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Music Education (36)


CBC Music and MusiCounts announce Canadian Music Class Challenge

Photo courtesy of CBC / Radio-Canada

Photo courtesy of CBC / Radio-Canada

As students nationwide return to the classroom this week, CBC Music, in association with MusiCounts, has opened registration to music classes, music clubs, and after-school programs for the Canadian Music Class Challenge (formerly Canada’s Greatest Music Class).

Music classes from elementary through high school nationwide are encouraged to learn and upload a video of their class performing one of 16 selected Canadian songs to the CBC Music website between September 30 and November 23, 2016. A panel of musicians and CBC Music journalists will evaluate applications, with the winning classes receiving a commemorative plaque, and a high-tech classroom recording kit that includes a laptop computer, recording software, speakers, a keyboard, microphones, and more.

The regional shortlist will be revealed on December 7, and the winning classes will be announced on Radio 2 Morning on December 16.

Schools who participate in the Canadian Music Class Challenge also have the opportunity to apply for new instruments and equipment through MusiCounts’ Band Aid Program. Through this program, MusiCounts provides musical instruments in $5,000 and $10,000 value allotments to support public (elementary, secondary, and separate) school programs across Canada.

To enter the contest, a supervising teacher (the “Registrant”) of an eligible music class, after school program, or music club (the “Music Class”) must register their music class by completing the entry form and submit an eligible video performance and “publicity” photo during the submission period.


Submissions now open for 2017 Allan Slaight JUNO Master Class

Following a successful inaugural year, the JUNO Awards and Slaight Music have announced the return of the Allan Slaight JUNO Master Class leading up to the 2017 JUNO Awards in Ottawa, ON. The unique artist development program aims to provide three Canadian artists or groups with essential tools, opportunities, and connections to amplify their careers.

The top three artists will be selected by the Super Jury consisting of JUNO Award winners Kardinal Offishall, Max Kerman of Arkells, Lights, and producer Gavin Brown, as well as A&R representative Ali Slaight of Slaight Music, and President/CEO of CARAS and MusiCounts, Allan Reid.

“Looking back on the early years of the band, I was pretty frazzled about 98% of the time. If I can offer some advice to a young artist to get that number down to 95%, then this is a job worth doing,” said 2016/17 Super Jury member Max Kerman. “The Master Class provides very practical utilities for artists hoping to get their foot in the door. I’m happy to be involved again this year.”

The three finalists will receive an all-inclusive trip to Toronto for an intensive mentorship week with Canada’s Music Incubator at Coalition Music, culminating with a music industry showcase night. The finalists will also receive an all-inclusive trip to the 2017 JUNOS in Ottawa, ON, showcase opportunities during JUNOfest, a mini-doc on, studio time at Slaight Music Recording Studios, and a $10,000 MuchFACT Online Music Video Award.

Submissions for 2017 are open and will close on June 30, 2016 at 5:00 PM ET. The top 10 finalists, selected by representatives from major and independent music labels, publishers, agents, managers and media partners, will be announced August 3 at The three winners will be revealed on September 13.

“We are excited to continue our support of the Allan Slaight JUNO Master Class program,” said Gary Slaight, CEO/President Slaight Communications, in a press release. “Slaight Music is dedicated to initiatives that provide unique opportunities for Canadian music artists to succeed.  Last year’s winners were a great example of the rising talent we have in Canada and we look forward to carrying on my father Allan’s passion for Canadian talent.”

2016 winners Fortunate Ones, Derrival, and Slow Leaves discussed their experiences since completing the program and attending The 2016 JUNO Awards in Calgary, AB, in the following video:


Music Monday to host nationwide sing-a-long and Toronto youth rally May 2


On Monday May 2, 2016, thousands of students from coast to coast will come together to participate in Music Monday and celebrate the impact music education has on our lives. The nationwide event will begin when schools open on the Eastern shores of Newfoundland, moving across the country to closing school bells by the Western shores of British Columbia. At 12:30 PM EST, students will join in on the official singing of the Music Monday Anthem, “We Are One.”

Beginning at Noon ET, student supporters and Coalition For Music Education’s Youth4Music ambassadors will gather outside Toronto City Hall at Nathan Phillips Square for the Toronto Lives Music rally and showcase concert, hosted by Céline Peterson. Toronto Mayor John Tory, entertainers Sharon & Bram, and JUNO-nominee Scott Helman will be in attendance for the rally, which will also feature performances from Canadian Brass, Melanie Doane & The Uschool, Dijah SB, Charlotte Siegel, and more.

The Coalition For Music Education will also be presenting the NUFSICISUM Youth Leadership Awards at the rally, which are given to students who have made a special positive impact in their school music program.

In 2013, retired Canadian astronaut Chris Hadfield helped lead a nationwide sing-a-long of his Music Monday anthem “I.S.S. (Is Somebody Singing),” co-written by Ed Robertson of Barenaked Ladies, aboard the International Space Station. Following a nationwide search in 2014, Bolton, Ontario’s Connor Ross penned his winning anthem “We Are One,” which will be performed again in 2016 across Canada.

Participants are encouraged to use the hashtag #MMC2C to share their Music Monday experiences, and can find the links to the nationwide rally and sing-a-long webcasts beginning Monday morning on the Music Monday website.


Universal Music Canada donates EMI Music Canada archive to University of Calgary

Tom Hickerson, vice-provost (Libraries and Cultural Resources) at the University of Calgary

Tom Hickerson, vice-provost (Libraries and Cultural Resources) at the University of Calgary

As the city prepares for this weekend’s JUNO Awards festivities, the University of Calgary revealed today that Universal Music Canada (UMC) has donated EMI Music Canada’s complete archives to the university’s Libraries and Cultural Resources, which were acquired by the label in 2012 when Universal Music Group purchased EMI Music.

The University of Calgary has also partnered with the National Music Centre, which played a leading role in bringing the EMI archive to Calgary by connecting UMC with the university. The partnership will allow for collaboration on opportunities for the public to celebrate music in Canada through educational programming and exhibitions that highlight the archive.

“Plans for an educational component around music and the ambitions for this archive are tremendously exciting,” said Jeffrey Remedios, President and CEO of UMC, who spoke at Thursday’s announcement along with Deane Cameron, former President and CEO of EMI Music Canada, and celebrated Canadian artist Tom Cochrane. “EMI Music Canada became the source of the music many Canadians grew up listening to. It’s such a rich and treasured history and it’s terrific that generations to come will have the opportunity to explore that.”

In addition to the gift of the EMI Music Canada Archive, Universal Music Canada will provide substantial funding over several years to support the preservation and management of the collection.

“We are eager to work with Universal Music Canada and the University of Calgary to explore programming and exhibition opportunities that bring the wealth of this collection to Canadians,” said Andrew Mosker, President and CEO for the National Music Centre. “From our burgeoning music scene, the opening of Studio Bell this summer and this incredible archive, it is safe to say that Calgary is becoming a serious music city.”

Spanning from 1949 to 2012, the EMI Music Canada Archive collection consists of 5,500 boxes containing more than 18,000 video recordings, 21,000 audio recordings and more than two million documents and photographs. Over 2,500 Canadian and international artists are represented in the archive, which includes master recordings, publicity photos, demo tapes, album cover art, creative outlines for music videos, marketing plans, awards, drafts of song lyrics and correspondence between artists, producers, engineers and EMI Music Canada executives.

Established in 1949, EMI Music Canada included Capitol Records Canada and was the recording company for a range of Canadian artists, including Anne Murray, Tom Cochrane, Sarah McLachlan, Nickelback, Glass Tiger, Kim Mitchell, Helix and the Rankin Family. The company was also the Canadian distributor for major international acts such as the Beatles, Rolling Stones, David Bowie, Duran Duran, Frank Sinatra, the Beach Boys, Heart, Smashing Pumpkins, Garth Brooks, Pink Floyd, Queen and Iron Maiden.

Visit the University of Calgary’s website for more information on the archive acquisition and view the video below for a sample of what the collection has to offer.


Ontario College Of Trades’ ‘Tune In Trade Up’ Campaign Highlights Skilled Trade Careers in the Music Industry

There’s nothing quite like catching your favourite band at an outdoor music festival, but the real headliners are the hundreds of hard-working skilled tradespeople preparing the grounds before you and the artists arrive. With the launch of their new Tune In Trade Up! campaign, the Ontario College Of Trades aims to attract prospective tradespeople looking for a new and fulfilling adventure in the music industry.

Highlighting the tradespeople behind Republic Live’s WayHome and Boots & Hearts festivals in their new promotional video, the College showcases the benefits of earning a skilled trades certificate for carpenters, electricians, chefs, equipment operators, and more. The video features interviews with The Road Hammers, For Esme and Cross Dog, who stress the importance and appreciation for the trade work that gives them a stage to play on.

View the Tune In Trade Up! video below and click here to learn more about how you can work towards making next summer’s music festivals rock!


Skrillex Partners With Bridges For Music To Donate Equipment To Canadian Youth Centres

Platinum-certified recording artist Skrillex has announced a partnership with non-profit organization Bridges For Music for for his Full Flex Express cross-Canada train tour, which kicks off July 8 at Ottawa’s Bluesfest. On each stop of the tour, Skrillex will donate two CDJ 2000s and one DJM 900 mixer to a local youth organisation and provide a short a demo for the kids on how to use the gear. The electronic musician will also lead a “behind the scenes” tour during sound check. A portion of all proceeds from ticket sales will be donated to Bridges for Music’s fund for the construction of the Langa Music School in South Africa. Bridges For Music is also offering exclusive VIP packages and prizes for those who donate through their Urgency Network crowd-funding page.

A list of the local youth organisations supported with this campaign can be viewed below.

July 8th Ottawa Dover Court Community Center
July 9th Quebec Ampli de Quebec
July 10th Montreal Head and Hands 
July 11th Toronto The Remix Project 
July 14th Winnipeg Manitoba Conservatory
July 15th Saskatoon Saskatoon Downtown Youth Centre
July 17th Calgary TBD
July 19th Pemberton Pemberton Arts & Cultural Council


The Sheepdogs & MusiCounts Celebrate Funds Raised for Niagara-area School Music Programs through Hockey Night in St. Catharines

Yesterday in St. Catharines, MusiCounts held a Band-Aid Celebration event at the DSBN Academy, which featured a special performance by three-time JUNO Award winners The Sheepdogs. The event was celebrating the $30,000 raised for MusiCounts through Hockey Night in St. Catharines 2014, supported by Music Canada and Partridge Wealth Management. DSBN Academy was one of three Niagara-area schools to receive $10,000 worth of instruments through MusiCounts’ Band-Aid Grant program, which has granted $595,000 worth of in musical instruments to 69 schools across Canada this year.

Local MP and Parliamentary Secretary to the Minister of Heritage Rick Dykstra is the organizer of Hockey Night in St. Catharines, and was on hand to speak to the importance of music education and the impact that music can have in a community.

“Every year I have been amazed at the success of Hockey Night in St. Catharines and through United Way of St. Catharines and District, how we have been able to help fund vital programs for the disadvantaged in our community. But what is happening here today is pure magic,” said Dykstra. “Getting instruments into the hands of young people and giving them the gift of music is something that will enrich them all of their lives. I cannot thank MusiCounts, Music Canada and Partridge Wealth Management enough for helping all of this come together and I especially want to thank Ewan and Shamus Currie of The Sheepdogs for taking time out of their schedules to be with us on this very special day.”

During their performance, The Sheepdogs’ Ewan and Shamus Currie spoke of their own experience with music education growing up, and offered some advice to students at DBSN.

“Obviously music is a great opportunity, whether it’s a job or just a really awesome pastime or hobby,” said Ewan in an interview with Cogeco News. “I just want them to realize that maybe it seems difficult and a bit structured at first when you’re learning scales, and starting off with the basic building blocks, but it’s really a pathway that leads you to a lot of enjoyment and a really cool way to spend your time.”

Music Canada and our members Sony Music Entertainment Canada, Universal Music Canada, and Warner Music Canada are proud supporters of the Band Aid Grant program. This is the third year of Music Canada’s partnership with MusiCounts, following a 2012 pledge of $250,000 over the next three years, which supports music education programs in schools in across the country.

Music education is a key priority of Music Canada as one of our five strategies in The Next Big Bang report, which recommends that given the strong evidence that music education prepares workers who are more creative, better problem-solvers, and possess soft skills that are critical in the digital economy, as well as the correlation between music scenes and tech clusters, governments should invest more in music education and should consider music scenes as a tool for economic development.

For more on the event, see coverage from TV Cogeco Niagara, Newstalk 610’s Larry Fedoruk Show, and the St. Catharines Standard, and the social media highlights below.


Deadlines Approaching For Music Monday Youth Opportunities

Music Monday is almost upon us! On May 4, 2015, youth across Canada will unite in song at the same time to celebrate music in our lives and communities. This year’s song is “We Are One” by 16 year-old singer/songwriter Connor Ross – winner of the Music Monday Anthem Search.

During the Music Monday broadcast, winners of the NUFSICISUM Award, which awards students who have made a significant difference for their music program, will be announced. The deadline for submissions is April 27.

Music Monday is also recruiting students interested in becoming Roving Reporters for the nation-wide event. The role involves chronicling their school and/or community’s participation in Music Monday through articles and social media activity. This is an official approved role with the Coalition for Music Education in Canada as part of our Youth4Music program and is perfect for students who have an interest in communications, journalism, photography or videography.

Youth4Music are gathering a groundswell of youth support to make a difference for music in their schools and communities.  Each special Music Monday performance on the live webcast will be hosted by a youth leader.


Ticket Giveaway: Retweet To Attend A Screening Of WHIPLASH In Toronto On October 23, 2014

On Thursday October 23, 2014, Mongrel Media & 4479 proudly present Whiplash at Toronto’s Scotiabank Theatre, and an evening of Canadian Music in support of the charity MusiCounts. A favourite among festival goers this year, Whiplash tells the story of Andrew Neyman (played by Miles Teller), an aspiring young jazz drummer whose ambitious instructor (J.K. Simmons) helps push his ability using unorthodox (but effective) training methods.

Following the screening, we’ll head on over from Scotiabank Theatre to Adelaide Hall for the official after party!

Want to go? Simply retweet Music Canada’s tweet below by Wednesday October 22 at 12 PM and you’ll be automatically entered to win a pair of tickets to the screening and after party. You must be 19+ to enter. Transportation to Toronto will not be provided.



Standing Committee on Canadian Heritage releases Review of the Canadian Music Industry report

Yesterday, the Standing Committee on Canadian Heritage released its Review of the Canadian Music Industry report, available at

Music Canada applauds the Committee for its comprehensive study of Canada’s music industry, and thanks the Committee members for their care in considering testimony from witnesses across many different facets of Canada’s music industry. The Committee held 14 meetings on the study, hearing from 82 witnesses and receiving 15 briefs. This process allowed the Committee to hear from stakeholders from areas that they may normally have less opportunity to interact with, such as music education and music tourism.The Committee report focuses on five themes:

  • Digital distribution and streaming
  • Music education
  • Music tourism
  • Current funding – future investment
  • FACTOR/Musicaction

The report gives an overview of the current state of the Canadian music industry, summarizes witness testimony on the five themes, and considers outcomes proposed by witnesses on each theme.

The report provides the government with ten recommendations for strengthening its support for the Canadian music industry:

  1. The Committee recommends that the Government of Canada examine the time that it takes for decisions to be rendered by the Copyright Board of Canada ahead of the upcoming review of the Copyright Act so that any changes could be considered by the Copyright Board of Canada as soon as possible.
  2. The Committee recommends that the Government of Canada work with provincial authorities and other stakeholders to improve the musical knowledge and skills of Canadians.
  3. The Committee recommends that the Government of Canada work with stakeholders in order to launch an information campaign on the actual cost of creating music, the negative impacts of illegal downloading and the importance of respecting the intellectual property of music creators, with an outcome of assisting the music industry in terms of improved measures and initiatives related to these issues, including preventing piracy.
  4. The Committee recommends that the Government of Canada work with stakeholders from the Canadian music industry and the Canadian tourism industry to make music tourism in Canada a focus of marketing campaigns.
  5. The Committee recommends that the Government of Canada study the economic impact of introducing a tax credit to support the Canadian music industry, taking inspiration, if needed, from those granted to the film and television industries.
  6. The Committee recommends that the Government of Canada undertake a study of the impact of digital technology on the Canadian music industry and on government funding programs.
  7. The Committee recommends that the Department of Canadian Heritage ensure that the various components of the Canada Music Fund reflect the changes in Canada’s music industry, including potential new sources of funding from the private sector, with special attention given to creators, entrepreneurs and independent producers.
  8. The Committee recommends that the administration of the Music Entrepreneur Component of the Canada Music Fund be transferred from the Department of Canadian Heritage to a new third-party organization(s) based on the model of FACTOR and Musicaction.
  9. The Committee recommends that the Department of Canadian Heritage ensure that the general public and recipients are aware that FACTOR and Musicaction funding is made on behalf of the Government of Canada.
  10. The Committee recommends that the Government of Canada give the Canadian Radio-television and Telecommunications Commission the capacity to enforce the requirement for the private broadcasters to pay, in a timely manner, the required annual contribution for Canadian content development

It is positive that the Committee recommends the government examine the time it takes for decisions to be rendered by the Copyright Board of Canada ahead of the upcoming review of the Copyright Act. Numerous witnesses, including Music Canada, identified the length of time for decisions to be rendered by the Board as a cause of uncertainty in the legal landscape and a deterrent to progress. As the report notes, a dozen witnesses identified insufficient resources as a reason the rate-setting process is so lengthy. We support providing the Copyright Board with the proper tools, personnel and financing to function more as a business development office, as well as Parliament allowing rights holders and digital services to do deals directly at fair market value.

We are very pleased to see the Committee recognize the importance of music education to all Canadians. As the report notes, the positive effects of music education came up repeatedly during the Committee’s study, with several witnesses urging support for music education as it fosters critical thinking, imagination, self-esteem, and self-discipline, assets which are useful in an economy based on information technology and communications. It is gratifying to see our Next Big Bang report cited on this point in the report.

We are supportive of the Committee’s recommendation that the government work with stakeholders to develop information campaigns on the value of music, the negative impacts of illegal downloading, and the importance of respecting the intellectual property rights of creators. We would be very happy to work with the government in developing these campaigns.

The Committee’s recommendation that the government work with stakeholders from Canada’s music and tourism industries to make music tourism in Canada a focus of marketing campaigns is a very positive step. This study allowed the Committee to hear of the opportunities in music tourism from stakeholders such as North by Northeast, Live Nation Canada, and Ticketmaster Canada, all of who identified the enormous potential for in Canada’s live music sector. As well, the Committee heard from the Canadian Tourism Commission, who identified music as an important part of its marketing and tourism offerings, and the Tourism Industry Association of Canada, who remarked that music and culture are “leading drivers for American visitation.”

We are very pleased to see the Committee recommend the study of introducing a tax credit to support the music industry, taking inspiration, if needed from the existing tax credit system for film and television industries. The development of artists is a form of R&D and is deserving of public support, similar to the tax credits available in other R&D-intensive industries.

The Committee requests that the government table a comprehensive response to the Report.

The report has the support of the three main parties, with some additional recommendations made by the New Democratic Party and the Liberal Party. In particular, the Liberal complementary report suggests more comprehensive changes to Copyright Board based on testimony from witnesses.

Music Canada urges the government to support the findings of the report and looks forward to working with the government on implementing its recommendations.


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