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Playback 2018: Fireside Chat with Cary Sherman, CEO and Chairman of the RIAA

On Tuesday, October 16, Music Canada hosted Playback 2018, our annual industry dialogue and celebration. The event began with an annual review from Music Canada Executive Vice President Amy Terrill, followed by a keynote address from professor and author Debora Spar, and a subsequent panel discussion on how to help music creators living in the Value Gap.

The final program of the afternoon was a ‘fireside’ chat with Cary Sherman, the Chairman and CEO of the Recording Industry Association of America (RIAA).

Moderated by brilliant artist advocate and musician Miranda Mulholland, the conversation centered on Sherman’s long career as an industry titan and passionate supporter of the rights of music creators.

The discussion began with a deep-dive into the recently passed Music Modernization Act (MMA) in the US, and an outline of Sherman’s role in the evolution of this historic legislation. The MMA contains several important new components, but some of the key achievements include:

  • The creation of a cohesive ‘blanket’ mechanical license: involves the establishment of a blanket license for streaming services to companies, managed by a new collecting society that will receive these payments and distribute them to the creators.
  • Pre-1972 Recordings: royalty protections are now ensured for pre-1972 performances.
  • New ability for producers (and other ‘adjunct’ creators like sound engineers and mixers) to be paid directly from their share of the artist’s royalties.

In addition to outlining the key policy components of the MMA, Sherman also touched on how rewarding it was to see the strong support and recognition of the value of this legislation that existed on both sides of the aisle. As he described, the consensus that formed between different aspects of the industry became a powerful force that ultimately helped present a united coalition.

To watch more of the conversation, check out the video below.

Following the conversation, Music Canada President and CEO Graham Henderson presented Sherman with a framed Leonard Cohen poster, commemorating Cohen’s 2017 Polaris Prize Short List nomination. Sherman is a Leonard Cohen fan and shared a recollection of a special performance of his song ‘Hallelujah’ by k.d. lang at Cohen’s Songwriters Hall of Fame induction ceremony.


A full Playback 2018 photo gallery can be viewed on Music Canada’s Facebook page.



Playback 2018 panel: What can be done to help music creators who are living in the Value Gap?

On Tuesday, October 16, Music Canada hosted Playback 2018, our annual industry dialogue and celebration. Following an annual review from Music Canada Executive Vice President Amy Terrill, and a keynote from professor and author Debora Spar, Playback 2018 featured a panel discussion focused on what can be done to help music creators who are living in the Value Gap. The panel was moderated by Nam Kiwanuka, host and producer for TVO’s The Agenda and former Much Music VJ.

Joining Nam on the panel was:

  • Dr. George Barker – Visiting Fellow London School of Economics, and Honorary Associate Professor Australian National University, who has produced three studies on the Value Gap in Canada
  • Loreena McKennitt – Renowned Canadian musician, record label owner and long-time advocate for musicians’ rights
  • Maia Davies – Toronto/Montreal based songwriter, producer and performing artist, former founding member of Ladies of the Canyon, currently releasing solo recordings as MAÏA
  • Ian MacKay – President, Re:Sound Licensing Company, dedicated to obtaining fair compensation for artists and record companies for their performance rights

Dr. George Barker began the discussion outlining several key figures leading to the loss of revenues for the recording industry, while Ian MacKay spoke to the $1.25M commercial radio royalty exemption and the impact it has on Re:Sound’s performer and record label members. Loreena McKennitt and Maia Davies then provided insight into the struggles artists and label owners are facing as a result of the Value Gap, where, as Davies points out, even songwriting peers with writing credits for Drake’s albums can’t afford their rent.

Reflecting on how remuneration models for artists and labels have changed since she began her career before the advent of the internet, McKennitt said “I would say I’m luckier than most. Because I established it (her label) when I did, and reached success when I did and now I’m a kind of legacy artist and was able to sustain my career in the twilight of my career.” McKennitt continued, “But it’s very clear – I could never reach the height of my success were I to start up now.”

You can watch the full panel discussion below.

Select photos from the panel are posted below and a full Playback 2018 photo gallery can be viewed on Music Canada’s Facebook page.

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Playback 2018: Executive Vice President Amy Terrill recaps Music Canada’s accomplishments from the last 12 months

On October 16, 2018, at The Great Hall in Toronto, Music Canada hosted Playback 2018, our annual industry dialogue and celebration.

Close to 100 members of the Canadian music industry were in attendance, including representatives from record labels, awards programs, royalty collectives and funding institutions, as well as artists, journalists, politicians and other government representatives.

Universal Music Canada President Jeffrey Remedios opened the event with a reflection on the state of the industry before Music Canada Executive Vice President Amy Terrill recapped Music Canada’s major accomplishments and new initiatives from the last 12 months.

Those accomplishments include our work to close the Value Gap in Canada, the launch of Music Canada Cares and its first program, The Three Rs Music Program, exciting partnerships with other industry groups, and our latest research report, Keys to a Music City: Examining the Merits of Music Offices, Boards, and Night Mayors.

You can watch Terrill’s full presentation below.

Near the end of the presentation, Terrill gave the audience a sneak peek of a just-released video taking you behind the scenes of the production process of our Gold and Platinum award plaques.

Following the annual review, Terrill invited Music Canada President and CEO Graham Henderson to the stage for a special announcement. Henderson shared preliminary results of Music Canada’s year-long, comprehensive governance review that Terrill had announced a year earlier at Playback 2017. To learn more about the changes resulting from the review, read our release.

Stay tuned for more video content from Playback 2018 in the coming days, including a keynote presentation from professor and author Debora Spar, and a ‘fireside chat’ between Recording Industry Association of America Chairman and CEO Cary Sherman and musician, label owner and festival founder, Miranda Mulholland.


Standing Committee on Canadian Heritage releases new report examining cultural hubs and cultural districts

Earlier this month, the Standing Committee on Canadian Heritage released a report entitled A Vision For Cultural Hubs And Districts In Canada. This report was the outcome of a Committee study on cultural districts and hubs in Canada, with a particular focus on determining the role they play in city building, their economic impacts, their effects on arts and culture, and how the federal government can better foster and support the development of these spaces.

The Committee held eight meetings earlier this year, with Music Canada’s Executive Vice President Amy Terrill appearing as a witness during this process.

The report provides a summary of the federal government’s current initiatives regarding cultural hubs and districts, and outlines various policy perspectives on key related topics including: the social and economic impact of cultural hubs and districts, the various collaborative approaches to developing cultural hubs and districts, barriers to securing funding, and the important role of infrastructure considerations. The report also contains 18 Committee recommendations to the Government of Canada.

One of the key issues discussed in the report is how exactly a cultural hub and cultural district can be defined. Witnesses throughout the eight Committee meetings provided a number of different interpretations of what constitutes a hub or district, offering definitions that ranged from fairly encompassing to more rigidly defined. Music Canada has submitted our own recommendation regarding how cultural hubs and cultural districts should be categorized, in addition to recommending that the Department of Canadian Heritage’s definition for cultural hubs be expanded. It was encouraging to see that the official Committee recommendation reflected this assertion, with the specific language calling on the Department to “broaden the definition of a cultural hub to, among others, consider new technological art forms.”

Another important topic highlighted in the report outlined the various collaborative approaches that can be taken to developing cultural hubs and cultural districts. Alongside the role of the government, partnerships have been found to be the key to the successful creation of projects relating to cultural hubs or districts. Indeed, as EVP Amy Terrill highlighted in her testimony before the Committee, collaboration between the for-profit and not-for-profit sectors is a critical component of cultivating a flourishing network of cultural spaces and sustaining a vibrant cultural sector.

Other key issues that were outlined in the report include:

  • The social impact of cultural hubs and cultural districts, such as their role in empowering local communities and contribution to fostering inclusion
  • The economic impact of cultural districts and hubs, with a particular focus on their role as economic drivers and tourism generators
  • The distinct roles of federal, provincial, and municipal governments in encouraging the development of cultural hubs and districts
  • The barriers to securing operational funding for cultural spaces
  • The potential of introducing tax measures and incentives to support the development of cultural hubs and districts, and other types of social public spaces
  • The challenges posed by a lack of affordable spaces in urban centres and the impact of rising real estate prices on public spaces

Read the Standing Committee on Canadian Heritage’s full report on the House of Commons website.


Behind The Scenes: The Making of a Canadian Gold Record Plaque

Since the launch of our Gold/Platinum program in 1975, record labels across Canada have celebrated the success of their artists’ hit single or album with the presentation of an official Gold, Platinum, or Diamond certification plaque. These highly coveted plaques, which are also presented to the teams behind the certified release, are created by Music Canada’s exclusive manufacturers Frameworth Sports Marketing (Toronto, ON) and PIXSL Inc. (Montreal, QC).

Sandra Falcone has been designing Music Canada’s Gold/Platinum plaques at Frameworth for nearly a decade. In this new video, Sandra takes us behind the scenes of Frameworth Sports Marketing’s manufacturing facility in Toronto and shows the unique process of how those Gold or Platinum vinyl record plaques are created before making it to the hands of your favourite artists.

Watch and share the video on Gold/Platinum Canada’s Facebook, Twitter, and Instagram accounts, or view on YouTube below.


Release: Music Canada commits to diversity and equality with changes to governance structure

October 16, 2018, Toronto: Today at Music Canada’s annual industry dialogue and celebration, Playback 2018, President and CEO Graham Henderson announced the results of a year-long comprehensive governance review to ensure organizational excellence and representation at the company. The review has resulted in three concrete actions to promote diversity and equality.

Music Canada’s Board of Directors has approved the addition of two new, independent members who will assume the positions of Director and Chair.  Between them, these women bring to the Board outstanding expertise in corporate governance, finance and accountability, government relations, and general business. This change will improve representation of women on Music Canada’s Board of Directors to 40%.

Music Canada has also adopted a Diversity Policy that will guide the organization in governance decision-making, and Music Canada will constitute an Industry Advisory Group that will provide an inclusive forum to give voice to diverse constituencies in the music industry. The Industry Advisory Group will report to the President & CEO and will provide input into our programs and policies.

“We all have a responsibility, as individuals and organizationally, to align our practices with our values,” says Graham Henderson. “Music Canada and our members are committed to inclusion and equality, but change at the governance level can be the slowest to happen organically. With the changes we’ve announced today, our core values will be reflected at every level of our organization, ensuring balanced decision-making resulting in competitive advantage.”

Music Canada looks forward to announcing more details of its governance review as they become available.




For more information:
Corey Poole, Music Canada
+1 (647) 808-7359


About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.


IFPI releases Music Consumer Insight Report 2018, highlighting global trends in music listening habits

Today, IFPI released its 2018 Music Consumer Insight Report, an in-depth study of global music listening habits across 20 of the world’s largest music markets, including Canada, among music consumers aged 16-64.

“This year’s Music Consumer Insight Report tells the story of how recorded music is woven into the lives of fans around the world.  As it becomes increasingly accessible, it continues to be embraced across formats, genres and technologies,” said IFPI Chief Executive Frances Moore in a release. “Record companies are working with their partners to sustain and develop these rich and diverse ways in which music is being enjoyed, ensuring that it continues on its exciting journey around the world.”

One of the key highlights from the report is the ubiquity of on-demand streaming. 86% of consumers globally are listening to music through an audio or video on-demand service. 56% of listeners in Canada engage with music through on-demand audio services, just slightly below the global average of 61%.

Within this high usage of on-demand streaming though, it is user-upload services that continue to dominate consumption. The report notes that globally, 47% of time spent listening to on-demand music is on YouTube, compared to 28% on paid audio streaming services and 20% on free audio streaming.

Music piracy also remains a significant issue, as 38% of music consumers reported obtaining music through methods that infringe copyright. 32% of consumers report obtaining music through stream ripping, making it the most dominant form of copyright infringement.

“However, this report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services,” said Moore. “Policymakers around the globe have been scrutinising these issues and increasingly acting to address them.”

Recent votes in the United States Senate and European Parliament have added even more urgency for Canadian policymakers to take similar action. Music Canada remains committed to working with the federal government to address the challenges hindering the proper functioning of our music marketplace, and to close the Value Gap in Canada.


Canadian Music Therapy Trust Fund celebrates 25 years with exciting fundraiser concert

On Thursday, October 25, 2018, The Canadian Music Therapy Trust Fund will celebrate their 25th birthday with an intimate Toronto event headlined by indie rock band Born Ruffians at Propeller Coffee Co (50 Wade Ave).

Beginning at 7:30pm, attendees will be treated to a night of music, drinks, food, photos and more, with all proceeds going towards increasing the access to music therapy for all Canadians. Prior to Born Ruffians taking the stage, guests will be treated to an opening set from CMTTF artist ambassador Mponda Kalunga. The event will also be hosted by Much Music alumni and Canadian media personality Master T!

If you can’t make the event, you can still donate to CMTTF here to aid their mission of promoting, developing, and supporting music therapy services and research in order to improve the quality of life for Canadians.

Music Canada is proud to participate in the event as a Rock Star sponsor, and wish to congratulate CMTTF on 25 incredible years of funding music therapy programs across Canada.


Canadian artist Miranda Mulholland to participate in WTO Public Forum panel on investing in the future of innovation and creativity

On Thursday, Canadian musician, label owner and music festival founder Miranda Mulholland will participate in the World Trade Organization Public Forum 2018, as part of a panel discussion on the future of innovation and creativity. The Public Forum includes more than 100 sessions organized by NGOs, governments, academics, other international organizations, and the WTO secretariat. This year’s theme is “Trade 2030”, as the Public Forum examines how the increasing pace of technology changes will affect sustainable trade, technology-enabled trade, and a more inclusive trading system in the year 2030.

The panel, which is presented by the U.S. Chamber of Commerce, is titled “Investing in the future of innovation and creativity – Promoting environmental sustainability, medical breakthroughs, artificial intelligence, and cultural expression,” and takes place on Thursday October 4th at 10am in Room D of the World Trade Organization headquarters in Geneva, Switzerland.

“Our most valuable resources is human ingenuity,” states the panel description. “Through our creativity and innovation, we can solve the most pressing problems facing our generation and future generations.  Join us for an in-depth discussion of medicines, artificial intelligence, and creative expression – taking a look at new products and services that will meet the goals of Trade in 2030 and beyond.”

“Not only do we cherish the creators and innovators in our world, but we must also support them and incentivize their continuity and success,” continues the description. “Policy leaders around the world play an important role in the ecosystems of innovation and creativity.  This session will look at the global investment environment, cross-border collaborations and the legal and regulatory environments that will propel us toward a better future for humanity.”

The panel will also feature Richard Bagger, Executive Vice President, Corporate Affairs and Market Access at Celgene, and Nicholas Hodac, Government and Regulatory Affairs Executive, IBM, and will be moderated by Ellen Szymanski, Executive Director, Global Innovation Policy Center, U.S. Chamber of Commerce.

In addition to her impressive resume as a classically trained violinist and vocalist, Mulholland is becoming increasingly well-know internationally for her advocacy work. She recently appeared before the Standing Committee on Canadian Heritage’s study of remuneration models for artists and creative industries, where she shared her personal experience as an artist living in the Value Gap. Earlier this year, she delivered keynote addresses at the Banff World Media Festival and the Economic Club of Canada in Ottawa, as well as speeches internationally at Midem and an Action For Trade event in Washington, DC.

Music Canada urges any of our international colleagues attending the WTO Public Forum to attend this important panel, which will provide an insightful look ahead at what cultural expression and the creative industries may look like in 2030. For those unable to attend in person, the World Trade Organization will be posting audio from the panels on their website following the Forum.


Announcing The Three Rs Music Program Team

Today Music Canada is proud to announce the Managing Director, Program Administrator, Artist Ambassador Lead, and Advisory Committee for The Three Rs Music Program.

The program will provide equitable access to quality music education by increasing the inventory of musical instruments in Ontario’s publicly funded schools, increasing public engagement in support of music education, and connecting students’ learning experience to various aspects of Canada’s dynamic music industry.

Sarah Hashem – Managing Director

Managing Director Sarah Hashem joins The Three Rs Music Program with ten years of experience at Futurpreneur Canada, where she was instrumental growing the entrepreneurship organization at a regional and then national level. She has extensive experience in program development and expansion, partnership development and management, and fundraising. In 2016, Canadian Business Magazine named Hashem a Change Agent in their listing of the top “innovators, upstarts, renegades and geniuses who are reinventing the way Canada does business.”



Bradley Powell – Program Administrator

Program Administrator Bradley Powell brings an extensive musical background to The Three Rs Music Program. He previously worked as Executive Director of the chamber orchestra Pronto Musica and his management experience also includes The Juilliard School, Carnegie Hall, and Sesame Street. Powell began his career as a tenured clarinetist in the Saskatoon Symphony, and continues to apply that practical knowledge as an educator. He recently served as an adjudicator for the Los Angeles Philharmonic’s 2018 National Take A Stand Festival, which is centered around equitable access to music education, and wrote two case studies on music-for-social-inclusion programs in Latin America which will be published in a journal later this year. He was chosen as one of 30 changemakers in classical music for the 2017 cohort of the Global Leaders Program.


“Sarah Hashem and Bradley Powell’s experience in non-profit business development and music program administration perfectly complement the strategic goals of The Three Rs Music Program. I am thrilled to announce they have joined our team, and I look forward to more exciting announcements as we work towards securing equitable access to music education in Ontario.” – Amy Terrill, Executive Vice President, Music Canada

“Bradley and I are both very passionate about the important role of music education in our curriculum and the many developmental, social and cognitive benefits it delivers. Working with incredible partners like The Ontario Music Educators’ Association, the Office of the Fire Marshal, and the Ontario Professional Firefighters Association, we’re excited to remove one of the barriers for young Ontarians who want to pick up an instrument.” – Sarah Hashem, Managing Director, The Three Rs Music Program


Eon Sinclair – Artist Ambassador Lead

Sinclair is a JUNO Award-winning bassist, entrepreneur, philanthropist and a founding member of the Canadian band Bedouin Soundclash. He is a committed advocate for youth and the arts with a specific interest in music education. Through consistent touring, he has built an extensive network of internationally-renowned artists, a majority of whom are based in Ontario.

As Artist Ambassador Lead, Sinclair will engage musicians from Ontario’s diverse communities to represent the program and advocate for music education. Artist Ambassadors will be active in creating awareness of the program and driving instrument donations, as well as performing and speaking at school events.

“My personal journey in music is a testament to the power of rescuing underutilized instruments and reuniting them with students who want to play. I started playing bass guitar when, at age 13, I unearthed the bass my Dad bought and buried in the basement years before I was born. Refurbishing the bass and taking it into my Grade 7 music class set me on a life course that has led to a career making music, and now this chance to create similar opportunities for the youth of today and tomorrow.” – Eon Sinclair, Artist Ambassador Lead, The Three Rs Music Program


The Three Rs Music Program Advisory Committee

The Advisory Committee will provide guidance on development and execution of The Three Rs Music Program and will serve as an inclusive forum to give voice to diverse constituencies in the music and education industries to identify issues or matters of interest. It is intended to reflect the dynamic and vibrant nature of Ontario’s music community, with members passionate about music education in the province.

The Three Rs Music Program Advisory Committee is:

Helen Coker, representing the Coalition for Music Education and Canadian Music Educators’ Associatio

Helen is a board member of the Coalition for Music Education, the current president of the CMEA and a longtime member of the OMEA. She teaches strings and instrumental music at Woodstock Collegiate Institute after recently holding the position of Learning Coordinator for the Arts for the Thames Valley District School Board.



Ian Campeau, Indigenous Advocate

Ian, also known as DJ NDN, is the co-founder and former member the music group A Tribe Called Red. Ian is Ojibwe, Anishinaabe from the Nippissing First Nation. He’s currently a speaker and advocate who combines art with activism to speak up about issues ranging from racism to oppression and mental health.



Joe Ferrari, Sony Music Canada

Joe is the Director of A&R at Sony Music Entertainment where he has worked since 2011. Joe has been spearheading Sony Music’s efforts in outreach to Attawapiskat with Sony artists and other members of the team to bring musical instruments to the region, with the broader goal of helping to provide access to programming and tools to invigorate indigenous youth through the arts. He has also helped to spearhead a sustainable food project in the region with Growing North.


Kristy Fletcher, MusiCounts

Kristy is the Executive Director of MusiCounts. Prior to joining MusiCounts in 2016, Kristy spent 20 years with Maple Leaf Sports & Entertainment. During her tenure she was instrumental in forming the Maple Leafs’ charitable arm, The Leaf Fund, raising millions of dollars to support children’s charities in Ontario.


Laura Lee Matthie, representing the Ontario Music Educators’ Association

Laura Lee was recently named the MusiCounts Music Teacher of the Year 2018.  She has been an active member of the OMEA board of directors since 2004 and is currently the Treasurer.  Laura Lee teaches Instrumental Music and Guitar Music at Orillia Secondary School to grades 9-12, is the Band Leader and Chamber Ensemble Coordinator & Director.


Vanessa Adora, Warner Music Canada

Vanessa is the digital account representative at Warner Music where she works specifically with Spotify Canada. Her expertise is in music marketing and digital strategy. Prior to working at Warner Music, Vanessa taught piano and served as an accompanist at The Regent Park School of Music. With a Bachelor of Music from the University of Western Ontario, she is passionate about accessible arts programs for adolescents.

Garvia Bailey, Broadcaster and Arts Journalist

Garvia Bailey is an award winning broadcaster, writer, arts journalist, moderator and speaker.

The former CBC radio and TV arts journalist and former host of Good Morning Toronto on JazzFM 91, has devoted herself to exploring the diversity of the arts, great storytelling and exposing emerging talent. In her 10 years with the CBC, she served as the host of a variety of radio programs, including Big City Small World, Canada Live and Radio 2 Top 20, as a columnist for Metro Morning and as a contributor at, and CBC Television.


“I’m very proud to announce this talented team where Ontario’s music industry and music education community will converge and collaborate to bring a fresh and exciting experience for Ontario’s students. My sincere thanks go out to Helen, Ian, Joe, Kristy, Laura Lee, Vanessa and Garvia for volunteering their time and expertise to the success of the program.” – Sarah Hashem, Managing Director, The Three Rs Music Program.


The Three Rs Music Program prioritizes strengthening music education for underserved communities, particularly at-risk, Indigenous and other underrepresented communities.

To stay updated with the latest news from The Three Rs Music Program, including information on future community appeals and how schools can apply for instruments, please follow Music Canada Cares on Facebook.


Annonce de la composition de l’équipe du Programme musical des trois R

Music Canada est fière d’annoncer le nom de la directrice générale, de l’administrateur des programmes, du premier artiste ambassadeur et des membres du Comité consultatif du Programme musical des trois R.

Le programme aidera les élèves ontariens à bénéficier d’une éducation musicale de qualité en enrichissant l’inventaire d’instruments de musique des écoles financées par des fonds publics, en accentuant l’engagement du public à soutenir l’éducation musicale et en construisant des ponts entre l’apprentissage des élèves et divers aspects de l’industrie musicale dynamique du Canada.

Sarah Hashem, directrice générale

La directrice générale Sarah Hashem apporte au Programme musical des trois R dix années d’expérience au service de l’organisme à but non lucratif Futurpreneur Canada, dont elle a contribué à développer le volet entrepreneurial, d’abord au niveau régional, et ensuite au niveau national. Elle possède une vaste expérience dans les domaines du développement et de l’expansion des programmes, du développement et de la gestion des partenariats ainsi que des levées de fonds. Le magazine Canadian Business lui accordait en 2016 le titre d’Agente de changement dans son florilège des innovateurs, jeunes loups, rebelles et génies qui réinventent la façon dont le Canada mène ses affaires.



Bradley Powell, administrateur des programmes

L’administrateur des programmes Bradley Powell apporte une vaste expérience professionnelle au Programme musical des trois R. Ancien directeur exécutif de l’orchestre de chambre Pronto Musica, il a occupé des postes de gestion auprès de la Juilliard School, de Carnegie Hall et de Sesame Street. Ayant entamé sa carrière comme clarinettiste titulaire de l’Orchestre symphonique de Saskatoon,  il continue de mettre à profit ses connaissances pratiques comme éducateur. Il a récemment fait partie du jury du National Take A Stand Festival 2018 du Los Angeles Philharmonic, événement centré sur l’accès équitable, et il a rédigé deux études de cas sur des programmes latino-américains d’inclusion sociale par la musique qui seront publiés dans un journal plus tard cette année. Il était l’un des 30 agents de changement de la cohorte 2017 du Global Leaders Program dans le domaine de la musique classique.


« L’expérience de Sarah Hashem et de Bradley Powell dans les domaines du développement des organismes à but non lucratif et de l’administration des programmes musicaux s’harmonise parfaitement avec les objectifs stratégiques du Programme musical des trois R. Je suis ravie d’annoncer qu’ils se sont joints à notre équipe, et j’aurai le plaisir d’annoncer d’autres nouvelles réjouissantes à mesure que nous continuerons d’assurer un accès équitable à l’éducation musicale en Ontario. » – Amy Terrill, vice-présidente directrice de Music Canada

« Bradley et moi sommes passionnés au plus haut point par l’importance du rôle que joue l’éducation musicale au sein de notre programme scolaire et par la multiplicité des bienfaits développementaux, sociaux et cognitifs produits par la musique. Grâce à notre collaboration avec nos incroyables partenaires de l’Ontario Music Educators’ Association, du Bureau du Commissaire des incendies et de l’Ontario Professional Firefighters Association, nous sommes heureux de pouvoir faire disparaître l’un des obstacles rencontrés par les jeunes Ontariens et Ontariennes qui veulent apprendre à jouer d’un instrument. » – Sarah Hashem, directrice générale, Programme musical des trois R


Eon Sinclair – premier artiste ambassadeur

Bassiste titulaire d’un JUNO, entrepreneur, philanthrope et membre fondateur du groupe canadien Bedouin Soundclash, Eon Sinclair est un ardent défenseur de l’accès des jeunes à l’apprentissage de tous les arts, et particulièrement à l’éducation musicale. Au fil d’innombrables tournées, il s’est constitué un vaste réseau d’artistes de renommée internationale dont la majorité vivent en Ontario.

Comme premier artiste ambassadeur du Programme musical des trois R, Eon Sinclair amènera des musiciens de diverses communautés ontariennes à représenter le programme et à promouvoir l’éducation musicale.  Les artistes ambassadeurs auront la tâche de sensibiliser le public au Programme musical des trois R et de solliciter des dons d’instruments en plus de se produire et de prendre la parole dans le cadre d’événements scolaires.

« Mon parcours musical personnel illustre parfaitement ce qu’on peut réaliser en récupérant des instruments de musique sous-utilisés et en les réaffectant à des élèves qui veulent en jouer. J’ai commencé à jouer de la guitare basse à l’âge de 13 ans lorsque j’ai découvert la guitare que mon père avait achetée et rangée au sous-sol avant ma naissance. C’est parce que j’ai remis cet instrument en état et que je l’ai utilisé en 7e année dans la classe de musique que j’ai eu la chance de faire une carrière musicale, et j’ai maintenant l’occasion d’offrir la même chance aux jeunes d’aujourd’hui et de demain. » – Eon Sinclair, premier artiste ambassadeur, Programme musical des trois R


Comité consultatif du Programme musical des trois R

Regroupant des représentants d’une grande variété d’organisations musicales et éducatives, le Comité consultatif du Programme musical des trois R donnera des orientations concernant le développement et l’exécution du programme en mettant l’accent sur la diversité et l’inclusion. Il a pour mission de refléter le dynamisme de la communauté musicale ontarienne et le vif intérêt de ses membres pour l’éducation musicale aux quatre coins de la province.

Le Comité consultatif du Programme musical des trois R se compose des membres suivants :

Helen Coker, représentante de la Coalition pour l’éducation musicale et de l’Association canadienne des musiciens éducateurs

Membre du conseil d’administration de la Coalition pour l’éducation musicale, présidente de l’Association canadienne des musiciens éducateurs et membre de longue date de l’Ontario Music Educators’ Association, Helen Coker est professeure de musique pour instruments à cordes et de musique instrumentale au Woodstock Collegiate Institute. Elle a récemment occupé le poste de coordonnatrice de l’apprentissage des arts pour le Conseil scolaire de district de Thames Valley.


Ian Campeau, défenseur des causes autochtones

Ian Campeau, alias DJ NDN, est le cofondateur et un ancien membre du groupe musical A Tribe Called Red. Ojibwé du groupe des Anishinaabes de la Première nation de Nipissing, il donne des conférences et se porte à la défense des victimes du racisme, de l’oppression et des maladies mentales en combinant de pouvoir de l’art avec celui de l’activisme.


Joe Ferrari, de Sony Music Canada

Joe est directeur A&R chez Sony Music Entertainment, où il travaille depuis 2011. De concert avec des artistes de Sony et d’autres collaborateurs, il a été le fer de lance des efforts de Sony Music pour procurer des instruments de musique aux habitants de la nation éloignée d’Attawapiskat dans le but de contribuer à mettre à leur disposition des programmes de musique et des outils permettant d’énergiser les jeunes autochtones grâce à l’enseignement des arts. Joe a également aidé à mettre sur pied dans la région le projet alimentaire durable Growing North.



Kristy Fletcher, de MusiCompte

Kristy Fletcher est la directrice exécutive de MusiCompte, organisation à laquelle elle s’est jointe en 2016. Elle avait précédemment passé 20 ans chez Maple Leaf Sports & Entertainment, où elle a contribué à la formation de l’organisme de bienfaisance Leaf Fund et recueilli des dons pour une valeur de plusieurs millions au nom d’organismes caritatifs venant en aide aux enfants en Ontario.


Laura Lee Matthie, représentante de l’Ontario Music Educators’ Association

Titulaire du Prix MusiCompte du professeur de l’année 2018,  Laura Lee Matthie siège depuis 2004 au conseil d’administration de l’Ontario Music Educators’ Association, dont elle est actuellement trésorière. Elle enseigne la musique instrumentale et la musique de guitare aux élèves de la 9e à la 12e année à l’école secondaire d’Orillia, et ce, en plus d’être coordonnatrice et chef d’orchestre de la fanfare et de l’ensemble de musique de chambre de l’école.


Vanessa Adora, de Warner Music Canada

Vanessa est chargée des comptes numériques chez Warner Music, où elle travaille spécifiquement avec Spotify Canada. Elle se spécialise en commercialisation de la musique et en stratégie numérique. Avant d’entrer chez Warner Music, elle a enseigné le piano et servi d’accompagnatrice à l’École de musique de Regent Park, à Toronto. Titulaire d’un baccalauréat en musique de l’Université Western Ontario, Vanessa se passionne pour les programmes d’enseignement des arts accessibles aux adolescents.

Garvia Bailey, narratrice et journaliste artistique à la radio et à la télévision

Garvia Bailey est une communicatrice, rédactrice, journaliste artistique, animatrice et conférencière primée.

Précédemment journaliste artistique à la radio et à la télévision de la CBC et animatrice de l’émission radiophonique Good Morning Toronto sur JAZZ.FM91, elle s’est consacrée à l’exploration de la diversité des arts, à la grande communication narrative et à la découverte de talents émergents. Au cours de ses 10 années à la CBC, elle a assuré l’animation d’une variété d’émissions radiophoniques, notamment Big City, Small WorldCanada Live et Radio 2 Top 20, en plus de servir de chroniqueuse à l’émission Metro Morning et de collaboratrice de et de la télévision de la CBC.


« Je suis très fière d’annoncer la composition de cette équipe de talent au sein de laquelle l’industrie musicale ontarienne et le milieu de l’éducation musicale convergeront et s’uniront pour procurer une expérience nouvelle et emballante aux élèves ontariens. Je remercie sincèrement Helen, Ian, Joe, Kristy, Laura Lee, Vanessa et Garvia d’offrir bénévolement leur temps et leur expérience professionnelle afin d’assurer le succès du programme. » – Sarah Hashem, directrice générale, Programme musical des trois R


Le Programme musical des trois R met l’accent sur la consolidation de l’éducation musicale dans les collectivités sous-desservies, les groupes particulièrement à risque, les populations autochtones et d’autres groupes sous-représentés.

Pour en savoir plus sur le Programme musical des trois R, sur les prochaines cueillettes communautaires d’instruments de musique et sur la façon dont votre école peut présenter une demande de don d’instruments, suivez Music Canada vous aime sur Facebook.


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