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Music Canada Launches Virtual “2020 Year in Review”

March 18th, 2021, Toronto: Music Canada, with the support of its Members – Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada – is pleased to announce the release of the 2020 Year in Review, offering a virtual, expansive view of the organization’s work this year. 

The cancellation of JUNO Week 2020, traditionally a week that provides opportunities for artists and the music community to connect, perform, and be honoured for their achievements, instead marked the initial days the Canadian music community was called on to adjust to the pandemic. Music Canada’s Board immediately tasked our organization with helping the most vulnerable across the music community – with the results of this work summarized in this Year in Review.

While the impact of the pandemic has been felt across industries, the music community has faced numerous, and unique challenges. The impact to live music, and the repercussions for artists, creators, and employees at every level has been felt around the world. 

“Right now, and as ever, it is essential for Music Canada to provide support where it is most needed,” said Jennifer M. Sloan, Board Chair, Music Canada. “Indeed, at any given time, we must focus on those in our industry whose situations are most precarious; we must focus on artists and crews that, at least for now, are the ones hardest hit. I am proud of our vision, initiatives and our direction, as Music Canada evolves and develops, we will embrace the eternal importance that music is to us all – most importantly, to those who “make it”.”

Music Canada has weathered the turbulence of the year by staying true to our purpose: to advocate for music and its creators and the value they bring into our daily lives. Our Theory of Change, a principle that outlines actions and pathways to drive change, has further supported our agility. The carefully selected pathways include: working with industry stakeholders domestically and abroad to create unity; advocating at all levels of government for music and the interests of creators; as well as measuring and promoting the economic and cultural power of music. 

To better inform our advocacy initiatives with all levels of government, Music Canada released an Artist Impact Survey, a public opinion survey, a second round of research, and public research findings in early 2021 designed to gain an integrated understanding of how the community was being impacted, from artists and creators, to the changing consumer attitudes around live events. The advocacy accomplishments the Music Canada team has been a part of are available here.

“Our research has made clear that people’s desire for live music is not disappearing,” said Patrick Rogers, CEO of Music Canada. “Canadians view live music venues as economic and cultural lifelines within their communities, they understand that the pandemic will have severe impacts on the long-term viability of the live music sector which affects Canadian culture in the long run. Music Canada will continue to work with our partners to advocate for the power of music, and to ensure all levels of the music community are protected and ready for the public’s return.”

As a further step on our Theory of Change pathways, Music Canada has continued to partner with important industry stakeholders that are driving positive, and necessary action.

“As we look to the issues facing the global music community in the past year, Music Canada and our members remain committed to sustained action that supports the values of equity, diversity, and inclusion,” said Jackie Dean, COO of Music Canada, and President of CONNECT Music Licensing. “Music brings enormous value to the economic and social fabric of a community, and Music Canada and CONNECT will work with our partners to bring the music sector into recovery.”

Music Canada’s Year in Review also offers a unique, virtual introduction to our Advisory Council members, in their own words. 

An overview of the accomplishments of Music Canada’s Gold/Platinum program, and a gallery of photos is also readily available here.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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Public Research Findings: Canadians understand the cultural and economic impacts of the pandemic on live music – and its need for continued support

February 8, 2021, Toronto: Music Canada has partnered with Abacus Data to check back in with Canadians on their understanding of COVID-19’s ongoing impact on Canada’s live music sector — and the effects that venue closures have on those working in the music sector and its lasting impact on communities, arts and culture. The public opinion research also explored how Canadians feel about venue closures and their views on the need for continued support for those working in the sector. The findings show that Canadians are concerned that without additional support, more live music spaces will be lost before the music community can recover, resulting in a longer threat to the industry and a negative impact on Canadian culture.

“This latest research confirms that Canadians view live music venues, like festivals, concert halls and pubs, as economic and cultural lifelines within their communities,” said Patrick Rogers, CEO of Music Canada. “Canadians also understand that the pandemic will have severe impacts on the long-term viability of the live music sector which affects Canadian culture in the long run.”

“The research also confirmed what we have long believed to be true: music lovers can’t wait to get back to seeing live shows, once it’s safe to do so. But Canadians also believe that artists, live music venues, crews and others working in the industry will require continued support long after other sectors of the economy can reopen. Notably, most Canadians will be “disappointed” if more venues go out of business.”

According to the report, one in five Canadians has a favourite live music venue in their community where they attend events, and half believe it is likely the venue will close due to impacts of the pandemic. Canadians believe that further live music venue closures will mean thousands of jobs lost, fewer musicians and music will be created, and new and upcoming musicians will be lost without the opportunity of playing in live music venues. These impacts are felt across Canada, and even more strongly in Quebec.

“This research substantiates everything we’ve been hearing – Canadians are deeply saddened by the loss of live music venues,” said Erin Benjamin, President & CEO of the Canadian Live Music Association. “Venues are closing their doors in increasing numbers, for circumstances beyond their control and people are recognizing the extent of the loss, and what that loss means – economically, culturally, and socially. Direct financial support today from governments is urgently needed; it can keep more venues alive, helping us to preserve as much of our vital cultural infrastructure as possible until the industry can fully recover.”

“As an artist, it is devastating to see the severe and long-term impact the pandemic is having on the music community, after nearly a year of living with restrictions due to COVID-19,” said Miranda Mulholland, artist and Chair of Music Canada’s Advisory Council. “Artists, and emerging artists especially, depend on live performances to develop their craft, generate a following, and gain income. The opportunity to do that, at every milestone in your career, is only possible with multiple venues from the smallest locations to the larger stages and concert halls.”

In a separate report expected to be released in the coming weeks, Music Canada is checking back in with Canadian artists and creators for a renewed perspective on how their profession has evolved at this stage of the pandemic. Data for these two studies will continue to be shared with government and industry partners in 2021. The findings are helping to shape Music Canada’s advocacy message, and give decision makers a complete and up-to-date picture of the recovery phase in the music industry. 

The Canadian Live Music Association (CLMA), the people behind live music in Canada are also working to bring awareness to the damage COVID-19 shutdowns have caused Canada’s live music industry and will make further information available here.

For more information on earlier study findings please visit Music Canada’s website here

For more information on the findings released from Abacus Data, please visit: https://abacusdata.ca/live-music-government-support-music-canada/.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

 

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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Music Canada Launches New Artist Focused Survey

January 11, 2021, Toronto: Music Canada has partnered with Abacus Data to get a renewed understanding of how artists’ perspectives continue to be impacted, ten months into the COVID-19 pandemic. The survey will hear directly from artists on the financial implications they are experiencing, how the pandemic is impacting their ability to create music, and how they are building or evolving skill sets to help them get by.

Canadian artists are encouraged to add their voice by completing the survey linked at https://musiccanada.com/artist-survey-2021. The survey is available in English and French.

“Artists are often the most vulnerable in the music ecosystem. Projects like this help Music Canada explain to governments how the pandemic has affected us both financially and creatively,” said Eon Sinclair of Bedouin Soundclash.

In a separate survey, Music Canada is also asking Canadians about how their relationship with music continues to evolve. 

Data from these two studies will continue to shape Music Canada’s advocacy with government and industry partners in 2021. The results will help give decision makers a complete and up-to-date picture of the recovery phase in the music industry. This research will be made available publicly as soon as possible.

“As we quickly approach a year of restrictions preventing the normal activities of artists, it is important for Music Canada to check in with artists again,” said Patrick Rogers, CEO of Music Canada. “Their voices and experiences shape our message to government and industry partners, as we find ways to help support the music community’s recovery.”

“As an artist, I know the pandemic is causing serious and very likely irreparable harm to artists in Canada,” said Miranda Mulholland, Artist and Chair of Music Canada’s Advisory Council. “Long after other elements of the economy have reopened, artists, venues and support staff will require additional support for us to be able to return when the general public is also ready to do so. Government and public support will be necessary for this return.” 

For more information on earlier study findings please visit Music Canada’s website here.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

 

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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Interim co-CEO Patrick Rogers on Behind-the-Scenes Negotiations During a Pandemic with Canadian Musician

As the pandemic continues across the country, Canadians have remained hesitant to return to public gatherings, in regions of the country where they have been possible.  In this recent episode of the Canadian Musician podcast Patrick Rogers, interim co-CEO of Music Canada offers a deep dive on how the music industry has been impacted, ranging from what we have learned about the artists experience to the particular threat posed to live music.

Rogers offers a unique insider’s perspective on the negotiation process that Music Canada has engaged in with government partners and industry stakeholders, to secure short term and broad support for the music community. He further assesses results of several public opinion surveys of music fans and professional musicians conducted with Abacus Data at several stages of the pandemic. Featuring the work of the Music Canada team to leverage strategic initiatives, research, and advocacy, Rogers and host Michael Raine further discuss how we can work together to advance the industry’s interests and work toward recovery.

Catch the full episode here: https://www.canadianmusician.com/

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Public Research Findings: Threat to live music extended as more Canadians to avoid public events for longer

August 10, 2020, Toronto: Music Canada commissioned Abacus Data to conduct public opinion research to determine how the music industry is being impacted by Canadians’ changing feelings around music, during the pandemic. The second round of the national public opinion survey found that an increasing number of Canadians are concerned about COVID-19, and a growing number of them plan to avoid public events even after restrictions are lifted, resulting in a longer threat to live music.

“The ongoing triple threat facing the live music industry, and all mass gathering industries, requires government action,” said Patrick Rogers, Interim co-Chief Executive Officer. “This threat includes the medical concerns that Canadians have about the virus, that government restrictions on large gatherings will remain well into recovery, and that even after government restrictions are lifted, confidence in returning to live events will continue to be low.”

“Live music was one of the first sectors impacted by the pandemic, and it will continue to feel the impacts long after restrictions are lifted,” continued Rogers. “Artists, venues and support staff will require further support long after other elements of the economy have reopened.”

Concern among Canadians about the pandemic remains elevated, with more believing that “the worst is yet to come” than did in April. The research shows that even as economies begin to slowly re-open, more Canadians expect to stay away from live music events long after physical distancing restrictions are lifted. Even those who regularly attended live music events before the pandemic, 55% said that they will wait at least 6 months or longer to attend a music festival after physical restrictions end – and for large concert venues, it was 60%. Perceptions of risk for attending these types of events are rising over time – instead of declining. The findings ultimately point to the prolonged threat faced by the live music industry.

“This research confirms that Canadians continue to worry about the health impacts of COVID-19. While both artists and fans dearly miss the live music experience, it is clear that ongoing concerns about the virus will continue to significantly impact live events well into 2021,” said Jackie Dean, Music Canada’s Interim co-Chief Executive Officer. “The results show that certain safety measures will help attract some live music lovers back to live events – but many will remain hesitant.” 

Many Canadians want to get back to enjoying live music when it’s safe to do so. As the pandemic continues, the research found that self-identified “live music lovers” now miss live music even more than they did in April. 90% of respondents in this group now say “I really miss going to concerts” – and 89% of this group agree that digital content will never replace the feeling of seeing live music (an increase of 5% from polling conducted at the end of April). 

This research builds upon Abacus Data’s findings from earlier in the pandemic. In May, Abacus’ national public opinion survey identified the triple threat the music industry faces in its recovery from the impacts of COVID-19. 

Music Canada also commissioned Abacus Data to conduct national research that explores the impact of the COVID-19 pandemic through the experience of Canada’s artists. That research found that professional musicians are feeling increasing pressure as a result of the pandemic, due to a reduction in income and their ability to produce music that threatens their ability to survive.

“The pandemic has had a devastating impact on artists’ ability to perform, to create, and to earn a living from their music,” said Miranda Mulholland, artist and Chair of the Music Canada Advisory Council. “While the findings are bleak, this series of research is providing valuable insights for artists, industry, and government as we look for safe ways to return to work. It is clear that artists and those who work closely with them in the live performance space will need further support as the economy begins to reopen.”

For more information on the findings released from Abacus Data, please visit: https://abacusdata.ca/live-music-threat-pandemic-music-canada/.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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Release: Music Canada Announces New Executive Team Appointments

Restructuring, in concert with other recent initiatives, positions Music Canada to deliver on its new three-year strategic plan

Jackie Dean, newly-appointed Chief Operating Officer, Music Canada

Toronto, March 28, 2019:  Music Canada today announced the appointment of Jackie Dean to the newly created position of Chief Operating Officer and the promotion of two other senior team members to the organization’s executive team.

The appointments, in concert with recently announced changes to Music Canada’s Board of Directors and the creation of an Advisory Council, position the association to deliver on its new three-year strategic plan. Objectives set out in the plan include contributing to the enhancement of Canada’s music ecosystem; ensuring Music Canada is a great place to work for its talented and engaged team; and returning demonstrable value to its members while advancing their interests.

These actions are the product of a comprehensive governance review which, in addition to the new Advisory Council, has resulted in changes to Music Canada’s bylaws; the implementation of a diversity policy; and the addition of two new independent member positions to the Board of Directors, with the representation of women on the Board increased to 40 percent.

“The new appointments represent another important step in implementing the conclusions of our 2018 governance review,” says Graham Henderson, President and CEO, Music Canada. “They demonstrate our commitment to promoting equity, diversity and inclusion, and to meeting our goals for accountability and transparency. The result is a streamlined organizational structure that positions us to achieve the objectives set by our Board.”

Henderson added, “The changes will also help Music Canada to achieve our goal of enhancing Canada’s music ecosystem in concert with our partners in the music community.”

In her new role, Dean, along with other members of the leadership team, will support Henderson in executing the organization’s strategic plan and driving its research, advocacy and community leadership activities.  

Dean joined Music Canada in June 2002 as Chief Financial Officer on a part-time basis, and will now be full-time in her new role. During this same period of time, she also served as COO of The Canadian Academy of Recording Arts and Sciences/The JUNO Awards & MusiCounts, helping to build the four pillars of the organization’s mandate to Educate, Develop, Celebrate and Honour Canadian artists.

In addition to Dean’s appointment, Patrick Rogers has been promoted to Vice President, Corporate Affairs. Rogers joined Music Canada in May 2016 as Director, Regulatory Affairs, and in his new role, will lead Music Canada’s public policy and communications teams. Sarah Hashem has been appointed Vice President, Strategic Initiatives. Hashem joined Music Canada in June 2018 as Managing Director of the association’s Three Rs Music Program, and will now lead initiatives focusing on specific areas of the music community ecosystem including artist entrepreneur programs and Music City strategies.

“Music Canada has the right leadership, a strong team and an effective organizational structure to achieve the goals we have set for the next three years,” says Jennifer Sloan, Chair of Music Canada’s Board of Directors. “I am confident that their efforts will advance the interests of our members and the broader music community in Canada.”

Allan Reid, President and CEO, CARAS, The JUNO Awards and MusiCounts, remarked, “I thank Jackie for her tremendous contributions to our organization. CARAS, the JUNOS, MusiCounts and Canada’s music community have all benefited from Jackie’s leadership for more than 16 years. I look forward to working with her and strengthening our partnership with Music Canada as she begins a new leadership role in our industry.”

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For more information:
Corey Poole, Music Canada
cpoole@musiccanada.com
+1 (647) 808-7359

About Music Canada

Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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