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IFPI releases Global Music Report 2022, capturing the innovation-driven music market trends in Canada and around the globe

Today, the IFPI released their Global Music Report 2022, the definitive annual review of the global recorded music market. The report provides the official data on recorded music revenues worldwide, as well as insight and analysis on industry trends and developments. Truly a global industry, the report makes clear that music is everywhere today and people are not only enjoying more music than ever before, they’re also connecting with artists in ways that were unimaginable just a few years ago. 

Globally, the recorded music market grew by 18.5% in 2021, driven by a 21.9% increase in paid subscription streaming, and supported by a 16.1% gain in physical formats and a 4% gain in performance rights revenue. Total global revenues for 2021 were US$25.9 billion. Recorded music revenues grew in every region around the world in 2021.

Canada’s music market grew by 12.6% in 2021, to a total of US$583.6 Million, making it the 8th largest market in the world. Canada’s growth was driven by an 18% increase in streaming, which includes a 15.6% increase in paid subscription streaming, and 29.1% and 28.2% gains in ad-supported audio streaming and ad-supported video streaming, respectively. Physical format revenue increased by 11.4% in 2021, to a total of US$66.3 Million, the 7th highest ranking in the world. 

The report illustrates how today’s global music industry continues to evolve and expand in new and exciting ways. That includes examples of the ways that record companies are expanding into new territories, such as Sub-Saharan Africa, the Middle East, and North Africa, and putting down deeper roots in local music communities. 

The report also shows the dynamic nature of today’s music industry, where artists have enormous choice in how to bring their music to fans around the world. The report shows that there were 523 million users of paid subscription accounts at the end of 2021, and approximately 60,000 songs uploaded every single day to one leading platform alone. 

“Today’s music market is the most competitive in memory,” said IFPI Chief Executive Frances Moore. “Fans are enjoying more music than ever and in so many different and new ways.  This creates enormous opportunities for artists. Those who choose to partner with a record company, do so to benefit from the support of agile, highly responsive global teams of experts dedicated to helping them achieve creative and commercial success and build their long-term careers.”

“Canada’s music market is a microcosm of this global music economy,” said Patrick Rogers, Chief Executive Officer of Music Canada. “Canada’s major record labels have invested in both resources and people – developing new state of the art infrastructure in Toronto and Montreal, and bolstering their growing teams with talented staff across Canada to help their artists create and record their music. Record labels play a critical role in partnering with Canadian artists and helping them achieve creative and commercial success in today’s incredibly competitive marketplace.”

The report illustrates the new immersive and interactive ways that artists are connecting with fans online. Areas such as gaming, fitness, the metaverse and short-form video platforms have unlocked new tools for artists as well as new revenue streams, as these are licensed platforms which means that creators are being paid when their music is being played. The report also outlines policy recommendations to support a competitive marketplace to enable music to thrive in these new environments.

The report is now available on the IFPI’s website.

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Canada’s music marketplace hits more than 2 billion audio streams in one week

This week, Canada hit a major milestone in music listening. For the first time, Canadians streamed more than 2 billion audio streams in a single week. The figure was announced this week by MRC Data, the most comprehensive global provider of data and analytics to the entertainment and music industry. 

“A little over two years ago Canada reached 1.5 billion weekly audio streams, and we are pleased to share that the country has quickly achieved another major milestone with 2 billion weekly audio streams,” said Rob Jonas, CEO P-MRC Data.  “With the Canadian audio streaming market currently up over 12 percent year over year from 2020, we certainly expect to see more record weeks in the future.” 

“Two billion on-demand audio streams in a week is a huge accomplishment for Canada’s music marketplace,” said Patrick Rogers, CEO of Music Canada. “This number includes streams from licensed services like Spotify, Apple Music, Amazon and TIDAL. These services provide music fans with on-demand access to more than 70 million licensed songs – a level of access that is leading to more music being played and consumed than ever before.”

When looking deeper into these impressive streaming numbers, Pop, Rock, Rap, Country, and Alternative Rock had the highest volume increases over the past few years, helping Canada reach the 2 billion weekly audio streams milestone.

“The 2 billion data point from MRC Data isn’t just a number. It’s a benchmark that reflects how much Canadians love and value music,” continued Rogers. “This new benchmark also demonstrates the incredible growth that the recorded industry has undergone over the past decade. These streams came from licensed, on-demand music services which means that the creators behind this music are being compensated.”

“It’s important to remember that this 2 billion figure isn’t an annual stat. It isn’t a monthly stat. It is 2 billion streams in a single week,” added Rogers. “Next week, MRC Data will restart their count at zero, and Canadians will track towards 2 billion again – all by listening to their favourite songs and discovering new ones.”

“There is an incredible amount of talented artists vying to be heard on these platforms, and fans can hear their music when they want and how they want,” said Rogers. “In this incredibly competitive marketplace, record labels play a critical role, partnering with, and investing in, artists to help them achieve creative and commercial success.”

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

 

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada:  Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster.

 

About MRC Data
MRC Data is the most comprehensive global provider of data and analytics to the entertainment and music industry and consumers.  Established in 2019 with the acquisition of Nielsen’s music data analytics business, MRC Data services digital service providers (DSPs), labels, airplay, and music retailers. MRC Data’s data powers the Billboard charts, the industry’s most complete and well-respected database of charts across all music genres. MRC Data products include Music Connect, BDSradio and Music360, which collectively capture and represent the most robust dataset related to music sales, performance, artist activity, and consumer engagement. MRC Data is part of P-MRC Data, a joint venture between MRC and Penske Media Corporation (PMC).

 

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IFPI releases ‘Engaging with Music 2021’, a comprehensive report that explores the ways that people listen to, discover and engage with music around the world

Today, IFPI, the organization representing recorded music worldwide, released Engaging with Music 2021, a comprehensive report that explores the ways that people listen to, discover and engage with music around the world. Based on research conducted by IFPI across 21 of the world’s leading music markets, including Canada, the report is a global snapshot of music engagement in 2021. 

Engagement with streaming – particularly subscription audio streaming – continues to grow and is the most popular form of music consumption around the world. More than three-quarters of people (78%) said they listen to music through licensed audio streaming services (subscription and ad-supported). Globally, there was strong growth (51%) in time spent listening to music on subscription audio streaming services, reinforcing the strong attraction of streaming to music fans. Audio streaming services (paid and free models) made up the largest share of music listening for consumers in Canada and around the globe.

This rapid growth in streaming engagement is evident in Canada’s music marketplace. Last week, Music Canada was proud to present a panel on Canadian Music Data in 2021, as part of Canadian Music Week’s Virtual Voices Series. The panel highlighted that Canada’s music market is reaching a new major milestone. Canadians will soon stream 2 billion songs in a single week – a benchmark that reflects how much we all love and value music. The fact that these streams all come from licensed services reaffirms that there is a strong market for recorded music in Canada where creators are paid when their music is played. This rapid growth in the streaming marketplace is a Canadian success story. Record companies’ ongoing work and investments in artists, technology, infrastructure and staff have laid the foundations for the success in the digital marketplace today. 

IFPI’s Engaging With Music study paints a rich and diverse picture of the music engagement landscape today. Music plays an important role on short form video platforms like TikTok, where 68% of the time respondents spent on these apps involved music-dependent videos such as lip syncing and dance challenges.  The report also highlights music’s long standing relationship with gaming. 31% of gamers have attended a virtual concert on platforms like Fortnite, Roblox, or Minecraft.

The full Engaging with Music 2021 report is now available on IFPI’s website. An accompanying infographic illustrating key takeaways from the report is also available here.

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Video: Canadian Music Data in 2021 at CMW’s Virtual Voices Series

Last week, Music Canada was proud to present a panel on Canadian Music Data in 2021, as part of Canadian Music Week’s Virtual Voices series. Canadians love music and data on streaming confirms it. MRC Canada’s data shows that Canada is reaching a new major milestone in streaming. Sometime soon, it’s expected that Canada will hit 2 billion songs streamed per week. The size and rapid growth of the streaming marketplace in Canada is an incredible achievement.

Brought to you by the RBC Emerging Artist Project, this panel featured insights from industry professionals on Canada’s strong, dynamic – but highly competitive – marketplace. Hosted by Rudy Blair, the panel featured a conversation with Erik Sowden, Head of Commercial Development at MRC Data; Alex Bellissimo, Director of Commercial Revenue at Warner Music Canada; and our moderator Miranda Mulholland, Artist and Music Canada’s Creative Culture Advisor.

Video of the panel is now available on Canadian Music Week’s YouTube channel, and is embedded below. 

Canadian Music Week has also announced that their 40th Anniversary event will take place April 19-23, 2022, from a variety of Toronto venues, with the in-person conference at Toronto’s Westin Harbour Castle from April 20-22.

For more information on upcoming panels in Canadian Music Week’s Virtual Voices series, as well as archived episodes, visit https://cmw.net/virtual-voices-series-presented-by-rbc-emerging-artists-project/.

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Join Music Canada at Canadian Music Week’s Virtual Voices series on Canadian Music Data in 2021

Join Music Canada at Canadian Music Week’s (CMW) Virtual Voices series next week on Tuesday, October 12th at 2pm ET as we, and our celebrated guests, break down ‘Canadian Music Data in 2021’. This panel will feature a conversation with Erik Sowden, Head of Commercial Development at MRC Data; Alex Bellissimo, Director of Commercial Revenue at Warner Music Canada; and our Moderator Miranda Mulholland, Artist and Music Canada’s Creative Culture Advisor.

The panel will focus on Canadians’ love of music, and the data on streaming that confirms it. MRC Canada’s data shows that Canada is close to hitting a new major milestone in streaming. Sometime soon, it’s expected that Canada will hit 2 billion songs streamed per week. The size and rapid growth of the streaming marketplace in Canada is an incredible achievement. At this panel, hear from industry professionals for their take on this strong, dynamic – but highly competitive – marketplace.

This is a free virtual event. To register, please click here.

You can view this panel when available, and previous panels within the Virtual Voices series from CMW, here.

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Music Canada Election 44 Recommendations

Monday, September 20, 2021, is election day in Canada, and the opportunity for Canadians to help shape our democracy. To learn more about how to cast your vote, riding boundaries, where to vote, and a list of candidates, visit the Elections Canada website. 

We know that Canadians value music. Music uplifted us during the pandemic and will be the soundtrack to recovery. When newly elected Parliamentarians return to Ottawa, we hope to see implementation of these three recommendations — which support not only those working in the live sector who continue to be impacted by the pandemic, but the broader Canadian music economy. 

Recommendation 1: Continued financial support for those who are prevented from working due to restrictions
Canadians believe that the live music sector, and those working in it, will need continued support from governments to help recover from the pandemic; 

Recommendation 2:      Ensure a functioning marketplace for the works of creators
Two simple amendments to the Copyright Act that are ready to be implemented – and have support across parties — would immediately improve the lives of artists and create a functioning marketplace for the businesses who invest in them. Eliminating the $1.25M Radio Royalty Exemption and the TV / Film Soundtrack exemption in the Copyright Act would help ensure that artists are paid when their music is played (more information can be found here).

Recommendation 3: Support for Unison Benevolent Fund
Unison Benevolent Fund is a non-profit, registered charity, serving as a critical life line in Canada’s music community. They provide emergency financial relief and mental health counselling, 24/7 in English and French, to artists, crews, technicians and other individuals working in the music sector who are facing immediate crises. Very often these are individuals who are not supported in traditional funding structures and are therefore more vulnerable.

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Chris Buck Band presented with first Canadian Gold plaque

Canadian country rockers Chris Buck Band were presented with their first Canadian Gold Single Award plaque by Royalty Records in Lake Country, BC for hit “That’s When You Know,” which also features Canadian country artist Kira Isabella. The 2017 track was included on the band’s debut self-titled album, and was nominated for Video of the Year at the 2017 CCMA Awards.

In a video posted to their social media, Chris shared his reaction to receiving the band’s first Gold plaque.

Chris Buck Band will play the upcoming Celebrate Culture concert this weekend in Fort Saskatchewan, AB along with Reuben and the Dark and Chubby Cree. Watch the music video for “That’s When You Know” below.

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CONNECT Music Licensing and Music Canada launch Understanding Royalties In the Digital Age video series, supported by Ontario Creates

CONNECT Music Licensing and Music Canada have released a new video series, titled Understanding Royalties In the Digital Age, which clearly and succinctly explains key concepts and fundamentals about music royalties in Canada. The series expands on information from CONNECT’s often-cited Music Royalties Explained infographic, and aims to help Canadian artist entrepreneurs collect all the royalties they are entitled to. 

Made possible by the support of Ontario Creates, the four part series of short, shareable videos explores the process of licensing, distribution, and generating income from the broadcast and public performance of music. The videos are: 

“These videos are designed to provide Canadian artist entrepreneurs with key information about music rights, licensing, and how to collect royalties from the use of their music,” said Catherine Jones, Vice President of CONNECT Music Licensing. “By clearly outlining the royalties that artists are entitled to when their music is used, these videos will help more artists collect revenue and earn a living from their music.”

“All creators should have a working understanding of the royalties they are entitled to when their music is streamed online, played on the radio or broadcast in a restaurant, club, bar, fitness club or live event venue,” said Sarah Hashem, Vice President, Strategic Initiatives at Music Canada. “These videos outline how artist entrepreneurs can register their works with the applicable Canadians rights organizations, so that they can get paid when their music is played.” 

“Empowering artists to understand the intricacies of copyright and the mechanics in place for them to be compensated for their work is essential,” said Miranda Mulholland, artist, and Creative Culture Advisor at Music Canada. “Ensuring artists have access to this knowledge makes the entire music ecosystem more robust.” 

The videos are now available on-demand via the CONNECT Artist Entrepreneur Virtual Resource Centre, and can be viewed in any order.

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Canadian Live Music Association and Music Canada announce the launch of OntarioMusicCities.ca

June 22nd, 2021, Toronto: The Canadian Live Music Association (CLMA) and Music Canada have launched the new www.OntarioMusicCities.ca site, a resource for the broader music community to stimulate economic recovery across Ontario, with funding (administered by the CLMA) to build out and enhance Music Cities work. The support was announced by Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries earlier this year.

“The last 18 months have deeply impacted our live music community, and the sector has seen a devastating 92% average decrease in revenue,” said Erin Benjamin, President & CEO of the CLMA. “We thank the Minister for recognizing the integral role live music plays in our quality of life, as well as its significant economic, social, and cultural benefits. While we still face a long road ahead, this critical Music Cities work will pave a way forward and help ensure a more vibrant future – for artists, communities, tourism, and the industry as a whole.”

As part of the initiative, a survey has been launched to help guide communities as they transform toward a thriving music community, and anyone involved in the music scene at a local level is encouraged to participate. The input gathered is the next step in the development of a province-wide music cities framework that aims to help the industry return stronger than ever. 

“I am thrilled that thanks to the Minister’s support of CLMA, Music Canada’s internationally recognized Music Cities framework will support the viability of more music communities across the province,” said Patrick Rogers, CEO of Music Canada. “Live music is a crucial revenue stream for Canada’s professional musicians, which creates jobs and drives local tourism. Supporting the business of live music is essential so our industry can get back to doing what they do best: creating exponential economic, social and cultural impact for artists and the communities they call home.”

The provincial Music Cities framework is grounded in Music Canada’s world-renowned ‘Music Cities’ framework, a proven model that offers support to communities across the province so they can better leverage their own local live music assets. The framework includes tools and resources that can be implemented to guide the development of local policy and bylaws, and community supports that focus on artists, venues and festivals, the wider supply chain and tourism, so that communities can grow their music economies.

The framework will deliver municipally-focused support and resources to local economies by exploring and recommending initiatives for towns and cities across the province along several categories. These include:

  • Advancing policies that support music and musicians,
  • Expanding music offices and music Advisory Boards across the province,
  • Developing initiatives that engage a broader community,
  • Furthering programs that provide access to music spaces,
  • Developing audience retention strategies for when it is safe to return to venues, festivals and music spaces,
  • Nurturing and leveraging strategic relationships with the tourism, business and other key sectors to align and advance rebuild and recovery efforts.

The CLMA and Music Canada remain committed to core values of equity, diversity and inclusion and by working with a range of organizations within the music community, they will work together to meaningfully gain ground to create a more inclusive music industry. 

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About The Canadian Live Music Association
The Canadian Live Music Association (CLMA) is the voice of Canada’s live music industry. Established in response to an identified need in the live music industry, the CLMA represents venues, clubs, concert promoters, festivals, talent agencies, arenas, performing arts centres, industry associations and networks, as well as suppliers to the sector. Its mission is to entrench the economic, social and cultural value of live music – creating the conditions for concerts to thrive, from coast to coast to coast.

About Music Canada
Music Canada represents Canada’s major record labels: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. We advocate for a healthy and vibrant Canadian music ecosystem, which includes labels, performing artists, publishers, songwriters, managers, live venues and others.

 

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Music Canada launches research study on equity, diversity and inclusion in Canada’s music industry, in collaboration with Ryerson’s Diversity Institute

May 17, 2021: Music Canada, in collaboration with the Diversity Institute at Ryerson University’s Ted Rogers School of Management, is releasing a survey as part of a new and first-of-its kind research study on equity, diversity and inclusion in Canada’s music industry. Artists, creators, and music industry professionals are encouraged to participate in the national and bilingual survey linked at https://musiccanada.com/diversity-inclusion-survey-2021.

This survey and the broader research study intends to identify diversity and inclusion gaps within the music industry and gain a deeper understanding of the challenges and barriers to success of diverse artists, creators and music professionals in the Canadian music industry. 

 “Equity, diversity, and inclusion are at the centre of Music Canada’s core values, and we are committed to advancing these both internally in our organization and in the broader music community,” Jennifer M. Sloan, Board Chair of Music Canada. “By consulting the Canadian music community, working collaboratively with the Diversity Institute and with music sector leaders to identify and address barriers, we can meaningfully gain ground together to create a more inclusive music industry in Canada.” 

“This survey is part of Music Canada and our members’ commitment to the values of equity, diversity and inclusion within the music community,” says Patrick Rogers, CEO of Music Canada. “By working with subject matter experts at the Diversity Institute, we will be able to gather actionable information relating to Canada’s music industry.”

“In order to address systemic barriers and challenges to success in our industry, we need to consult directly with individuals throughout Canada’s music community to understand their experiences,” says Jackie Dean, COO of Music Canada. “This research will help us develop a deeper understanding of those experiences in order to help create a better music ecosystem for all.” 

The Diversity Institute has over two decades of proven experience in developing equity, diversity and inclusion strategies and activities that can better support individuals, organizations and corporations, and society at large. Diversity and inclusion sectoral research is a primary area of research for the Institute. A wide range of diverse music industry partners were consulted on the survey, including ADVANCE, Canada’s Black Music Business Collective; Women in Music Canada; the Canadian Country Music Association and others. It has also been shared with Music Canada’s Advisory Council Members in recognition of their expertise from across the Canadian music community. 

“ADVANCE wants to ensure an equitable, diverse and inclusive music industry,” said Keziah Myers, Executive Director, ADVANCE, Canada’s Black Music Business Collective. “In efforts that advocate for the Black community, ADVANCE has collaborated with Music Canada in a new research study focusing on Equity, Diversity and Inclusion in Canada’s Music Industry. This study will examine the Canadian music industry to identify enablers, challenges and barriers to success. We encourage all of ADVANCE’s members, audiences and supporters to take part in this brief, anonymous online survey. Adding your perspective will help identify diversity and inclusion gaps in the sector, and move towards positive systemic change.”

“The Canadian Country Music Association is committed to making the values of equity, diversity and inclusion an integral part of our culture,” said Tracy Martin, President, Canadian Country Music Association (CCMA). “This new research study will help our sector gain a deeper understanding of how sustained action in support of these values can better serve the music community. I encourage all CCMA members to add their perspective by completing this brief, anonymous survey, which will help identify diversity and inclusion gaps in Canada’s music sector.”

“Women in Music is happy to support this crucial research, which will help inform the creation of policies improve industry practices,” said Samantha Slattery, Chair and Founder, Women in Music Canada (WIMC).

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Erica Meekes
Music Canada
emeekes@musiccanada.com
(416) 462-1485

About Music Canada
Music Canada represents Canada’s major record labels: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. We advocate for a healthy and vibrant Canadian music ecosystem, which includes labels, performing artists, publishers, songwriters, managers and others.

About the Diversity Institute
Founded in 1999, the Diversity Institute at Ryerson University’s Ted Rogers School of Management conducts and coordinates multidisciplinary, multi-stakeholder research to address the needs of diverse Canadians, the changing nature of skills and competencies, and the policies, processes and tools that advance economic inclusion and success. Our action-oriented, evidence-based approach is advancing knowledge of the complex barriers faced by under-represented groups, leading practices to effect change, and producing concrete results.

The Diversity Institute leads the Women Entrepreneurship Knowledge Hub and a stream of research for the Future Skills Centre. It has also developed impactful programs like the Newcomer Entrepreneurship Hub, championed legislative change on Bill C-25 and helped companies develop tools to harness inclusion as a driver for success.

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