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Tag archive: Graham Henderson (93)

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Guelph Chamber of Commerce to host ‘Guelph as Music City’ Summit

Next week, the Guelph Chamber of Commerce will host ‘Guelph as Music City’: What Successful Tourism Sounds Like, a half-day summit where key stakeholders will discuss the state of local music tourism and its potential as an economic driver in the Guelph region. The event takes place on Wednesday, April 27 from noon to 3:30pm at the Delta Guelph Hotel & Conference Centre (50 Stone Road West) in Guelph, ON.

The event will feature two panel discussions, a keynote presentation by Music Canada’s Graham Henderson, a Q & A session, as well as a pair of performances: an opening performance by Alanna Gurr, and intermission performance by NEFE.

The opening panel, Setting the Stage, will be emceed by Hayley Kellett of The Making Box, and includes panelists:

  • Kithio Mwanzia – President & CEO, Guelph Chamber of Commerce
  • Marie Zimmerman – Executive Director, Hillside Festival
  • His Worship Mayor Cam Guthrie – Mayor of the City of Guelph
  • Kathryn McGarry – MPP for Cambridge on behalf of the Ontario Minister for Tourism, Culture & Sport

Following lunch, Music Canada President & CEO will present Music Meets Municipality: Key learning’s from The Mastering of a Music City. The keynote will cite best practices gleaned from The Mastering of a Music City, the 2015 report by Music Canada and IFPI that sets out how cities worldwide can take simple steps to help develop their music economies.

Following NEFE’s performance is the Leadership Panel, with moderator Rob McLean of Kazolu , and panelists:

  • Erin Benjamin – Music Canada Live
  • Brian Heatherman – Music Ontario
  • Robert Leader – JAM School

The full agenda is available on the Chamber website. To register, or for more information, visit http://www.guelphchamber.com/attend/event_calendar/#id=1557&cid=119&wid=701.

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Canada Outpaces Global Music Revenue Growth in 2015 but Outlook Remains Cautious

The global music community celebrates a return to revenue positive in 2015 with a 3.2% growth of industry revenues to US$ 15 billion, while Canada more than doubles this upswing with an 8.3% increase, helping to make up for a double digit loss in 2014.

Driven by a strong release schedule and explosive growth in premium subscription services, largely the result of new entrants in the Canadian market, 2015 finished as an exceptional year for the Canadian music industry. In fact, three of the top ten global recording artists in 2015 were Canadian: Justin Bieber at number four, Drake at number nine and The Weeknd rounding out the top ten.

Despite these positive results however, it is too early to confidently declare a reversal in trends, given that losses in 2012 (-2.9%), 2013 (-5.4%) and 2014 (-11.0%) followed immediately after the positive 2011 figures (+3.1%), which marked the first revenue growth in this century in Canada.

Complete global figures and analysis were released today in IFPI’s Global Music Report 2016.

Highlights of Canada’s 2015 Music Revenues:

  • Digital revenues surge to 52% of total revenues (US$173.5 million), somewhat higher than the global share of 45%
  • Premium streaming revenues explode in Canada, with a 151% increase (US$29.4m in 2015 v. US$11.85m in 2014), overtaking ad-supported streaming revenue, which only grew 32% (US$19.49m in 2015 v. US$14.76m in 2014)
  • Physical revenues in Canada make up 35% of the market (US$ 118.9million), slightly lower than the global share of 39%
  • Performance rights revenues are 11% in Canada compared to 14% globally
  • Synchronization rights are 2% compared to 2% globally

In Canada, as in other countries around the world, a record volume of music is being consumed, yet artists and producers are not enjoying fair compensation, primarily because upload services like YouTube are not paying normal music licensing rates due to the misapplication of a legislative framework called “safe harbours”. This has created what is known as the “value gap”. Furthermore, the “value gap” has resulted in a distorted market, where premium services are forced to compete unfairly with other services that use copyrighted content to build their businesses, but do not pay fair rates.

“In Canada, where premium streaming has had such a significant positive effect on our market in 2015, the “value gap”, where ad-supported services benefit from lower-than-normal licensing rates, causes immense concerns,” says Graham Henderson, President & CEO of Music Canada. “We hope that legislators will work with the music community to address this market distortion and reduce the gap so that rights holders are compensated fairly for their work.”

Complete market information for Canada and all other national markets will be released on Thursday, April 14, 2016 by IFPI.

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Quoted: BC Music Fund Announcement

Last month, at an event at the historic Warehouse Studios in Vancouver, Premier Christy Clark announced a $15 million grant towards the creation of a BC Music Fund, which will be administered by Creative BC. The event also included remarks from Music Canada President and CEO Graham Henderson, Jon Garson, President and CEO of the BC Chamber of Commerce, Diamond-certified artist Michael Bublé, and Scott Johnson, Chair of Music BC. A selection of quotes and video from the event are available below:

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“Music, as it turns out, doesn’t just drive our culture, but our economy. We now understand that thriving music scenes attract and retain young talented workers and the businesses that employ them. Music, in effect, can be the glue that holds our communities together.” – Graham Henderson, President & CEO, Music Canada

 

“No matter who you are, no matter how young, how old, no matter how esoteric your art may be, we want you to have a chance to succeed in British Columbia. And we want you to know that our province supports and is passionate about what you are doing in the way that you are changing the place that we live.” - Premier Christy Clark

“No matter who you are, no matter how young, how old, no matter how esoteric your art may be, we want you to have a chance to succeed in British Columbia. And we want you to know that our province supports and is passionate about what you are doing in the way that you are changing the place that we live.” – Premier Christy Clark

 

“Thanks to you Premier, people who want to pursue a music career here will be able to do so and not have to leave home, which is pretty incredible. I mean, for a long time, people have had to go to Ontario if they want to be able to afford to make the record…Truly, it’s never been tougher to develop a career as an artist. The 15 million dollars that Premier Clark has committed to this industry, is going to help that BC does everything it takes to make a thriving and strong music scene.” - Micheal Bublé

“Thanks to you Premier, people who want to pursue a music career here will be able to do so and not have to leave home, which is pretty incredible. I mean, for a long time, people have had to go to Ontario if they want to be able to afford to make the record…Truly, it’s never been tougher to develop a career as an artist. The 15 million dollars that Premier Clark has committed to this industry, is going to help that BC does everything it takes to make a thriving and strong music scene.” – Micheal Bublé

 

“All children need the opportunity to express themselves through music as part of their education, and know that this is a viable career path for them.” - Jon Garson, President & CEO, BC Chamber of Commerce

“All children need the opportunity to express themselves through music as part of their education, and know that this is a viable career path for them.” – Jon Garson, President & CEO, BC Chamber of Commerce

 

“I’ve often thought, this is the Nashville of the North…it’s time we stand up and represent ourselves as such.” - Scott Johnson, President, Music BC

“I’ve often thought, this is the Nashville of the North…it’s time we stand up and represent ourselves as such.” – Scott Johnson, President, Music BC

 

Mother Mother performs.

Mother Mother performs.

 

 

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Music Canada’s Graham Henderson remarks on ‘BC’s Music Sector – From Adversity to Opportunity’ report

Yesterday, Music Canada President and CEO Graham Henderson unveiled our latest report, BC’s Music Sector – From Adversity to Opportunity, at an event at the historic Warehouse Studios in Vancouver. At the event, Premier Christy Clark announced a $15 million grant towards the creation of a BC Music Fund, which will be administered by Creative BC. The event also included remarks from Jon Garson, President and CEO of the BC Chamber of Commerce, Diamond-certified artist Michael Bublé, and Scott Johnson, Chair of Music BC.

Supporting BC Music

Henderson’s remarks on the BC Music Sector report are available below:

“My name is Graham Henderson, President of Music Canada.

The social media hashtag for this event is #musiccanhelp.

Welcome to the official launch of Music Canada’s study of the music industry in BC which we have titled “From Adversity to Opportunity.” A study perhaps long overdue given the importance of the BC music scene to Canada’s national and international identity.

Now, obviously, based on who is up here on this stage with me, we are here to do more than talk about the realm of possibility…about what could or might happen.

I think we are here to talk about action, about what IS going to happen. But we will need to wait a moment longer to hear about THAT.

Music Canada is a national organization that aspires to be a trusted source, a respected forum and an inspirational advocate for all things music. Our members, Sony, Warner and Universal are the folks who stand behind and funded this research. And we all owe them a debt of thanks for what is a very significant investment.

But it is the music community of BC who supplied the impetus, the motivation and the passion upon which our work was based.

And while the instigators are many, a few do stand out. My dear friend Garth Richardson who literally berated me on FB to stand up for the BC music scene. Bob Deith and Scott Johnson, Rick Baker, Patrick Aldous and the entire team at Music BC who laid so much of the groundwork and who supplied us with local wisdom and know how. Nick Blasko whose advice and connections were indispensable. And, of course Bruce Allen – what can I say – when Bruce Allen starts demanding your attention….well…I think we all know where that leads – ACTION!

So why are we here? We are here because BC has one of the world’s great music scenes. We are here because the people of BC – and its government – care passionately about their music and their artists. But we are also here because this great natural resource is imperiled.

We heard this message loud and clear from the over 100 music community leaders that we interviewed. Their opinions and recommendations form the basis of our report.

The genesis of the idea was simple yet daunting. Why not imagine, why not implement, a provincial programme which would take into account the vast changes that have swept through music’s ecosystem.

To do this requires us to change the way we think about music. In international surveys people repeatedly rank music as one of life’s supreme sources of pleasure and emotional power, says a recent NYT article. But a new MIT study goes further — apparently our brain gives more a specialized treatment to music than it does to speech itself. This clearly underscores the absolutely crucial importance of music education to the growth and development of young minds. Music also has a cohesive, healing potential – a subject which will be celebrated by Music Canada at our upcoming Global Music Forum at CMW in May where we will celebrate the pioneering work of Laura Hasler and Musicians Without Borders.

Musicians without Borders is a global network of musicians and music lovers based in the Netherlands that uses music to heal the wounds of war. They design community music projects around the world that help people deal with trauma, fear, isolation and the effects of conflict.

Music in a very real and meaningful sense can be said to be who we are as a species.

Studies undertaken by Music Canada demonstrate the importance of music to tourism, to education, to the diversification of municipal, provincial and federal economies. Music, as it turns out drives not just our culture, but our economy. We now understand that thriving music scenes attract and retain young, talented workers and the businesses that employ them. Music, in effect, can be the glue that holds communities together.

It is this aspect which is attracting the attention of Chambers of Commerce across the country, including our friends at the BC Chamber of Commerce, the “Voice of Business” in BC. We are so thankful to have the endorsement and support of the BC Chamber and it is a sign of the importance of music to the economy that Jon Garson is here and that the Chamber has partnered with us in this launch.

Our report has collected a wealth of wisdom from the people of BC. From those inside the music industry and in government itself. The report was in effect a collaborative effort with the government of BC. They were excited by what we were telling them and we were urged to press on and come up with recommendations.

Embracing our recommendations would help BC to:

  • Create and retain jobs
  • Grow and diversify the economy
  • Attract foreign direct investment
  • Build more vibrant music scenes
  • Boost tourism development
  • Attract talent to other sectors like the digital arts
  • And contribute to cultural and artistic growth

We argue that BC does not just need a fund, BC needs a Music Strategy. BC needs to brand itself nationally and internationally as the music mecca that it is. BC needs to provide the policy framework to offer a turbo boost to that which it already has.

Our recommendations in this report are tailored to the specific needs of BC and are designed to position the province to compete in an increasingly global marketplace while also creating more opportunities for emerging BC artists to succeed and earn a living from their music.

We suggest in this report that a $15 million investment will produce an estimated total GDP impact of $73 million for BC’s economy.

Additionally, further red tape reductions would boost music activity relating to venues and festivals throughout the province.

Importantly, we believe more focus and funding on music education is a linchpin to this strategy. And in this regard our discussions with Minister Bernier have been fantastically encouraging.

Surely all of this suggests that music deserves special attention from policy makers. Surely you would think governments should respond to these new ways of understanding the importance of music. Surely governments should act! But, oh! People will tell you that governments do not move at the speed of business. That they are incapable of nimbly responding to the rapidly changing environment. That the bureaucracy of government is impenetrable – change takes years.

Well…..they are WRONG!! At least in the case of BC. At every point, our message has been embraced with enthusiasm by the government of BC and in particular by the Premier. We have received valuable guidance and advice. All of which has led to to where we are right now. Trembling in anticipation of what the Premier is about to tell us!

Now, before I turn the podium over to Jon Garson, President of the BC Chamber of Commerce who will introduce the person everyone REALLY wants to hear from, there is someone else I must acknowledge. And he is not here today only because he is performing a sold out show tonight in New York. And that is Bryan Adams.

From the first moment that Bruce Allen put me in touch with Bryan, it was clear that this was a cause he would embrace wholeheartedly. He has been a passionate supporter of our work and I can say without a hint of exaggeration that his involvement was pivotal. Bryan flew in especially to attend our reception at the Museum in Victoria. In addition to speaking, folks who were there will recall that he doubled as Jesse Roper’s guitar tech when a microphone failed. But what he said there I think reflects what this all about.

This is not about preserving the past, or even the now. This is about the future. Young musicians, he said, face a very different reality. There was a system, a “ladder”, if you will, that yesterday’s aspiring young musicians were able to ascend. Well that world has vanished and businesses, governments, and yes fans, need to think about how we can all work together to create a more congenial, and yes, PROFITABLE environment for our musicians. They must be able to earn a decent living as professionals. If music is one of life’s supreme sources of pleasure and emotional power, then we should all honour and support those who create it.

And with that said I will turn the podium over to Jon Garson who will introduce the premier.”

 

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Premier Clark announces new $15M BC Music Fund

Today we thank Premier Clark and the Government of British Columbia on their announcement to dedicate a $15 million grant to support the creation of a BC Music Fund as part of a comprehensive strategy to protect and promote the province’s music industry.

“This is an historic day for the province,” says Graham Henderson, President & CEO of Music Canada. “The creation of a BC Music Fund as part of a fulsome strategy to strengthen the province’s music industry, will enhance BC’s competitiveness as a location for the production and presentation of music. The BC Music Fund will help music businesses produce, distribute, promote, and stage the province’s emerging and well-known artists. It will allow the province to retain its deep inventory of talented music professionals, and create new opportunities for jobs and investment, contributing to a more diversified economy.”

Premier Christy Clark announced the $15 million grant as part of the launch of Music Canada’s report, BC’s Music Sector: From Adversity to Opportunity, at Vancouver’s Warehouse Studios. The event also included remarks by Michael Bublé, Jon Garson, President & CEO of the BC Chamber of Commerce and Scott Johnson, Chair of Music BC.

“B.C. is one of Canada’s leading centres for music with talented musicians in every corner of the province,” says Premier Clark. “Our record labels, recording studios, concert venues and music festivals draw people from all over the province, the country and the world. Music develops culture, promotes talent and diversifies our strong and growing economy.”

BC’s Music Sector: From Adversity to Opportunity was prepared by Music Canada after interviews and consultations with more than 100 individuals in BC’s music sector, the broader business community, municipal and provincial governments, provincial agencies, and community leaders.

The report highlights British Columbia’s wealth of music talent and the factors that have put these assets at risk. The report encourages decisive action on the part of the provincial government, municipalities, and music stakeholders to put BC’s music sector firmly back on the map and secure the benefits it can generate.

“The landscape and culture in BC has always been a huge catalyst in my creative process,” says Ryan Guldemond of Mother Mother who performed at the event. “It’s where we came together as a band, and where we’ve cultivated our creative community. There is an incredible wealth of talent here, and until now, the resources and infrastructure haven’t been able to properly support and elevate the art that is constantly being created. It’s incredibly heartening to see the powers that be sit up and take notice of the cultural and economic benefit the BC music industry provides for our province. Dedicating more resources to this sector will have a lasting positive impact on our cultural landscape.”

BC’s Music Sector: From Adversity to Opportunity is available at https://musiccanada.com/resources/research/bcs-music-sector-from-adversity-to-opportunity.

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Music Canada hosts Ontario live music study launch

On Tuesday afternoon, Music Canada hosted the launch of our new report Live Music Measures Up: An Economic Impact Analysis of Live Music in Ontario, which is the first comprehensive study of Ontario’s live music industry completed with the assistance of Nordicity and funding from the Ontario Media Development Corporation. The report provides critical data and information that will help guide decision-making within the sector, in all levels of government, and with other allied stakeholders.

Music Canada President Graham Henderson providing opening remarks at the intimate event, proclaiming, “Today marks the result of what turned out to be a herculean effort and the first-ever true measurement of live music’s impact on Ontario.”

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Henderson continued to provide facts gained from the report, adding that in 2013, live music companies and the tourism activity generated by music festivals alone contributed just under $1.2 billion to Ontario’s GDP and just over $430 million dollars in combined tax revenue for all levels of government.

“In total the live music industry accounted for approximately 20,000 full time equivalent jobs in Ontario’s economy that year,” Henderson added, “almost three times what Stats Canada reported in 2010 for the entire country.”

Henderson concluded his remarks stating, “Live Music Measures Up is just a starting point. For the first time we have actual benchmarks for the industry in Ontario against which, future studies can measure. For the first time, we have a model that can be used to accurately measure live music’s impacts across the country.”

Music Canada Live Executive Director Erin Benjamin also spoke at the event, relating this day to the excitement of Christmas morning.

“30% of the known universe of Ontario’s live music industry contributed to this report,” Benjamin revealed. “83% of those say they project their revenues to increase over the next 2 years. That spells progress, growth and opportunity.”

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“This report will position the live music industry as critical to every economic, social and cultural policy discussion at every level of government in the country,” Benjamin concluded, “and it paves the way for new conversations, and opportunity, for all of us.”

Toronto and Whitehorse-based singer/songwriter Sarah MacDougall performed at the event, mesmerizing the attendees with her personal song lyrics and unique acoustic guitar playing. MacDougall’s performance was a reminder that Ontario’s live music industry cannot continue to grow without our underlying commitment to the artists and their creative output.

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For full details of the new report, check out our Resources section.

Photos by Sarah Rix, OntarioLiveMusic.ca

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First-ever study of live music in Ontario is released

Live - Newsletter Banner - 800x457 for Mailchimp - RGBToday, Music Canada releases the first comprehensive study of the live music industry in Ontario. Live Music Measures Up: An Economic Impact Analysis of Live Music in Ontario provides critical data and information that will help guide decision-making within the sector, in government and other allied stakeholders.

“This report provides a comprehensive picture of the benefits live music brings to Ontario. In fact, it only enhances our understanding of data collected in our 2012 economic impact study, and cements what we know about Ontario as a powerhouse for the music industry. It shows that a vibrant music scene drives value in many important ways, including job creation, tourism development, brand building and artistic growth. With the new data from this study, we now have the necessary benchmarks to measure and support its growth. Live Music Measures Up allows us to look at live music through a new lens, and to better understand how critical it is to the entire music ecosystem.” says Graham Henderson, President of Music Canada.

Erin Benjamin, Executive Director of Music Canada Live, participated in today’s launch. “Measuring Live Music represents an historic, timely and monumental opportunity; one which will enable us to entrench the true value of the live music economy in the minds of our stakeholders, government and audiences alike. It’s inspiring to see the sector organize, work together and build on the momentum we can all feel – here in the Province and around the world – the kind that will help guarantee live music takes its rightful place as one of Ontario’s greatest natural resources,” says Benjamin.

Prior to this study, there existed no comprehensive data set on Ontario’s live music industry. Music Canada engaged Nordicity to complete the profile, which they did after conducting interviews and surveys of artist managers, promoters, agents, music venues, and festivals in the province. The study was completed in partnership with Ontario’s Ministry of Tourism, Culture and Sport, and with the financial support of the Ontario Media Development Corporation through the Ontario Music Fund.

In 2012, Music Canada studied the economic impact of the sound recording industry in Canada utilizing 2010 Statistics Canada data. The new data collected for Live Music Measures Up provides a more fulsome and detailed look at the live music sector in Ontario. A more comprehensive data set is necessary to understanding where the live music sector is, has been, and will be in the future. This report will provide necessary benchmarks to understand and support the sector’s future growth.

The economic profile is organized into four key areas: revenue, audience, economic impact, and future outlook. The key takeaways are as follows:

  • Revenue: Live music companies in Ontario generated $628 million in revenue from live music activities in 2013 as well as profits of $144 million. Artist management revenue from Canadian artists totalled $34 million in 2013, 54 percent of all artist management revenue, and Canadian artists generated $75 million in ticket sales.
  • Audience: In 2013, 558 festivals across Ontario sold a total of 15.7 million tickets, representing 7 million unique visitors. Ontario’s 616 venues have a combined capacity of 3.6 million. The 775 promoters operating in the province in 2013 promoted 81,600 shows, which sold a combined total of 5.4 million tickets.
  • Economic Impact: The total economic impact of live music in Ontario’s economy is $1.2 billion. Live music companies in Ontario were responsible for $484 million in total expenditure in 2013 and contributed $432.4 million in taxes to all levels of government combined. The economic impact of live music companies includes 10,500 full-time equivalent jobs, and tourism activity accounts for an additional 9,520.
  • Future Outlook: Survey respondents reported that access to tax credits and other forms of government funding, along with the availability of local Canadian talent, were the factors that most positively impacted their company growth. And 83 percent of live music companies in the province expect revenue growth within the next two years.

“Live music is a powerful force, and we thank Music Canada for their leadership in helping to quantify the extraordinary work of the sector,” adds Benjamin.

Download the full report here.

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Music Canada’s 2015 Annual General Meeting

Music Canada was thrilled to welcome many of our members, friends, and industry partners to our 2015 Annual General Meeting, held on September 24, 2015, at the Lula Lounge in Toronto.

Among the program highlights, the AGM featured a conversation with Toronto Mayor John Tory and Music Canada President & CEO Graham Henderson. Entitled ‘Toronto’s Music City – View from the Top’, the discussion centred on Toronto’s role and reputation as a Music City, and how the City, community, and local music industry can continue to foster this reputation.

John Tory - Graham Henderson

Video: Toronto’s Music City – View from the Top: in conversation with Mayor John Tory

For more on Tory’s remarks, visit our blog.

Next, Henderson delivered the Year-In-Review, which underlined the importance of collaboration and partnership within our industry.

After noting the growth in Canada’s digital music market, helped by the launch of new streaming entrants in the market, Henderson highlighted the Ontario Music Fund, which was made permanent in Ontario’s most recent budget bill. “Thank you Premier Wynne and Minister Coteau for seeing the economic value in Ontario’s booming music sector,” said Henderson. The success of the Ontario Music Fund has sparked interest across the country, explained Henderson, pointing to the Fertile Ground report commissioned by the National Music Centre and completed by Music Canada last fall, which provides recommendations for leveraging the potential of Alberta’s music sector. Henderson then announced that Music Canada is undertaking a study on British Columbia to make similar recommendations to their provincial government.

At the federal level, Henderson noted a major win in the budget bill with term extension for sound recordings. Noting that these recordings would otherwise fall into the public domain during the artists’ lifetime, the unprecedented success on term extension brought Canada in line with international standards.

Henderson also congratulated the Unison Benevolent Fund on reaching their $1 million fundraising target this year, making the fund operational. Music Canada is proud as an organization, along with our label members, for the role we played in investing $250,000 for the fund. Henderson then recognized our matching partner, Slaight Music.

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Video: 2015 Year In Review

Continuing on the Music Cities theme, the AGM featured a panel entitled ‘Music City Strategies from the Ground Up’ with three panelists from across Canada who shared insight to the strategies and programs they are using to grow the music sector in their home regions.

Moderated by Amy Terrill, Music Canada’s VP of Public Affairs, the panel featured:

  • Andrew Vincent, a singer-songwriter, researcher, and creative consultant from Ottawa, ON. He is the co-author of Connecting Ottawa Music, an Ontario Music Fund-supported project profiling Ottawa’s music industries that was released in Spring 2015. He is currently serving as the interim Executive Director of the newly formed Ottawa Music Industry Coalition, a not-for-profit dedicated to promoting growth in the city’s music industries.
  • Mark Garner, Executive Director for the Downtown Yonge Business Improvement Area in downtown Toronto. Over the past decade he has increasingly focused on the revitalization and development of urban downtowns, playing an integral role in catalyzing on economics, neighbourhoods, social innovation and incubators. The DYBIA boasts a Music Strategy that looks at the deep history of music in downtown Toronto, programming His ideas and approach have been acknowledged by numerous awards and by being emulated in other communities.
  • Thom Bennett, a professional musician/producer/recordist/instructor based in Edmonton.  He performs regularly around Western Canada and beyond with a plethora of artists including A/B trio, MIXTAPE, Ann Vriend, Jesse Peters and dozens of other artists. When not maintaining his busy gigging schedule he splits his time between producing and engineering records for local artists at Sanctuary Studios, session studio work, accompaniment work, teaching and composing music.  Thom has created the ELM (Edmonton Live Music) Initiative involving with the support and help of key stakeholders in government and the music industry in Edmonton.  Its aim is to reinvigorate Edmonton’s live music scene through an innovative economic stimulus plan that involves the Alberta Gaming and Liquor Commission.

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Video: ‘Music City Strategies from the Ground Up’ panel

Following the panel, Henderson introduced a new tradition at the Music Canada AGM with the creation of the President’s Award, which recognizes an organization or individual outside the music industry that has had a significant impact on the music industry. The inaugural recipient of the award was Mark Garner of the Downtown Yonge BIA, which has created an action plan to stimulate music performance, creation, education and celebration in the downtown core of the city. Their music strategy builds on the rich music history in downtown Yonge in order to create an environment where music can succeed now and in the future.

For more on the President’s Award, visit our blog.

To close out the day, Warner Music Canada President Steve Kane introduced Modern Space, a five-piece Toronto-based band that recently signed with Warner Music Canada. The band delivered a high energy performance of songs from their upcoming debut EP.

Modern Space

For more photos from the Annual General Meeting, visit our photo album on Facebook.

We were thrilled to welcome many of Music Canada’s members, friends, and industry partners to our 2015 Annual General…

Posted by Music Canada on Thursday, September 24, 2015

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Toronto Mayor John Tory speaks at 2015 Music Canada Annual General Meeting

Yesterday we had the pleasure of not only coming together with our peers in the industry for the Music Canada AGM, but to host a number of wonderful speakers on the subject of Music Cities. Since the release of our report The Mastering of a Music City in June 2015, we have passionately pursued this subject around the world, learning from our colleagues in more than 40 cities. Yesterday it was especially special to talk about what Toronto is doing at home, with our own “music-friendly mayor” and champion of the music city: Mayor John Tory.

John Tory - Graham Henderson

In last year’s municipal election, Mayor Tory had a music platform that included tourism, enhanced live performances and festivals, and a standalone music office. Now, nine-months into his term, many of those things have become a reality in a short period of time. In a candid conversation with Music Canada President and CEO Graham Henderson, Mayor Tory spoke about the strides we’ve made so far, what’s next, and what inspires him in his vision of a music city.

We asked whether he remained optimistic about continuing to see this music platform develop – he looked to his trip to Austin, saying: “I stand here more committed because I’ve now seen another place where they made this a success – and we aren’t going to be Austin. We’re different. But I’m encouraged…and I think we’ve got to put our energy…with perhaps getting some more help behind making some of this stuff happen.”

Looking at Austin, he realized that “when the city is fully committed to all aspects of music, and the performance of music, and to the attraction of musicians to the city…they got great things done…It had gigantic economic benefits for the city that went way beyond the jobs created by the music industry and spoke to the whole question of the attraction of global companies, technology companies and so on.”

This is a vision he has for Toronto: seeing the same kind of support rallied around music in the same way as we have done for film for the past 30 years.

According to the Mayor, “we have all of the ingredients here” to build this. He elaborated, saying that the music industry is further ahead of where film was 30 years ago, but that we haven’t yet fully pulled together the industry and the infrastructure. He committed support from the government, saying they could provide support “by way of helping to make opportunities available, helping to showcase, helping to facilitate things, helping to modernize regulations, and secondly, helping by sort of getting out of the way.” In recognizing the ongoing struggle against bureaucratic red tape, he said “if you’re really committed to being a music city, you have to put your money where your mouth is.”

His determination was clear – “I’m very determined at the end of 4 years…when my term happens to be up, that we can look back and say: we actually got something done here, moving us towards what we are in film, and what we can be for sure in music…It starts with yes, the regulatory framework that is better defined and better accommodating of music, but it also starts with an administration that…says we’re going to find a way to say yes as opposed to automatically saying no. And I think that’s going to be big and…start to come next year with the plans people have to do bigger things. They’re going to be a little bolder because we’ve got to be bolder, we have to find places to do bigger and more things…it’s all part of building a great city.”

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Music Canada’s Graham Henderson on Toronto Pearson’s Economic Impact

In a new video, Music Canada President & CEO Graham Henderson speaks about the economic impact of Toronto Pearson, Canada’s largest and busiest airport.

In conjunction with the Economic Impact Study, the Greater Toronto Airports Authority wanted to hear firsthand from those who rely on the airport to keep their business running. In the video, Henderson highlights the impact of Toronto Pearson in supporting Toronto’s music scene and connecting Canadian and international recording artists with global audiences.

“They need access to the world. We no longer live in a world where your market is your home. In order to be a successful recording artist in today’s world, it has to be a global marketplace. Without access to that global marketplace, it’s going to be very, very difficult. Making it easier is essential,” said Henderson. “We have domestic musicians who come from literally every culture in the world. And musicians from literally every culture in the world come here to perform. I don’t think that type of a music scene would have developed and flourished if it was not for an access point like Toronto Pearson.”

The importance of easy access by air travel was highlighted in The Mastering of a Music City, a new report released by Music Canada and IFPI that presents a roadmap that communities of all sizes can follow to realize the full potential of their music economy. The report found easy access via air travel is important in establishing a Music City as a destination for both touring artists and music tourists, and recommends communities consider the importance of international travel when planning for airports and routes.

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