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Announcing The Three Rs Music Program Team

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Today Music Canada is proud to announce the Managing Director, Program Administrator, Artist Ambassador Lead, and Advisory Committee for The Three Rs Music Program.

The program will provide equitable access to quality music education by increasing the inventory of musical instruments in Ontario’s publicly funded schools, increasing public engagement in support of music education, and connecting students’ learning experience to various aspects of Canada’s dynamic music industry.

Sarah Hashem – Managing Director

Managing Director Sarah Hashem joins The Three Rs Music Program with ten years of experience at Futurpreneur Canada, where she was instrumental growing the entrepreneurship organization at a regional and then national level. She has extensive experience in program development and expansion, partnership development and management, and fundraising. In 2016, Canadian Business Magazine named Hashem a Change Agent in their listing of the top “innovators, upstarts, renegades and geniuses who are reinventing the way Canada does business.”

 

 

Bradley Powell – Program Administrator

Program Administrator Bradley Powell brings an extensive musical background to The Three Rs Music Program. He previously worked as Executive Director of the chamber orchestra Pronto Musica and his management experience also includes The Juilliard School, Carnegie Hall, and Sesame Street. Powell began his career as a tenured clarinetist in the Saskatoon Symphony, and continues to apply that practical knowledge as an educator. He recently served as an adjudicator for the Los Angeles Philharmonic’s 2018 National Take A Stand Festival, which is centered around equitable access to music education, and wrote two case studies on music-for-social-inclusion programs in Latin America which will be published in a journal later this year. He was chosen as one of 30 changemakers in classical music for the 2017 cohort of the Global Leaders Program.

 

“Sarah Hashem and Bradley Powell’s experience in non-profit business development and music program administration perfectly complement the strategic goals of The Three Rs Music Program. I am thrilled to announce they have joined our team, and I look forward to more exciting announcements as we work towards securing equitable access to music education in Ontario.” – Amy Terrill, Executive Vice President, Music Canada

“Bradley and I are both very passionate about the important role of music education in our curriculum and the many developmental, social and cognitive benefits it delivers. Working with incredible partners like The Ontario Music Educators’ Association, the Office of the Fire Marshal, and the Ontario Professional Firefighters Association, we’re excited to remove one of the barriers for young Ontarians who want to pick up an instrument.” – Sarah Hashem, Managing Director, The Three Rs Music Program

 

Eon Sinclair – Artist Ambassador Lead

Sinclair is a JUNO Award-winning bassist, entrepreneur, philanthropist and a founding member of the Canadian band Bedouin Soundclash. He is a committed advocate for youth and the arts with a specific interest in music education. Through consistent touring, he has built an extensive network of internationally-renowned artists, a majority of whom are based in Ontario.

As Artist Ambassador Lead, Sinclair will engage musicians from Ontario’s diverse communities to represent the program and advocate for music education. Artist Ambassadors will be active in creating awareness of the program and driving instrument donations, as well as performing and speaking at school events.

“My personal journey in music is a testament to the power of rescuing underutilized instruments and reuniting them with students who want to play. I started playing bass guitar when, at age 13, I unearthed the bass my Dad bought and buried in the basement years before I was born. Refurbishing the bass and taking it into my Grade 7 music class set me on a life course that has led to a career making music, and now this chance to create similar opportunities for the youth of today and tomorrow.” – Eon Sinclair, Artist Ambassador Lead, The Three Rs Music Program

 

The Three Rs Music Program Advisory Committee

The Advisory Committee will provide guidance on development and execution of The Three Rs Music Program and will serve as an inclusive forum to give voice to diverse constituencies in the music and education industries to identify issues or matters of interest. It is intended to reflect the dynamic and vibrant nature of Ontario’s music community, with members passionate about music education in the province.

The Three Rs Music Program Advisory Committee is:

Helen Coker, representing the Coalition for Music Education and Canadian Music Educators’ Associatio

Helen is a board member of the Coalition for Music Education, the current president of the CMEA and a longtime member of the OMEA. She teaches strings and instrumental music at Woodstock Collegiate Institute after recently holding the position of Learning Coordinator for the Arts for the Thames Valley District School Board.

 

 

Ian Campeau, Indigenous Advocate

Ian, also known as DJ NDN, is the co-founder and former member the music group A Tribe Called Red. Ian is Ojibwe, Anishinaabe from the Nippissing First Nation. He’s currently a speaker and advocate who combines art with activism to speak up about issues ranging from racism to oppression and mental health.

 

 

Joe Ferrari, Sony Music Canada

Joe is the Director of A&R at Sony Music Entertainment where he has worked since 2011. Joe has been spearheading Sony Music’s efforts in outreach to Attawapiskat with Sony artists and other members of the team to bring musical instruments to the region, with the broader goal of helping to provide access to programming and tools to invigorate indigenous youth through the arts. He has also helped to spearhead a sustainable food project in the region with Growing North.

 

Kristy Fletcher, MusiCounts

Kristy is the Executive Director of MusiCounts. Prior to joining MusiCounts in 2016, Kristy spent 20 years with Maple Leaf Sports & Entertainment. During her tenure she was instrumental in forming the Maple Leafs’ charitable arm, The Leaf Fund, raising millions of dollars to support children’s charities in Ontario.

 

Laura Lee Matthie, representing the Ontario Music Educators’ Association

Laura Lee was recently named the MusiCounts Music Teacher of the Year 2018.  She has been an active member of the OMEA board of directors since 2004 and is currently the Treasurer.  Laura Lee teaches Instrumental Music and Guitar Music at Orillia Secondary School to grades 9-12, is the Band Leader and Chamber Ensemble Coordinator & Director.

 

Vanessa Adora, Warner Music Canada

Vanessa is the digital account representative at Warner Music where she works specifically with Spotify Canada. Her expertise is in music marketing and digital strategy. Prior to working at Warner Music, Vanessa taught piano and served as an accompanist at The Regent Park School of Music. With a Bachelor of Music from the University of Western Ontario, she is passionate about accessible arts programs for adolescents.

Garvia Bailey, Broadcaster and Arts Journalist

Garvia Bailey is an award winning broadcaster, writer, arts journalist, moderator and speaker.

The former CBC radio and TV arts journalist and former host of Good Morning Toronto on JazzFM 91, has devoted herself to exploring the diversity of the arts, great storytelling and exposing emerging talent. In her 10 years with the CBC, she served as the host of a variety of radio programs, including Big City Small World, Canada Live and Radio 2 Top 20, as a columnist for Metro Morning and as a contributor at cbcmusic.ca, and CBC Television.

 

“I’m very proud to announce this talented team where Ontario’s music industry and music education community will converge and collaborate to bring a fresh and exciting experience for Ontario’s students. My sincere thanks go out to Helen, Ian, Joe, Kristy, Laura Lee, Vanessa and Garvia for volunteering their time and expertise to the success of the program.” – Sarah Hashem, Managing Director, The Three Rs Music Program.

 

The Three Rs Music Program prioritizes strengthening music education for underserved communities, particularly at-risk, Indigenous and other underrepresented communities.

To stay updated with the latest news from The Three Rs Music Program, including information on future community appeals and how schools can apply for instruments, please follow Music Canada Cares on Facebook.

 

Annonce de la composition de l’équipe du Programme musical des trois R

Music Canada est fière d’annoncer le nom de la directrice générale, de l’administrateur des programmes, du premier artiste ambassadeur et des membres du Comité consultatif du Programme musical des trois R.

Le programme aidera les élèves ontariens à bénéficier d’une éducation musicale de qualité en enrichissant l’inventaire d’instruments de musique des écoles financées par des fonds publics, en accentuant l’engagement du public à soutenir l’éducation musicale et en construisant des ponts entre l’apprentissage des élèves et divers aspects de l’industrie musicale dynamique du Canada.

Sarah Hashem, directrice générale

La directrice générale Sarah Hashem apporte au Programme musical des trois R dix années d’expérience au service de l’organisme à but non lucratif Futurpreneur Canada, dont elle a contribué à développer le volet entrepreneurial, d’abord au niveau régional, et ensuite au niveau national. Elle possède une vaste expérience dans les domaines du développement et de l’expansion des programmes, du développement et de la gestion des partenariats ainsi que des levées de fonds. Le magazine Canadian Business lui accordait en 2016 le titre d’Agente de changement dans son florilège des innovateurs, jeunes loups, rebelles et génies qui réinventent la façon dont le Canada mène ses affaires.

 

 

Bradley Powell, administrateur des programmes

L’administrateur des programmes Bradley Powell apporte une vaste expérience professionnelle au Programme musical des trois R. Ancien directeur exécutif de l’orchestre de chambre Pronto Musica, il a occupé des postes de gestion auprès de la Juilliard School, de Carnegie Hall et de Sesame Street. Ayant entamé sa carrière comme clarinettiste titulaire de l’Orchestre symphonique de Saskatoon,  il continue de mettre à profit ses connaissances pratiques comme éducateur. Il a récemment fait partie du jury du National Take A Stand Festival 2018 du Los Angeles Philharmonic, événement centré sur l’accès équitable, et il a rédigé deux études de cas sur des programmes latino-américains d’inclusion sociale par la musique qui seront publiés dans un journal plus tard cette année. Il était l’un des 30 agents de changement de la cohorte 2017 du Global Leaders Program dans le domaine de la musique classique.

 

« L’expérience de Sarah Hashem et de Bradley Powell dans les domaines du développement des organismes à but non lucratif et de l’administration des programmes musicaux s’harmonise parfaitement avec les objectifs stratégiques du Programme musical des trois R. Je suis ravie d’annoncer qu’ils se sont joints à notre équipe, et j’aurai le plaisir d’annoncer d’autres nouvelles réjouissantes à mesure que nous continuerons d’assurer un accès équitable à l’éducation musicale en Ontario. » – Amy Terrill, vice-présidente directrice de Music Canada

« Bradley et moi sommes passionnés au plus haut point par l’importance du rôle que joue l’éducation musicale au sein de notre programme scolaire et par la multiplicité des bienfaits développementaux, sociaux et cognitifs produits par la musique. Grâce à notre collaboration avec nos incroyables partenaires de l’Ontario Music Educators’ Association, du Bureau du Commissaire des incendies et de l’Ontario Professional Firefighters Association, nous sommes heureux de pouvoir faire disparaître l’un des obstacles rencontrés par les jeunes Ontariens et Ontariennes qui veulent apprendre à jouer d’un instrument. » – Sarah Hashem, directrice générale, Programme musical des trois R

 

Eon Sinclair – premier artiste ambassadeur

Bassiste titulaire d’un JUNO, entrepreneur, philanthrope et membre fondateur du groupe canadien Bedouin Soundclash, Eon Sinclair est un ardent défenseur de l’accès des jeunes à l’apprentissage de tous les arts, et particulièrement à l’éducation musicale. Au fil d’innombrables tournées, il s’est constitué un vaste réseau d’artistes de renommée internationale dont la majorité vivent en Ontario.

Comme premier artiste ambassadeur du Programme musical des trois R, Eon Sinclair amènera des musiciens de diverses communautés ontariennes à représenter le programme et à promouvoir l’éducation musicale.  Les artistes ambassadeurs auront la tâche de sensibiliser le public au Programme musical des trois R et de solliciter des dons d’instruments en plus de se produire et de prendre la parole dans le cadre d’événements scolaires.

« Mon parcours musical personnel illustre parfaitement ce qu’on peut réaliser en récupérant des instruments de musique sous-utilisés et en les réaffectant à des élèves qui veulent en jouer. J’ai commencé à jouer de la guitare basse à l’âge de 13 ans lorsque j’ai découvert la guitare que mon père avait achetée et rangée au sous-sol avant ma naissance. C’est parce que j’ai remis cet instrument en état et que je l’ai utilisé en 7e année dans la classe de musique que j’ai eu la chance de faire une carrière musicale, et j’ai maintenant l’occasion d’offrir la même chance aux jeunes d’aujourd’hui et de demain. » – Eon Sinclair, premier artiste ambassadeur, Programme musical des trois R

 

Comité consultatif du Programme musical des trois R

Regroupant des représentants d’une grande variété d’organisations musicales et éducatives, le Comité consultatif du Programme musical des trois R donnera des orientations concernant le développement et l’exécution du programme en mettant l’accent sur la diversité et l’inclusion. Il a pour mission de refléter le dynamisme de la communauté musicale ontarienne et le vif intérêt de ses membres pour l’éducation musicale aux quatre coins de la province.

Le Comité consultatif du Programme musical des trois R se compose des membres suivants :

Helen Coker, représentante de la Coalition pour l’éducation musicale et de l’Association canadienne des musiciens éducateurs

Membre du conseil d’administration de la Coalition pour l’éducation musicale, présidente de l’Association canadienne des musiciens éducateurs et membre de longue date de l’Ontario Music Educators’ Association, Helen Coker est professeure de musique pour instruments à cordes et de musique instrumentale au Woodstock Collegiate Institute. Elle a récemment occupé le poste de coordonnatrice de l’apprentissage des arts pour le Conseil scolaire de district de Thames Valley.

 

Ian Campeau, défenseur des causes autochtones

Ian Campeau, alias DJ NDN, est le cofondateur et un ancien membre du groupe musical A Tribe Called Red. Ojibwé du groupe des Anishinaabes de la Première nation de Nipissing, il donne des conférences et se porte à la défense des victimes du racisme, de l’oppression et des maladies mentales en combinant de pouvoir de l’art avec celui de l’activisme.

 

Joe Ferrari, de Sony Music Canada

Joe est directeur A&R chez Sony Music Entertainment, où il travaille depuis 2011. De concert avec des artistes de Sony et d’autres collaborateurs, il a été le fer de lance des efforts de Sony Music pour procurer des instruments de musique aux habitants de la nation éloignée d’Attawapiskat dans le but de contribuer à mettre à leur disposition des programmes de musique et des outils permettant d’énergiser les jeunes autochtones grâce à l’enseignement des arts. Joe a également aidé à mettre sur pied dans la région le projet alimentaire durable Growing North.

 

 

Kristy Fletcher, de MusiCompte

Kristy Fletcher est la directrice exécutive de MusiCompte, organisation à laquelle elle s’est jointe en 2016. Elle avait précédemment passé 20 ans chez Maple Leaf Sports & Entertainment, où elle a contribué à la formation de l’organisme de bienfaisance Leaf Fund et recueilli des dons pour une valeur de plusieurs millions au nom d’organismes caritatifs venant en aide aux enfants en Ontario.

 

Laura Lee Matthie, représentante de l’Ontario Music Educators’ Association

Titulaire du Prix MusiCompte du professeur de l’année 2018,  Laura Lee Matthie siège depuis 2004 au conseil d’administration de l’Ontario Music Educators’ Association, dont elle est actuellement trésorière. Elle enseigne la musique instrumentale et la musique de guitare aux élèves de la 9e à la 12e année à l’école secondaire d’Orillia, et ce, en plus d’être coordonnatrice et chef d’orchestre de la fanfare et de l’ensemble de musique de chambre de l’école.

 

Vanessa Adora, de Warner Music Canada

Vanessa est chargée des comptes numériques chez Warner Music, où elle travaille spécifiquement avec Spotify Canada. Elle se spécialise en commercialisation de la musique et en stratégie numérique. Avant d’entrer chez Warner Music, elle a enseigné le piano et servi d’accompagnatrice à l’École de musique de Regent Park, à Toronto. Titulaire d’un baccalauréat en musique de l’Université Western Ontario, Vanessa se passionne pour les programmes d’enseignement des arts accessibles aux adolescents.

Garvia Bailey, narratrice et journaliste artistique à la radio et à la télévision

Garvia Bailey est une communicatrice, rédactrice, journaliste artistique, animatrice et conférencière primée.

Précédemment journaliste artistique à la radio et à la télévision de la CBC et animatrice de l’émission radiophonique Good Morning Toronto sur JAZZ.FM91, elle s’est consacrée à l’exploration de la diversité des arts, à la grande communication narrative et à la découverte de talents émergents. Au cours de ses 10 années à la CBC, elle a assuré l’animation d’une variété d’émissions radiophoniques, notamment Big City, Small World, Canada Live et Radio 2 Top 20, en plus de servir de chroniqueuse à l’émission Metro Morning et de collaboratrice de cbcmusic.ca et de la télévision de la CBC.

 

« Je suis très fière d’annoncer la composition de cette équipe de talent au sein de laquelle l’industrie musicale ontarienne et le milieu de l’éducation musicale convergeront et s’uniront pour procurer une expérience nouvelle et emballante aux élèves ontariens. Je remercie sincèrement Helen, Ian, Joe, Kristy, Laura Lee, Vanessa et Garvia d’offrir bénévolement leur temps et leur expérience professionnelle afin d’assurer le succès du programme. » – Sarah Hashem, directrice générale, Programme musical des trois R

 

Le Programme musical des trois R met l’accent sur la consolidation de l’éducation musicale dans les collectivités sous-desservies, les groupes particulièrement à risque, les populations autochtones et d’autres groupes sous-représentés.

Pour en savoir plus sur le Programme musical des trois R, sur les prochaines cueillettes communautaires d’instruments de musique et sur la façon dont votre école peut présenter une demande de don d’instruments, suivez Music Canada vous aime sur Facebook.

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Inaugural Three Rs Music Program Instrument Drive Coming to Lindsay, Ontario

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September 11, 2018, Lindsay, ON: The Three Rs Music Program is putting out a call to all Lindsay, Ontario residents for donations of gently used musical instruments. After a successful small-scale pilot at Sawdust City Music Festival in Gravenhurst, the first community instrument drive of the program will happen in partnership with the Trillium Lakelands District School Board (TLDSB) on September 29th.

Residents can drop off instruments between 12:30pm – 3:30pm at Mackey Celebrations Inc (35 Lindsay Street North, Lindsay, ON). While all instruments are welcomed, young musicians in the community have requested ukuleles, flutes, clarinets and trumpets to complete their music education program. The Three Rs Music Program has partnered with Van Halteren’s Music Centre, who will aid in refurbishing donated instruments. Once refurbished, instruments will be distributed back to the region’s schools based on the needs identified by the TLDSB. Music Canada Cares is proud to partner with MusiCounts to offer tax receipts for each instrument donation.

“In TLDSB, we know that music fosters the growth of a healthy mind, body, spirit and emotion. Music is not just a subject, but a way of being,” says Beth Wilson, Music Consultant at the Trillium Lakelands District School Board. “We are thrilled to be partnering with the Three R’s Music Program for this inaugural drive.  With this initiative, our programs will continue to grow and give more students the opportunity to learn an instrument.”

“We’re encouraging all Lindsay residents to search your closets, basements and garages for any spare instruments,” says Sarah Hashem, Managing Director of The Three Rs Music Program. “We’re very excited to be bringing our inaugural instrument drive to Lindsay. Let’s seize this opportunity to strengthen music education in the community and to make a difference in the lives of local students.”

The Three Rs refers to rescuing instruments, restoring them to a fully functional condition and reuniting them with students. In addition to community donation appeals across Ontario, the program will repair instruments already in the possession of schools through repair grants and will connect students’ learning experiences to Ontario’s vibrant music industry through Artist Ambassadors, workshops and other events.

The Three Rs Music Program is made possible by an investment from the Government of Ontario and will improve equitable access to quality music education by increasing the inventory of musical instruments in Ontario’s publicly funded schools. The program prioritizes providing instrument to underserved communities, particularly at-risk, Indigenous and other underrepresented communities.

To stay updated with the latest news from The Three Rs Music Program, including information on future community appeals and how schools can apply for instruments, please follow Music Canada Cares on Facebook.

 

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For more information:
Corey Poole, Music Canada
cpoole@musiccanada.com
+1 (647) 808-7359

 

About Music Canada Cares
Music Canada Cares is an affiliate of Music Canada that is dedicated to promoting and enhancing the societal benefits and value of music and those who create it.

About The 3 Rs Music Program
The Three Rs Music Program—rescuing instruments, restoring them to a fully functional condition and reuniting them with students—is advancing the effectiveness of publicly funded music education programs across Ontario through musical instrument refurbishment, community appeals, and artist connections. Using a community-driven approach, we will be ensuring more students have access to the developmental, cognitive, and social benefits of music. Music Canada Cares is proud to partner with the Government of Ontario for this program.

 About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster. For more on Music Canada, please visit www.musiccanada.com

 

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Tenue de la première cueillette d’instruments du Programme musical des trois R à Lindsay (Ontario)

 

Le 11 septembre 2018, Lindsay (Ontario) : Le Programme musical des trois R lance un appel à tous les résidents de Linsday (Ontario) pour les inviter à participer à une cueillette d’instruments de musique usagés. Précédée d’un petit projet pilote fort réussi au Sawdust City Music Festival de Gravenhurst, cette toute première cueillette communautaire d’instruments de musique sera organisée en partenariat avec le conseil scolaire Trillium Lakelands (TLDSB) le 29 septembre prochain.

Les résidents de Lindsay peuvent déposer des instruments de musique entre 12 h 20 et 15 h 30 au centre Mackey Celebrations Inc. (35, rue Lindsay nord, Lindsay, Ontario). Tous les instruments sont bienvenus, mais les jeunes musiciens de la communauté ont besoin d’ukulélés, de flûtes, de clarinettes et de trompettes pour leur programme d’éducation musicale. Le Programme musical des trois R s’est associé au Van Halteren’s Music Centre, qui contribuera à la remise en état des instruments donnés. Une fois réparés, les instruments seront redistribués dans les écoles de la région en fonction des besoins identifiés par le TLDSB. Music Canada vous aime est fier de s’associer à MusiCompte pour offrir à chaque donateur ou donatrice d’instrument un reçu aux fins de l’impôt.

« Au TLDSB, nous savons que la musique favorise une saine croissance mentale, physique, spirituelle et émotive. La musique n’est pas uniquement une matière scolaire, mais une véritable façon d’être », affirme Beth Wilson, conseillère musicale du conseil scolaire Trillium Lakelands. « Nous sommes extrêmement heureux de nous associer à la première cueillette d’instruments du Programme musical des trois R. Cette initiative aidera nos programmes à continuer de croître et à donner à un plus grand nombre d’élèves la chance d’apprendre à jouer d’un instrument. »

« Nous encourageons tous les citoyens de Lindsay à faire le tour de leurs placards, de leur sous-sol et de leur garage afin de voir s’ils ont des instruments de musique dont ils pourraient se départir », explique Sarah Hashem, directrice générale du Programme musical des trois R. « Nous sommes extrêmement heureux de présenter notre toute première cueillette d’instruments à Lindsay. Profitons-en pour consolider l’éducation musicale dans la communauté et faire une différence dans la vie des élèves. »

Le programme musical des trois R permet de récupérer les instruments, de les restaurer pour les remettre en bon état de fonctionnement et de les réaffecter à des élèves. En plus d’organiser des cueillettes d’instruments dans toutes les régions de l’Ontario, le programme assurera la réparation des instruments actuels des écoles ontariennes grâce à des subventions et bâtira des ponts entre l’expérience d’apprentissage des élèves ontariens et l’industrie musicale dynamique de la province grâce à la nomination d’artistes ambassadeurs et à l’organisation d’ateliers et d’autres événements.

Rendu possible par un investissement du gouvernement de l’Ontario, le Programme musical des trois R rendra plus équitable l’accès à une éducation musicale de qualité en enrichissant l’inventaire d’instruments de musique des écoles ontariennes financées par des fonds publics. Le programme met l’accent sur la remise d’instruments aux communautés sous-desservies, aux groupes particulièrement à risque, aux populations autochtones et aux autres groupes sous-représentés.

Pour en savoir plus sur le Programme musical des trois R, sur les prochaines cueillettes d’instruments de musique  et sur la façon dont votre école peut présenter une demande de don d’instruments, suivez Music Canada vous aime sur Facebook.

 

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Pour de plus amples renseignements :
Corey Poole, Music Canada
cpoole@musiccanada.com
+1 (647) 808-7359


À propos de Music Canada vous aime
Music Canada vous aime est une filiale de Music Canada vouée à la promotion et à l’enrichissement des bienfaits de la musique pour la société et de la valeur qu’elle représente pour ceux et celles qui la créent.

À propos du Programme musical des trois R
Le Programme musical des trois R – récupérer les instruments, les restaurer pour les remettre en bon état de fonctionnement et les réaffecter à des étudiants et des étudiantes – ajoute à l’efficacité des programmes d’éducation des écoles financées par des fonds publics de l’Ontario grâce à la remise en état d’instruments de musique, au lancement d’appels de fonds dans la collectivité et à la complicité des artistes. Dans une démarche centrée sur la collectivité, nous verrons à ce qu’un plus grand nombre d’étudiants et d’étudiantes aient accès aux bienfaits développementaux, cognitifs et sociaux de la musique. Music Canada est fière de s’associer au gouvernement de l’Ontario dans le cadre de ce programme.

À propos de Music Canada
Music Canada est une association professionnelle à but non lucratif qui représente les grandes maisons de disques au Canada, notamment Sony Music Entertainment Canada, Universal Music Canada et Warner Music Canada.  Music Canada collabore également avec de nombreux chefs de file de l’industrie musicale indépendante – étiquettes et distributeurs de disques, studios d’enregistrement, lieux de spectacles, promoteurs de concerts, gérants et artistes – pour assurer la promotion et le développement du secteur de la musique. Pour en savoir plus sur Music Canada, veuillez vous rendre sur www.musiccanada.com

 

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Music Canada launches new non-profit organization Music Canada Cares

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Toronto, September 7, 2018: Music Canada is pleased to announce the establishment of Music Canada Cares, an affiliated national organization that will lead Music Canada’s corporate social responsibility efforts.

Music Canada Cares is a dedicated non-profit focused on highlighting the extraordinary benefits of music to society. Music Canada Cares will work to promote equitable access to music education, and strive to improve the connection between Canada’s diverse music industry and communities.

“At Music Canada, we’re of the firm belief that Music Can Help,” says Graham Henderson, President and CEO of Music Canada. “It helps build bridges between people and communities, helps people express and process emotions, and helps drive economic activity locally and nationally. I’m thrilled that with the support of our members, Warner Music Canada, Universal Music Canada, and Sony Music Canada, we’re able to launch Music Canada Cares. This new organization will allow us to focus on boosting the social and developmental benefits music delivers, beginning with a source of so much passion, skill, creativity and fun – music education.”

Music Canada Cares’ first initiative is The Three Rs Music Program. The program will improve the inventory of musical instruments in Ontario’s publicly funded schools by rescuing gently used instruments, restoring them to a fully functional condition and reuniting them with students across the province.

“We’re thankful for the overwhelming support we’ve received from our outstanding industry and community partners,” says Sarah Hashem, Managing Director of The Three Rs Music Program. “Giving more young people in Ontario the chance to learn an instrument has wide-ranging benefits. Music education can ignite a career path and life-long passion, and equips students with skills that are transferable to various other fields.”

The Three Rs Music Program will serve both English-language and French-language schools, with the goal of improving access to quality music education for youth across Ontario. The program prioritizes providing instruments to Indigenous, at-risk, and underrepresented communities.

To stay updated with the latest news from Music Canada Cares and The Three Rs Music Program, including information on how to apply for and donate instruments, please follow Music Canada Cares on Facebook.

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For more information:
Corey Poole, Music Canada
cpoole@musiccanada.com
+1 (647) 808-7359 

About Music Canada
Music Canada is a non-profit trade organization that represents the major record companies in Canada: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster. For more on Music Canada, please visit www.musiccanada.com

About Music Canada Cares
Music Canada Cares is an affiliate of Music Canada that is dedicated to promoting and enhancing the societal benefits and value of music and those who create it. 

About The 3 Rs Music Program
The Three Rs Music Program- rescuing instruments, restoring them to a fully functional condition and reuniting them with students-  is advancing the effectiveness of publicly funded music education programs across Ontario through musical instrument refurbishment, community appeals, and artist connections. Using a community-driven approach, we will be ensuring more students have access to the developmental, cognitive, and social benefits of music.

 

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Music Canada lance la nouvelle organisation à but non lucratif Music Canada vous aime

Music Canada a le plaisir d’annoncer l’établissement de Music Canada vous aime, une organisation nationale affiliée à laquelle sera confiée la direction des efforts de Music Canada dans le domaine de la responsabilité sociale des entreprises.

Music Canada vous aime est une organisation à but non lucratif vouée à faire connaître les bienfaits exceptionnels de la musique pour la société. Music Canada vous aime œuvrera à la promotion d’un accès équitable à l’éducation musicale et s’efforcera de resserrer les liens au sein de la grande mosaïque de nos industries musicales et de nos communautés.

« Chez Music Canada, nous sommes fermement convaincus que la musique peut aider », affirme Graham Henderson, président et chef de la direction de Music Canada. « Elle aide à construire des ponts entre les gens et les communautés, elle aide les gens à exprimer et à gérer leurs émotions, et elle alimente l’activité économique aux plans local et national. Je suis extrêmement heureux d’annoncer que, grâce au soutien de nos membres – Warner Music Canada, Universal Music Canada et Sony Music Canada – nous lançons aujourd’hui l’organisation à but non lucratif Music Canada vous aime. Cette nouvelle organisation nous permettra de concentrer nos efforts sur la stimulation des bienfaits sociaux et développementaux offerts par la musique, et ce, en commençant par la source de tant de passion, tant de compétence, tant de créativité et tant de plaisir – l’éducation musicale. »

La première initiative de Music Canada vous aime est le Programme musical des trois R. Ce programme contribuera à l’enrichissement de l’inventaire d’instruments de musique dans les écoles financées par des fonds publics de l’Ontario en récupérant des instruments de musique légèrement usagés, en les restaurant pour les remettre en bon état de fonctionnement et en les réaffectant à des étudiants et des étudiantes à travers la province.

« Nous sommes reconnaissants des immenses appuis que nous avons reçus de nos remarquables partenaires de l’industrie et de la collectivité », a souligné Sarah Hashem, directrice générale du Programme musical des trois R. « Le fait de donner à un plus grand nombre de jeunes Ontariens et Ontariennes la chance d’apprendre à jouer d’un instrument a une multitude d’effets positifs. L’apprentissage de la musique peut déboucher sur une carrière musicale et sur une passion de toute une vie, et il procure aux étudiants des compétences qui leur serviront dans de nombreux autres domaines. »

Le Programme musical des trois R sera accessible aux écoles francophones et anglophones de l’Ontario afin d’offrir un accès à une éducation musicale de qualité aux jeunes de toutes les régions de la province. Le programme privilégie le don d’instruments aux communautés autochtones, à risque ou sous-représentées.

Pour recevoir les dernières nouvelles de Music Canada vous aime  et du Programme musical des trois R, y compris des renseignements sur la façon de vous inscrire pour faire un don d’instrument, suivez Music Canada vous aime sur Facebook.
 

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Pour de plus amples renseignements :
Corey Poole, Music Canada
cpoole@musiccanada.com
+1 (647) 808-7359


À propos de Music Canada
Music Canada est une association professionnelle à but non lucratif qui représente les grandes maisons de disques au Canada, notamment Sony Music Entertainment Canada, Universal Music Canada et Warner Music Canada.  Music Canada collabore également avec de nombreux chefs de file de l’industrie musicale indépendante – étiquettes et distributeurs de disques, studios d’enregistrement, lieux de spectacles, promoteurs de concerts, gérants et artistes – pour assurer la promotion et le développement du secteur de la musique. Pour en savoir plus sur Music Canada, veuillez vous rendre sur www.musiccanada.com

À propos de Music Canada vous aime
Music Canada vous aime est une filiale de Music Canada vouée à la promotion et à l’enrichissement des bienfaits de la musique pour la société et de la valeur qu’elle représente pour ceux et celles qui la créent.

À propos du Programme musical des trois R
Le Programme musical des trois R – récupérer les instruments, les restaurer pour les remettre en bon état de fonctionnement et les réaffecter à des étudiants et des étudiantes – ajoute à l’efficacité des programmes d’éducation des écoles financées par des fonds publics de l’Ontario grâce à la remise en état d’instruments de musique, au lancement d’appels de fonds dans la collectivité et à la complicité des artistes. Dans une démarche centrée sur la collectivité, nous verrons à ce qu’un plus grand nombre d’étudiants et d’étudiantes aient accès aux bienfaits développementaux, cognitifs et sociaux de la musique.

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Rescuing, Restoring, and Reuniting Instruments in Gravenhurst, Ontario

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On Sunday, August 5th, Music Canada introduced the Three Rs Music Program at the second annual Sawdust City Music Festival in Gravenhurst, Ontario. The new program, which is rescuing gently used instruments, restoring them to fully-functional condition, and then reuniting them with students in publicly funded schools across Ontario, will be fully operational this Fall.

Instruments were collected from artists and concert-goers at Music Canada’s booth in the festival’s Vendor Village at Gull Lake Rotary Park. Among the collected instruments were acoustic and electric guitars, as well as ukulele, fiddle, flute, and snare drum.

The instruments will be restored by Currie’s Music, a local vintage music and repair shop. Once the instruments are fully-functional, they will be made available to publicly funded schools in the Gravenhurst area.

Music Canada would like to thank all the festival attendees who generously donated their instruments. Additional opportunities for instrument donation will be announced soon.

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Music Canada launches #EveryStage campaign, focusing first on music education

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Music Canada is proud to return as a Platinum Partner of the 47th annual JUNO Awards in 2018, sponsoring both the Album of the Year category as well as the Welcome Reception, which is the official kickoff party to JUNOs weekend happening Friday, March 23rd in Vancouver.

Leading up to this year’s annual celebration of Canada’s brightest stars in music, Music Canada will be highlighting the ways in which our advocacy supports Canadian artists at every stage of their career. In the coming weeks, we’ll be publishing a series of blogs detailing our research and advocacy efforts in four defined areas: music education, music cities, copyright, and celebrating success. To kick it off, we’ll start where most Canadians learn the fundamentals with music education.

One of the key recommendations in Music Canada’s Next Big Bang report, which identifies programs and policies designed to stimulate the development of Canada’s commercial music sector and to drive growth and job creation in the economy at large, is to enhance and invest in music education. The recommendation states:

Given the strong evidence that music education prepares workers who are more creative, better problem-solvers, and possess soft skills that are critical in the digital economy, as well as the correlation between music scenes and tech clusters, governments should invest more in music education and should consider music scenes as a tool for economic development.

This recommendation drives much of the advocacy undertaken by Music Canada to secure equitable access to quality music education for all young Canadians.

We are currently working with multiple provincial governments on various initiatives and strategies to meet this goal, and have been a long-time supporter of groups like MusiCounts and their efforts put more instruments into the hands of Canadian kids, as well as the Coalition for Music Education, promoting their efforts to improve the state of music education in Canada.

From a curriculum standpoint, music education falls under the mandate of provincial ministries, but municipalities also have a role to play in ensuring equitable access to music education for all Canadians. And the relationship is reciprocal, as music education also plays a role in the development of vibrant Music Cities.

As our 2015 landmark report, The Mastering of a Music City notes:

Music education is present in successful Music Cities. Generally, it is understood to include formal music training in the education system, as well as specialized programs at colleges and universities. Not only do these programs help develop future musicians, but they develop appreciation for music at a young age, seeding future audiences. The many other benefits of learning and playing music are well documented and wide-ranging. These include enhancing children’s neural activity, language development, test scores, IQ and learning abilities.

One way that municipalities can promote music education is through a phenomenal program that has been popping up in cities across Canada – music instrument lending libraries. Public library branches in Barrie, Kitchener, Vancouver, Calgary, Toronto and other cities now allow Canadians of any age to experiment with and learn new instruments free of charge.

We look forward to sharing more news in the near future on our work to promote and strengthen music education. Next in our series of blogs about how our advocacy supports artists at every stage of their career, we’ll dive deeper into Music Cities and how musicians can benefit from vibrant, actively promoted local music economies.

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2018 JUNO Host Committee releases BC education program resources

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The 2018 JUNO Awards in Vancouver are just around the corner, and communities across British Columbia are invited to be part of Canada’s biggest annual celebration of music and musicians.

Let’s Hear It BC, the 2018 JUNO Host Committee, recently unveiled learning resources designed by BC music educators Jilaine Orton, Carol Dirianni, Adam J. Con, and Mark Reid for use in classrooms across the province and developed using BC’s redesigned curriculum. Teachers can use the resources to improve students’ awareness of the music industry, and outline the importance of investing in Canada’s growing music economy.

For grades 4 through 7, students are encouraged to study recipients of the Allan Waters Humanitarian Award, analyzing their major contributions to both local and international communities through social activism and humanitarian work. For high school students grades 10 through 12, the program outlines ways to improve students’ awareness of the music industry and career opportunities through examining emerging and evolving trends in music.

Students and teachers are invited and encouraged to share their expertise and experience through social media with the hashtag #JUNOLearning.

The resources can be viewed here:

Grade 4 to 7 classrooms

Grade 10 to 12 classrooms

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Graham Henderson’s introductory remarks from Ontario Provincial Arts Education Roundtable

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Below are introductory remarks delivered by Music Canada’s President and CEO, Graham Henderson, at the Provincial Arts Education Roundtable hosted by the Ontario Ministry of Education and Ministry of Tourism, Culture and Sport on October 16, 2017.

It sometimes feels today as though the liberal arts and the humanities are under siege. Right across the United States, Republican governors are rolling back support for state universities that offer liberal arts education. And we must be vigilant – because if it can happen there, it can happen here.

Culture and the arts are worth fighting for. The poet Percy Bysshe Shelley believed that the arts can reform the world.  He developed a theory of the imagination.  He believed that what he called the “cultivated imagination” can see the world differently – through a lens of love and empathy.  And how do you get one of those “cultivated imaginations”? Well through exposure to culture.

Now, it might be said that we live in a technology obsessed world.  And you, know, Percy’s wife, Mary had something to say about that.  She wrote Frankenstein, a book whose central message seems to be that the unmediated, unexamined introduction of technology into our lives is fraught with risk and danger. It can, not always, but it can create monsters.

Poets today continue to operate in this tradition.  If you don’t know the Texan poet and performance artist Arielle Cottingham, you should. Cottingham, now living in Melbourne, won the 2016 edition of the Australian Poetry Slam with an electrifying performance. She was recently interviewed for the magazine ArtsHub. In an article meaningfully entitled, “Why We Need Poets More Than Ever Before”, Cottingham cited Shelley as an inspiration for her work and pointed to his famous comment in A Defense of Poetry: Poets are the unacknowledged legislators of the world.

Shelley used the term “legislator” in a special sense. Not as someone who “makes laws” but as someone who is a “representative” of the people. In this sense creators must be thought of as the voice of the people; as a critical foundation of our society and of our democracy. They offer insights into our world and provide potential solutions – they underpin our future.

Cottingham agrees and explained it this way:

[Shelley] argues that poets are the moral barometers of their times and circumstances – and look at the well-known poets today. Bob Dylan is lauded as the voice of a generation. Maya Angelou elevated the voice of the black woman to an unprecedented visibility. Gil Scott Heron wrote a single line of poetry so prescient that it became more famous than he himself did – “The revolution will not be televised.” To quote Miles Merrill, “poets are more honest than politicians.”

A liberal arts education and an education in the humanities – STEM blended into STEAM – is therefore essential to a healthy society and one that is governed by empathy and love.

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Music Monday to celebrate Canada’s 150th Anniversary with new anthem in support of music education

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On Monday, May 1, 2017, the Coalition for Music Education will celebrate Music Monday with a cross-country sing-along to raise awareness for music education. The annual event celebrates the unifying power of music as thousands of Canadians join in singing and performing the Music Monday anthem at their schools and other community centres.

This year, inspired by Canada’s 150th anniversary, the Music Monday sing-along will be led by a live-streamed showcase from the nation’s capital. In recognition of the sesquicentennial year, the 2017 Music Monday anthem will celebrate Canada’s musical heritage in its lyrics and instrumentation. The anthem, titled Sing It Together, focuses on the power of voices, and “asks us to sing for joy, for truth, for healing, and for freedom,” explains the event press release. The recording features Inuit throat singing, Métis fiddling, Indigenous drumming, and children’s choirs in celebration of Canadian musical heritages.

Sing It Together was co-written by JUNO Award winners Marc Jordan and Ian Thomas, and was recorded at Canterbury Music in Toronto, with additional layers recorded at Ottawa’s Audio Valley Recording Studio, and Hamilton’s St. James Anglican Church.

“Music is the landscape of Canada,” said Marc Jordan. “We hope it will be a song that illuminates the mosaic of music and cultures that thrive in every corner of the country.”

To join the Canada-wide chorus of students and community groups in singing and performing the song on Music Monday, visit the Get Involved section of the Music Monday website.  Arrangements, audio-visual learning tools, and lyrics in several languages will be made available on the website ahead of the event.

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Nominations open for Canada’s Volunteer Awards

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Header 625x190Nominations are now open for Canada’s Volunteer Awards, which recognizes a not-for-profit organization, an individual, a group, or a business who is making a positive impact in their community. As Canada prepares to celebrate its 150th anniversary in 2017, it is important to acknowledge the tireless efforts volunteers put in to improve lives in our communities and country.

Awards will be presented in the following categories:

  • One (1) national award – Thérèse Casgrain Lifelong Achievement Award;
  • Five (5) regional awards – Emerging Leader, for young volunteers aged 18 to 30;
  • Five (5) regional awards – Community Leader, for individuals or groups of volunteers;
  • Five (5) regional awards – Business Leader, to recognize businesses that demonstrate social responsibility; and
  • Five (5) regional awards – Social Innovator, to recognize the contributions of not-for-profit organizations.

Nominees will be assessed according to six criteria: role, impact, reach, engagement, challenges, and inspiration. Award recipients will be recognized at a ceremony and will be able to choose a not-for-profit organization to receive a grant of $5,000 (regional awards) or $10,000 (national award).

The nomination period closes Friday, February 3, 2016.

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Music Canada AGM 2016: Ontario’s Minister of Tourism, Culture and Sport, Eleanor McMahon, delivers opening remarks

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At Music Canada’s 2016 Annual General Meeting, held Oct 18 at Revival in Toronto, we were privileged to have the Honourable Eleanor McMahon deliver opening remarks to our guests.

Minister McMahon was introduced by Shane Carter, President of Sony Music Canada, who noted the passion for music she has shown since being appointed Ontario’s Minister of Tourism, Culture and Sport in June of 2016.

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The MPP for Burlington is a booster of music education, and believes her own musical training helped her to be a better politician.

“I took vocal lessons right up into university…music was everywhere in our home,” said the Minister. “And singing with others, whether in our church choir, or around a campfire taught me the value of personal expression, creativity, discipline and craft, as well as harmony and teamwork.”

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“Having the opportunity to express myself through music was integral for me to understand who I was growing up, and who I am today,” said Minister McMahon.

It was the first opportunity for many in attendance to meet the Minister, who spoke with guests including Universal Music Canada recording artist Alx Veliz, who would later perform at the event.

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Minister McMahon speaks with Universal Music Canada recording artist Alx Veliz

In her remarks, she addressed the connection between culture and the economy, saying “our culture and our economy are inextricably linked.”

“Our government recognizes the many opportunities for the province’s music scenes to build up our cultural sector and our economy, to mobilize Ontario’s wealth of talent, our state-of-the-art production facilities, the wide range of venues, and vibrant festivals, with the aim to make it Canada’s largest – and one of the world’s most diversified music jurisdictions.”

The Ontario Government has indeed displayed recognition of the value our music sector brings to the province. The Minister referenced the formulation of Ontario’s Culture Strategy, which per the Minister “commits the government to continue to build Ontario as a leading North American center for music production and performance,” and OntarioLiveMusic.ca, which promotes Ontario’s live music events. Minister McMahon called the Ontario Music Fund “something truly unique in Canada,” a leveraging of talent and economic opportunity that other jurisdictions are now looking to replicate. The Ontario Music Fund has resulted in “1,274 full-time equivalent jobs, supporting events attended by 1.6 million people, while giving a platform to more than 1,900 Ontario artists to show the world what they do best,” remarked the Minister.

Music Canada’s President & CEO, Graham Henderson, thanked Minster McMahon for her remarks, adding how great it is that she has displayed a belief in the power of music to change society, a belief no doubt shared by many in the room.

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Music Canada’s 2016 AGM with (L-R) Warner Music Canada President Steve Kane, Music Canada’s Executive Vice President Amy Terrill, The Honourable Minister Eleanor McMahon, Sony Music Canada’s President Shane Carter, Music Canada’s President and CEO Graham Henderson, and Universal Music Canada President Jeffrey Remedios.

Below is the full video of Minister McMahon’s opening remarks.

For more photos from the Annual General Meeting, visit our photo album on Facebook.

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