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Tag archive: Music Cities Summit (4)


#EveryStage: How Music Canada’s Music Cities advocacy aims to make Canadian municipalities more music and musician friendly

Last week Music Canada launched our JUNOS 2018 #EveryStage campaign, intended to highlight the ways our advocacy supports artists at every stage of their career, with a blog about our aim to secure equitable access to quality music education for all young Canadians.

We’re proud to return as a Platinum Partner of the 47th annual JUNOS, sponsoring both the Album of the Year category as well as the official kickoff to JUNO weekend, the Welcome Reception.

In the second installment of our four-part series leading up the 2018 JUNO Awards, we’ll explore Music Cities and Music Canada’s efforts to help make Canadian municipalities more music and musician-friendly. A Music City is a community of any size with a vibrant music economy.

Why it’s important

Vibrant and actively promoted local music ecosystems bring a wide array of benefits to both cities and the musicians inhabiting them. Economic growth, job creation, increased spending, greater tax revenues and cultural development are just a few examples.

“Live music is a growth industry in Ottawa. It shapes our identity and who we are as a city. In addition to the cultural benefits, a thriving music industry helps to level the playing field for our homegrown companies who are competing to attract talent from around the world.” – Jim Watson, Mayor of Ottawa

How we advocate

Music Canada’s world-renowned and globe-spanning research has identified several key strategies that cities both large and small can use to grow and strengthen their music economy. We work with municipal governments and regional partners to implement music and musician-friendly policies, establish music offices and advisory boards, as well as promote music tourism, audience development and access to the spaces and places where music is made.

Cities across Canada, including London, Vancouver, Hamilton, Calgary, Toronto, Barrie/Simcoe County, Halifax, Moncton, Ottawa, Windsor-Essex, Guelph and more have implemented or are exploring measures to maximize the impact, growth and support for their local music ecosystems, and Music Canada has been proud to provide support through our research and expertise in the development of these strategies.

Learn more

Our 2015 report The Mastering of a Music City represents a roadmap that communities of all sizes can follow to realize the full potential of their music economy. Truly global in scale, the report is the result of more than forty interviews with music community experts, government officials, and community leaders in more than twenty cities on every continent.

“This should remove barriers to performing and creating music. Ultimately the goal is to create a more sustainable music community where artists and professionals can enjoy successful careers.” – Graham Henderson, President and CEO of Music Canada

Our annual Music Cities Summit at Canadian Music Week brings policymakers, city planners and global music industry representatives together to discuss, learn and collaborate.

Chambers of commerce have an opportunity to carve out a leadership role in leveraging music as a driver of employment and economic growth. In 2016, Music Canada partnered with the Canadian Chamber of Commerce (CCC) to create a Music Cities Toolkit, designed to provide the CCC’s network of over 450 chambers of commerce and boards of trade, in all regions of the country, with a guide to activate the power of music in their city.

“The cities of Kitchener and Waterloo have long recognized that a comprehensive and coordinated approach for live music allows us to not only expand our existing events such as the Kitchener Blues Festival but also attract new business and retain talent. As this document confirms, Music Canada is a tremendous resource for all stakeholders in formulating a local strategy, particularly in bridging municipal, business and cultural sector interests. Through national and international experience they know what works for the benefit of the entire community.” –  Ian McLean, President & Chief Executive Officer, Greater Kitchener Waterloo Chamber of Commerce

Live Music Measures Up is the first comprehensive economic impact study of the live music industry in Ontario. It provides critical data and information to help guide decision-making within the sector, in government and other allied stakeholders.

Measuring Live Music represents an historic, timely and monumental opportunity; one which will enable us to entrench the true value of the live music economy in the minds of our stakeholders, government and audiences alike. It’s inspiring to see the sector organize, work together and build on the momentum we can all feel – here in the Province and around the world – the kind that will help guarantee live music takes its rightful place as one of Ontario’s greatest natural resources.” – Erin Benjamin, Executive Director, Music Canada Live



The Mastering of a Music City: Music Cities Summit returns to Canadian Music Week

Once again, global city planners and the music industry will take part in Music Canada’s and Canadian Music Week’s international creative-economy summit “The Mastering of a Music City.” The day-long summit will take place during Canadian Music Week on Friday, April 21, 2017.

This will be the second year of the summit which last year brought close to 200 entrepreneurs, industry executives, tourism experts, artists, and musicians from all over the world together to talk about Music Cities—the shared realization that cities across the globe enjoy an often-huge economic dividend from the creation, performance, and reception of music.

The summit will begin with opening remarks from Neill Dixon, President of Canadian Music Week, and Amy Terrill, EVP, Music Canada, and author of “The Mastering of a Music City” report, and Mayor of Toronto John Tory.

Helen Marcou, owner of Bakehouse Studio in Melbourne Australia, will deliver the opening keynote on The Role of Advocates: A Story of Successfully Fighting for Your Music City. When an iconic Melbourne venue was threatened with closure, Helen started a movement called Save Live Australia’s Music, or SLAM. Before she was done, 20,000 had marched on the steps of the legislature, laws were amended, and a permanent voice for music was created. Helen continues to be one of Melbourne’s strongest music advocates. Helen will share her story of fighting for her Music City.

Other notable events include:

  • A keynote presentation by Molly Neuman, Head of Music at Kickstarter How to Prevent Monoculture from Killing Our Music Cities. Neuman will speak to the future of culture sustainability.
  • A presentation and panel session on UNESCO Cities of Music that asks whether it is time for a North American member.

And four panel discussions:

  • The Music City Leaders Panel will ask key questions of elected officials who have identified music as a key strategy or economic sector in their cities. Panelists include Karl Dean, former mayor of Nashville; John Tory, Mayor of Toronto; Filippo del Corno, Assessore alla Cultura, City of Milan; Maria Claudia Lopez Sorzano, Secretary of Culture, Recreation and Sports, City of Bogota; and Manon Gauthier, Member of the City of Montreal Executive Committee, City of Montreal.
  • The Music Ecosystem Panel will discuss how to identify gaps in a city’s music ecosystem—which supports the development of artists—which gaps are critical and what to do to address them.
  • The Music Tourism Panel will talk about how music is a powerful motivator for travel. Attendees will hear from some of the most successful properties that incorporate music into their offerings, and how it attracts music tourists.
  • The How to Work with the Development Community panel will be moderated by Toronto City Councillor Josh Colle, and will include Shain Shapiro, Managing Director of Sound Diplomacy and Co-Founder of the Music Cities Convention. The panel will investigate the competition for space between development and cultural spaces.

Individual tickets are available to the summit or you can gain access with the CMW VIP pass.

Music Canada will livestream the opening remarks and the following panels: The Role of Advocates: A Story of Successfully Fighting For Your Music City, The Music City Leader’s Panel, and How To Work With The Development Community. You can watch these discussions live on Music Canada’s Facebook feed.


Music Canada at Canadian Music Week 2017

Canadian Music Week 2017 kicks off Tuesday, April 18, for a week of unforgettable shows across Toronto, along with dozens of panels and workshops scheduled at the Sheraton Centre. Music Canada is thrilled to join the festivities as a supporting sponsor, with members of our organization appearing on several panels throughout the festival.

We’ve outlined our participation in the list below:


Richard Pfohl, General Counsel to Music Canada, will join Mitch Glazer (RIAA), Martin Ajdari (Ministry of Culture, France), Gilles Daigle (SOCAN), and Casey Chisick (Cassels Brock & Blackwell LLP) for the CMW Copyright Summit, moderated by Emmanuel Legrand (Music Week). Richard’s expertise in the subject of copyright law comes at a crucial time, as the push towards legislation supporting creators continues to take steam with initiatives like Focus On Creators.

The Copyright Summit at Canadian Music Week runs noon to 12:50pm at Sheraton Hall A/B


Graham Henderson providing remarks at CMW Global Forum 2015

Music has the ability to bridge cultural and social divides, and at this year’s Global Forum, Indigenous artists will discuss the power of music and its ability to unite, inspire, and heal.

Sponsored by Music Canada, the panel will feature a keynote by Polaris-winning throat singer Tanya Tagaq, who will join a panel with JUNO-winning artists Susan Aglukark, and Bear Witness of A Tribe Called Red.

The panel will be moderated by conductor and advocate John Kim Bell, and the event will feature a performance by experimental R&B artist isKwe.

Gord Downie’s brother, Mike Downie, co-creator of album and graphic novel Secret Path, will also join the panel to discuss the multimedia project on the devastating legacy of residential schools.

The CMW Global Forum Networking Breakfast is invite only, and will run 8:45am – 11:00am at Osgoode Ballroom East.

FRIDAY, APRIL 21, 2017

Amy Terrill at inaugural Music Cities Summit, 2016

Music Canada’s Executive Vice President, Amy Terrill, will host the second CMW Music Cities Summit, an all-day event that will explore in-depth the relationship between creative city planning, quality-of-life, and the music industry.

The event was inspired first by Music Canada’s report on Toronto’s 2012 Music City initiative with Austin, and directly by Music Canada and IFPI’s internationally-acclaimed report The Mastering of a Music City, Key Elements, Effective Strategies and Why it’s Worth Pursuing.

Toronto Mayor John Tory will appear at the summit for the second year in a row, sitting in on the Music City Leader’s Panel along with Albuquerque Mayor Richard J. Berry, former Nashville Mayor Karl Dean, Filippo del Corno (Milan, Italy), Maria Claudia Lopez Sorzano (Bogota, Colombia) and Manon Gauthier (Montreal). Several members of the Toronto Music Advisory Council will also participate in the summit, including council co-chair Andreas Kalogiannides, who will join the Music Ecosystem Panel, and Councillor Josh Colle, who will moderate the panel How To Work With The Development Community.

Registration for the summit is still open.

At 1:50pm, Music Canada’s President & CEO Graham Henderson will provide the keynote at a panel titled “How Significant is the ‘Value Gap’ and How Can It Be Fixed?” in Sheraton Hall C. Panelists include Eddie Schwartz (President Emeritus, Songwriters Association of Canada), Neville Quinlan, MD (Peermusic Canada, Canadian Music Publishers Association), and Suzanne Combo (CEO, Guilde des Artistes de la Musique, France).

Canadian Music Week has provided a convenient Music City guide for music fans who are new to the city, and the full schedule of music is now available.


Lockouts a Losing Strategy in Sydney, New Report Finds


A new report released by the Live Music Office of Australia and APRA-AMCOS (the Australian organization who collects and distributes royalties to creators) has proven that the lockout laws that were implemented in Sydney by the New South Wales (NSW) state government in February 2014 have proven to be very costly to the live music community and artists in the city.

These laws prevent people from entering a venue in the Central Business District (CBD) after 1:30 am and mandate a 3 am “last call”. The laws have been blamed for the closure of many venues, and called a blight on the reputation of Sydney’s live music scene.

The report provides strong evidence of the negative impacts the lockouts have had on the local music community:

  • Ticket sales by live performance venues in the CBD have fallen 40% since the laws were implemented;
  • Venues spent 15% less on live performers in the same period.

The lockouts were a major topic of discussion at a round table meeting held in Sydney last fall in which I was asked to present the findings of The Mastering of a Music City.

Members of the music community, including venue owners and promoters, as well as representatives of both state and local governments gathered at Sydney Town Hall to hear about our research, the best practice from around the world, and to come up with a local action plan.

John Wardle of the Live Music Office in Australia has called on the NSW government to establish a regulatory roundtable, as has been done effectively in the states of Victoria and South Australia. Certainly, our global research shows that music industry advisory groups make it easier for governments to engage with the music community – they can act as a “focus group” that can provide comment on existing and proposed regulations and build consensus. They also provide a forum for the music community to raise concerns. Ultimately, these advisory groups create an opportunity for two-way dialogue between cities and their music communities.

Meanwhile, the NSW Government has announced a review of the lockout laws which, from an outsider’s view, seems like a good sign.

John Wardle of the Live Music Office is one of the speakers who will be coming to Toronto for The Mastering of a Music City Music Cities Summit at Canadian Music Week. John will talk about the various policy options available to cities and states that are looking to improve the viability and sustainability of their live music scenes. We look forward to learning more about the challenges and opportunities in Sydney as well as other cities in Australia.


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