Music Canada

Gold/Platinum

Join Mailing List

Music Canada

Gold/Platinum

Tag archive: Focus On Creators (4)

view

Department of Canadian Heritage releases #DigiCanCon consultation report

On February 21, the Department of Canadian Heritage released its Canadian Content in a Digital World consultation report. The government commissioned the independent data analysis firm Ipsos to synthesize the information gathered from the DigiCanCon consultations. The results contained in the report are described as a thematic overview of submissions received.

The television and film industries are thoroughly discussed, and while the report doesn’t contain many direct mentions of music, some sections have a strong focus on creators and the need to showcase Canada’s cultural sector at home and abroad, as well as “a need to ensure that Canadian creators share in the financial rewards resulting from increased dissemination of cultural content via digital channels.”

The report identifies three main principles that arose during the consultations, and positives for the creative community can be drawn from the feedback the government received related to each of these principles:

  1. Focusing on citizens and creators

This principle involves supporting creators through skills development and ownership protection, investing in creators with a re-evaluated funding model to allow broader access, and respecting citizen choice to afford all Canadians with access to a diverse body of cultural content.

  1. Reflecting Canadian identities and promoting sound democracy

A sentiment expressed by many during the consultations was that “the Canadian ‘brand’ should reflect the diversity of both Canada’s cultural and ethnic populations and also Canada’s geography and landscape.” Per the report, “there was general agreement that a robust Canadian cultural offering contributes to a strong Canadian identity which in turn breeds engaged citizens.” This is how many participants felt that culture can promote a sound democracy.

  1. Catalyzing economic and social innovation

How to create a cultural ecosystem that fuels growth of the middle class was one of the questions the government sought to answer. While participants reportedly had difficulty expressing how a thriving cultural sector would benefit the middle class, it’s important to remember that many members of the creative class earn an income below the poverty line from their creative work. Independent musicians earned an average of $7,228 per year from music-related activities in 2011. In many respects, a strong creative class contributes directly to a strong middle class. This is one of the main reasons the Focus On Creators coalition exists – to ask the government to put creators at the heart of future policy so they can earn a reasonable living from their work, and BE part of the middle class.

We were very encouraged by one of the “next steps” identified by the government to “through both public policy and perception, reposition the cultural sector as an engine of economic growth and innovation in Canada.” We firmly believe that music has incredible potential as a driver of economic growth and job creation and we’re committed to spreading this message.

One of the key themes of the consultations, identified on page 10, is “Modernizing Canada’s legislative framework and national cultural institutions.” According to the report, the Copyright Act was one of the institutions that participants said has “not kept pace with the shifting digital environment and should be examined.” The upcoming government-mandated Copyright Act review in 2017 was identified as a vital opportunity for Canada to stand up for creators, noting that “most agreed that changes to IP legislation that divert the flow of revenue back to the hands of the idea generators is essential to the future of the cultural ecosystem in Canada.” The Copyright Act is also included as a legislative framework in the government’s “federal cultural policy toolkit.” We hope that the opportunity presented by the 2017 Copyright Act review is used to its full potential to benefit Canada’s cultural industries.

Although it was not mentioned in the Ipsos report, The Copyright Board of Canada also has enormous potential to act as a business development force for our cultural industries. In a report released in December of 2016, The Standing Senate Committee on Banking, Trade and Commerce stated “The Copyright Board of Canada plays a pivotal role in Canada’s cultural sector. Yet, from what the committee heard, the Board is dated, dysfunctional and in dire need of reform.” The Senate committee report recommended that an “in-depth examination of the Copyright Board of Canada’s mandate, practices and resources” be included as part of the 2017 Copyright Act review.

Music Canada would like to commend Minister Joly and the Department of Canadian Heritage for undertaking such a thorough consultation at this crucial moment in time for Canada’s cultural industries. We are very encouraged by the commitment to creators displayed by both the government and participants in the consultation, and we are hopeful that these consultations will result in new policies to better support our creative industries in the digital age.

Comments
view

Music Canada’s Graham Henderson discusses his Economic Club speech and Focus On Creators on Canadian Musician Radio

Music Canada’s President and CEO, Graham Henderson, was recently interviewed by Canadian Musician’s Michael Raine for the Canadian Musician Radio podcast. Graham and Michael began by discussing Graham’s November 1 speech to the Economic Club of Canada, in which he gave an impassioned defence of creators’ rights. The conversation then flowed to the Focus On Creators initiative, which launched on November 29 with a joint letter to Canadian Heritage Minister Mélanie Joly signed by nearly 1,100 musicians, authors, playwrights, poets, songwriters and other creators, urging the government to put creators at the heart of future policy.

A common theme of both Graham’s speech and Focus On Creators is that our government must act to restore a fair and balanced working environment for creators before full-time creativity becomes a thing of the past.

“We are out of our enabling phase. We’ve enabled this new digital marketplace,” said Graham. “Very clearly, we created market distortions we didn’t intend, and now we are going to play the role, the government, will play the role of a leveler. We are going to restore balance.”

Graham spoke of the widespread support behind Focus On Creators from high profile Canadian artists and creators, but stressed the significance of the younger generation of artists who have added their names to the joint letter.

“What is just as important is the young artists. They’re signing up in droves because they’re the ones for whom this promise evaporated,” said Graham. “Our new generations of musicians are digital natives. There’s almost nothing about that environment they don’t know and they don’t understand…The problem is, they do it all, and they don’t get paid properly. They can’t afford rent. Prominent musicians who’ve had their music on 75 records, who have JUNOs, JUNO nominations, can’t afford rent. Ridiculous!”

The full interview is available on Canadian Musician Radio’s website. Graham’s interview begins at the 22:50 mark.

Comments
view

Canada’s creative industries to host Thought-Leadership Event on 2017 Copyright Act review in Ottawa

thoughtleadershipevent

UPDATE – NOV 30, 12:54PM: Due to extreme weather, this event had been postponed to a future date.  Further updates will be provided when available.

Ottawa, ON – November 30, 2016:  Creative industries that rely on the Copyright Act are holding a thought leadership event today in Ottawa in preparation for the upcoming government-mandated review of the Act in 2017.

Creators and rights holders in the music, book-writing and newspaper sectors will convene with Members of Parliament and decision-makers in Ottawa. The event is intended to unite Canada’s major cultural sectors as they discuss how legislative, program and policy improvements can help their industries grow and prosper in the digital age.

The rules governing the digital environment were established twenty years ago, with the intent of supercharging the digital marketplace – to be a boon to both creators and the public. But the reality is that within the span of a single generation, the creative middle class has virtually ceased to exist.

Independent artists earned an average of $7,228 per year from music-related activities in 2011; not nearly enough to allow them to pursue a music career full-time. Taking inflation into account, writers made 27 percent less in 2015 than they did in 1998 from their writing. With average writers’ revenues that fall below the poverty line, the Writers’ Union of Canada says that writers will increasingly abandon their craft for other employment. The average income of a playwright in Canada, in 2004, was less than $10,000.

On November 29th, a joint letter addressed to the Honourable Mélanie Joly, Minister of Canadian Heritage, urged the government to put Canada’s creators at the heart of our cultural policy. The letter was signed by nearly 1,100 Canadian musicians, songwriters, composers, music producers, authors, poets, playwrights, film composers, actors, directors, visual artists and other members of the creative class.

The letter is sure to be a topic of discussion at the event, as Canada’s cultural industries further unite to ensure our creators can continue to tell Canadian stories to the world and global stories to Canadians. Music Canada will be live-streaming the event, so please look out for the video link on our Facebook and Twitter pages.

Comments
view

Canada’s creative industries join together to form Focus On Creators coalition, release joint letter to Heritage Minister Mélanie Joly

focus-social-facebookA growing list of nearly 1,100 musicians, authors, songwriters, composers, music producers, poets, playwrights, film composers, actors, directors and other members of the creative class have signed a joint letter addressed to the Honourable Mélanie Joly, Minister of Canadian Heritage, urging the Canadian Government to put creators at the heart of our cultural policy.

The impressive list of signatories on the letter includes Alanis Morissette, Brett Kissel, Blue Rodeo, Gord Downie, Gordon Lightfoot, Grimes, Metric, The Sheepdogs, Marie Claire Blais, Rudy Wiebe, Guy Gavriel Kay, Sharon Pollock, Daniel David Moses, Mary Vingoe, Garth Richardson, Gary Barwin, Alice Major, Maureen Hynes and many more.

The following is a passage from the joint letter:

The carefully designed laws and regulations of the 1990s were intended to ensure that both Canadian creators and technological innovators would benefit from digital developments. We hoped that new technology would enrich the cultural experiences for artists and consumers alike. Unfortunately, this has not happened. Instead, our work is increasingly used to monetize technology without adequately remunerating its creators. Income and profit from digital use of our work flow away from the creative class to a concentrated technology industry.  Allowing this trend to continue will result in dramatically fewer Canadians being able to afford to “tell Canadian stories,” much less earn a reasonable living from doing so.

Canadian creators are encouraged to add their names to the letter on the initiative’s website, www.focusoncreators.ca, to help send this important message to policymakers in Ottawa.

The Focus On Creators coalition was formed to bring focus to the artists’ perspective in light of some major federal cultural policy activities, including the Canadian heritage review, and the upcoming Copyright Act review in 2017. These activities present a timely opportunity to re-establish a fair working environment for creators.

Focus On Creators has widespread support from Canada’s creative industries. The initiative’s supporting partners are:

  • Music Canada
  • The Canadian Independent Music Association (CIMA)
  • The Writers’ Union of Canada
  • The League of Canadian Poets
  • The Canadian Music Publishers Association
  • The Playwrights Guild of Canada
  • The Canadian Country Music Association

On November 30, 2016, creators and rights holders in the music, book-writing and newspaper sectors will convene with Members of Parliament and decision-makers in Ottawa for a Thought Leadership Event hosted by industries that rely on the Copyright Act. The event is intended to unite Canada’s major cultural sectors as they discuss how legislative, program and policy improvements can help their industries grow and prosper in the digital age. Music Canada will be live-streaming the event. Look out for the link on our Facebook and Twitter pages.

Comments

This website made possible with the support of the Ontario Media Development Corporation.