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Public Research Findings: Threat to live music extended as more Canadians to avoid public events for longer

August 10, 2020, Toronto: Music Canada commissioned Abacus Data to conduct public opinion research to determine how the music industry is being impacted by Canadians’ changing feelings around music, during the pandemic. The second round of the national public opinion survey found that an increasing number of Canadians are concerned about COVID-19, and a growing number of them plan to avoid public events even after restrictions are lifted, resulting in a longer threat to live music.

“The ongoing triple threat facing the live music industry, and all mass gathering industries, requires government action,” said Patrick Rogers, Interim co-Chief Executive Officer. “This threat includes the medical concerns that Canadians have about the virus, that government restrictions on large gatherings will remain well into recovery, and that even after government restrictions are lifted, confidence in returning to live events will continue to be low.”

“Live music was one of the first sectors impacted by the pandemic, and it will continue to feel the impacts long after restrictions are lifted,” continued Rogers. “Artists, venues and support staff will require further support long after other elements of the economy have reopened.”

Concern among Canadians about the pandemic remains elevated, with more believing that “the worst is yet to come” than did in April. The research shows that even as economies begin to slowly re-open, more Canadians expect to stay away from live music events long after physical distancing restrictions are lifted. Even those who regularly attended live music events before the pandemic, 55% said that they will wait at least 6 months or longer to attend a music festival after physical restrictions end – and for large concert venues, it was 60%. Perceptions of risk for attending these types of events are rising over time – instead of declining. The findings ultimately point to the prolonged threat faced by the live music industry.

“This research confirms that Canadians continue to worry about the health impacts of COVID-19. While both artists and fans dearly miss the live music experience, it is clear that ongoing concerns about the virus will continue to significantly impact live events well into 2021,” said Jackie Dean, Music Canada’s Interim co-Chief Executive Officer. “The results show that certain safety measures will help attract some live music lovers back to live events – but many will remain hesitant.” 

Many Canadians want to get back to enjoying live music when it’s safe to do so. As the pandemic continues, the research found that self-identified “live music lovers” now miss live music even more than they did in April. 90% of respondents in this group now say “I really miss going to concerts” – and 89% of this group agree that digital content will never replace the feeling of seeing live music (an increase of 5% from polling conducted at the end of April). 

This research builds upon Abacus Data’s findings from earlier in the pandemic. In May, Abacus’ national public opinion survey identified the triple threat the music industry faces in its recovery from the impacts of COVID-19. 

Music Canada also commissioned Abacus Data to conduct national research that explores the impact of the COVID-19 pandemic through the experience of Canada’s artists. That research found that professional musicians are feeling increasing pressure as a result of the pandemic, due to a reduction in income and their ability to produce music that threatens their ability to survive.

“The pandemic has had a devastating impact on artists’ ability to perform, to create, and to earn a living from their music,” said Miranda Mulholland, artist and Chair of the Music Canada Advisory Council. “While the findings are bleak, this series of research is providing valuable insights for artists, industry, and government as we look for safe ways to return to work. It is clear that artists and those who work closely with them in the live performance space will need further support as the economy begins to reopen.”

For more information on the findings released from Abacus Data, please visit: https://abacusdata.ca/live-music-threat-pandemic-music-canada/.

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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Release: Music Canada Announces New Executive Team Appointments

Restructuring, in concert with other recent initiatives, positions Music Canada to deliver on its new three-year strategic plan

Jackie Dean, newly-appointed Chief Operating Officer, Music Canada

Toronto, March 28, 2019:  Music Canada today announced the appointment of Jackie Dean to the newly created position of Chief Operating Officer and the promotion of two other senior team members to the organization’s executive team.

The appointments, in concert with recently announced changes to Music Canada’s Board of Directors and the creation of an Advisory Council, position the association to deliver on its new three-year strategic plan. Objectives set out in the plan include contributing to the enhancement of Canada’s music ecosystem; ensuring Music Canada is a great place to work for its talented and engaged team; and returning demonstrable value to its members while advancing their interests.

These actions are the product of a comprehensive governance review which, in addition to the new Advisory Council, has resulted in changes to Music Canada’s bylaws; the implementation of a diversity policy; and the addition of two new independent member positions to the Board of Directors, with the representation of women on the Board increased to 40 percent.

“The new appointments represent another important step in implementing the conclusions of our 2018 governance review,” says Graham Henderson, President and CEO, Music Canada. “They demonstrate our commitment to promoting equity, diversity and inclusion, and to meeting our goals for accountability and transparency. The result is a streamlined organizational structure that positions us to achieve the objectives set by our Board.”

Henderson added, “The changes will also help Music Canada to achieve our goal of enhancing Canada’s music ecosystem in concert with our partners in the music community.”

In her new role, Dean, along with other members of the leadership team, will support Henderson in executing the organization’s strategic plan and driving its research, advocacy and community leadership activities.  

Dean joined Music Canada in June 2002 as Chief Financial Officer on a part-time basis, and will now be full-time in her new role. During this same period of time, she also served as COO of The Canadian Academy of Recording Arts and Sciences/The JUNO Awards & MusiCounts, helping to build the four pillars of the organization’s mandate to Educate, Develop, Celebrate and Honour Canadian artists.

In addition to Dean’s appointment, Patrick Rogers has been promoted to Vice President, Corporate Affairs. Rogers joined Music Canada in May 2016 as Director, Regulatory Affairs, and in his new role, will lead Music Canada’s public policy and communications teams. Sarah Hashem has been appointed Vice President, Strategic Initiatives. Hashem joined Music Canada in June 2018 as Managing Director of the association’s Three Rs Music Program, and will now lead initiatives focusing on specific areas of the music community ecosystem including artist entrepreneur programs and Music City strategies.

“Music Canada has the right leadership, a strong team and an effective organizational structure to achieve the goals we have set for the next three years,” says Jennifer Sloan, Chair of Music Canada’s Board of Directors. “I am confident that their efforts will advance the interests of our members and the broader music community in Canada.”

Allan Reid, President and CEO, CARAS, The JUNO Awards and MusiCounts, remarked, “I thank Jackie for her tremendous contributions to our organization. CARAS, the JUNOS, MusiCounts and Canada’s music community have all benefited from Jackie’s leadership for more than 16 years. I look forward to working with her and strengthening our partnership with Music Canada as she begins a new leadership role in our industry.”

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For more information:
Corey Poole, Music Canada
cpoole@musiccanada.com
+1 (647) 808-7359

About Music Canada

Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

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