal the wounds of war. They design community music projects around the world that help people deal with trauma, fear, isolation and the effects of conflict.

Music in a very real and meaningful sense can be said to be who we are as a species.

Studies undertaken by Music Canada demonstrate the importance of music to tourism, to education, to the diversification of municipal, provincial and federal economies. Music, as it turns out drives not just our culture, but our economy. We now understand that thriving music scenes attract and retain young, talented workers and the businesses that employ them. Music, in effect, can be the glue that holds communities together.

It is this aspect which is attracting the attention of Chambers of Commerce across the country, including our friends at the BC Chamber of Commerce, the “Voice of Business” in BC. We are so thankful to have the endorsement and support of the BC Chamber and it is a sign of the importance of music to the economy that Jon Garson is here and that the Chamber has partnered with us in this launch.

Our report has collected a wealth of wisdom from the people of BC. From those inside the music industry and in government itself. The report was in effect a collaborative effort with the government of BC. They were excited by what we were telling them and we were urged to press on and come up with recommendations.

Embracing our recommendations would help BC to:

  • Create and retain jobs
  • Grow and diversify the economy
  • Attract foreign direct investment
  • Build more vibrant music scenes
  • Boost tourism development
  • Attract talent to other sectors like the digital arts
  • And contribute to cultural and artistic growth

We argue that BC does not just need a fund, BC needs a Music Strategy. BC needs to brand itself nationally and internationally as the music mecca that it is. BC needs to provide the policy framework to offer a turbo boost to that which it already has.

Our recommendations in this report are tailored to the specific needs of BC and are designed to position the province to compete in an increasingly global marketplace while also creating more opportunities for emerging BC artists to succeed and earn a living from their music.

We suggest in this report that a $15 million investment will produce an estimated total GDP impact of $73 million for BC’s economy.

Additionally, further red tape reductions would boost music activity relating to venues and festivals throughout the province.

Importantly, we believe more focus and funding on music education is a linchpin to this strategy. And in this regard our discussions with Minister Bernier have been fantastically encouraging.

Surely all of this suggests that music deserves special attention from policy makers. Surely you would think governments should respond to these new ways of understanding the importance of music. Surely governments should act! But, oh! People will tell you that governments do not move at the speed of business. That they are incapable of nimbly responding to the rapidly changing environment. That the bureaucracy of government is impenetrable – change takes years.

Well…..they are WRONG!! At least in the case of BC. At every point, our message has been embraced with enthusiasm by the government of BC and in particular by the Premier. We have received valuable guidance and advice. All of which has led to to where we are right now. Trembling in anticipation of what the Premier is about to tell us!

Now, before I turn the podium over to Jon Garson, President of the BC Chamber of Commerce who will introduce the person everyone REALLY wants to hear from, there is someone else I must acknowledge. And he is not here today only because he is performing a sold out show tonight in New York. And that is Bryan Adams.

From the first moment that Bruce Allen put me in touch with Bryan, it was clear that this was a cause he would embrace wholeheartedly. He has been a passionate supporter of our work and I can say without a hint of exaggeration that his involvement was pivotal. Bryan flew in especially to attend our reception at the Museum in Victoria. In addition to speaking, folks who were there will recall that he doubled as Jesse Roper’s guitar tech when a microphone failed. But what he said there I think reflects what this all about.

This is not about preserving the past, or even the now. This is about the future. Young musicians, he said, face a very different reality. There was a system, a “ladder”, if you will, that yesterday’s aspiring young musicians were able to ascend. Well that world has vanished and businesses, governments, and yes fans, need to think about how we can all work together to create a more congenial, and yes, PROFITABLE environment for our musicians. They must be able to earn a decent living as professionals. If music is one of life’s supreme sources of pleasure and emotional power, then we should all honour and support those who create it.

And with that said I will turn the podium over to Jon Garson who will introduce the premier.”

 

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